analityc hierarchy Process

32
1 © 2003 Thomson © 2003 Thomson /South-Western /South-Western Slide Chapter 15 Chapter 15 Multicriteria Decision Problems Multicriteria Decision Problems Goal Programming Goal Programming Goal Programming: Formulation Goal Programming: Formulation and Graphical Solution and Graphical Solution Scoring Models Scoring Models Analytic Hierarchy Process (AHP) Analytic Hierarchy Process (AHP) Establishing Priorities Using AHP Establishing Priorities Using AHP Using AHP to Develop an Overall Using AHP to Develop an Overall Priority Ranking Priority Ranking

description

mengenalkan konsep pengambilan keputusan multi kriteria. mengkuantifikasi pertimbangan kualitatif

Transcript of analityc hierarchy Process

Page 1: analityc hierarchy Process

1 1© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Chapter 15Chapter 15Multicriteria Decision ProblemsMulticriteria Decision Problems

Goal ProgrammingGoal Programming Goal Programming: Formulation Goal Programming: Formulation

and Graphical Solutionand Graphical Solution Scoring ModelsScoring Models Analytic Hierarchy Process (AHP)Analytic Hierarchy Process (AHP) Establishing Priorities Using AHPEstablishing Priorities Using AHP Using AHP to Develop an Overall Priority Using AHP to Develop an Overall Priority

RankingRanking

Page 2: analityc hierarchy Process

2 2© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Analytic Hierarchy ProcessAnalytic Hierarchy Process

Analytic Hierarchy Process (AHP)Analytic Hierarchy Process (AHP), Adalah , Adalah prosedur yang dirancang untuk meng-angkakan prosedur yang dirancang untuk meng-angkakan pertimbangan manajerial kepentingan relatif dari pertimbangan manajerial kepentingan relatif dari setiap kriteria-kriteria yang memiliki arah dan setiap kriteria-kriteria yang memiliki arah dan kegunaan berbeda dalam pengambilan kegunaan berbeda dalam pengambilan keputusan. keputusan.

Page 3: analityc hierarchy Process

3 3© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Analytic Hierarchy ProcessAnalytic Hierarchy Process

Step 1: Daftarkan semua tujuan, kriteria dan Step 1: Daftarkan semua tujuan, kriteria dan laternatif keputusan.laternatif keputusan.

Step 2: Buatlah matrix perbandingan pairwise Step 2: Buatlah matrix perbandingan pairwise (berpasangan) (berpasangan)

Tetapkan nilai tingkat kepentingan relatif Tetapkan nilai tingkat kepentingan relatif antara setiap pasangan dari alternatif keputusan. antara setiap pasangan dari alternatif keputusan. The matrix lists the alternatives horizontally and The matrix lists the alternatives horizontally and vertically and has the numerical ratings comparing vertically and has the numerical ratings comparing the horizontal (first) alternative with the vertical the horizontal (first) alternative with the vertical (second) alternative.(second) alternative.

nilai tingkat adalah sbb:nilai tingkat adalah sbb:

. . . continued. . . continued

------- For each criterion, perform steps 2 through 5 -------------- For each criterion, perform steps 2 through 5 -------------- For each criterion, perform steps 2 through 5 -------------- For each criterion, perform steps 2 through 5 -------

Page 4: analityc hierarchy Process

4 4© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Analytic Hierarchy ProcessAnalytic Hierarchy Process

Step 2: Pairwise Comparison Matrix (continued)Step 2: Pairwise Comparison Matrix (continued)

Compared to the secondCompared to the secondalternative, the first alternative isalternative, the first alternative is: : Numerical Numerical ratingrating

Dipilih ekstrem Dipilih ekstrem 99

Dipilih secara sangat kuat 7Dipilih secara sangat kuat 7

dipilih kuat dipilih kuat 55

dipilih moderat dipilih moderat 33

dipilih secara sama 1dipilih secara sama 1

Page 5: analityc hierarchy Process

5 5© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Analytic Hierarchy ProcessAnalytic Hierarchy Process

Step 2: Pairwise Comparison Matrix (continued)Step 2: Pairwise Comparison Matrix (continued)

Nilai tingkat angka antara yaitu 8, 6, 4, 2 Nilai tingkat angka antara yaitu 8, 6, 4, 2 dapat di ikutkan. A reciprocal rating (i.e. 1/9, dapat di ikutkan. A reciprocal rating (i.e. 1/9, 1/8, etc.) is assigned when the second 1/8, etc.) is assigned when the second alternative is preferred to the first. The value of alternative is preferred to the first. The value of 1 is always assigned when comparing an 1 is always assigned when comparing an alternative with itself. alternative with itself.

