Product design for product/service systems: Design experiences
Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupat
-
Upload
aulia-ardista -
Category
Documents
-
view
227 -
download
0
description
Transcript of Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupat
Jurnal Tingkat Sarjana Senirupa dan Desain
Jurnal Tingkat Sarjana Senirupa dan Desain No.1 | 1
ANALYSIS OF PRODUCT DESIGN ALUMNI PROFILE AND THEIR
RELATION TO PRODUCT DESIGN EDUCATION AND OCCUPATION IN
INDONESIA (CASE STUDY ITB YEAR 2001 – 2008)
Aulia Ardista Dr. Yasraf Amir Piliang, MA
Product Design Major, Faculty of Art and Design (FSRD) ITB
Email: [email protected]
Keywords : design, designer, product, alumni, profile, classification, education, occupation, Indonesia
Abstract
The development of art and design in Indonesia cannot be separated from its relation with educational institution. With specific study related
to alumni‟s profile, this paper portrays recent condition of product design in Indonesia. Research‟s object is constrained for Product Design
ITB Alumni year 2001 to 2008 whose occupation is still related to product design. I use questionnaire and in-depth interview to observe their
insights (field preference, design method, design work classification, etc.) and create design occupation‟s taxonomy. Furthermore it seeks
how effective is design education and whether the alumni evidently contribute with design practice or not. Other findings are generated from
literature review and observations in related subjects such as creative economy, millennial generation, and design association. The purpose is
to find how product design in Indonesia might be developed.
Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupation in Indonesia
2 | Jurnal Tingkat Sarjana Senirupa dan Desain No.1
Introduction
The development of art and design cannot be separated from its relation with educational institution. Each year
educational institution generated alumni who were hoped to be the initiator of art and design in society. According to
that, research related to designer and design educational institute is complementary. The pioneer of product design
education in Indonesia is Bandung Institute of Technology which inaugurated product design major in 1972.
The scope of product design is utterly broad so it requires classification regarding which component that is included to
the field of product design. Moreover preference of product design career is not only as a designer. So far there is no
specific study about the alumni‟ profile and their relation to product design education and occupation.
Writer chose phenomenology approach for this research. Phenomenology is one of the subsidiaries from philosophy
which was introduced by Edmund Husserl circa 1900 in Logische Untersuchungen book. Phenomenology is a study of
being and being-in-the-world (wissenchaft des seins). In practice, research served as a platform to explain the
phenomenon (appearance) as it is through the experience of everyday life (lebenswelt). It should not have assumption or
presupposition until there are some data supports in the form of concrete experience.
The applied research method is qualitative method with bottom up theory, begun from the daily observation of writer‟s
experience as a Product Design ITB student and ended with the elaboration of phenomenon regarding to the profile of
Product Design ITB alumni. Qualitative method was conducted by 3 data-capture methods: (1) observation; (2)
questionnaire; and (3) in-depth interview.
Considering the great number of Product Design ITB alumni, the research‟s object is constrained for the past 8 years,
from 2001 to 2008. It is also constrained for the alumni whose occupation is still related to product design, either as
primary occupation or secondary occupation. With this constraint, the research was hoped to be more focus just as the
main purpose. Questionnaire data was obtained from 50 respondents and the interview was held with 6 alumni at
different time.
Profile
Product Design ITB alumni who work as a designer or related to design field are 62% dominated by men. Beside most
of the students are men, women have higher tendency of unemployment, for instance they choose to be a housewife.
The domination of 54% alumni resides in West Java, specifically Bandung. Apparently the distribution is narrowed at
Bandung and Jakarta while the distribution in other cities tends to be fair since there is no significant difference with the
numbers. Bandung becomes the most popular country to reside, in line with the high number of alumni who became an
entrepreneur.
Bandung is a suitable city for production process since it has diverse resources, either craftsman or raw materials.
Bandung is also supported by strong creative atmosphere, so a lot of newcomers from other cities decided to stay in
Bandung after finishing their studies. At his blog, Gustaff H. Iskandar (2008) explained that British Council determined
Bandung as a pilot project for creative city development across Asia Pacific on „International Education &
Employability; Developing The Creative Industries‟ seminar which was held on October 2007. For all that matters, the
Figure 1. Product Design ITB Student
Aulia Ardista
Jurnal Tingkat Sarjana Senirupa dan Desain No.1 | 3
development of creative economy whether it is based on small industry or community is fully supported by the city
government.
