AnáLisis Competencia Online
description
Transcript of AnáLisis Competencia Online
Análisis de la competencia online
Jaume ClotetDirector
Anonimizamos los datos para los
proveedores de conectividad
How is the ecommerce market in Spain?
Online market analysis
Netsuus can tell you how and why an specific sector is performing in the Spanish Internet market.
Some points we analyze:
1. Market evolution and characteristics2. Brands evolution given a market sector 3. Market concentration4. Fastmovers by sector5. Traffic sources by sector6. Search engines traffic analysis 7. Upstream and downstream by sectors
Online Brand analysis
Netsuus can tell you how and why an specific brand is doing in the spanish Internet market.
Some points we analyze:
1. Brand traffic metrics2. Brand ranking and evolution3. Traffic sources4. Competitive analysis between brands 5. Upstream and downstream by brands 6. Insite brand web page analysis
Search Engine Analysis
Netsuus can tell you which Search engines and search keywords bring more traffic to an specific sector or brand.
Some points we analyze:
1. Search Engine Marketing campaigns 2. Search Keywords analysis3. Pay per click keywords analysis4. Search position analysis 5. Adsense analysis
Product brands and categories analysis?
1. Which brands are more popular2. Which products are growing faster3. Which product categories are growing faster4. How users search products between web sites 5. How users use comparing web sites6. Relation between brands and social networks7. Relation between categories and social netwoks
How users are reaching ?
Which keywords bring more traffic to eBay from Google?
Which are the most visited categories in ?
Which categories are growing faster in eBay?
What products and brands search in ?
¿Por qué Netsuus?
¿Por qué analizar la competencia online?
10%
26%
¿Por donde empezar?
Parece una campaña
¿Nos ha afectado?
ROI
Gracias
Jaume Clotet