Page 6: analityc hierarchy Process

6 6© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Analytic Hierarchy ProcessAnalytic Hierarchy Process

Step 3: Develop a Normalized MatrixStep 3: Develop a Normalized Matrix

bagilah setiap angka di dalam sebuah bagilah setiap angka di dalam sebuah kolom dari matrix perbandingan pairwise kolom dari matrix perbandingan pairwise (berpasangan) dengan jumlah kolomnya.(berpasangan) dengan jumlah kolomnya.

Step 4: Develop the Priority VectorStep 4: Develop the Priority Vector

Rata ratakan setiap baris dalam Rata ratakan setiap baris dalam normalized matrix. Hal ini membentuk vector normalized matrix. Hal ini membentuk vector prioritas dari pilihan alternatif dikaitkan prioritas dari pilihan alternatif dikaitkan dengan kriteria tertentu, jumlah vector adalah dengan kriteria tertentu, jumlah vector adalah 1. 1.

Page 7: analityc hierarchy Process

7 7© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Analytic Hierarchy ProcessAnalytic Hierarchy Process

Step 5: Calculate a Consistency RatioStep 5: Calculate a Consistency RatioKonsistensi masukan subyektif dalam Konsistensi masukan subyektif dalam

pairwise matrix dapat diukur dengan pairwise matrix dapat diukur dengan menghitung ratio konsistensi. A consistency menghitung ratio konsistensi. A consistency ratio of less than .1 is good. Untuk rasio yang ratio of less than .1 is good. Untuk rasio yang lebih dari 0.1 maka harus di evaluasi kembali.lebih dari 0.1 maka harus di evaluasi kembali.

Step 6: Develop a Priority MatrixStep 6: Develop a Priority MatrixSetelah steps 2 through 5 telah Setelah steps 2 through 5 telah

dikerjakan untuk semua kriteria, hasil dari step dikerjakan untuk semua kriteria, hasil dari step 4 dijumlahkan dalam sebuah matrix priority 4 dijumlahkan dalam sebuah matrix priority dengan mendaftarkan pilihan keputusan dengan mendaftarkan pilihan keputusan (alternatif keputusan) secara horisontal dan (alternatif keputusan) secara horisontal dan kriteria secara vertikal. Masukan dalam kolom kriteria secara vertikal. Masukan dalam kolom adalah vektor vektor prioritas dari setiap adalah vektor vektor prioritas dari setiap kriteria. kriteria.

Page 8: analityc hierarchy Process

8 8© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Analytic Hierarchy ProcessAnalytic Hierarchy Process

Step 7: Develop a Criteria Pairwise Development Step 7: Develop a Criteria Pairwise Development Matrix Matrix

Sama dengan bagian awal saja. This is Sama dengan bagian awal saja. This is done in the same manner as that used to done in the same manner as that used to construct alternative pairwise comparison construct alternative pairwise comparison matrices by using subjective ratings (step 2). matrices by using subjective ratings (step 2). Similarly, normalize the matrix (step 3) and Similarly, normalize the matrix (step 3) and develop a criteria priority vector (step 4). develop a criteria priority vector (step 4).

Step 8: Develop an Overall Priority VectorStep 8: Develop an Overall Priority Vector

Multiply the criteria priority vector (from Multiply the criteria priority vector (from step 7) by the priority matrix (from step 6).step 7) by the priority matrix (from step 6).

Page 9: analityc hierarchy Process

9 9© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Determining the Consistency RatioDetermining the Consistency Ratio

Step 1:Step 1: For each row of the pairwise comparison For each row of the pairwise comparison

matrix, determine a weighted sum by summing matrix, determine a weighted sum by summing the multiples of the entries by the priority of its the multiples of the entries by the priority of its corresponding (column) alternative.corresponding (column) alternative.

