Analytics that GSD - Hackers & Founders
description
Transcript of Analytics that GSD - Hackers & Founders
![Page 1: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/1.jpg)
Advanced!!
!!?Analytics that GSDLet’s stop wasting time
MIKE PANTOLIANO
![Page 3: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/3.jpg)
Michael Pantoliano | @MikeCPImage: http://factoryjoe.com/blog/
![Page 4: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/4.jpg)
First: Let’s Close Our Web Analytics
![Page 6: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/6.jpg)
Image ganked defiantly from http://theleanstartup.com/
![Page 7: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/7.jpg)
Beware of Vanity Metrics
![Page 8: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/8.jpg)
Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!
Bounce Rate?
Time on Site?
Visits?
Conversions?
![Page 9: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/9.jpg)
Michael Pantoliano| @MikeCP
<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXX-X']); _gaq.push(['_trackPageview']);
![Page 10: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/10.jpg)
We can customize the crap out of Google Analytics
![Page 11: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/11.jpg)
Michael Pantoliano| @MikeCP
![Page 12: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/12.jpg)
All Startups ≠ SameAll Analytics ≠ SameAnalytics Presentations ≠ Same
![Page 13: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/13.jpg)
![Page 14: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/14.jpg)
Define Business
ObjectivesIdentify Goals Establish KPIs
& Targets
Segment / Measure
Outcomes
Michael Pantoliano| @MikeCP
Right Now We’re Here
We’re not covering this
![Page 15: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/15.jpg)
Setting Goals
URL Destination
Time on SitePage Depth
Events
Michael Pantoliano| @MikeCP
![Page 16: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/16.jpg)
Setting Goals
Transactions
GA eCommerce Tracking Setup Instructions http://dis.tl/VeqISj
Michael Pantoliano| @MikeCP
![Page 17: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/17.jpg)
Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!
http://getcomparisons.com
![Page 18: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/18.jpg)
Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!
http://getcomparisons.com
Goal?
Mini-goal?
Mini-goal?
![Page 19: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/19.jpg)
Define Business
ObjectivesIdentify Goals Establish KPIs
& Targets
Segment / Measure
Outcomes
Michael Pantoliano| @MikeCP
Now We’re Here
![Page 20: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/20.jpg)
Goal:“The best thing to measure the growth rate of is revenue. The next best, for startups that aren't charging initially, is active users.”
KPI:“A good growth rate during YC is 5-7% a week. If you can hit 10% a week you're doing exceptionally well. If you can only manage 1%, it's a sign you haven't yet figured out what you're doing.”
http://paulgraham.com/growth.html
(pretty smart dude)
Michael Pantoliano| @MikeCP
![Page 21: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/21.jpg)
Revenue is easy
![Page 22: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/22.jpg)
How To Define “Active Users”?
![Page 23: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/23.jpg)
![Page 24: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/24.jpg)
Michael Pantoliano| @MikeCP
![Page 25: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/25.jpg)
We’ll come back to the
‘how’
![Page 26: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/26.jpg)
Access & Speed
![Page 27: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/27.jpg)
Define Business
ObjectivesIdentify Goals Establish KPIs
& Targets
Segment / Measure
Outcomes
Michael Pantoliano| @MikeCP
…And Finally
![Page 28: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/28.jpg)
Some of the Basics
![Page 29: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/29.jpg)
Custom Reports Make Life Easier
![Page 30: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/30.jpg)
Analyzing
Acquisition Behavior Outcome
Michael Pantoliano| @MikeCP
![Page 31: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/31.jpg)
Acquisition
Outcomes?
Behavior
![Page 32: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/32.jpg)
Acquisition
Outcomes?
Behavior
![Page 33: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/33.jpg)
Acquisition
Outcomes?
Behavior
Custom Report:
Much Better
![Page 34: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/34.jpg)
Custom Variables
![Page 35: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/35.jpg)
Michael Pantoliano| @MikeCP
_setCustomVar(index, // Slots 1 - 5name, value, opt_scope // 1, 2, or 3
)
Documentation: http://dis.tl/IAPDfp
![Page 36: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/36.jpg)
_gaq.push(['_setCustomVar', 1, 'Section', 'Life & Style’, 3 ]);
Michael Pantoliano| @MikeCP
![Page 37: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/37.jpg)
_gaq.push(['_setCustomVar', 1, 'Funnel', 'Abandoned', 2 ]);
Michael Pantoliano| @MikeCP
![Page 38: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/38.jpg)
_gaq.push(['_setCustomVar', 1, 'Gender', 'Male', 1 ]);
Michael Pantoliano| @MikeCP
![Page 39: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/39.jpg)
Michael Pantoliano| @MikeCP
Name Value
Yes, NoYes, No
05, 06, etc.John, Steph1,10, etc.
Days/Months
Active User
Logged InJoin Month
Author# of
OrdersRecency
![Page 40: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/40.jpg)
Michael Pantoliano| @MikeCP
<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-xxxxxx-XX']); _gaq.push(['_setCustomVar', 1, 'user_type', '<?php echo $_GET["active"]; ?>', 1]); _gaq.push(['_trackPageview']);
![Page 41: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/41.jpg)
Michael Pantoliano | @MikeCP
![Page 42: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/42.jpg)
![Page 43: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/43.jpg)
Events
![Page 44: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/44.jpg)
Michael Pantoliano| @MikeCP
_trackEvent(category,action,opt_label,opt_value,opt_noninteraction
)
Documentation: http://dis.tl/RmJ4Qg
![Page 45: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/45.jpg)
Michael Pantoliano | @MikeCP
<p onload=“_gaq.push(['_trackEvent', 'Checkout Errors', 'Please enter valid payment information.’]);”>Please enter valid payment information.</p>
![Page 46: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/46.jpg)
![Page 47: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/47.jpg)
GA Content Experiments
![Page 48: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/48.jpg)
![Page 49: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/49.jpg)
![Page 50: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/50.jpg)
#Measure
![Page 51: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/51.jpg)
Michael Pantoliano | @MikeCP
![Page 52: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/52.jpg)
Shoulda Had Alerts Set Up
![Page 54: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/54.jpg)
Multi-Channel Funnels
Michael Pantoliano | @MikeCP
![Page 55: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/55.jpg)
Assisted Conversions Report
![Page 56: Analytics that GSD - Hackers & Founders](https://reader033.fdocuments.net/reader033/viewer/2022061300/54c7b2ad4a7959bb6e8b456f/html5/thumbnails/56.jpg)
Adjusted Bounce Rate
Michael Pantoliano | @MikeCP
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXXX-1']); _gaq.push(['_trackPageview']); setTimeout("_gaq.push(['_trackEvent', '15_seconds', 'read'])",15000);
http://dis.tl/Veijhz