ANALYSIS OF INTERNATIONAL MARKETING

NAMES ROLL NO. Sanjoli Bhageria 13 Rohit Deriya 25 Rebecca Fernandes 28 Juili Haryan 34 Pinky Pan 59 Kusum Parmar 60

What is International Marketing.....????

• Marketing activities beyond the political boundaries of the country are termed as international marketing.

• Acc. To Subhash C. Jain: “The term international marketing refers to

exchanges across national boundaries for satisfaction of human needs and wants.”

Analysis of International Marketing

International marketing for Gems and Jewellery sector

• Highly export oriented.• India largest importer of gem stones.• India consumer of gold(more than 20%).• Deterioration.• Gold prices effects(small exporters).• Constitutes 17% of total export from India.• Benefits(interest rebates, extension of credit

period, export duty).

Exports of Gems and Jewellery Sector

• High Growth• Slow down in US & other importer countries

led to a demand contraction.• Government initiatives.• Affected by climate(FY06).• Market conditions(fiscal measures,

appreciation of rupees, overseas demand erosion etc).

Export of CDP (cut & polished diamonds)

• Gems & Jewellery export driven by CDP.

• Largest polishing centre.• CDP exports grew.

Export of colored gem stones & non-gold jewellery

• Share of exports.• Labours.• Importers of pearls.• Platinum Jewellery.

Export of Gold Jewellery • Measures

• Hallmarking & certification.• Integration & Joint venture manufacturing.

• Developing market intelligence.• Gradual Liberalization.

• Initiative scheme of Government.

About the brand….

• One of the largest brand in the world.• Sells its jewellery through over 4000 Points of Sale.• share of over 50 per cent of the overall organized

jewellery market in India.• It is engaged in the cutting and polishing diamonds as

well as in jewellery manufacturing, branding and retailing.

• It exports diamonds & other jewellery products.• The Gitanjali group became a pioneer among major

diamond and jewellery houses.

Best known for………

• Provides assurance.• Trust factor• Factors driving growth of branded jewellery • Youthful population.• Changing lifestyle & culture.• Aspirational value.•

Gitanjali Launches Jewel Souk store Chain

• Different brand under one roof.• Inaugurated at the international terminal of

the CSIA, Mumbai by Bollywood star Sonakshi sinha.

• Watch Brands & Jewellery Brands comes together under one roof.

• Include premier shopping destinations.

SWOT Analysis

STRENGHTS WEAKNESSES

OPPORTUNITIES THREATS