Analysis & Findings of Greenland Town Development Ltd
-
Upload
ridwan-ferdous -
Category
Documents
-
view
215 -
download
0
Transcript of Analysis & Findings of Greenland Town Development Ltd
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
1/17
Chapter 5
Analysis & Findings
5.1 Industry Analysis:
The real estate industry of Bangladesh entered Innovation Phase in the first half of last
decade after growing over Early Phase in almost two and a half decade since its inception in
!"#$ Immense growth opportunity lies ahead of this industry that can only %e achieved with
adeuate legislative and regulatory support of the government$
To 'now the present situation of the real estate industry I have interviewed only (# clients of
this industry$
The measurement is done on a nominal scale of five points) where)
5 = Satisfactory,
4 = Somewhat Satisfactory
3 = Neutral
2 = Somewhat issatisfactory
1 = issatisfactory
The total score of (# clients of real estate industry are*
(()(+)(()(+)+),!),!)-,)-,).)+)!)")--)--),5),5)-.)-.),.),,),,)-!)-!),+),),+),-)(")-)
,!)(5)(-)-")("),!),-)(-),()(5$
Satisfaction
le!el
"ally #re$uency
%f&
'lass
Inter!al%(&
f.( 'umulati!e
fre$uency
)ercenta*e
%+&
-1 # 5 # / #
1-2 //// / 5 5 "5 5 -$5
2-3 //// //// // # -5 -5# 5 -5
3-4 //// //// //// //
/
5 ,5 5-5 ,# ,"$5
4-5 //// //// // # (5 (5# (# -5
"otal (# -5 ,## ##
0ere) 1*(#
12
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
2/17
ean:2ean is the average score in a freuency distri%ution$
ean %(&*f341
*,##4(#
*,-$5
edian: 2edian is the score in the middle of freuency distri%ution$
2edian * 6 I 7 14- 8 pcf
f
*,#6#79(#4-85:45
*,,$,,
ode: 2 ode is the score that occurs most freuently in the distri%ution$
*,#6 ;958#:4 9-758#8#:o
according to the median the position of industry is also good$
The modal value is ,5 which are also %elonging to the somewhat satisfactory level
which means the most customer of real estate industry is somewhat satisfied$
The highest score is (" which are !(? and lowest score is + which are ,-?$ >o we
can see that some customer is very much satisfied and some very dissatisfied$ But the
percentage is not too %ad to recover$
From the analysis I have also found +-$5? customer are very satisfied on the real
estate company$ And other -$5? customer is very disappointed on real estate
industry due to price) uality) and e3terior design$ And rest -5? customer is
%elonging in neutral level$
13
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
3/17
5.1.1 Analysis of client/s satisfaction ran*e of 0eal state Industry=
Satisfaction
le!el
#re$uency
%f&
'lass
Inter!al%(&
(- ( %(- ( &2 f%(- ( &2
-1 # 5 8-"$5 "5+$-5 #
1-2 5 5 8"$5 ,#+$-5 5,$-5
2-3 # -5 8"$5 5+$-5 5+-$5
3-4 5 ,5 -$5 +$-5 !,$"5
4-5 # (5 -$5 5+$-5 5+-$5
"otal (# -5 ,"5#
0ere) 3 *,-$5
* ,"5#4(#
*!$"
So, the ran*e of client/s satisfaction:
,-$56!$"*(-$-
,-$58!$"*--$.
The client@s satisfaction range of real estate industry is --$+ to (-$- which means in
case of satisfaction most of clients %elong in neutral and somewhat satisfied$ It means
the industry position is overall good$
5.1.2 Industry osition analysis y the sur!ey $uestion:
14
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
4/17
1: Is the roduct you ou*ht satisfy you in the case of your re$uirements
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 14 35
Somewhat A*ree6 Satisfied 12 3
Neutral 7 2
Somewhat isa*ree6issatisfied 8 15
Stron*ly isa*ree6 issatisfied
Total 4 1
Among (# respondents ,5? are strongly satisfied and 5? are somewhat satisfied) -# ? are
neutral and 5? are somewhat dissatisfied$ But here is no strongly dissatisfactory customer)
so the satisfaction level is good$
2: oes the roduct match with your test
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 1 25
Somewhat A*ree6 Satisfied 12 3
Neutral 9 22.5
Somewhat isa*ree6issatisfied 7 2
Stron*ly isa*ree6 issatisfied 1 2.5
Total 4 1
Among (# respondents -5? are strongly satisfied and ,#? are somewhat satisfied) --$5 ?
