By Summer Prescott

ANALYSIS OF ARTISTS MAGAZINE ADVERTS

The artists non-verbal communication is a trait noticed in most grime and R&B magazine covers where the male artist is looking away from the camera, usually depicting a side on the profile which gives off a careless demeanour about the artist, therefore attracting his target market of male and female youths.

To promote the actual album hey have added a photo of the album that is able to be bought ad there is a list of other well know artists which further advertises this album.

The artists links the album title to his name the word “Wretch” using his name to form a pun within his advertisement. The backdrop is a picture that looks like the city however it has been made as though it has been graphited on to the image implying that he is trying to contrast what we would think a “city boy” would be, this is also another common trait that grime and R&B albums use.

They have also added where his target market and anyone who wants to buy the

album is able to purchase it.

The title of the album and the release date have been placed in the centre of the advertisement therefore making it grab the audiences attention immediately.

The album has quite a “rough” and “arty” look this implies that this theme runs threw the music as well.

The artist is holing a cross in his hand therefore implying some of the songs could be about religion, widening his audience.

Not a lot information is given, this therefore enables the audience to read it quickly but still know the relevant details this also means more people are likely read the ad.

The title is very plain yet bold, it stands out bring all if the attention on to the artists and the album. The green colour that she has used contrasts the rest of the black and whit advert and connotes maturity and shows the album as conserved.

The colour of the background is black and white creating a sense of what her songs could be about – darkness, pain , love?

The expression of the artist connotes to the audience that the artist is reflecting as there is no eye contact with the audience, thinking back over past life experiences, giving off the impression that the songs within the album are based on real life experiences. A Photo of her album cover

has also been added for advertisement purposes.

The image of the artists is a close up therefore making the album feel more personal to her and to the audience. The image is very feminine, the make-up (long eyelashes) and the way she is sitting, she looks very reserved therefore it could imply she has mixed feelings about the album; ll this combined appeals to her target audience of the older male and female because it is very simplistic.

The font is clean and neat however adds a modern twist on the classic image and music that would normally be associated with artist. The writing on the advert is very minimal, not a lot about the album has been explained, this makes me assume that people will buy the album regardless.

Star image – she is a recognisable artist.

Coldplay have decided to not use an actual picture of the band on their advertisement, instead they have decided to use a backdrop that is dominated by a collage of thing that relate to songs within the album; they also incorporate this theme into the cover of there album, this therefore creates consistency within their advertising.

The bright colours make the advertisement recognisable within the magazine, grabbing not only their target markets attention.

The release date is the same style as the logo as although is can be seen as important element to their audience. This suggests that if Coldplay wasn’t a very known band that they would try to make the release date stand out more however they haven't.The extra information that they give at the bottom of the advertisement helps sell the album, telling the audience that they are able to pre-order the album on ITunes therefore as soon as the album is out they are able to listen to is straight away, this option is attractive to fans and by mentioning the popular single “paradise” people will know what to expect from the rest of the album.

The stencil font suggests that the band has nothing to hide and could also possibly mean that they album isn't personal to them at all they had just wrote this album for fun because it is what they enjoy, this idea also fits into the fact the album is colourful and fun, this gives off a positive attitude about the album as a whole for the audience

Instead of having the actual name of the band n bold they have more focus in the name if the album therefore bringing more focus onto the music itself. The font is also thicker and stands out along with the abstract backdrop.