Analysis of Music DVD Covers

Advert 1

Main Image

Main Title

Format Logo

Spine Title

Back Cover Images

Institutional Logo

Blurb

Billings Block/ Credits

Running Time

Key Elements..• Main Title

The main titles in the DVD Cover are “Michael Jackson” and “Bad”. The title “Michael Jackson” is big and bold due to the white coloured font. This represents Michael to be quite big and successful and pure. However this contrasts with the other title “Bad” which is written in red and a graffiti font. This shows a different side to Michael Jackson’s usual clean image. It gives him a more rebellious image.

• Main ImageThe main image of Michael Jackson represents him to be a very successful entertainer. This is shown through his costume and the electrical effects around the image representing him to be “electrifying”

• Spine TitleThe Spine Title has been used in order to help people find the DVD without taking it out of a box set/DVD stack. It is a very important convention as most DVDs have them.

• The event that is being captured in the DVD Cover is a live Michael Jackson tour that took place In Japan.

• It is targeting Michael Jackson fans due to the fact that it is a live tour. Also it is mainly targeting middle class/working class people due to the fact that it is a DVD format and people who work will be able to afford it.

• The artist and his music are represented to be very lively and funky due to the red and yellow colour scheme. Also the back cover images show Michael looking very happy whilst performing therefore suggesting he enjoys his music. This is also reinforced in the main image due to the fact that he is singing into the microphone. This also shows that he is very committed to his music.

• The DVD Cover gives out several messages about the live tour. It allows fan’s who weren’t able to see the tour live view it at home on their TV. By putting lots of images of Michael Jackson performing it attracts the audience and makes them want to watch it.

Advert 2

Artist Name

is in capitals quite striking

which helps it to be identifiable

Main Image of ArtistAs she appears as quite

glamorous itInstitution Logo-

recognition of the company There is a smaller version of the cd cover helps to appeal

to those people who have this cd already

Back cover image often an

image of the artist like this

one

Title-the Adventures of Mimi album

name

Front cover – black and white font quit simple yet

represents the artist well through the image this also

promotes the artists image as classy and glamorous

Reviews which therefore catch the audiences and make it more appealing as it already influences

their opinion. This in effect inspires the

audience to want to buy the dvd.

Track list helps them to know what songs are available to them when they

buy this DVD.

Front cover image

Once again like the previous cover it has this same bold image of the artist makes it

easy for the audience to

recognize her as an R&B artist

Spine title which simple allows it to be easily identifiable as

well as it having a smaller image of the artist Mariah

Carey when coming to buy it in stores they can recognize it.

Action line

As stated it says experience in high

definition which relates to it being in blue ray which is shown at the font of the cover as

well this demonstrates what the quality of the

DVD would be like.

Format logo to define what the quality would be like and the

developed new technology would be of more appeal so it makes it

more appealing.

Here we have general information about the running time and any technical

specification which doesn’t necessarily appeal so much to the audience but just gives them some background info about

the dvd.

The event that is being captured through this dvd cover is the songs from Mariah Careys cd that could be from her all time hits or simply songs that are well known for

being hers. This would be targeting an audience who would be interested in R n B music, typically females. This image of Mariah Carey as a glamorous figure would therefore be influential towards this female audience that this is how they should

be.

The way in which I know this is that the designs are very feminine like with the pink swirls on the back cover for instance. If it was more neutral and not as glam then it could be reaching out to possibly a male based audience as well.This would also be appealing to those who are into the quite modern r n b music genre. The dvd cover

appeals to quite a mainstream audience as she is well recognized and as an artist she has a very specific image from the front cover of her wearing this frily white dress

and on the back her sitting with a gold dress. Its all very fancy and once again glamourour typical sort of female represenation of an artist from this R n B genre.

The cover itself signifies a lot about the artist even to an audience who may not necessarily be aware of her.Consequently, just by seeing this imagery and simply the

designs on the cover its reflects her as an artist as well her music. For instance the fact that there is this bold image of the gold microphone which is unique and

therefore connotes her as being an unique artist.

This dvd cover is vital for the branding of the artist as it represents her music and although the music is the main factor of the dvd the cover has a huge impact on

making a difference to appealing to its target audience.The dvd cover represents this idea of the title of the dvd the Adventures of Mimi and so the message is gives is that

the track list would be high quality most likely be her best hits of all times and therefore be a combination of her tracks from her cd if not cds.

Blurb

Provides the audience with information about the DVD. It looks lengthy but Beyoncé fans wouldn't mind reading it.

Main image

The artist is wearing Red velour which connotes stardom – “red carpet” this signifies to the audience that she is someone special and that this DVD is worth buying/

Main title

Written in bold red letters, which not only follows the colour scheme and connotes the same representation but also signifies boldness and tells the audience that this artist is bold and stands out.

Format logoFormat logo

Help them know what to play this on, Newer formats like Blue-Ray may be more appealing to some audiences, while older formats may be more appealing to other audiences who are more familiar with older technology.

Billings Block

Is in small print to not attract the reader.

Institutional logoInstitutional logo

Back Image

The back image follows the theme of stardom and importance as made relevant by the main image.

Special Features

Gives the audience a quick glance at what’s inside the box. Doesn't include montage pictures because they may not want to give too much away just on the box.

Action Line

Written in handwriting style, to seem more ‘personal’ to the audience. As if its direct from the artist themselves.

Spine Title

Follows same typography and colour pattern, makes it easy for consumer to find on a shelf.

The event being captured is a Live concert performance of an album or a mix of songs in Wembley by Beyoncé.This product may target people who are into R&B, more specifically females. Other artists they might be into include, Aretha Franklin, Mariah Carey and Mary J Blidge. You can tell the product is targeting young Beyoncé fans who may aspire to be like her. You can tell this by the striking colours, the bold typography and the continuous theme of fame and stardom. These are all things that would appeal to this typical target audience.

The artist is represented as strong and sophisticated yet very wealthy. This is evident by the type of clothes she is wearing (which looks expensive) as well as the skilled make-up/hair styles. She looks really glossy and sparkly which represents novelty. The shot of the singer looks very polished and professional rather than natural which also connotes wealth and fame.

The cover says to the target audience that this product is one not worth missing out on. This product may be available at any time and not just to promote one album. It may act as a collectors item and may be important to some fans. The striking conventions force the target audience to pay attention and the fact that the only image is of Beyoncé alone, directly facing the camera, may create a more personal feel for the target audience. As if she is performing exclusively for them.