Step 2:Step 2: For each row, divide its weighted sum by For each row, divide its weighted sum by

the priority of its corresponding (row) alternative.the priority of its corresponding (row) alternative. Step 3:Step 3:

Determine the average, Determine the average, maxmax, of the results , of the results of step 2.of step 2.

Page 10: analityc hierarchy Process

10 10© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Determining the Consistency RatioDetermining the Consistency Ratio

Step 4:Step 4:

Compute the consistency index, CI, of the Compute the consistency index, CI, of the nn alternatives by: CI = (alternatives by: CI = (maxmax - - nn)/()/(nn - 1). - 1).

Step 5:Step 5:

Determine the random index, RI, as follows:Determine the random index, RI, as follows:

Number of RandomNumber of Random Number of RandomNumber of Random Alternative (Alternative (nn)) Index (RI)Index (RI) Alternative (Alternative (nn)) Index (RI)Index (RI)

3 0.583 0.58 6 6 1.24 1.24 4 0.904 0.90 7 7 1.32 1.32 5 1.125 1.12 8 8 1.41 1.41

Step 6:Step 6:

Compute the consistency ratio: CR = CR/RI.Compute the consistency ratio: CR = CR/RI.

Page 11: analityc hierarchy Process

11 11© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Designer Gill Glass must decide which of Designer Gill Glass must decide which of three manufacturers will develop his three manufacturers will develop his "signature" toothbrushes. Three factors seem "signature" toothbrushes. Three factors seem important to Gill: (1) his costs; (2) reliability of important to Gill: (1) his costs; (2) reliability of the product; and, (3) delivery time of the the product; and, (3) delivery time of the orders.orders.

The three manufacturers are Cornell The three manufacturers are Cornell Industries, Brush Pik, and Picobuy. Cornell Industries, Brush Pik, and Picobuy. Cornell Industries will sell toothbrushes to Gill Glass for Industries will sell toothbrushes to Gill Glass for $100 per gross, Brush Pik for $80 per gross, and $100 per gross, Brush Pik for $80 per gross, and Picobuy for $144 per gross. Gill has decided Picobuy for $144 per gross. Gill has decided that in terms of price, Brush Pik is moderately that in terms of price, Brush Pik is moderately preferred to Cornell and very strongly preferred preferred to Cornell and very strongly preferred to Picobuy. In turn Cornell is strongly to very to Picobuy. In turn Cornell is strongly to very strongly preferred to Picobuy.strongly preferred to Picobuy.

Page 12: analityc hierarchy Process

12 12© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Hierarchy for the Manufacturer Selection Hierarchy for the Manufacturer Selection ProblemProblem

Select the Best Toothbrush ManufacturerSelect the Best Toothbrush ManufacturerSelect the Best Toothbrush ManufacturerSelect the Best Toothbrush Manufacturer

CostCost CostCost ReliabilityReliabilityReliabilityReliability Delivery TimeDelivery TimeDelivery TimeDelivery Time

CornellCornellBrush PikBrush PikPicobuyPicobuy

CornellCornellBrush PikBrush PikPicobuyPicobuy

CornellCornellBrush PikBrush PikPicobuyPicobuy

CornellCornellBrush PikBrush PikPicobuyPicobuy

CornellCornellBrush PikBrush PikPicobuyPicobuy

CornellCornellBrush PikBrush PikPicobuyPicobuy

Overall GoalOverall Goal

CriteriaCriteria

DecisionDecisionAlternativesAlternatives

Page 13: analityc hierarchy Process

13 13© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Forming the Pairwise Comparison Matrix For CostForming the Pairwise Comparison Matrix For Cost

•Since Brush Pik is moderately preferred to Since Brush Pik is moderately preferred to Cornell, Cornell's entry in the Brush Pik row is Cornell, Cornell's entry in the Brush Pik row is 3 and Brush Pik's entry in the Cornell row is 3 and Brush Pik's entry in the Cornell row is 1/3.1/3.

•Since Brush Pik is very strongly preferred to Since Brush Pik is very strongly preferred to Picobuy, Picobuy's entry in the Brush Pik row Picobuy, Picobuy's entry in the Brush Pik row is 7 and Brush Pik's entry in the Picobuy row is is 7 and Brush Pik's entry in the Picobuy row is 1/7.1/7.

