Survey analysis

From my survey, I have learnt a great deal about what appeals to my target audience.

I have found that the majority of my target audience read Kerrang!, Rock Sound and NME – all of these music magazines follow a rock / alternative / indie genre.

My results also show that the majority hear about new music through music magazines, which suggests the importance of including new, unsigned bands.

My survey has helped greatly with ideas for design, layout and content of my magazine.

The main features which contribute to catching the attention of readers are shown here – A good use of colour, photography and information on bands is important, along with freebies!

What has shocked me is that a use of cover lines is least important – readers are more interested in the design of the magazine, that what’s included.

However, this contrasts with the results from my question ‘How important to you, in regards to purchasing a magazine, is the front cover?’ as this shows that the front cover is only slightly important, which would now suggest that the design is only half of the importance.

5% Good use of cover lines

18% Freebies

27% Bands of interest

18% Good use of colour

14% Photography

9% New bands

9% Reviews

CONCLUSION. (:In conclusion to my results, I plan to include a good use of photography, colour and information on bands. I also now

understand the importance of the front covers appeal, yet also understand the importance of the articles.

I will also include information on gigs and festivals, as the majority of my audience attend them at least once a year.

I will also make my magazine a weekly published magazine, as this was shown the most popular, along with a price range between £2-

£3.

£0 - £1 – 25%

£2 - £3 – 50%

£4 - £5 – 25%

£5+ - 0%