Analysis of Mark & Spencer (M&S)

8/18/2019 Analysis of Mark & Spencer (M&S)

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Marks & Spencer


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GroupAbdullah 1324067

Fahad 1128962

Kauthar 131821Mamadou 1313402

Sohail 0908854


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Outlin• !"#$O%&'#!O"

• (i)tor*

• Aim

• +,trnal +n-ironmntal Fa.tor

• 'omptitor)

• !mpa.t +,trnal +n-ironmnt• Ma/or 'halln)

• ortr) Fi- or.)

• #hor* o rtail d-lopmnt

•

SO# anal*)i)• Strati. option)

• $)our.) and 'apabiliti)

• $rn.)


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'ompan* introdu.tion

Mar) and Spn.r pl. i) a ma/or riti)hmultinational rtailr

M S oprat in a.ro)) mor than 40.ountri)

MS ar )p.iali)t) in th )llin o .lothinood and lu,ur* produ.t)


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(i)tor*Mar) Spn.r a) oundd in 1884 a) amart )tall b* Mar)

!t b.am Mar) Spn.r in 1894 a) a

partnr)hip ith Spn.r #h bu)in)) a) built up ithin a .lo):nit

amil* n-ironmnt o;rin nrou) pa*pa.a) to it) )al) )ta; and amil*


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Mar Spn.r Aim a..))ibl to -nmor .u)tomr) around th orld ha-.ratd .on)idrabl momntum throuh aid ran o a.ti-iti) and ar main oodpror))?

@httpBB.orporatmar)and)pn.r.omBaboutu)BourCplanD 28B10B13

http://corporate.marksandspencer.com/aboutus/our_planhttp://corporate.marksandspencer.com/aboutus/our_planhttp://corporate.marksandspencer.com/aboutus/our_planhttp://corporate.marksandspencer.com/aboutus/our_plan


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External environmental Factors

oliti.al

+.onomi.al

So.ial

#.hnoloi.al

Eal

+n-ironmntal


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oliti.al Fa.tor)

A) bu)in)) ta,) )u.h a) .o opration ta, ha) rmaindth )am or th la)t 5 *ar) thi) ill not a;.t MS

#h introdu.tion o n bu)in)) r)tri.tion) poli.*)

+n-ironmntal rulation) )u.h a) air pollution romarmin .ould a;.t MS )uppl* .hain

+.onomi.al Fa.tor)'rdit i) -r* hard to obtain or .on)umr) ho-r MS

ha- not introdu.d .rdit .ard) in thir oraniation%u to th r.))ion popl ha- l)) di)po)abl in.om

and ha- l)) mon* to )pnd on lu,ur* ood)

(o-r inHation ha) d.lind o-r th la)t to *ar) )oprodu.t) ma* b mor a;ordabl or .on)umr)


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So.ial Fa.tor)'han) in &K population )ho) that thr

ar mor rtird popl than .hildrn

#hr i) an in.ra) in th dmand ororani. ood

#h &K i) b.omin -r* multi:.ultur'on)umr attitud toard) ood i) .hanin

a) th* ha- b.om mor halth .on).iou)


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#.hnoloi.al Fa.tor #.hnolo* i) rapidl* .hanin and -r*

,pan)i- to p up ith

#.hnolo* i) .hanin th bu*in bha-ior o

.u)tomr)Eo*alt* .ard) proram) ar al)o d-lopd todi).oura .u)tomr) rom )it.hin o-r tothir .omptitor) and undr)tand thir bu*in

bha-iour


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Eal Fa.tor)

'omptition la)'on)umr la)

+mplo*mnt Ea)

Ad-rti)in Standard) la)

(alth and Sat* la)

+n-ironmntal Fa.tor)Global armin i) in.ra)in

#h potntial impa.t) o .limat .han i) a;.tin

ho bu)in))) oprat%u to a;.t) rom .limat .han ra matrial) ar

hard to obtain


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K* .omptitor) o MS

A)da

#).o

(S

",t

Sain)bur*)

S M


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Sa ) ur) or M)2013

httpBB

n))*.omB)tor*B1164063Bm:and:):upbat:d)pit:.lothin:)al):allin:aain

http://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-again


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!mpa.t o ,trnal

n-ironmnt'han in opration

'han in .u)tomr trnd)

'hanin u*in por

Opportuniti) or .omptitor)

" u)r #.hnolo*

JGrund*= 2006

For ,ampl inormation t.hnolo* .ompltl*.hand th a* o or= .u)tomr bha-ior and li)t*l a) ll


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Futur .halln)MS nd) to )tart out)our.in )upplir) in

ordr to p up ith .omptitor)