As much as 72% alumni become designer who works for design agency or company with the average salary 3 – 5
million Rupiah each month. This amount differs slightly from the minimum wage of Bandung as the common residence
of the alumni with the amount of 2 million Rupiah. However within data processing alumni who worked as designer
still overlapped with the alumni who worked as entrepreneur, thereby entrepreneur occupy the second most preferred
employment option. Moreover up to 62% alumni have a secondary occupation.
Apparently interest is not the main reason to choose an occupation. Most of the alumni experience difficulty to
determine suitable occupation since there is still no specialization on college (considering that product design has broad
scope). Eventually they adapt with any available occupation (work under someone else) or start an independent
business. The most widely chosen workplace is design agency or local industry. Meanwhile the alumni who get
involved in manufacture industry are very few.
Up to this point it appears that the alumni who focused on one product type or problem since their college days are not
that much. Most of them took any occupation which was available and finally end up loving whatever offered with that
occupation. Their interest in college is not always continued to their work life. On the contrary, referring to one of the
alumni, consistency is essential in work. With consistency people can distinguish one designer from another just by
seeing their product.
In working with other people they eager to learn more because they often feel that the lesson from college is very weak.
They can learn about technical field production, management, and marketing techniques from work. Since the main
purpose is to learn something, they tend to shift occupation frequently when they perceive that the lesson is sufficient.
They shift to get different lesson which is useful for their personal development. This tendency is shown by the average
duration of working which is 1 – 3 year for 37% alumni. Other reasons that become their consideration are desire to
work on bigger scale company and higher wage.
According to one of the correspondent, there are several aspects that should be considered before choosing an
occupation: (1) how nice people there; (2) how much you can learn; and (3) how much you can contribute, with the
order that the first point is the most basic. If it is analogized with the previous statement, it appears that most of the
alumni are trapped at the second aspect, which is why they seem lack of contribution to their workplace. By all means
in order to concretely contribute, they require more time and greater determination.
Figure 2. Occupation Taxonomy
Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupation in Indonesia
4 | Jurnal Tingkat Sarjana Senirupa dan Desain No.1
The ideal work surrounding (in case of working with company) is when their personal value is parallel with company‟s
value. To illustrate, an alumni who concerns on social issue feels delighted to work with company who accommodate
the needs of minority while the other alumni choose his current company because they equally consider the importance
of environmental issue. In addition, other benefit from working with company is they do not have to multitask since
there is a clear job distinction between every employee so they can enhance their focus.
It is true that every company have their own constrain to make a creation, from suitability with company image up to
limited facility. Sometimes it becomes an obstacle on the alumni‟ early workdays, although at last they can adapt. That
is why as employee they want to be heard and feel satisfy when they can convey idea and personal opinion, not just
designing based on company‟s provision. Other obstacle that is often experienced by the alumni is they do not perfectly
understand technical field production. Moreover company is frequently emphasized on economic value. In other words,
making best-seller product is plainly different from making ideal product which they learned on college.
Creativity-related discourse also affected the global economic. In general creativity means an ability to make something
for nothing. In this 20th century, creative economy is one of the most growing sector and leverages country
economically. Creative economy is proven to survive when there was crisis everywhere. On particular research by John
Howkins (2001), it is discovered that copyrights export from USA is as big as US$ 60.18 million which is far cry from
other sectors like automotive, agriculture, and aeroplane. To some extent this marks the beginning of creative economy
era. Therefore most of the alumni choose to work as an entrepreneur, whether it is independent or in group.
The rest of the reasons to be entrepreneur are connected one to another. According to the correspondent, Product Design
ITB is superior on concept, but not really master the basic terms of technical production. So the lack of skills make the
alumni have less interest or they are not likely to be accepted when they decided to work for industry or company.
Finally in order to survive they decided to work as an entrepreneur.
This phenomenon also in accordance with the character of millennial generation who gets many positive inputs about
entrepreneur. Moreover it is also backed by effortless information era (new wave technology). Therefore promotion and
open a shop is not as expensive as before since they can do it for free with social media. Beside social media, the rise of
curated market and concept store also serve as effective media for marketing.
Figure 3. Aspects to Choose Occupation
Aulia Ardista
Jurnal Tingkat Sarjana Senirupa dan Desain No.1 | 5
Based on the surroundings, millennial generation is fully exposed to the ease of information and communication
technology. William Deresiewics (2011) describes millennial as generation sell. Certainly this is affected by that ease.
