analysis digipak 3

PowerPoint Presentation

Image of Artist

Candy CD

Song List

Barcode

Additional Poster

Colour scheme

Summery

Katy Perry

Katy Perrys digipak is very girly and has the theme of her single CaliforniaGurls which she is trying to promote so the audience will be able to recognise the similarities and put them both together. This is what we will do for our digipak as the picture of Robert on the piano will be in the same location shown in the music video where he performed in.

Thecolour schemeruns through the whole digipak with the pink clouds and blue skies which could connote shes on cloud nine and shes a girly girl who loves a lot of pink. Also this suggest that her target audience is aimed towards teenaged girls from13-18yearolds as the baby pink is more a childish colour. For our digipak I think the colour scheme is going to be quite simple with a white background of Robert on the piano and also doing different crazy poses, black and red text this indicates that his just a normal average boy who's music is all about his voice, but it will appeal more to an indie artist through the costumes he wears such as the skinny jeans, cravat, and a flowery shirt.

TheCDsalso fit into the theme shown in the CaliforniaGurls video as they are made to look like sweets which is the whole fairy tale candy land she was going for in the video. This is also an idea we are for such as the CD will have the artist fingertips on it and when taking the CD out of the holder, you will see a mid shot of Robert pulling a shocked face and his arms will be put to suggest he is holding the CD. This is a unique idea which I think will work and appeal to our target audience as they are into the crazy stuff and also makes Robert look fun which will reflect to them as a humourist type they like.

On theback of the digipakit has a number of singles you will find on the single and also a little summery on what to expect on the second CD. On our back cover we will also have our track listing in funky writing, and also a review from independent style magazine suggesting Artist of the year this will appeal to our target audience mainly females read & buy magazines and as it is appeal to a indie audience they will know more about him as its part of the same genre.

In contrast thefront coveris just a big image on herself, which promotes herself as her audience will know who she is. There is also an additional poster you get free in the digipak, I think this would be a good freebee to give away as its something cheap to produce and also will come in good use as many of her audience like her so will stick it up on their for everyone to see. The poster also runs well with the theme of the candy land as she is posing with cakes so it integrates well with other products.

As Katy Perry used the same sort ofstylefrom her music video, this makes her audience see the similarities from both products which makes it easier to spot out, this is something we want to do with our products, to indicate that they are meant to be together, we will be doing this by using the same fonts through out each products and also using photos from our music video to suggest that they go with eachother

She also used a6 sided digipakwhich is reasonable as everything is spread out and also she can fit in two CDs and a poster which is will offer more to the audience and make them want to buy it. We will also use two CDs and it will give our audience a chance to get to know Robert personally through viewing our interview with him and behind the scenes footage of his songs.

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analysis digipak 3

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Transcript of analysis digipak 3