Analytical Report on Biscuit Industry

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    MARKET SURVEY ON

    BISCUIT INDUSTRY IN

    INDIA

    PRESENTED BY:- RASHID BEG

    RIJO MATHEW

    SHAIVYA SINGH

    SUBODH SINGH

    PGDRM 2009-11

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    BISCUIT INDUSTRY

    Indian biscuit industry is largest among allfood industries and has a turn over of aroundRs.3000 cr.

    There are around 150 -medium to small biscuitfactories in India.

    Industries are now facing problem from the increaseof raw material price (+Govt. VAT upto 12.5% ).

    Biscuit consumption per capita in India hasgrown to 2.1kg per capita in comparison to10kg per capita consumption in USA ,UK andEurope .

    Indian biscuit industry is the 3rd largestindustry , just behind U.S.A. and China.

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    Biscuit Industry Contd

    The biscuit industry in India witnessed annual growthas 15% in 2003-04, 14% in 2004-05 and 2005-06, 13%in 2006-07, 15% in 2007-08 and 17% in 2008-09.

    The organized biscuit manufacturing industrys annual

    production were around 1.1 million tons in 2003-04, 1.25 million tons in 2004-05, 1.4 million tons in2005-06, 1.6 million tons in 2006-07 and 1.7 tons in2007-08.

    Biscuit consumption pattern in the country areNorthern India 25%, Western India 23%, SouthernIndia 24% and Eastern India 28%.Export share is around 15% of total production .

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    MajorCompanies

    Britannia

    Parle

    ITCPriya Gold

    Elite

    Cremica

    Dukes

    Anupam

    Horlicks

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    Main Categories of Biscuits-

    Glucose

    Marie

    Salty

    Cream

    Milk

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    Business Consumption

    25

    2324

    28

    Biscuit Consumption

    Northen zone

    Western zone

    Southern zone

    East and North

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    RESEARCH METHODOLOGY

    SampleSize:- The sample size for the study wastaken to be 120.

    Sampling Method:- The sampling method usedfor this research project was Convenience

    Sampling. This method was adopted keeping in

    mind the number of respondents, which was 120.

    Scope of Research:- The scope of research

    extended up to the region of NCR, Greater

    Noida, Ghaziabad and its nearby areas.

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    METHODOLOGY CONTD

    Method of Data Collection:- The primary

    data was collected mainly through

    questionnaires and telephonicinterviews.

    The secondary data sources were

    internet websites and magazines.

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    Ques.1) Do you eat biscuits?

    YES-113

    NO-7

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    Ques.2) Frequency of

    consumption of biscuits:- EVERYDAY-31

    ONCE IN A WEEK-47

    OCASSIONALLY-48

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    Ques.3)Types of biscuits

    that consumers prefer toconsume:- SALTY-23

    MARIE-35CREAM-47

    ALL-8

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    Ques.4)Brand preference of

    consumers for biscuits:- ITC-34

    BRITANNIA-50

    PARLE-15 PRIYAGOLD-9

    CREMICA-4

    OTHERS-1

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    Ques.5)Source of knowledge

    about the manufacturer:- BRANDCONSCIOUS-29

    ADVERTISEMENTS-34

    FRIENDS-36 BRAND LOYAL-13

    OTHERS-1

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    Ques.6)Most frequently

    purchased quantity:- 100gms-22

    200gms-43

    500gms-14 Family Pack -34

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    Ques.7)Basis of selecting

    thebrand:- QUALITY-47

    BRANDNAME-43

    PRICE-19 PACKAGE-4

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    Ques.9)Family income:-

    5 LAKH-3

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    Ques.10)Number of children

    in the family:- 1-24

    2-64

    3-20

    >3-5

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    Recommendations

    A good pricing strategy must be adopted.

    Necessary product differentiation required.

    Quality should be enhanced.

    There must be more quality variants of the weaker companies inthe market.

    Try to adopt competitors strategies at times, wheneverrequired.

    The number of effective advertisements should be increased.

    Health oriented biscuits should be introduced.

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    CONCLUSION

    It is now a booming market because it is notrestricted to small children but also to aged

    person.

    The increase in purchasing power of buyers

    have bound them to change the companys

    strategies.

    There is a significant difference between

    preferences of biscuits among different customersaccording to taste, quantity

    purchased, income, family size and age group.

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