What is more is that the cultural hero of this generation is mostly entrepreneur, namely Steve Jobs, Mark Zuckenberg,
or Ariana Huffington. Apart from sell in the true meaning (product or service), this generation also sell their self by
image. Nowadays there are an excessive amount of books, TV programs, or events which invite Young CEO as the
speaker. The rapid development of creative economy in Indonesia helps to provide entrepreneurial climate. The growth
of creative industries and local brands is predicted to level up sharply for the upcoming years.
Flexible time, better chance to expand network, and tendency of higher revenue are some of the most appealing reason
to be entrepreneur. Frankly most of the alumni who work on company hold aspiration to own their own company. They
work just to obtain more knowledge and experience that can be used as a foundation for their business later.
By looking at it, it is prevalent that the alumni design work tendency remained towards lifestyle products. These
products are more commercial and have many selling channel. For example furniture, bag, and clothes. This is chosen
by 54% alumni. Of all the products, the most dominant is furniture with 20% alumni. Lifestyle product is also supported
by annual competition and media (magazine, TV show) so the enthusiasts are better-informed. However from the
technological term, transportation is the most popular product. All in all the easy access for media coverage impact
designers‟ will to choose lifestyle product.
The emerging phenomenon of this past decade is the rise of avant-garde designer or high design which is called as
designer star by Peter Domer (1990). According to Asmudjo Jono Irianto (2012) in a Design/Art themed exhibition,
designer star occupies above the line position, which means designer appears to the surface and well-known by public.
It is in opposite with below the line position of designer who works at industrial or technological field whose products
are widely-known by public, but not the designer.
Figure 4. Market Project, A Bazaar for Brand by Product Design ITB Alumni
Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupation in Indonesia
6 | Jurnal Tingkat Sarjana Senirupa dan Desain No.1
For this reason, no wonder students choose designer star (designer who appears frequently on media) as their role
model. It can be seen from furniture as their most popular product. However it is true that access to introduce success
designer in other fields like consultant, industry, technology, even entrepreneur is definitely less. Following this,
students create higher expectation about how glorious design world is as they seen on media, without really understands
the strive of those figures. Along with that the tendency to make commercial product also contradictory with lesson at
college which emphasis on innovation.
Being one of the most respectable design agencies, IDEO design method is chosen by 42% alumni as the most used
design method. IDEO design method consists of: Observation → Brainstorming → Rapid prototyping → Refining →
Implementation. IDEO considers many aspects from human (desirability), business (viability), to technical (feasibility).
This method is considered as the newest among the other theory and most closely design thinking method which
emphasize on innovation.
Considerably high amount of 44% alumni take postgraduate master degree. Some of them take design-related course
and some take more specific course such as jewellery engineering, product service system design, and architectural
lighting design. Unfortunately, this specific course is only available abroad. Consideration of location and cost are the
reason why only a few of them who take specific course. As a result their knowledge is not profoundly specialized.
Other popular course (beside design) which is taken is supporting their current occupation, for example business
administration and transportation planning. Furthermore the alumni who pursue a doctoral degree are still a few. This is
reasonable considering their age range.
Education
The education of art and design in ITB emerges as pioneer from the wide spread of design education these days. The
objective is still the same, which is improving human quality of life through design. Each year there is many alumni
which are hoped to solve society‟s problems. Therefore educational institution should serves as a bridge between
students and society.
Up to 2014 it is counted to be 15 product design educational institutions in Indonesia, which spread on Bandung,
Jakarta, Tangerang, Yogyakarta, and Surabaya. Four of them are considered as new since they were established at the
past 4 years. Assuming the significant growth of product design major, especially in Jakarta, it is possible that it will
keep increasing.
Figure 5. Indonesia Emerging Artists and Designers Article from Elle Decor Magazine
Aulia Ardista
Jurnal Tingkat Sarjana Senirupa dan Desain No.1 | 7
There are some differences from those educational institutions. Firstly is naming. For instance Paramadina University
name its major Industrial Product Design, while Surabaya University choose Design & Product Management.
Simultaneously other institutions use Product Design as the major name without any added words.
Secondly, the difference is in grouping with similar type of course in a faculty. Most of the include product design in
Faculty of Art and Design although Pelita Harapan University aim to focus on design and group it in School of Design.
