Analyzing the Persistence of Referenced Web Resources with Memento
Analyzing your web site John Powell Director of Web Development.
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Transcript of Analyzing your web site John Powell Director of Web Development.
Analyzing your web site
John PowellDirector of Web Development
Understanding your web site
• What do you want to know?
• What is happening within department?
• Who is your target audience? Are you reaching them?
Identify your needs
• Identify 3 things you would like to know about visitors to your web site.
• Why?
• How will this information help you?
Visitors
• How many unique visitors?• Pages per visit• Time spent on site• Bounce Rate• New vs. Returning visitors
How Did They Arrive at My Site?
• Search engine, direct or referred
• Where are they located?
Content
• Top viewed pages
• Top landing page / Top exit page
• Viewing patterns
Visitors
Visitors
Bounce Rate
• represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.
The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits [Source: en.wikipedia.org/wiki/Bounce_rate ]
What is a good Bounce Rate?• (Average: 40 % to 60 %)– 40% or lower – Excellent– 40 % to 50% - Great– 50 % to 60 % - Good– 60 % to 75 % - Ok but needs improvement
• 75 % or higher – low need to revisit your web site organization/structure/content.
[Source: Google. 2008. "Google University - Bounce Rate: The Simply Powerful Metric"]
New vs. Returning Visitors
New Visitors
How Did They Arrive at My Site?
Traffic Sources
• Direct (typed URL or bookmarked)• Search (Google or other search engine)• Referral (Other web sites)
Traffic Sources
Traffic Sources
Location
Location - City
Content
Site Content
Landing Pages
Exit Pages
Visitor Flow
Mobile Devices
In-Page Analytics