ANCILLARIES

WHAT IS A DOUBLE PAGE SPREAD?

In page layout and typography, a spread (also known as a two-page spread) is the unit formed by two adjacent, facing pages in a magazine

or other publication, featuring a single image (such as a photograph or a piece of artwork) or a themed group of images.

FORMS & CONVENTIONS OF DOUBLE PAGE SPREADS

Set on two pages, as text drags on to next

page.

Usually a collection of images relating to issue. Sometimes

pictures are spread out, sometimes boxed together.

There is always bold writing to highlight the main point.

Often contains extra information

boxesContinuous colour scheme on both pages.

TARGET AUDIENCE The main aim of a double page spread is to inform the

reader of what you are advertising or promoting. To appeal to my target audience, I will have to make sure

the spread is featured in an appropriate magazine. I will also have to consider all elements of a double page spread, such as appropriate colour, layout and font etc.

Magazines

Newspapers