On the other hand, social and management approach can be seen on some educational institutions which group it under
Faculty of Creative Industries. Besides that, there are many educational institutions that used engineering approach,
namely: Faculty of Architecture and Design (Duta Wacana Christian University), Faculty of Planning Engineering &
Design (Mercu Buana Univesity), Faculty of Engineering & Design (Pembangunan Jaya University), and Faculty of
Civil Engineering (Adhi Tama Surabaya Institute of Technology). The rest of them do not have certain faculty, so there
is only independent course or major.
It is clear that different approach will generate different teaching method and syllabus. Product Design in ITB divided
several topics in studio module. For example Product Design IV deals with community while Product Design V
explores technology. Students are free to make any product that fits their interest as long as it is on the same topic.
On the contrary Pembangunan Jaya University classified its students into 5 specialist area: (1) fashion & lifestyle; (2)
interior & architecture; (3) toy; (4) transportation; and (5) information & communication technology. Thereby students
will focus on deepen their interest. This specialization system also conducted by Esa Unggul University which have 2
specialist areas: (1) transportation and (2) industry. However research related to the more effective curriculum between
those variations is not yet implemented.
Some universities assume that product design has extremely close relation to interior design, thus they do not establish
product design major. Instead Bina Nusantara University has very specific major named furniture design which is
Figure 7. Differences in Grouping
Figure 6. Product Design Educational Institutions in Indonesia
Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupation in Indonesia
8 | Jurnal Tingkat Sarjana Senirupa dan Desain No.1
included in School of Design. There is also short course (2 years period) with product design program in Raffles
Institute of Higher Education.
Don Norman (2011) believed that in 21st century design curriculum still trapped in 20th century, except with the
addition of computer. To examine validity of the statement, this research conduct some question related to curriculum.
The most memorable subject is studio since in this subject alumni can create something new. Final assignment also
favoured by them because they can focus deepens their interest and constituted as all studio practices in general. Some
of the other applicable subjects are marketing management, design semantics, design ergonomics, and digital
modelling. To some extent the subject are good and comprehensive enough but still require to be optimized. Some
possible methods are full-time attendance of lecturer and real daily application of theoretical subjects.
Beside the subjects, alumni perceived that the product design teaching process is more instrumental to emerge design
thinking in general. Design thinking is really helpful and in fact can be applied to several aspects of occupation. It is not
surprising when design thinking or how to think like a designer is widely known and learned by common people.
Design thinking process is learned in university in some ways such as precedent study, planning concept, user survey,
sketching alternative design, making prototype, until making the real product and evaluation.
IDEO Founder, Tim Brown (2008) explained that design thinking is a method to generate new idea. Design thinking
concentrated on innovation and adjustment with human needs (human-centered). The aim is to conceive an idea that is
suitable with the necessity, not idea that is forced to be adjusted. In brief design thinking process comprise of
inspiration, ideation, and implementation.
While this is true Bruce Nussbaum (2011) argued that design thinking is a failed experiment and he emphasized more
on creative quotient. Creativity is the original ability that is aimed by design thinking since creativity was found first
than design. Whatever the term itself, alumni believed that university surroundings deeply support the creativity and
idea stimulation process.
After experienced learning and working process, alumni perceive some significant differences. From the question about
essential subject which is not yet learned at university, the majority of them pointed to post design process. Lecture is
appraised has taught sufficient knowledge about product development from concept to prototype, but what to do when
the product is finished? The urgency of this question had just realized after working.
Post design process includes real life product application by user target, publication, intellectual rights management,
and selling it to consumer or company which is interested in manufacturing it. It demands real practice so that after the
students‟ products are finished being marked, they do not leave it offhand, instead they try to sustain it. There is also
same case in final assignment. Some alumni said that their final assignment stopped until final trial, while some had
chance to publish it even earned achievements. For all intents and purposes these states need to be intensified.
Moreover designer should understand that their responsibility is not end after designing. This is one of design approach
as a holistic process and one effort to introduce design application in real industry. Whenever possible products that are
designed in university should continue to be developed even after graduation.
Another question is, are all the alumni should be designer? This research found out that some of the alumni have some
occupations related to design beside designer itself. For instance consultant, research & development team, and
production manager. Related to those interests, it is better if product design education accommodate more experiment or
research. Indeed research is not always about generating new theories or works, but also reviewing already exist works.