are neutral) -#? are somewhat dissatisfied and -$5? are strongly dissatisfactory customer) so
here also overall satisfaction level is good of the industry$
15
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
5/17
3: as it cost effecti!e or reasonale comare to other real estate comanies
>o here among (# respondents #? are strongly satisfied) -5? are somewhat satisfied) -"$5?
are neutral) ,#? are somewhat dissatisfied and only "$5? are dissatisfied$ >o the
satisfaction level is not good in case of pricing$
4: "o what e(tent do you e!aluate the le!el of safety
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
7 2Somewhat A*ree6 Satisfied 1 25
Neutral 11 2;.5
Somewhat isa*ree6issatisfied 7 2
Stron*ly isa*ree6 issatisfied 3 ;.5
Total 4 1
>o here Among (# respondents -#? are strongly satisfied) -5? are somewhat satisfied)
-"$5? are neutral) -#? are somewhat dissatisfied and only "$5? are strongly dissatisfied$ >o
in case of safety the satisfaction level is overall good$
5: Are you satisfied with the $uality of the ser!ice
16
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
Somewhat A*ree6 Satisfied 1 25
Neutral 11 2;.5
Somewhat isa*ree6issatisfied 12 3
Stron*ly isa*ree6 issatisfied ; 1;.5
Total 4 1
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
6/17
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
7/17
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
Somewhat A*ree6 Satisfied 1 25
Neutral 15 3;.5
Somewhat isa*ree6issatisfied 12 3
Stron*ly isa*ree6 issatisfied 3 ;.5
Total 4 1
>o here Among (# respondents #? are strongly agree) -5? are somewhat agree) ,"$5? areneutral) ,#? are somewhat disagree and only "$5? are strongly disagree$ >o in case of
recommendation most customers are neutral and where other %ig portion of customer they
disagree to recommend of his companies to his4her friend or colleague$
7: "o what e(tent do you satisfied with the time of deli!erin* the roducts
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 1 2.5
Somewhat A*ree6 Satisfied 17 45
Neutral 14 35
Somewhat isa*ree6issatisfied ; 1;.5
Stron*ly isa*ree6 issatisfied
Total 4 1
>o here among (# respondents -$5? are strongly satisfied) (5? are somewhat satisfied) ,5?
are neutral) "$5? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the
level of satisfaction is good in case of timing$
9: "o what e(tent are you satisfied with the en!ironment and location
18
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
8/17
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 12 3
Somewhat A*ree6 Satisfied 13 32.5
Neutral ; 1;.5
Somewhat isa*ree6issatisfied 7 2
Stron*ly isa*ree6 issatisfied
"otal 4 1
>o here among (# respondents ,#? are strongly satisfied) ,-$5? are somewhat satisfied)"$5? are neutral) -#? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o
the level of satisfaction is good in case of environment and location$
1: "o what e(tent are you satisfied with the e(terior desi*n
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 2 5
Somewhat A*ree6 Satisfied 1; 42.5
Neutral 7 2
Somewhat isa*ree6issatisfied 9 22.5
Stron*ly isa*ree6 issatisfied 4 1
"otal 4 1
>o here among (# respondents 5? are strongly satisfied) (-$5? are somewhat satisfied) -#?
are neutral) --$5? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the
level of satisfaction is overall good in case of e3terior design$
5.2 )osition analysis of >reen land "own in 0eal state Industry:
19
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
9/17
To 'now the present situation of the reen and Town I have interviewed only -# clients of
this company$
The measurement is done on a nominal scale of five points) where)
5 = Satisfactory,
4 = Somewhat Satisfactory
3 = Neutral
2 = Somewhat issatisfactory
1 = issatisfactory
The total score of -# clients of real estate industry are*
(")+)(5).),)!),!)-),!)--),.)-,),-)-,),()-"),5),5)-!)-.$
Satisfactio
n le!el
"ally #re$uenc
y
%f&
'lass
Inter!al%(&
f.( 'umulati!
