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2014

UNIVERSITATEA VALAHIA DIN TRGOVITE

FACULTATEA DE TIINE ECONOMICE

SPECIALIZAREA MANAGEMENT ZI

COORDONATOR TIINIFIC:

Prof. Conf. dr. Anioara Duic

STUDENT

Cristea Constantin Alexandru


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5,c)r%=+,(5,.,6%r!% %ctt%t!% 'r/%,3%6#'r &!,tr) &r't!c6% c',")$%t'r)#) (!"&r! c%r! %$

'r9t$% &! #%r/ 5, %,%#3% $cr'$!()#) 5,tr!&r,(!r

Ac!t .%ct'r &'t ,.#)!,6% %ctt%t!% .r$! %t+t &'3tc+t ,!/%t &r, cr!t!r!% "%)

"c*(!r!% #'r;J, R'$+,%"t)%6% %c!"t'r .%ct'r ,) !"t! c:%r ),% .%'r%9#*(%t'rt* .%&t)#) c*

%c!t% %) c),'"c)t "c:$9*r ,) t'c$% 9),! (!% #),/)# t$&)#);

*actorii te-nolo(ici si &rocese6

F%9rc% Arctc (!t,! ' t!:,'#'/! $'(!r,% (! .%9rc%t! %&r'@ ?0 (, &r'c!"!#! (! &r'()ct!

.,( %)t'$%t3%t!; F%9rc% (!t,! , &r!3!,t #, %)t','$! (! .%9rc%t! &r!c)$ " %t!#!r! (!

&r'()ct! % c'$&',!,t!#'r;

L,! %)t'$%t% &!,tr) '&"r! c) &)#9!r , c%$& !#!ctr'"t%tc

L,! %)t'$%t% &!,tr) r!%#3%r!% &r, c'!@tr)(!r! % %c#'r (, $%t!r%#! %"tc!

L,! %)t'$%t% &!,tr) r!%#3%r!% 3'#%t! t!r$c! (, "&)$% &'#)r!t%,c% r/(% -c) %/!,t (!

!@&%,(%r! !c'#'/c> cc#'&!,t%,

L,! %)t'$%t% &!,tr) t!r$'.'r$%r! " t%!r!% #% c't! % r!&!r!#'r (, $%"% %"tc%

L, %)t'$%t! &!,tr) !@!c)t% (, t%9#% % r!&!r!#'r c'$&',!,t! %#! c%rc%"! .r/(!r!#'r

L,! %)t'$%t% &!,tr) !@tr)(!r!% &r'.#!#'r (, PVC

L,! r'9't3%t% (! &r!#)cr%r! % t%9#! (, ,'@

M%", &!r.'r$%,t! &!,tr) ,=!ct% $%"!#'r %"tc!

R!%#3%r!% "c:$9%t'%r!#'r (! c%#()r% -c',(!,"%t'%r! %&'r3%t'%r!

C',tr'#)# c) H!#) % !t%,"!t%t "c:$9%t'%r!#'r (! c%#()r%


13/24

S)()r% &r, ,()ct! % t)9)r#'r (, c)&r) c) t)9)r (, %#)$,)

O&!r%t (! (%r! " c',tr'#)# ,!#)#) (! ( &!,tr) ,"t%#%#%t#! .r/'r.c!

D!t!ct%r!% "c)r/!r#'r (! %/!,t .r/'r.c &r, ,!!t%,"t%t

I,"t%#%t %)t'$%t! &!,tr) ,c%rc%r!% c) %/!,t .r/'r.c !c'#'/c

I,c:(!r!% t)9)r#'r (, c)&r) &r, ")()r% c) )#tr%"),!t!

I,"t%#%t! c'$!@% %)t'$%t% &!,tr) !.!ct)%r!% t!"t!#'r (! !#!ctr'"!c)rt%t!

I,"t%#%t! %)t'$%t% &!,tr) t!"t%r!% .),ct',%r %&%r%t!#! .r/'r.c! " % &!r.'r$%,t!#'r

r!%#3%t!;

Anali1a Porter

M'(!#)# #) Mc:%!# P'rt!r !"t! ), $'(!# (! (%/,'"tc%r! "tr%t!/c* % ('$!,)#) (!

