AnchorWhipped CreamAdvert

It will be all different ages from young to old eating the product whilst enjoying themselves.

A mum will be buying the product at the beginning and then it will cut to clips of people all ages eating the product with different fruits and with hot chocolate.

There will be a voice over informing the audience about the history of the product and telling them what you can have with it

There will be a soft harmony in the background

What happens?

It will target all ages, it will be more targeted at families because they are likely buyers

The message of the ad will be that you enjoy yourself whilst eating the product and that you can be any age to enjoy yourself

Audience

The colours will be bright to show happiness of the people eating the product

The advert will be in kitchens, living rooms, bedrooms, canteens, staff rooms and parks. To show you can eat it anywhere

Visual

Happy Families

Childhood

Successful marriage

The persuasive techniques-images of seeing people happy, a voice over with facts, positive language.

http://www.youtube.com/watch?v=w_6PCkRthg0

Lines of appeal