ANALYSIS OF MAGAZINEADVERTSLAYLA KEEGAN.

The majority of the advert is taken up by the image of a picturesque, larger-then-life dolls-house with giant flowers in the garden and hedges shaped like ponies. The artist seems to be skipping down the path to the house in a bright red dress that stands out vibrantly, as she looks back towards the camera. This idyllic, girly imagery suggests the album music may be very convention of a Female Pop Artist. However, we know that after listening to the majority of the tracks on the album that they contain rather outspoken and unconventional lyrics that do not correspond with the cheerful, bright and somewhat childish album. This contrast may have been done on purpose to create a sense of juxtaposition and to break away from convention in order to make the artist and her album more interesting. This suggestion may be further backed by the use of a very dark blue in the background and by the messy typography used for the album title ‘Made of Bricks’ and the artist name ‘KateNash’. This messy font contrasts with the clear, tidy font used for the release date and review and reiterates the childish elements – as does the small amount of information.

The song is about the base or 'foundations' of a relationship breaking down so the video is located in the home of a couple. The album and advertisement image is a picture of a house and the title is 'Made of Bricks'. This links together because they are all about houses and building things - such as relationships.different style. The style on this is more cartoon or sketch like whereas the album picture looks more like a photograph. However, it does still links together slightly because the character on the front is walking across a washing line which is a household object.

The background colouring is dark for this advert however, this is contrasted sharply by the images of pink flowers behind the artist and the typography used for the artist’s name, which is cursive, girly and in white so it stands out. The initial darkness of the advert suggests a deeper more emotional album whilst the feminine inserts over the top tell us the album is not overly depressing or emotional, as illustrated through the brighter colours and images. Also, the mid-shot of the artist that takes up the majority of cover expands the idea of a personal album, as the artists expression and the body language expressed through her hands are representative of the artists feelings.

The writing at the bottom of the advert is also in white but it isn’t flowing and cursive, rather the album name is very large and all in Capital ‘LUNGS’, and the smaller information below is in a similar smart font emphasising its clarity. Right at the bottom of the advert there is further information is small typography including the bands website. It’s promoting the artist and allows for the reader to learn more about the band. The date informs the reader when the album is going to be released. Raising the profile of the band once more and attracting as wide an audience as possible by giving them all the information needed in order to purchase the album.

The inclusion of the pink flower attracts the more feminine market adding a sense or romanticism. The advert therefore attracts its target audience and gives us insight as to the genre and feel of album

The image of the artist takes up two thirds of the advert, the use of the close-up shot sells the artist’s‘ brand-image’ to her potential audience. The artist is also looking directly at the camera and as a result creates a direct mode of address with the audience. Usually when direct mode of address and a close up are used, it is to illustrate deeper and darker emotions hinting at a possibly more depressing album. However, we can see from the artists defiant expression and out-there style; such as her back and gold lips, that this album may focus more on her attitude and rebelliousness. This rebellious nature is further emphasised through the heavy use of black, including the artists hair, nails, outfit and lipstick, as well as the bottom third of the advertisement itself. However, this advert again defies convention and the depressing connotations of black colouring, using bright gold writing and accessories. This use of colour makes the artists name stand out on the advert and sell’s the artist brand as a result. It also reflects the artists love of ‘bling’ and extreme fashion as seen though the gold stencilling on her black lips. The primary uses of black and gold in this advert are to catch the readers eye as well as make it more appealing and interesting through its breaks of convention.

Promotional Text The phrase “#1 international smash” will certainly help to sell more copies of the album as this kind of positive advertisement will help the audience evaluate the quality of the product that they are about to buy. Furthermore mentioning a popular song within the advert will also help the audience to purchase the product.