%ctt%t! 5, c%r! '&!r!%3* ' .r$*;

Ac!"t $'(!# (!.,!t! c,c .'r6! c! (!t!r$,* ,t!,"t%t!% c'$&!t6',%#*c! ()c! #%

(!t!r$,%r!% %tr%ctt*6 &!6!5, %c!"t c',t!@t %c!%"t% !"t! !c:%#!,t)# &r'.t%9#t*6;

C!#! c,c .'r6! ,c#)( tr! .'r6! (, c%(r)# c'$&!t6! 'r3',t%#!>%$!,,6%r!% &r'()"!#'r (! ")9"tt)6!

%$!,,6%r!% ,tr*r#'r ,'#'r c'$&!tt'r

%$!,,6%r!% .r$!#'r c'$&!tt'%r! !@"t!,t! 5, c%(r)# "!ct'r)#) (! %ctt%t! ; (')*

.'r6! (, c%(r)# c'$&!t6! !rtc%#!>

c%&%ct%t!% (! ,!/'c!r! % .)r,3'r#'r

c%&%ct%t!% (! ,!/'c!r! % c#!,6#'r;

3. Anali1a ri)alit$ii 7ntre fir%ele existente 7n cadrul sectorului deacti)itate 4

S&r! (!'"!9r! (! c%t!/'r#! (! .%ct'r !@t!r, &r!3!,t%t! %,t!r'r r!"&!ct .)r,3'rc#!,6 5,tr!&r,(!r c',c)r!,6 ,) "! %.#* 5, c',t%ct ,!$=#'ct c) %c!%"t% (%r 5$%rc:!%3*r!#%6#! c) $!()# !@t!r'r;

J, c!rc)# c',c)r!,6#'r "),t c)&r, %/!,6 !c','$c c) &r'.#"$#%r "%) (.!rt (! %#

5,tr!&r,(!r c%r! "),t ")"c!&t9# (! % "%t".%c! %c!#!% ,!' %#!c#!,6#'r .,( &!rc!&)t! (!c',")$%t'r c% %#t!r,%t! &!,tr) "%t".%c!r!% ,!'#'r #'r; D, &),ct)# (! !(!r! %#5,tr!&r,(!r c',c)r!,6 ,) "),t t'6 #% .!# ! (.!r!,6,()"! 5, &%tr)c%t!/'r


14/24

M%trc!% t&)r#'r (! c',c)r!,6 % 5,tr!&r,(!r

8.Anali1a intrrilor de noi co%&etitori 7n cadrul do%eniului de acti)itate

D! "! 9)c)r* (! ' &'36! ('$,%,t* &! &%6% r'$+,!%"c* #% t'%t! c#%"!#! (!&r'()"!c'$!rc%#3%t! 5,tr!&r,(!r!% ARCTIC "! c',.r),t* c) ' &r!"),! cr!"c*t'%r! (,&%rt!%c'$&!tt'r#'r "tr*, % &r'()"!#'r (! $&'rt; D! %"!$!,!% c:%r 5, !%#',)# &r$#'rtr! c',c)r!,6 -Arctc Z%,)"" :r#&''# "! &r'()c "c:$9*r c%r! !r'(!%3* 5, rt$ #!,t

&'36% (! #(!r -%t+t 5, t!r$!, %#'rc c+t c%'#)$ %# (!".%c!r#'r % 5,tr!&r,(!rr'$+,!t; C',"t%t*$ c',"!r%r!% &'36#'r (, t'& %#!c',c)r!,6#'r &!,tr) 2002; U,% (,$'(%#t*6#! (! c',tr%c%r%r! % !.!ct!#'r ,!/%t!("c)t%t! !"t! 5$9),*t*6r!% c'$),c*r 5,tr!

&r'()c*t'r c#!,t &r, ,t!r$!()# &)9#ct*6; D! %c!!% ARCTIC "% %@%t 5, 2002 &! '&'#tc* %/r!"* (! &r'$'%r! c!!% c! % %"/)r%t ")cc!")# #%,"*r ")"6,!r +,3*r#'r

&r'()"!#'r (, ,')% /%$* (! !#t*;

J, %c!"t"!," "%) c',"tt)t 5, r*"&),")r %(!c%t! #% c%$&%,#!c',c)r!,6#'r %)c',tr9)t #% 5$9),*t*6r!% &!rc!&6! c#!,6#'r .%6* (! $%rc% Arctc

9. Anali1a ca&acit$ii de ne(ociere a clien$ilor 4

C',.'r$ ),) "t)() (! &%6* r!c!,t 5, r+,()# c',")$%t'r#'r c%",c ,()"tr%# (,t'&)#c!#'r $% 9,! +,()t! 10 %&%r%t! .r/'r.c! "),t &r'()"! (! Arctc -&! #'c)r#! 1 2 4?10 &%rt!% c!% $% r(c%t* (! &%6* .,( (! %r c!#!#%#t! &r'()"! (! Z%,)"" -(')*c)4 r!"&!ct