MS i) lo)in it) trnd toard) *oun)tr)=

)o th* nd to ma )om thir produ.t)mor appalin to *oun popl

MS nd) to pro-id mor di-r) produ.t)a) th &K i) b.omin -r* multi:.ultur


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ortr) Fi- or.)'omptiti- ri-alr* ithin a indu)tr*arainin por o )upplir)

arainin por o .u)tomr)

#hrat o n ntrant)

#hrat o )ub)titut produ.t)


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'omptiti- ri-alr*MS ha- di;rnt .omptitor) a) th* ha-

-arit* o produ.t )u.h a) ood = .lothin andhom ar produ.t)

#hr .lo))t .omptitor) ar %bhanam)and hou) o Fra)r a) th* )ll )imilarprodu.t) and o;r )imilar )r-i.) and allo;r hih Lualit* produ.t)


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arainin por o)upplir)

MS ha- a lot o por o-r )upplir a) a loto thir produ.t) ar o thir on brand

MS bu*) lar amount) o matrial) and

r)our.) thror th* .an t ood pri.)on hat th* bu*

MS ha- a )trati. ad-anta o-r.omptitor) a) th* ar not mor rliant a)

othr)


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arainin por o.u)tomr)

Eu,ur* produ.t) hi.h MS )ll )u.h a),pn)i- .lothin= th .u)tomr) ill bu*thm b.au) o Lualit* hi.h man)barainin por i) lo

Som MS produ.t) ar )old b* thir.omptitor) )o barainin por o .u)tomr)i) hih


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#hrat o n ntrant)For MS thrat) o n ntrant) ar lo du to

hih barrir) o ntr*

MS brand nam and .apital in-)tmnt= hih

)al) r-nu and mart )har hlp) thm aain)t.omptition

(o-r or MS .hapr )l.tion o produ.t)barrir ma* b lo and .omptition .ould ntr)u.h a) rimar a) th* o;r lo pri.d .lothinhi.h i) -alu or mon*

'omptition or MS i) hih a) o-r th *ar) th*ha- lo)t mart )har hi.h man) th thrat orn ntrant) i) hih

#h t b tit t


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#hrat o )ub)titutprodu.t)

For MS thrat) o )ub)titut) ar hih

Othr )tor) )u.h a) ",t = hou) o Fra)rand Slrid) o;r top Lualit* .lothin ith

.omptiti- pri.Suprmart) )u.h a) AS%A ha- .hapr

altrnati-) ith thir ood pri.) and ranhi.h i) a thrat

S O l i


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STRENGTHS

.Good quality products

.Diverse ranges of

Products

· Largest retailer in UK

· Increase turnover and

trading profits

OPPORTUNITIES

· Introduce new products· Provide more organic

goods.

· Build up more alliances

· Develop overseas

supply cain

THREATS

· Insta!ility in te prices of

raw products· "ew legislations

·#conomic recession

·Low cost retailers

· #$treme competition

WEAKNESSES

· Losing young customers

.Perception of %ig Prices· &ustomer disinterest

· #nvironmental issues

· 'u!stitute products or

tecnologies

SO# Anal*)i)


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Strati. option)

'on)idr th bnIt) and impa.t) tho) .an

ha- on .ompan* Inan.ial po)ition and

.u)tomr

rand rpo)itionin

Gttin 'o)t .in.i) b* introdu.in )om

n point:o:)aluildin a )tron multi.hannl .apabilit*

Ma/or t.hnolo*:dri-n .han pro/.t)


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Strati. r)our.) and

.omptn.i)1 Nalu 'hain d-lopin and addin -alu at a.h l-l

o )uppl* .hain

2 rimar* A.ti-iti) th primar* a.ti-iti) ta in hand)-ral )p.iI. un.tion) o th .ompan* inbound

loi)ti.)= opration)= outbound loi)ti.)= )al) and

martin

3 Support A.ti-iti) th .ompan* nd) to ha- hold o it)

human r)our. and t.hnolo*


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#han or *our tim

%o *ou ha- an* Lu)tion


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$rn.)

Grund* A " 2006 'omptiti- )trat* and)trati. anda) Strati. 'han 10J5247>260

ortr= M + J1985 Competitive advantage:creating and sustaining superior performance=" or #h Fr r))

Mar) Spn.r J2013= A-ailabl athttpBBmar)and)pn.r.omB PA..))d10th O.tobr= 2013Q

(art= S and Murph*= R J1998 rand) #h

" alth 'rator) +nland alra- p7
http://www.marksandspencer.com/http://www.marksandspencer.com/

Analysis of Mark & Spencer (M&S)

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