'Killing Them Softly with this Song …' The Literary Structure of Psalm ...
Analog Shutdown - Early Retirement or Killing Me Softly.
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Transcript of Analog Shutdown - Early Retirement or Killing Me Softly.
Analog Shutdown - Early Analog Shutdown - Early Retirement or Killing Me SoftlyRetirement or Killing Me Softly
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
Switching Off Analog Shouldn’t Have To Be PainfulSwitching Off Analog Shouldn’t Have To Be Painful
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
SITUATION BEFORE DIGITAL BROADCASTINGSITUATION BEFORE DIGITAL BROADCASTING Analog channel 60Analog channel 60 Digital assignment of channel 59Digital assignment of channel 59 Broadcasting from San Bruno MountainBroadcasting from San Bruno Mountain
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
TWO CHANNELS OUTSIDE THE CORETWO CHANNELS OUTSIDE THE CORE Searched for channels in crowded spectrumSearched for channels in crowded spectrum Successful petition for channel D43Successful petition for channel D43 D43 required transmission from Sutro Tower (co-locate D43 required transmission from Sutro Tower (co-locate
with existing channel 44) putting KCSM at the primary with existing channel 44) putting KCSM at the primary transmission site for the San Francisco Bay Areatransmission site for the San Francisco Bay Area
Facility securedFacility secured Digital transmission begins March 2004Digital transmission begins March 2004
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
DECISION TO SHUTDOWN ANALOGDECISION TO SHUTDOWN ANALOG Cost of operationsCost of operations Loss of analog site lease to NBC affiliateLoss of analog site lease to NBC affiliate Unreliable analog transmitterUnreliable analog transmitter Lack of other transmission facilitiesLack of other transmission facilities Cable penetration >80%- Satellite 9%Cable penetration >80%- Satellite 9%
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
TASKS TO DO BEFORE MAKING THE DECISIONTASKS TO DO BEFORE MAKING THE DECISION
Analog Death orAnalog Death or Digital Bleeding Digital Bleeding EdgeEdge
Expected & Unexpected Relationships
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
PTFP REQUIREMENTSPTFP REQUIREMENTS 2 years Federal interest remaining in equipment 2 years Federal interest remaining in equipment
purchased through grantpurchased through grant PTFP allowed that interest to be transferred PTFP allowed that interest to be transferred
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
NEGOTIATIONS WITH CABLE CARRIERSNEGOTIATIONS WITH CABLE CARRIERS In addition to the major carrier and twoIn addition to the major carrier and two
overbuilders, there were numerous smalleroverbuilders, there were numerous smaller
companiescompanies KCSM provided receivers to all that we could identifyKCSM provided receivers to all that we could identify
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
NEGOTIATIONS WITH DBSNEGOTIATIONS WITH DBS DirecTV very cooperativeDirecTV very cooperative EchoStar has been more difficultEchoStar has been more difficult
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
PETITION TO FCCPETITION TO FCC Counsel to KCSM recommended first Counsel to KCSM recommended first
requesting an “STA” to go darkrequesting an “STA” to go dark
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
CONTENTS OF PETITIONCONTENTS OF PETITION Lost our leaseLost our lease Looking for alternate siteLooking for alternate site Agreements had been made with cable and DBS for Agreements had been made with cable and DBS for
digital carriagedigital carriage Telecourse students would be provided loaner STB Telecourse students would be provided loaner STB
and tapes of programs no longer accessibleand tapes of programs no longer accessible
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
ANNOUNCING THE DECISIONANNOUNCING THE DECISION On-air messagesOn-air messages Messages in our monthly guideMessages in our monthly guide Newspaper articles (press coverage was limited)Newspaper articles (press coverage was limited) No advertising budgetNo advertising budget Increased information on websiteIncreased information on website
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