Most of the alumni design product while the rest of them offer design service. So far there are no alumni who explore
specific design studies. This can be occurred because of facility short come in educational institution. Whereas not all
who possess interest in design have to be designer. They can be observer, critic, or researcher. Nowadays there are some
design related majors that can be found in foreign countries namely strategic design & management, design studies,
design business, and design journalism.
Considering the fast growth of design educational institution in Indonesia, it is better to accomplish specialization. Back
then when design educational institutions were still a few it could accommodate all prospective students, but now
design major is more prominent and preferred so prospective students should choose the most suitable institutions that
have the major they are interested in.
Aulia Ardista
Jurnal Tingkat Sarjana Senirupa dan Desain No.1 | 9
The demand for specialization also declared by some alumni. When they work, most of them have to repeat learn from
the beginning regarding to their work field or even bewildered to choose an occupation since they are not focus in one
field. There is also suggestion to cooperate with foreign university that possess same specialization in form of student
transfer. With this program, students can continue their master study or finish their study in foreign university.
Imam Buchori (2005) in Design Studies International Symposium at ITB defined that design should be divided into
industrial design (manufacture industry basis) and engineering design (technology basis). Regarding the development of
contemporary design, there is also tendency to add craft design (based on craftsmanship and local value). From these
three approaches, university should define the direction of product design as intended.
In general, alumni perceived that there is missing link between university and work whose connection is needed to be
found. Solution for that problem is by reconciling work life to students. For instance with study tour, collaboration with
industry or company, and invite practitioners guest lecturer. Furthermore product design needs to intensify collaborative
approach with different field of studies. Another suggestion from the alumni is to enhance closer relationship between
students and lecturers.
Occupation
Nowadays Indonesian government fully support product design development. Product design was included into Master
Plan Ministry of Tourism and Creative Economy. The plan was scheduled until 11 years from now, which is 2025.
According to Presidential Instruction No. 6 Year 2009 about Creative Economy, creative economy in Indonesia is
divided in to: (1) architecture; (2) design; (3) fashion; (4) movie, video, and photography; (5) craft; (6) music; (7) art
and antique; (8) printing and publishing; (9) advertising; (10) interactive games; (11) research and development; (12)
performance art; (13) information technology and software; (14) television and radio; and (15) culinary.
Design is included as one part of creative economy which means capacity of knowledge and design occupation in
Indonesia is avowed by government. Following this design was divided in to: (1) visual communication design; (2)
product design; and (3) interior design. The vision of creative economy development in Indonesia is, “Indonesian
portrays high-quality life and creative image throughout the world.”
Medium for intellectual property protection is also provided, but needs more sounding. Asia Pacific area, including
Indonesia, owns specific international agreement related to intellectual property rights according to established standard
from Agreement on Trade Relates Aspects of Intellectual Property Rights (TRIPs). The agreement stated that
Intellectual Property (IP) divided into: (1) copyrights; (2) trademark; (3) geographical indications; (4) industrial
property; (5) patent; (6) integrated circuit layout; (7) secret information protection; and (8) licensed agreement.
IP regulation related to product design can be found on industrial property section. Product classification is based on
Locarno Agreement classification. Industrial property rights valid until 10 years. At that time, if design was utilized by
other party and the owner made complain, the party would be charged by imprisonment up to 4 years or maximum
penalty of Rp 300.000.000,00. According to data from Judgment Directory of Indonesian Supreme Court, for the time
being there are merely 26 registered industrial property rights. It is far cry from the amount of design works itself.
Each product designer should understand industrial design right. Besides to maintain originality, designer must be
familiar with another design works that is produced before so there will be no plagiarism even if the designer does it not
on purpose. It must be remembered that industrial design right is given to the first applicant, not the first designer or
maker. If there is a case when a design work is applied by another person and the original designer cannot show
compelling evidence, industrial design right is still given to the first applicant.
By far alumni‟ opinion inclined to the industry that is not yet ready to appreciate designer as an occupation. Absorption
capacity of industry is less. As a matter of fact those industries and companies require design service, but mostly they
are not aware about it and not considering design as an essential element in company‟s development. Also the average
salary of designer is relatively small. It is only a few higher than the average minimum salary. Another point is designer
does not have vivid career level. Therefore if one designer eager to thrive, they implied to seek new job vacancy.