•Since Cornell is strongly to very strongly Since Cornell is strongly to very strongly preferred to Picobuy, Picobuy's entry in the preferred to Picobuy, Picobuy's entry in the Cornell row is 6 and Cornell's entry in the Cornell row is 6 and Cornell's entry in the Picobuy row is 1/6.Picobuy row is 1/6.

Page 14: analityc hierarchy Process

14 14© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Pairwise Comparison Matrix for CostPairwise Comparison Matrix for Cost

Cornell Brush Pik PicobuyCornell Brush Pik Picobuy

CornellCornell 1 1/3 1 1/3 6 6

Brush PikBrush Pik 3 3 1 1 7 7

PicobuyPicobuy 1/6 1/6 1/7 1/7 1 1

Page 15: analityc hierarchy Process

15 15© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Normalized Matrix for CostNormalized Matrix for Cost

Bagi setiap masukan dalam pairwise Bagi setiap masukan dalam pairwise comparison matrix dengan jumlah kolom yang comparison matrix dengan jumlah kolom yang terkait. For example, for Cornell the column sum terkait. For example, for Cornell the column sum = 1 + 3 + 1/6 = 25/6. This gives:= 1 + 3 + 1/6 = 25/6. This gives:

Cornell Brush Pik PicobuyCornell Brush Pik Picobuy

CornellCornell 6/25 7/31 6/25 7/31 6/14 6/14

Brush PikBrush Pik 18/25 21/31 18/25 21/31 7/14 7/14

PicobuyPicobuy 1/25 3/31 1/25 3/31 1/14 1/14

Page 16: analityc hierarchy Process

16 16© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Priority Vector For CostPriority Vector For Cost

The priority vector is determined by The priority vector is determined by averaging the row entries in the normalized averaging the row entries in the normalized matrix. Converting to decimals we get:matrix. Converting to decimals we get:

Cornell: ( 6/25 + 7/31 + 6/14)/3 Cornell: ( 6/25 + 7/31 + 6/14)/3 = .298 = .298

Brush Pik: (18/25 + 21/31 + 7/14)/3 Brush Pik: (18/25 + 21/31 + 7/14)/3 = .632 = .632

Picobuy: ( 1/25 + 3/31 + 1/14)/3 Picobuy: ( 1/25 + 3/31 + 1/14)/3 = .069 = .069

Example: Gill GlassExample: Gill Glass

Page 17: analityc hierarchy Process

17 17© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Checking ConsistencyChecking Consistency

•Multiply each column of the pairwise Multiply each column of the pairwise comparison matrix by its priority:comparison matrix by its priority:

1 1/3 1 1/3 6 .923 6 .923

.298 3 + .632 1 + .069 7 = .298 3 + .632 1 + .069 7 = 2.009 2.009

1/6 1/7 1/6 1/7 1 .209 1 .209

•Divide these number by their priorities to get:Divide these number by their priorities to get:

.923/.298 = 3.097.923/.298 = 3.097

2.009/.632 = 3.1792.009/.632 = 3.179

.209/.069 = 3.029.209/.069 = 3.029

Example: Gill GlassExample: Gill Glass

Page 18: analityc hierarchy Process

18 18© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Checking ConsistencyChecking Consistency

•Average the above results to get Average the above results to get maxmax..

maxmax = (3.097 + 3.179 + 3.029)/3 = 3.102 = (3.097 + 3.179 + 3.029)/3 = 3.102

•Compute the consistence index, CI, for two Compute the consistence index, CI, for two terms.terms.

CI = (CI = (maxmax - - nn)/()/(nn - 1) = (3.102 - 3)/2 - 1) = (3.102 - 3)/2 = .051= .051

•Compute the consistency ratio, CR, by CI/RI, Compute the consistency ratio, CR, by CI/RI, where RI = .58 for 3 factors:where RI = .58 for 3 factors:

CR = CI/RI = .051/.58 = .088CR = CI/RI = .051/.58 = .088

CR nya kurang dari 0.1 maka konsisten. CR nya kurang dari 0.1 maka konsisten.

Page 19: analityc hierarchy Process

19 19© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Gill Glass has determined that for Gill Glass has determined that for reliabilityreliability, Cornell is very strongly preferable to , Cornell is very strongly preferable to Brush Pik and equally preferable to Picobuy. Brush Pik and equally preferable to Picobuy. Also, Picobuy is strongly preferable to Brush Pik.Also, Picobuy is strongly preferable to Brush Pik.

