Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne...
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Transcript of Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne...
![Page 1: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/1.jpg)
Analytics to Find Opportunities or
What Google can tell you about your users and yourself
Wayne WeibelInterface / Web / Drupal Developer
Legal Information InstituteCornell University
Dan BlackabyTechnology Services LibrarianCornell University Law Library
![Page 2: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/2.jpg)
Google Analytics
• provides user tracking, layout experimentation, and site performance metrics
• uses asynchronous scripting to inject code and record data• tracks users/visits via cookies
![Page 3: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/3.jpg)
Google Analytics
• provides user tracking, layout experimentation, and site performance metrics
• uses asynchronous scripting to inject code and record data• tracks users/visits via cookies
• improve site traffic• improve design and layout
![Page 4: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/4.jpg)
Google Analytics
• provides user tracking, layout experimentation, and site performance metrics
• uses asynchronous scripting to inject code and record data• tracks users/visits via cookies
• improve site traffic• improve design and layout
• keep users on the site… yes, analytics is all about marketing
![Page 5: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/5.jpg)
What ya need is
1. a Google Account2. access to the code (of the webpage)
![Page 6: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/6.jpg)
What ya need is
1. a Google Account2. access to the code (of the webpage)
… yeah that’s it
![Page 7: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/7.jpg)
What ya need is
1. a Google Account2. access to the code
• an Analytics account is NOT the same as your Google account
• users must have a valid gmail
![Page 8: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/8.jpg)
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Tracking Code
• Old-old way was not asynchronous
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Tracking Code
• Old-old way was not asynchronous• New-old way – ga.js
![Page 11: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/11.jpg)
Tracking Code
• Old-old way was not asynchronous• New-old way – ga.js
• New-new way – analytics.js – Universal Analytics
![Page 12: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/12.jpg)
Tracking Code
• Put in each page directly … yeah no
![Page 13: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/13.jpg)
Tracking Code
• Put in each page directly … yeah no• Dynamic include; PHP or Javascript
– <?php include_once(‘path/to/file/analyticstracking.php’); ?>– <script type="text/javascript"
src=”path/to/js/analyticstracking.js” />
![Page 14: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/14.jpg)
Tracking Code
• Put in each page directly … yeah no• Dynamic include; PHP or Javascript
– <?php include_once(‘path/to/file/analyticstracking.php’); ?>– <script type="text/javascript"
src=”path/to/js/analyticstracking.js” />
• Theme Template include– directly insert tracking <script>, or use a dynamic include
• Put in module/plugin code
![Page 15: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/15.jpg)
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Real World Examples
• LII - Second Amendment• LII - Federal Rules of Bankruptcy Procedure
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Real World Examples
• LII - Second Amendment• Resource link pulled from behind tab• Name of link changed => 3% to 35% click
• LII - Federal Rules of Bankruptcy Procedure• High click rate on link to itself in breadcrumb• Put note about lawyer resource
• Browser Window vs. Screen Size ‘event’
![Page 20: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/20.jpg)
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Real World Examples
• LII - Second Amendment• Resource link pulled from behind tab• Name of link changed => 3% to 35% click
• LII - Federal Rules of Bankruptcy Procedure• High click rate on link to itself in breadcrumb• Put note about lawyer resource
• Browser Window vs. Screen Size ‘event’• _gaq.push(['_trackEvent’, ‘viewport’, 'width’, $(window).width()+’’]);
• _gaq.push(['_trackEvent', ‘viewport’, 'height', $(window).height()+’’]);
• Rutgers Law Library Hours• Measurement Protocol
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Using Analytics During a Re-Design
A.K.A. Tweaking as you go
![Page 23: Analytics to Find Opportunities or What Google can tell you about your users and yourself Wayne Weibel Interface / Web / Drupal Developer Legal Information.](https://reader030.fdocuments.net/reader030/viewer/2022032604/56649e6b5503460f94b69c99/html5/thumbnails/23.jpg)
• Assessment• Benchmarking• Realism
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The enemy of art is the absence of limitations -Orson Welles
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I’ve never kept a record of anything - Sean Connery
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