SWITCHING OFF THE ANALOG CHANNELSWITCHING OFF THE ANALOG CHANNEL We ceased broadcasting scheduled programming We ceased broadcasting scheduled programming
on May 15th, 2004on May 15th, 2004 Turned off transmitter on May 24, 2004Turned off transmitter on May 24, 2004 Shut down prior to lease expiration to allow time for Shut down prior to lease expiration to allow time for
site clean upsite clean up
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
WHAT WE LEARNED - INITIALLYWHAT WE LEARNED - INITIALLY Non-stop calls & written correspondence voicing concern Non-stop calls & written correspondence voicing concern
over losing KCSMover losing KCSM Engineering Dept. trained staff on how to answer callsEngineering Dept. trained staff on how to answer calls Call summaryCall summary
• 10% would not be consoled10% would not be consoled
• 45% interested in obtaining the equipment necessary45% interested in obtaining the equipment necessary
• 45% would not get cable / satellite or equipment45% would not get cable / satellite or equipment
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
WHAT HAPPENED NEXTWHAT HAPPENED NEXT Viewers attempted to buy equipment Viewers attempted to buy equipment Retailers did not have enough stockRetailers did not have enough stock ……and worse, frequently did not know what a “set-top” and worse, frequently did not know what a “set-top”
box was or if they had them in the storebox was or if they had them in the store Viewers who succeed in buying receivers frequently Viewers who succeed in buying receivers frequently
needed installation advice from KCSM Engineering needed installation advice from KCSM Engineering staffstaff
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
SATELLITE ISSUESSATELLITE ISSUES EchoStar required second antennaEchoStar required second antenna DirecTV had a problem with early versions of their DirecTV had a problem with early versions of their
receivers. KCSM audio disappeared on channel 704receivers. KCSM audio disappeared on channel 704 Continued confusion over KCSM channel Continued confusion over KCSM channel
assignments on cable and satellite systemsassignments on cable and satellite systems
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
TO DATE RESULTSTO DATE RESULTS 38% viewership loss after analog shutdown38% viewership loss after analog shutdown 30+% increase in pledge income with less than 5% 30+% increase in pledge income with less than 5%
increase in pledge minutesincrease in pledge minutes YTD ’05 Membership Income already exceedsYTD ’05 Membership Income already exceeds
entire FY ‘04entire FY ‘04
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
ALWAYS MORE TO DOALWAYS MORE TO DO Listing services Listing services PSIPPSIP Set top boxesSet top boxes Newspapers- TV listingsNewspapers- TV listings Field continuing viewer callsField continuing viewer calls
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
WHERE WE ARE NOWWHERE WE ARE NOW Nearing the end of second 6 month STANearing the end of second 6 month STA Filing Petition to Terminate LicenseFiling Petition to Terminate License FCC could require analog restartFCC could require analog restart
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
CONTENTS OF FCC PETITIONCONTENTS OF FCC PETITION Community impact from analog terminationCommunity impact from analog termination Quantity of OTA stations in grade B contourQuantity of OTA stations in grade B contour Number of analog OTA viewers losing accessNumber of analog OTA viewers losing access Steps taken to mitigate OTA viewership lossSteps taken to mitigate OTA viewership loss Cable & DBS agreementsCable & DBS agreements Economic impact of new construction for NCEEconomic impact of new construction for NCE
BAY AREA BROADCASTINGBAY AREA BROADCASTING
28 Commercial Stations28 Commercial Stations
6 Non-Commercial Stations6 Non-Commercial Stations
BAY AREA BROADCASTINGBAY AREA BROADCASTING
28 Commercial Stations28 Commercial Stations
6 Non-Commercial Stations6 Non-Commercial Stations
Analog Death orAnalog Death or Digital Digital Bleeding EdgeBleeding Edge
Thank YouThank You
Michele MullerMichele Muller
Director of EngineeringDirector of Engineering
KCSM TV & FMKCSM TV & FM
San Mateo, CA San Mateo, CA
[email protected]@kcsm.net