Page 20: analityc hierarchy Process

20 20© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Pairwise Comparison Matrix for ReliabilityPairwise Comparison Matrix for Reliability

Cornell Brush Pik PicobuyCornell Brush Pik Picobuy

CornellCornell 1 7 1 7 2 2

Brush PikBrush Pik 1/7 1/7 1 1 5 5

PicobuyPicobuy 1/2 1/2 1/5 1/5 1 1

Page 21: analityc hierarchy Process

21 21© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Normalized Matrix for ReliabilityNormalized Matrix for Reliability

Divide each entry in the pairwise Divide each entry in the pairwise comparison matrix by its corresponding column comparison matrix by its corresponding column sum. For example, for Cornell the column sum = sum. For example, for Cornell the column sum = 1 + 1/7 + 1/2 = 23/14. This gives:1 + 1/7 + 1/2 = 23/14. This gives:

Cornell Brush Pik PicobuyCornell Brush Pik Picobuy

CornellCornell 14/23 35/41 14/23 35/41 2/8 2/8

Brush PikBrush Pik 2/23 5/41 2/23 5/41 5/8 5/8

PicobuyPicobuy 7/23 1/41 7/23 1/41 1/8 1/8

Page 22: analityc hierarchy Process

22 22© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Priority Vector For ReliabilityPriority Vector For Reliability

The priority vector is determined by The priority vector is determined by averaging the row entries in the normalized matrix. averaging the row entries in the normalized matrix. Converting to decimals we get: Converting to decimals we get:

Cornell: (14/23 + 35/41 + 2/8)/3 = .571 Cornell: (14/23 + 35/41 + 2/8)/3 = .571

Brush Pik: ( 2/23 + 5/41 + 5/8)/3 = .278 Brush Pik: ( 2/23 + 5/41 + 5/8)/3 = .278

Picobuy: ( 7/23 + 1/41 + 1/8)/3 = .151 Picobuy: ( 7/23 + 1/41 + 1/8)/3 = .151

Checking ConsistencyChecking Consistency

Gill Glass’ responses to reliability could be Gill Glass’ responses to reliability could be checked for consistency in the same manner as checked for consistency in the same manner as was cost.was cost.

Page 23: analityc hierarchy Process

23 23© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Gill Glass has determined that for Gill Glass has determined that for delivery delivery timetime, Cornell is equally preferable to Picobuy. , Cornell is equally preferable to Picobuy. Both Cornell and Picobuy are very strongly to Both Cornell and Picobuy are very strongly to extremely preferable to Brush Pik.extremely preferable to Brush Pik.

Page 24: analityc hierarchy Process

24 24© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Pairwise Comparison Matrix for Delivery TimePairwise Comparison Matrix for Delivery Time

Cornell Brush Pik PicobuyCornell Brush Pik Picobuy

CornellCornell 1 8 1 8 1 1

Brush PikBrush Pik 1/8 1/8 1 1 1/8 1/8

PicobuyPicobuy 1 1 8 8 1 1

Page 25: analityc hierarchy Process

25 25© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Normalized Matrix for Delivery TimeNormalized Matrix for Delivery Time

Divide each entry in the pairwise Divide each entry in the pairwise comparison matrix by its corresponding column comparison matrix by its corresponding column sum. sum.

Cornell Brush Pik PicobuyCornell Brush Pik Picobuy

CornellCornell 8/17 8/17 8/17 8/17 8/17 8/17

Brush PikBrush Pik 1/17 1/17 1/17 1/17 1/17 1/17

PicobuyPicobuy 8/17 8/17 8/17 8/17 8/17 8/17

Page 26: analityc hierarchy Process

26 26© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Priority Vector For Delivery TimePriority Vector For Delivery Time

The priority vector is determined by The priority vector is determined by averaging the row entries in the normalized averaging the row entries in the normalized matrix. Converting to decimals we get:matrix. Converting to decimals we get:

Cornell: (8/17 + 8/17 + 8/17)/3 = .471 Cornell: (8/17 + 8/17 + 8/17)/3 = .471

Brush Pik: (1/17 + 1/17 + 1/17)/3 = .059 Brush Pik: (1/17 + 1/17 + 1/17)/3 = .059

Picobuy: (8/17 + 8/17 + 8/17)/3 = .471 Picobuy: (8/17 + 8/17 + 8/17)/3 = .471

Checking ConsistencyChecking Consistency

Gill Glass’ responses to delivery time could Gill Glass’ responses to delivery time could be checked for consistency in the same manner be checked for consistency in the same manner as was cost.as was cost.