e fre$uency
)ercenta*e
%+&
-1 # 5 # / #
1-2 /// , 5 (5 , 5
2-3 //// /// " -5 "5 # ,5
3-4 //// //// . ,5 -.# . (#
4-5 // - (5 !# -# #
"otal -# -5 5!# ##
0ere) 1 *-#
ean:2ean is the average score in a freuency distri%ution$
ean %(&*f341
*5!#4-#
*-!$5
edian: 2edian is the score in the middle of freuency distri%ution$
20
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
10/17
2edian * 6 I 7 14- 8 pcf
f
*,#6#79-#4-8#:4.
*,#
ode: 2 ode is the score that occurs most freuently in the distri%ution$
*,#6 ;9.8":4 9-7.8"8-:o we
can see that some customer is very much satisfied and some very dissatisfied$ But the
percentage is not too %ad to recover$
From the analysis I have also found 5#? customer are very satisfied on this company$
And 5? customer is very disappointed on this company due to price) facilities) and
location$ And rest -5? customer is %elonging in neutral level$
5.2.1 Analysis of client/s satisfaction ran*e of >reen ?and "own=
21
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
11/17
Satisfaction
le!el
#re$uency
%f&
'lass
Inter!al%(&
(- ( %(- ( &2 f%(- ( &2
-1 # 5 8-($5 +##$-5 #
1-2 , 5 8($5 -#$-5 +,#$"5
2-3 " -5 8($5 -#$-5 ($"5
3-4 . ,5 5$5 ,#$-5 -(-
4-5 - (5 5$5 -(#$-5 (.#$5
"otal -# -5 (!5
0ere) 1*-#
* (!54-#
* .$+
So, the ran*e of client/s satisfaction:
-!$56.$+*,.$
,!$58.$+*-#$!
The client@s satisfaction range of this is -#$! to ,!$ which means in case of
satisfaction most of clients %elong in neutral and somewhat satisfied$ It means the
company position is overall good$
5.2.2 'omany osition analysis y the sur!ey $uestion:
22
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
12/17
1: Is the roduct you ou*ht satisfy you in the case of your re$uirements
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 2 1
Somewhat A*ree6 Satisfied 7 4
Neutral ; 35
Somewhat isa*ree6issatisfied 3 15
Stron*ly isa*ree6 issatisfied
Total 2 1
Among -# respondents #? are strongly satisfied and (#? are somewhat satisfied) ,5 ? are
neutral and 5? are somewhat dissatisfied$ But here is no strongly dissatisfactory customer)
so the satisfaction level is good$
2: oes the roduct match with your test
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 2 1
Somewhat A*ree6 Satisfied 7 4
Neutral ; 35
Somewhat isa*ree6issatisfied 3 15
Stron*ly isa*ree6 issatisfied
Total 2 1
Among -# respondents #? are strongly satisfied and (#? are somewhat satisfied) ,5 ? are
neutral) 5? are somewhat dissatisfied and here is also no strongly dissatisfactory customer)
so here also overall satisfaction level is good of the industry$
23
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
13/17
3: as it cost effecti!e or reasonale comare to other real estate comanies
>o here among -# respondents #? are strongly satisfied) #? are somewhat satisfied) ,#?
are neutral) 5#? are somewhat dissatisfied and only #? are dissatisfied$ >o the satisfaction
level is not good in case of pricing$
4: "o what e(tent do you e!aluate the le!el of safety
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
Somewhat A*ree6 Satisfied 8 3
Neutral 1 5
Somewhat isa*ree6issatisfied 3 15
Stron*ly isa*ree6 issatisfied 1 5
Total 2 1
>o here Among -# respondents #? are strongly satisfied) ,#? are somewhat satisfied) 5#?
are neutral) 5? are somewhat dissatisfied and only 5? are strongly dissatisfied$ >o in case
of safety the satisfaction level is overall good$
5: Are you satisfied with the $uality of the ser!ice
24
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
Somewhat A*ree6 Satisfied 2 1
Neutral 8 3
Somewhat isa*ree6issatisfied 1 5
Stron*ly isa*ree6 issatisfied 2 1
Total 2 1
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
14/17
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 2 1
Somewhat A*ree6 Satisfied 7 4
Neutral 8 3
Somewhat isa*ree6issatisfied 4 2
Stron*ly isa*ree6 issatisfied
Total 2 1
>o here Among -# respondents #? are strongly satisfied) (#? are somewhat satisfied) ,#?