Profound socialization about positive effects of design on company‟s leverage has to be emerged. This sort of campaign
once accomplished by Design Council in The Value of Design Video. Design Council explained that every fund that
was paid for design process, even if it was expensive, will leverage company‟s earnings multiple times. In other words
design is an investment.
Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupation in Indonesia
10 | Jurnal Tingkat Sarjana Senirupa dan Desain No.1
To be a professional designer, sometimes it requires specific certification. Technology and architecture has been using
Certificate of Expertise for years as basic qualification benchmark. On its progress Indonesian Interior Designer
Association (HDII) handles Certificate of Expertise management specifically for members. In Certificate of Expertise
there are some divisions based on work experience and accomplished projects, which are: (1) junior expert; (2)
associate expert; and (3) principal expert. More or less professionalism of designers is guaranteed and it will be easier to
accept governmental project.
Some alumni stated their demand for association. They want to have specific institution that deals with professionalism,
so the occupation will be better appreciated. Association is important to build product design branding in Indonesia. In
addition association can accommodate dialogue between designers from different backgrounds that can lead to broaden
their networking. Some associations related to product design in Indonesia are: Indonesian Product Designer
Association (ADPI); Product Design Focus (PDF); Product Design Student Association (HADEPAN); Indonesian
Furniture Designer Association (HDMI); and Indonesian Craft and Furniture Association (AMKRI).
There are some difficulties in managing ADPI as product design principle professional association. Mainly it is caused
by its wide scope. It is different with HDMI (furniture) or AMKRI (furniture and craft) with narrower scope so it is
easier to synchronized association‟s vision and mission. It needs to be considered to make specific association thus the
members can obtain the highest benefit. For instance footwear designer association or automotive designer association.
One of product design association that can be set as example is International Council of Societies of Industrial Design
(ICSID). ICSID was established on 1957 by 5 main founders, who are: Association of Canadian Industrial Designers
(Canada); Associazione per il Disegno Industriale (Italy); Japan Industrial Designers‟ Association (Japan); Ornamo
(Finland); and Rat für Formgebung (Germany). On 2013, the membership evolved to 68 countries. ICSID is remarkably
active in generating event, research, and public education related to product design. ICSID assigned 29 June as World
Industrial Design Day to commemorate their 50th birthday.
Another problem is difficulty in collecting local content about design product. Therefore most of the data came from
foreign articles which relevancy may be less when applied for Indonesia‟s condition. Journal and research report is not
yet published for public and have limited access. Faculty of Art and Design Maranatha University made breakthrough
in publishing book that summarizes students‟ works in order of Hajad Jagad 2013 event. Lately the book is sold in
several public bookstores. This step is truly marvelous and can be set as an example for other educational institutions to
make artifact from the learning process.
Documentation and archiving of design or designers‟ data can be aided by media and association. Hence nowadays it is
really easy to file archives in digital documents. With proper documentation and archiving, Indonesia will be able to
manifest the idea of making National Design Museum. History of Indonesian design and iconic products in one era are
no longer scattered without ever recognized by next generation.
Conclusion
Most of Product Design ITB alumni work as designer and other design-related occupations such as consultant, research
& development team, and entrepreneur. Mostly they reside in Bandung or Jakarta. Contradictory with learning process
that highlighted innovation as it main concern, most of them produce lifestyle products.
Figure 8. The Value of Design Video Campaign by Design Council
Aulia Ardista
Jurnal Tingkat Sarjana Senirupa dan Desain No.1 | 11
In education area, generally the system is valued as less applicative since there are so many unpreparedness for fresh
graduate. This point is emphasized on no specialization so the alumni‟ knowledge and ability are not convergent.
However product design education is extremely well in developing design thinking abilities that can be used in various
situations and problems.
Looking at Indonesia‟s industry condition which is not ready to accept designer, educational institution should promote
other range of professions that can be chosen by design school‟s alumni. They are not obligate to merely design
product, but also can offer service or accomplish in-depth studies. Since there are many alumni who work as consultant
and research & development team, it is better for students to learn how to do simple research as a simulation of
alternative occupation.
The development of product design in Indonesia requires cooperation between all related parties, namely designer,
industry, association, media, and government. Educational institution as a party that shaped designer should take
insights from their alumni as an evaluation so that they could emerge and produce high quality designers in Indonesia
who are able to solve current problems and needs.
Bibliography
Adian, Donny Gahral. (2006). Percik Pemikiran Kontemporer; Sebuah Pengantar Komprehensif. Yogyakarta:
Jalasutra.