Page 27: analityc hierarchy Process

27 27© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

The accounting department has The accounting department has determined that in terms of determined that in terms of criteriacriteria, cost is , cost is extremely preferable to delivery time and very extremely preferable to delivery time and very strongly preferable to reliability, and that strongly preferable to reliability, and that reliability is very strongly preferable to delivery reliability is very strongly preferable to delivery time.time.

Page 28: analityc hierarchy Process

28 28© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Pairwise Comparison Matrix for CriteriaPairwise Comparison Matrix for Criteria

Cost Reliability DeliveryCost Reliability Delivery

CostCost 1 7 1 7 9 9

ReliabilityReliability 1/7 1/7 1 1 7 7

DeliveryDelivery 1/9 1/9 1/7 1/7 1 1

Page 29: analityc hierarchy Process

29 29© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Normalized Matrix for CriteriaNormalized Matrix for Criteria

Divide each entry in the pairwise Divide each entry in the pairwise comparison matrix by its corresponding column comparison matrix by its corresponding column sum.sum.

Cost Reliability Cost Reliability DeliveryDelivery

CostCost 63/79 49/57 63/79 49/57 9/179/17

ReliabilityReliability 9/79 7/57 9/79 7/57 7/177/17

DeliveryDelivery 7/79 1/57 7/79 1/57 1/17 1/17

Page 30: analityc hierarchy Process

30 30© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Priority Vector For CriteriaPriority Vector For Criteria

The priority vector is determined by The priority vector is determined by averaging the row entries in the normalized averaging the row entries in the normalized matrix. Converting to decimals we get:matrix. Converting to decimals we get:

Cost: Cost: (63/79 + 49/57 + 9/17)/3 (63/79 + 49/57 + 9/17)/3 = .729 = .729

Reliability: Reliability: ( 9/79 + 7/57 + 7/17)/3 ( 9/79 + 7/57 + 7/17)/3 = .216 = .216

Delivery: Delivery: ( 7/79 + 1/57 + 1/17)/3 ( 7/79 + 1/57 + 1/17)/3 = .055= .055

Page 31: analityc hierarchy Process

31 31© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Overall Priority VectorOverall Priority Vector

The overall priorities are determined by The overall priorities are determined by multiplying the priority vector of the criteria by multiplying the priority vector of the criteria by the priorities for each decision alternative for the priorities for each decision alternative for each objective.each objective.

Priority VectorPriority Vector

for Criteriafor Criteria [ .729 .216 [ .729 .216 .055 ] .055 ]

Cost Reliability DeliveryCost Reliability Delivery

Cornell Cornell .298 .571 .298 .571 .471 .471

Brush PikBrush Pik .632 .278 .632 .278 .059 .059

PicobuyPicobuy .069 .151 .069 .151 .471 .471

Example: Gill GlassExample: Gill Glass

Page 32: analityc hierarchy Process

32 32© 2003 Thomson© 2003 Thomson/South-Western/South-Western Slide Slide

Example: Gill GlassExample: Gill Glass

Overall Priority Vector (continued)Overall Priority Vector (continued)

Thus, the overall priority vector is:Thus, the overall priority vector is:

Cornell:Cornell: (.729)(.298) + (.216)(.571) + (.055)(.729)(.298) + (.216)(.571) + (.055)(.471) = .366(.471) = .366

Brush Pik: (.729)(.632) + (.216)(.278) + (.055)Brush Pik: (.729)(.632) + (.216)(.278) + (.055)(.059) = .524(.059) = .524

Picobuy: (.729)(.069) + (.216)(.151) + (.055)Picobuy: (.729)(.069) + (.216)(.151) + (.055)(.471) = .109(.471) = .109

Brush Pik appears to be the overall Brush Pik appears to be the overall recommendation.recommendation.