15/24

:. Anali1a ca&acit$ii de ne(ociere a furni1orilor 4

U, ('$!,) ,) !"t! %tr%ct (%c* .)r,3'r .r$! %) &'"9#t%t!% (! % cr!t! &r!6)r#!r!")r"!#'r '.!rt! (! % r!()c! c%,tt%t!% #r%t*; P!,tr) % %"/)r% c'#%9'r%r!% .)r,3'r#'r (!% #),/)# t$&)#).r$% % "t%9#t r!#%6 (! #),/* ()r%t* r!c&r'c %%,t%='%"! c) %c!t%;

C',c'$t!,t "! '9"!r* ' 5,t*rr! % &'36! Arctc 5, r%&'rt c) .)r,3'r "* .%&t(%t'r%t,c#)(!r .%9rc 5, 2002 5,tr), /r)& &)t!r,c #% ,!# !)r'&!%, c!!% c! 5 (*5,tr!&r,(!r%cc!" #% r!#%6 (.!rt! tr%(6',%#! %#! /r)&)#) c) ' "!r! (! .)r,3'r (!t!r$,+,("c*(!r!%/r%()#) (! (!&!,(!,6* %# %c!"t!% .%6* (! .)r,3'r "* tr%(6',%#;

Anali1a S;OT

"atricea "E*I 4

Nr. crtDenu%irea factorului

intern

Coeficien$i de

i%&ortan$ la

succesul fir%ei

Coeficien$i care

ex&ri% dac

factorul este &unct

forte sau &unct sla,

Puncta


16/24

(!r)#%r!% &r'c!"!#'r (!

$),c* 5, c',(6 (!

!.c!,6*

=.

St#)# (! $%,%/!$!,t

!"t! &%rtc&%t

c',")#%t%t

")9'r(',%6

&!rtc&%,( %ct ,

&r'c!")# (!

$%,%/!$!,t

00 2 01

:.

R!"&!ct%r!% % '&t

&r,c& (, c!#!

&%"&r!3!c! %#!

"tr)ct)r

'r/%,3%t'rc!

01 4 08

>.

I$c%r!% %ct* %

c',()c!r 5,

$'(!r,3%r!%

%,"%$9#)#)

$%,%/!$!,t)#)

'r/%,3%6! %

.!c*r! c'$&',!,t! %

%c!"t!%

00 < 01

?.

Act)%#% "tr)ct)r*

'r/%,3%t'rc* %"/)r*

c',(6#! ,!c!"%r!

&!,tr) r!%#3%r!%

'9!ct!#'r

.),(%$!,t%#! %#!

,"tt)6!

00 < 01

@.

M/r%r!% &!r"',%#)#)

c*tr! #'c)r (! $),c*

$% 9,! $'t%t!

.,%,c%r

010 4 04


17/24

.

Nerespectarea a

ase principii ale

structurii

organizatorice:

Principiul

apropierii conducerii

de execuie;

Principiul

interdependenei

minime;

Economia de

comunicaii

010 4 04

3B.

C',c'r(%,6% c%r!

tr!9)! "* !@"t! 5,tr!

c!r,6!#! &'"t)#)

c%r%ct!r"tc#!

tt)#%r)#)

010 4 04

TOTA# 3 + 9?

Fr$% S;C; F9!c C',"tr)ct S;A; %r! ' &)t!r! "tr%t!/c* $%r!;

"atricea "E*E 4

Nr. crt Denu%irea factoruluiintern

Coeficien$i de

i%&ortan$ lasuccesul

fir%ei

Coeficien$i care

ex&ri% dacfactorul este &unct

forte sau &unct sla,

Puncta


18/24

&'"t)r

8.

R!()c!r!% ),'r .),c6

5, ),!#! c'$&%rt$!,t!

"!rc %r ()c! #% '"%#%r3%r!

c'r!"&),3%t'%r!

&r!/*tr $),c

&r!"t!t! 5, ('$!,)# (!

%ctt%t!

010 2 02

9.

S%rc,#! $)#t! ()c #%

,c%&%ct%t!% (! % ()c!#% 9), ".%rt '9#/%6#!

&r'.!"',%#!

00 4 02

=.