are neutral) -#? are somewhat dissatisfied and here is no strongly dissatisfied customer$ >o
in case of uality the satisfaction level is good$
8: "o what e(tent are you satisfied with the facilities
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 2 1
Somewhat A*ree6 Satisfied 7 4
Neutral ; 35
Somewhat isa*ree6issatisfied 3 15
Stron*ly isa*ree6 issatisfied
Total 2 1
>o here Among -# respondents #? are strongly satisfied) (#? are somewhat satisfied) ,5?
are neutral) 5? are somewhat dissatisfied and here is no strongly dissatisfied customer$ >o
in case of facilities the satisfaction level is good$
;:
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
15/17
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
Somewhat A*ree6 Satisfied 2 1
Neutral ; 35
Somewhat isa*ree6issatisfied 5 25
Stron*ly isa*ree6 issatisfied 8 3
Total 2 1
>o here Among -# respondents #? are strongly agree) #? are somewhat agree) ,5? areneutral) -5? are somewhat disagree and only ,#? are strongly disagree$ >o in case of
recommendation most customers are neutral and where other %ig portion of customer they
disagree to recommend of his companies to his4her friend or colleague$
7: "o what e(tent do you satisfied with the time of deli!erin* the roducts
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
Somewhat A*ree6 Satisfied 12 8
Neutral 8 3
Somewhat isa*ree6issatisfied 2 1
Stron*ly isa*ree6 issatisfied
Total 2 1
>o here among -# respondents #? are strongly satisfied) +#? are somewhat satisfied) ,#?
are neutral) #? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the level
of satisfaction is good in case of timing$
9: "o what e(tent are you satisfied with the en!ironment and location
26
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
16/17
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied 2 1
Somewhat A*ree6 Satisfied 12 8
Neutral 4 2
Somewhat isa*ree6issatisfied 2 1
Stron*ly isa*ree6 issatisfied
"otal 2 1
>o here among -# respondents #? are strongly satisfied) +#? are somewhat satisfied) -#?are neutral) #? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the level
of satisfaction is good in case of environment and location$
1: "o what e(tent are you satisfied with the e(terior desi*n
uality 1o$ of
respondents
Percentage 9?:
Stron*ly A*ree6 Satisfied
Somewhat A*ree6 Satisfied
Neutral 15 ;5
Somewhat isa*ree6issatisfied 5 25
Stron*ly isa*ree6 issatisfied
"otal 2 1
>o here among -# respondents #? are strongly satisfied) #? are somewhat satisfied) "5? are
neutral) -5? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the level of
satisfaction is neutral in case of e3terior design) %ecause the main product of the company is
land$
5.3 S@" Analysis of >reen ?and "own:
27
-
7/25/2019 Analysis & Findings of Greenland Town Development Ltd
17/17
>/T analysis ena%les an organiDation to have a comprehensive insight a%out position in the
industry compared to its competitors$ It provides the organiDation a scope to strategically
improve its position in the mar'et$ 0ere) I discuss the internal strength and wea'ness ofreen and Town as well as the e3ternal opportunities and threats$
Stren*th eaness
ell 'nown Brand ac' of service e3perience
ong e3perienced service system ac' of efficiency in employees
edicated and e3perienced associates apid decision change for %oth design
and administration >trong distri%ution channel
Goung and hardwor'ing wor'force ules and regulations are not
followed properly$ >trong relationship with customers
>afety assurance$ ess num%er of associate in the sales
department with lot of pressure$ 2aintaining good relationship with
The new and old clients$ 0igh price of their products$
Their products uality
@ortunities "hreats rowing mar'et$ rowing competition in the mar'et
ocated in the %usiness area Political insta%ility
2ore penetration into new mar'ets
with e3isting products
ising price of dollar
0igh price of their products
Introduce new high uality products
and mar'et with the help of their
>trong networ's$
Change of customer@s demand
28