I have created a website moodboard as it allowed me to recognise how the conventions of pop genre are applied to websites in existing products, therefore influencing some of my creative ideas which I would eventually carry out during the production stages of my website ancillary product. A key convention seen as something common throughout  most of the pop genre websites is the use of the presentation of stars as the most significant figures, used as a means to allow the audience to idolise them this links to the theory created by Richard Dyer who suggested celebrities are commercialized. Furthermore bright vibrant colours are used to attract and sustain the audiences attention when viewing the website products, acting as inspiration for our own website product.

Website research

I crated a moodboard to explore a variety of existing Digipak’s, I found this to be useful during the research and planning stage of my DigiPak, as it allowed me to explore the conventions of various existing DigiPak products conforming to the conventions of pop genre. From this I recognised that most successful pop genre DigiPaks had bright vibrant colours on the front covers making it one of the most noticeable conventions in which the target audiences would notice straight away, inviting them into wanting to find out more about the product and brand. Furthermore the presentation of the star of group on the front cover allowed me to recognise that this was another key convention of pop genre DigiPaks as it gives a sense of star identity for the audience to idolise as being a significant figure. These conventions gained from creating the DigiPak moodboard allowed me to improve my creativity and ideas for when I eventually produce my DigiPak.

DigiPak research