Analytics Roadmap - WordPress.com · “Dirty” Why is your data dirty? •No MDM or bad MDM...
Transcript of Analytics Roadmap - WordPress.com · “Dirty” Why is your data dirty? •No MDM or bad MDM...
Analytics Roadmap
The Strategy and the Execution
Insight Voices
• Analytics and Data Science– Thinking (audit, roadmap, strategies) and – Doing (analysis, crunching, modeling)
• Consumer Electronics, Packaged Goods, Logistics/Supply Chain, Healthcare, Medical Device, and love new stuff
• Today = what we’ve learned and seen over the last 20+ years.
A note from the Shameless Commerce Division (SCD)
• We do this, and can help you do it too.
• Or just follow this presentation, it’s all here.
• Fresh eyes, ears, biases, ideas
• Third-party – outside perspective
Getting going…
• Defining or redefining?
• Executing?
• Questions and opinions
– Feel free to push back so we can all learn!
What’s a Roadmap?
What’s important
People Data
TechnologyAnalytics
Chorus: What’s importantVerse 1: PeopleChorusVerse 2: DataChorusVerse 3: TechnologyChorusVerse 4: Analytics
vs
The Chorus
What’s important???
For your business, your organization?
Now?
Next year?
Three years from now?
Are you asking the right questions?
What do you know?
What do you wish you knew?
What do you know you don’t know?
What do you don’t know you don’t know?
What do your competitors know?
What is going to change all of the above?– New stuff: markets, competitors, technologies,
socialness
– Both the scary and the fun
Data and People
• Which first?
– Two verses of the same song that can be sung in either order
– A round (like Row Row your Boat)
• Both are key and failure to think about both will doom you!
• Oh yea, technology is important too
Who’s in your Analytics group?
CEO
VP of Sales (or
Marketing)
Product Designer
Consultant
Finance
Mfg / Supply Chain
Engineer IT
Analytics Data
Science
What’s in a name?
Analyst
Data Scientist
Statistician
Quant
Storyteller
Data Jockey
Programmer
What capabilities are critical to have in-house vsconsultants?
Key skills:– Big picture patterns
– Detailed patterns
– Visualize
– Write
– Communicate
Data
Again with the questions…and our chorus!
What’s important?
Today?
Tomorrow?
Next Year?
What do you have?
What data do you have?
Where is it?
What data do you not have?
Can you get at the data you have?
– If not, why not?
Does what you want exist?
– If not, why not?
– Can you make it up?
Historical
Real-time
Predictions
Private
Public
Big
Little
Fast
Slow
And see if the process is impacting
the data
Then look back into
your processes
and the data needed
to answer them
Start with your
Questions
A small bit on ProcessesWhat impact do your “business” processes have on
your data?
Bad process
Bad data
Analytics Roadmap <> Process Re-engineering
Collection Process
Think of a data flow as a process
How can you improve?
Live “a day in the life” of one transaction
Inputs
Process
Outputs
A Day in the Life
• How is your data made? Who makes it?
• How do you collect your data?
• Who touches it along the way? Who should?
• Where does it go?
• Data munging is inescapable……maybe not.
I
P
O
A Single Source of Truth….isn’t.
Unwieldy
Inflexible
Never finished
Better to have strong connections between raw sources
that haven’t been twisted to fit a single system
…and that leads to everyone’s favorite topic >>
Master Data Management
• Painful
• Not glamorous
• A process not an event – that means it’s never over
• But when it’s working…Wow!
Where’s my chorus?
What’s important?
To our Customers?
To the folks talking to our customers?
MDM questions
Give it a nameWhat makes sense to my customers?
What is needed to answer my Questions?
What describes my data?Products and ServicesCustomers, channels, partnersPeople, organizationsGeographyTime
Governance
• Big (ugly?) word for a simple idea
• Set the rules and follow them
• Best way to succeed is a grass-roots campaign of like-minded individuals
• Don’t do the kitchen sink all at once – Focus!– Start slow and get the process right or it will fall apart
quickly– Sing the hook here
• Be prepared to screw it up at least once• Don’t solve for financial reporting – think from
the customer in• Balance getting something fixed now vs getting it
perfect• Maybe you should start from scratch?• Content > Tool: Better off maintaining a good list
in Excel that waiting for a complex system
Lessons learned the hard way
“Dirty”Why is your data dirty?
• No MDM or bad MDM
• Faulty transactional systems –go to the source and fix it there
Maybe it just is, so how do you deal with it?• Do you need to? Still see the
patterns even if there are holes?
• 80/20 rule• Don’t aggregate!
Technology: 3 Systems
Transactional
Analytics
Planning & Forecasting
Finally…
No more must we be hamstrung by our data warehouses cubes!
Don’t let anyone tell you your systems “can’t handle that much data.”
Another note from SCD ask me about my favorite solution
• Can you directly access the data from the transaction system?
• Stop unnecessary consolidation and aggregation
– Most data warehouses automatically aggregate
– There is gold to be found in the variations
– Will also make “dirty” visible and managable
Analytics System considerations
On-going
One-off
Analyst ready
Prog-rammer strong
Web-based
Desk-top
VerticalHori-zontal
Chorus! What’s important?
Last verse - Answers
Reporting Analytics Predictions
Remember…
…and keep this in mind as you think about your questions and their answers.
All 3 are needed, but they are different.
Analysis Processes
There are two types and you probably will need both:
One-timeAnswer a strategic question onceDiscrete decisions
OngoingMonitoring the strategyMeasuring over timeOne answer leads to another question
What to Analyze?
• Uh, this would be the audience participation portion of this morning’s session.
Jane: Do you lose very much?Billy: I lose. I've lost 134 times.Jane: You count them?Billy: We count everything.
“For Love of the Game”
Never forget you are telling a story
Accessible
Digestible
Must connect the organization
Push vs Pull – some stories told daily, some not
Keep going back to the Chorus – What’s important?
What good is a great answer if you can’t tell anyone?
The Chorus
What’s important???
For your business, your organization?To your Customers?
Now?Next year?Three years from now?
Are you asking the right questions?