Ancillary product poster - analysis task new

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Soap Opera Genre Ancillary Product Analysis Name: Jon Villacci Candidate Number:1248 Center Name: St. Andrew’s Catholic School Center Number: 64135 OCR Media Studies – A2 Level Unit G324: Advanced Portfolio

Transcript of Ancillary product poster - analysis task new

Soap Opera Genre –

Ancillary Product Analysis

Name: Jon VillacciCandidate Number:1248Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

OCR Media Studies – A2 Level

Unit G324: Advanced Portfolio

Tagline – The verbal code of the tagline is the important message that the directors of the soap opera want to broadcast to their fan base. The phrase is short and sweet to set the scene into the readers minds of the bold changes to come to Walford. The verbal code ‘change forever’ denotes the dramatic events which will attract a wide audience of East Enders fans. The tagline act s as the posters ‘point of call’ drawing in the attention on the text which can be read rather than the image.

Image – The non-verbal code of the facial expression on the character depicts the dramatic scenes that will be taking place in the next episodes. The image is edited to a black and white coloration to express a dark, dystopian and mysterious atmosphere.

Synergy with social media – The link with social media will allow the soap operas audience to broaden capturing more weekly viewers.

Institution Logo – Reinforces the brand identity of the BBC so that fans and mainstream TV watchers can identify and recognize the certain soap operas.

Brand Identity – The UK’s most well known channel has a popular name and is personally identifiable to any UK member (Katz).

Image – The main images have all been altered and completely manipulated with a photo editing software. They have all been edited to look like devils. The connotations behind this manipulation could imply the mischievous The images act as a ‘point of call’ center point for this poster as they are in red which is eye catching and draws the audiences attention towards it.

Institution IdentThe logo is here to re-enforce the channels identity which will re-assure viewers so they feel comfortable with viewing the channel.We will need to ‘repeat’ this institution indent presence for our soap opera to appear professional.

Tagline

The dramatic tagline attracts soap opera fans to be enticed into the this weeks episodes. The verbal code ‘forever’ demonstrates to the fans the impact of the events which will hook viewers into tuning into the soap.

Date – The date is one of the most important conventions on the poster as it entices the audience into viewing the episodes in the correct time.

Student Exemplar Work – Textual AnalysisMagazine reviews – the use of reviews on the poster makes their poster seem more professional and appealing to soap opera viewers. Within my poster I will ‘repeat’ (Neale 1980) this convention to gain a professional outcome to my soap opera poster.

Masking images – They have managed to blend the foreground and background layers well. As well as adding a flame effect to the background via the opacity tool on Photoshop.

Tagline – This convention allows the audience to remember the soap with a catchy, short sentence. Most professional soap operas such as Holly oaks have a short tagline in their poster. As this is a professional convention, our group will ensure that this convention is ‘repeated’. The word ‘heat’ insinuates there is a mix of drama which will be within the soap opera intriguing the audiences.

Cross-media convergence/social media links – the social links allow the audience to interact with the soap on a personal level (‘Personal Identification’ - Katz) through applications such as twitter and Facebook.

Time – By adding the time of the soap it makes it more appealing and more likely that audience members will watch it as it shown at prime time before the watershed.

Conclusion

Concluding on analyzing these professional and student exemplar soap opera posters, I have come to the realization that I will need to repeat (Steve Neale 1980) certain conventions within our groups poster to achieve a professional media product.

Certain aspects of the professional posters which I aim to repeat (Neale 1980) in my poster will include a tagline, main image captivating the audiences manipulated using adobe Photoshop CS6, cross media convergence as well as re-enforce the brand identity.