METHODS OF ANALYSIS

Goodwin’s six points:

• Genre characteristics

• Visuals/Lyrics

• Visuals/Music

• Need to sell artist

• Intertextuality

• Voyeurism

GERI HALIWELL

2001

http://www.youtube.com/watch?v=xt4PW5R9ltY&feature=related

GENRE

• mainstream pop

• performance in a location

• dance routine

• some narrative

VISUALS AND LYRICS

• mostly amplifies, not literally illustrative

• rain but not ‘raining men’

• though lots of people ‘teeming in’

VISUALS AND MUSIC

• changes in pace in song echoed in editing

• change of location with change in music

• cutting on the beat at times

SELLING THE ARTIST

• changes in costume

• use of close up

• central framing

• showing off her ‘talent’

• selling Geri’s new image

INTERTEXTUALITY

• references to ‘Flashdance’

• references to ‘Fame’

• similar pattern in J-Lo video ‘I’m Glad’

http://www.youtube.com/watch?v=pms9PrL67Gw

VOYEURISM

• Geri’s ‘new body image’

• fragmentation in early sequence

LOOKING

• structure of characters looking at her

• echoes ‘gaze’ of viewer