Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s...

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Analyzing the Marketing Environment

Transcript of Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s...

Page 1: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

AnalyzingtheMarketingEnvironment

Page 2: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent
Page 3: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

MajorForcesintheCompany’sMacroenvironment

Page 4: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent
Page 5: Analyzing the Marketing Environment · Marketing Environment. Major Forces in the Company’s Macroenvironment. Sears. The Company's Microenvironment Actors in the Microenvironrnent

Sears


Macroenvironment factor of Japan

Macroenvironment factor of Japan

Global Marketing Environment Economic Environment

Global Marketing Environment Economic Environment

Marketing- Macroenvironment

Marketing- Macroenvironment

Analyzing the Macroenvironment

Analyzing the Macroenvironment

Management Leading and Collaborating in a Competitive ... · 2 Distinguish between the macroenvironment and the competitive environment . 3 Explain why managers and organizations

Management Leading and Collaborating in a Competitive ... · 2 Distinguish between the macroenvironment and the competitive environment . 3 Explain why managers and organizations

2. LEARNING UNIT 2: STRATEGIC MANAGEMENT: THE PROCESS … · (2) analysing the company's external environment, including the macroenvironment and industry and market environments

2. LEARNING UNIT 2: STRATEGIC MANAGEMENT: THE PROCESS … · (2) analysing the company's external environment, including the macroenvironment and industry and market environments

Marketing Environment MARKETING ENVIRONMENT Environment.… · MARKETING ENVIRONMENT Assist. Prof. Dr. Özge Özgen Fall 2012 Marketing Environment The actors and forces outside marketing

Marketing Environment MARKETING ENVIRONMENT Environment.… · MARKETING ENVIRONMENT Assist. Prof. Dr. Özge Özgen Fall 2012 Marketing Environment The actors and forces outside marketing

Marketing Environment MARKETING ENVIRONMENTkisi.deu.edu.tr/ozge.ozgen/Marketing Environment.pdf · MARKETING ENVIRONMENT Assist. Prof. Dr. Özge Özgen Fall 2012 Marketing Environment

Marketing Environment MARKETING ENVIRONMENTkisi.deu.edu.tr/ozge.ozgen/Marketing Environment.pdf · MARKETING ENVIRONMENT Assist. Prof. Dr. Özge Özgen Fall 2012 Marketing Environment

Company’s macroenvironment

Company’s macroenvironment

CHAPTER 2: MARKETING ENVIRONMENT 0101... · Marketing Environment Marketing Environment- consists of the actors and forces outside marketing that affect marketing management’s ability

CHAPTER 2: MARKETING ENVIRONMENT 0101... · Marketing Environment Marketing Environment- consists of the actors and forces outside marketing that affect marketing management’s ability

Marketing Environment Marketing

Marketing Environment Marketing

CHAPTER 2: MARKETING ENVIRONMENT - FTMS · Marketing Environment Marketing Environment- consists of the actors and forces outside marketing that affect marketing management’s ability

CHAPTER 2: MARKETING ENVIRONMENT - FTMS · Marketing Environment Marketing Environment- consists of the actors and forces outside marketing that affect marketing management’s ability

What are some influential macroenvironment developments

What are some influential macroenvironment developments

1 Ch 2 Outline The External Environment and Organizational Culture 1. The Macroenvironment 2. The Competitive Environment 3. Environmental Analysis 4.

1 Ch 2 Outline The External Environment and Organizational Culture 1. The Macroenvironment 2. The Competitive Environment 3. Environmental Analysis 4.

The Changing Marketing Environment - CoMPUscompus.uom.gr/.../extra_periballon/The_Changing_Marketing_Environment.pdf · 2 - 4 The Macroenvironment •The external environment is changing

The Changing Marketing Environment - CoMPUscompus.uom.gr/.../extra_periballon/The_Changing_Marketing_Environment.pdf · 2 - 4 The Macroenvironment •The external environment is changing

Marketing management : Marketing Environment

Marketing management : Marketing Environment

Part 3 - Marketing environment Components of marketing environment Analysis of microenvironment Analysis of macroenvironment.

Part 3 - Marketing environment Components of marketing environment Analysis of microenvironment Analysis of macroenvironment.

The Marketing Environment Chapter 3. 3 - 1 The Marketing Environment Marketing Environment: The actors and forces outside marketing that affect marketing.

The Marketing Environment Chapter 3. 3 - 1 The Marketing Environment Marketing Environment: The actors and forces outside marketing that affect marketing.

1 Chapter 3 & 4 - The Marketing Environments. 2 The Marketing Environment Consist of the internal (microenvironment) and the external environment (macroenvironment).

1 Chapter 3 & 4 - The Marketing Environments. 2 The Marketing Environment Consist of the internal (microenvironment) and the external environment (macroenvironment).

Marketing Environment MARKETING ENVIRONMENTkisi.deu.edu.tr/ozge.ozgen/W2 Marketing Environment.pdf · MARKETING ENVIRONMENT Assist. Prof. Dr. Özge Özgen 2015 Marketing Environment

Marketing Environment MARKETING ENVIRONMENTkisi.deu.edu.tr/ozge.ozgen/W2 Marketing Environment.pdf · MARKETING ENVIRONMENT Assist. Prof. Dr. Özge Özgen 2015 Marketing Environment