W O(%t* c) %(!r%r!%

R'$%,! #% U,),!%

E)r'&!%,* $ct %

%('&t*r %)")#)

c'$),t%r 5, ('$!,)##9!r! crc)#%6 %

&!r"'%,!#'r $%='rt%t!%

6*r#'r $!$9r! U,),

E)r'&!,! %) (!"c:"

&%6% $),c &r,

r!c),'%t!r!% ),'r

c%#.c*r c!!% c! % ()"#% $/r%6% 5, $%"* %

&!r"',%#)#) "&!c%#3%t

%+,( ' $'t%r!

.,%,c%r* $% 9),*

00 2 01

:.Sc:$9*r (!$'/r%.c!

,!.%'r%9#!010 4 04

*actorii c-eie ai succesului


19/24

U, .%ct'r c:!! (! ")cc!" %# .r$! %r &)t!% . motivarea suficient apersonalului(!'%r!c! %c!"t #)cr) !"t! &),ct)# "#%9 %# .r$!;

P!r"',%#)# ),! .r$! r!&r!3,t* %%,t%=)# c'$&!tt %# .r$! r!"&!ct! .%6* (! .r$!#!c',c)r!,t!;A"t.!#%c!"t% tr!9)! $'t%t r!c'$&!,"%t &! $%")r* %t),c c+,( %ctt%t!% .r$!% %)t (! c+t/%t (! &! )r$% (!&),!r !.'rt)r#'r &!r"',%#)#);

3B.Ta,loul de ,ord strate(ic

Pr$iinteresateActoriSta

e-olders

Pondereindicator

&entru&artea

interesat

Ierar-i1areanalitic

Ni)elul de%aturitate

Scor&onderat

3 8 9 = : 8B3B 8B39

3.Ac$ionari 3:B

1;1;V%#'%r!%%c6),#'r

20


20/24

2;8;I$%/,!% $*rc 10 4O

22 22

2;;C),'%t!r!%c#!,t)#)

10 4O

22 22

2;?;Vt!3% (! r!%c6!#% c!r!r! 100


21/24

8;2;Dr!&t ",(c%# 100 20 O 40 80

8;


22/24

.'%rt! $c*%"t.!#.r$% % %)t ' !'#)6! 9),* (!% #),/)# c!#'r &%tr) %,c!!% c! r!.#!ct* .%&t)#

c* %c!%"t* .r$* % %c'r(%t ' %t!,6! (!'"!9t* &!r.'r$%,6! "tr%t!/! "%#!;

8. Anali1a Fenc-+"arin(

*unc$iuniIndicatori ai,usiness+ului G&ondereH

Ponderea

indicatorului

7nfunc$iu

ne

Ierar-i1areanalitic

ScorecardGta,elade %aturitateH

Scor &onderat

3 8 9 = :S.C.

ArcticS.A.GH

SC ;-irl&oolS.A.GOH

3.Construc$ii 3:B

1;1; C%&%ct%t!% (! %c',"tr)

10 22 O

112 112

TOTA# 3 338: 338:

8. "ecani1are 3:B

2;1;C%&%ct%t!% (!%($,"tr%r! (!

/!"t',%r! % )t#%=!#'r (!c',"tr)c6 c#!$%,#'r

c'$9)"t9#)#)

112O

82 82

2;2;C%&%ct%t!% (!5,tr!6,!r! (! r!&%r%r! %

)t#%=!#'r $%,#'r 112 O 82 4

TOTAL 2 338: 3B38:

9.Consultan$ i &roiectare 3:B


23/24

4;4;E%#)%r!% 9',t*6"'#%9#t*6

2 O 20 1

4;;C%#t%t!% ""t!$)#),.'r$%tc

2 O

20 20

4;8;I,!"t6 5, ,"tr)$!,t!$%,%/!r%#! 20 4 O 12 ?

4;;D$!,"),!% $%"! (!c#!,6

40 ?O

40 40

TOTA# = 3>@ 3=

;"ana(e%entul resurselor u%ane 8BB

;1;I$%/,!% .r$!


24/24

C',.'r$ t%9!#)#)"! '9"!r* c*.r$% S;C; Arctc S;A; %r! ), &),ct "#%9 #% (!&%rt%$!,t)# (!

r!")r"! )$%,! .%6* (! .r$% c',c)r!,t* %,)$! '&'rt),t*6#! (! &r'$'%r! %#! "%#%r%6#'r; Fr$% S;C;

Arctc S;A; r!cr)t!%3* &!r"',%# c%#.c%t &! &'"t)# &! c%r!# '.!r* %"t.!# c* ,) $% "),t ,!c!"%r!

&r'$'*r#!;

Analiza strategica referat

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