Archer, Bruce. (1981). Design, Science, Method; Proceedings of the 1980 Design Research Society Conference.
Southampton: Westbury House.
Baxter. (1999). Deep Design. Duncan of Jordanston University.
Boztepe, Susan. (2007). User Value; Competing Theories and Models. International Journal of Design, 1, 55-62.
Brown, Tim. (2008). Design Thinking. Harvard Business Review, 84-92.
Buchanan, Richard. (1998). Branzi’s Dilemma; Design in Contemporary Culture. Design Issues, 14, 3-20.
Buchanan, Richard. (2001). Design Research and the New Learning. Design Issues, 17, 3-23.
Bürdek, Bernhard E. (2005). Design: The History, Theory, and Practice of Product Design. Basel: Birkhäuser.
Caplan, Ralph. (2005). By Design; Why There are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other
Object Lessons. New York: Fairchild Books.
Clark, Kevin & Ron Smith. (2008). Unleashing the Power of Design Thinking. Design Management Review, Vol.19
No.3
Couturier, Elisabeth. (2010). Talk About Design. Paris: Flammarion.
Deresiewicz, William. (2011). Generation Sell. Taken on 23 February 2014 from http://www.nytimes.com
Dormer, Peter. (1990). The Meaning of Modern Design Towards The Twenty First Century. London: Thames &
Hudson.
Dubberly, Hugh. (2008). How Do You Design; A Compendium of Models. San Fransisco: Dubberly Design Office.
Gibson, Ryan. (2013). Generation Y Characteristics. Taken on 23 February 2014 from http://www.generationy.com
Hackethal, Anita. (2013). Future Craft Workshop at IFFS 2013. Taken on 25 May 2014 from
http://www.designboom.com
Howkins, John. (2001). The Creative Economy; How People Make Money From Ideas. New York: Penguin Books.
Idrus, Muhammad. (2009). Metode Penelitian Ilmu Sosial; Pendekatan Kualitatif dan Kuantitatif. Jakarta: Erlangga.
Irianto, Asmudjo Jono. (2012). Design/Art; Renegotiating Boundaries. Bandung: ArtSociates.
Iskandar, Gustaff H. (2008). Paradoks Perkembangan Ekonomi Kreatif di Kota Bandung. Taken on 26 May 2014 from
http://www.bandungcreativecityblog.wordpress.com
Kotler, Philip, Hermawan Kartajaya & Iwan Setiawan. (2010) Marketing 3.0. New Jersey: John Wiley & Sons, Inc.
Lawson, Bryan. (2005). How Designers Think; The Design Process Demystified. Burlington: Elsevier. Margolin,
Victor. (1989). Design Discourse. Chicago: The University of Chicago Press.
McGuirk, Justin. (2011). The Art of Craft; The Rise of The Designer-Maker. Taken on 2 November 2013 from
http://www.theguardian.com
Munshi, Kishore. (2010). Characteristics of Design and Its Implications on Design Education. Indian Institute of
Technology.
Norman, Don. (2011). Design Education; Brilliance Without Substance. Taken on 26 May 2014 from
http://www.core77.com
Nussbaum, Bruce. (2011). Design Thinking It’s A Failed Experiment. So What‟s Next? Taken on 22 May 2014 from
http://www.fastcodesign.com
Papanek, Victor. (1971). Design for the Real World; Human Ecology and Social Change. New York: Bantam Books.
Analysis of Product Design Alumni Profile and Their Relation to Product Design Education and Occupation in Indonesia
12 | Jurnal Tingkat Sarjana Senirupa dan Desain No.1
Pink, Daniel H. (2005). A Whole New Mind; Why Right Brainers Will Rule The Future. New York: Riverhead Books.
Schroer, William J. (2004). Generation X, Y, Z, and The Others. Taken on 23 February 2014 from
http://www.socialmarketing.org
Tharp, Bruce M. & Stephanie M. Tharp. (2009). The 4 Fields of Industrial Design. Taken on 2 November 2013 from
http://www.core77.com
Toffler, Alvin. (1984). The Third Wave. New York: Bantam Books.
Urban, Tim. (2013). Why Generation Y Yuppies Are Unhappy. Taken on 23 February 2014 from
http://www.waitbutwhy.com
Zainuddin, Imam Buchori. (2010). Wacana Desain. Bandung: Penerbit ITB.