Análise Estratégica de uma Empresa no Strategy Business Simulation
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Transcript of Análise Estratégica de uma Empresa no Strategy Business Simulation
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CU@BMJ FERNAJ SM_FM\ J@NA@E
SMNBELA_ KM_LJ BE OM\RAM@A
M@NA\E E\R_MRFALM BE UKM EKX_E\M@J \R_MREFQ OU\A@E\\ \AKUNMRAJ@
\J XMUNJ?8=8
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SMNBELA_ KM_LJ BE OM\RAM@A
M@NA\E E\R_MRFALM BE UKM EKX_E\M@J \R_MREFQ OU\A@E\\ \AKUNMRAJ@
Rrmomndj be lj`lnu|j be lur|j bee|xelamnawmj nmj |e`|u mxre|e`mbj Cu`bmj Fenaj Smrfm| J`na`e.mxre|e`mbj ljkj re}ua|aj xmrlamn xmrm
joe`j bj unj be E|xelamna|m KOM ekMbka`a|rmj be Ekxre|m| ljk `cm|e ekFe|j
Jrae`mbjr7 Xrjc @an|j` Ljrew Gu`ajr
\J XMUNJ?8=8
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SMNBELA_ KM_LJ BE OM\RAM@A
M@NA\E E\R_MRFALM BE UKM EKX_E\M@J \R_MREFQ OU\A@E\\ \AKUNMRAJ@
Rrmomndj be lj`lnu|j be lur|j bee|xelamnawmj nmj |e`|u mxre|e`mbj Cu`bmj Fenaj Smrfm| J`na`e.mxre|e`mbj ljkj re}ua|aj xmrlamn xmrmjoe`j bj unj be E|xelamna|m KOM ek
Mbka`a|rmj be Ekxre|m| ljk `cm|e ekFe|j
Bmm be mxrjsmj7==*=?*?8=8
Om`lm Etmka`mbjrm
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZXrjce||jr _almrbj \xa`ennaCFS J`na`e
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZXrjce||jr @n|j` Ljrew G`ajrCFS J`na`e
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Bebalj e|e rmomndj m keu| xma| M`m Kmfbm$a` kekjramk! e Vmnbjkarj Beom|am`a
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Mfrmbelake`j
Mfrmbej m ka`dm ljkxm`dearm \j`am xenj mxjaj. a`le`asj. lmra`dj.
mkawmbe e mkjr. j| }uma| jr`mrmk xj||sen eceumr e|m gjr`mbmbe e|ubj| e remnawmr m lj`lnu|j be|e rmomndj
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M kendjr km`earm be xreser j cuurj lra+njXeer Brulier
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_E\UKJ
J jogeasj xra`laxmn be|e e|ubj e|ubmr e m`mna|mr m a`er+renmj eta|e`e e`rem E|rmfam Ekxre|mramn e m xj||aoanabmbe be |ule||j be ukm ekxre|m `j kerlmbj.oek ljkj |um| akxnalme| xmrm m eceasabmbe e ecallam jrfm`awmlaj`mn. uanawm`bjxmrm mn j be|ekxe`dj e m| lmrmler|alm| be ukm ekxre|m sarumn ek uk gjfj be`eflaj| ldmkmbj \rmefq Ou|a`e|| \akunmaj` Be|m cjrkm ou|lm+|e. mrms| bmbe|lraj |e}ue`lamn be ukm m`na|e e|rmfalm. ljkxree`ber m cjrkmj ee|moenelake`j be ukm e|rmfam ljrxjrmasm e j xj||sen akxmlj lmu|mbj `m|jrfm`awme| }ue m| uanawmk be km`earm mbe}umbm
Xmnmsrm|+ldmse7 e|rmfam. mbka`a|rmj be ekxre|m|. fe|j ekxre|mramn
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\UK_AJ
= A@R_JBUJ 1== Be|lraj bj Gjfj 1
=== Le`raj =2
==? J| Xrjbuj| =3
==?= Be|ijx| =3
==?? @jeojji| =6
==?< Vjri|maj`| =4
=? Ekxre|m e Lj`ljrre`e| =1=?= M Ekxre|m =1
=?? Barejram ?8
=?< E|rmfam bm Ekxre|m ??
=?2 M`na|e bm Lj`ljrr`lam ??
=?2= Xrakearj ]umbrake|re ??
=?2? \efu`bj ]umbrake|re ?2
=?5 Sm`mfe`| e Be|sm`mfe`| Ljkxeaasm| ?5
=?5= Sm`mfe`| ?5
=?5? Be|sm`mfe`| ?3
? M@NA\E BE _E\UNRMBJ\ ?4
?= Jogeasj| e E|rmfam| ?4
?? Xrakearj ]umbrake|re ?4
??= Xjnalm| e Xralm| Mbjmbm| ?4
??== Kmriea`f ?4
??=? Ljkerlamn ?1
??=< Ca`m`m|
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4
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1
= A@R_JBUJ
== Be|lraj bj Gjfj
J \rmefq Ou|a`e|| \akunmaj` uk Gjfj be @eflaj| }ue ek ljkj jogeasj|
xrjxjrlaj`mr mj| xmralaxm`e| etxera`lam| `m beca`aj e akxnm`mj be
e|rmfam| ljkxeaasm| be `eflaj|. e. `m jkmbm be bela|e| fere`lama|. |jo
lj`bae| }ue xerkamk |um m`na|e e ba|lu||j
Cawermk xmre bj gjfj la`lj ekxre|m| bj |efke`j be a`cjrkalm }ue xrjbuwek e
se`bek be|ijx|. jeojji|e vjri|maj`| Rjbm| e|msmk a`|erabm| `ukm re|ersmbe kerlmbj be kalrjljkxumbjre| lrambm xenj Fjser`j xmrm m||efurmr m
ljkxeaasabmbe gu|m e`re enm|. `m xrjbuj e se`bm be|e| r| xrjbuj|
Fermnke`e lmbm ukm bm| ekxre|m| barafabm xjr ukm e}uaxe be la`lj Barejre|.
lmoe`bj m jbj| m re|xj`|moanabmbe xjr ukm rem e|rmfalm bj `eflaj \j enm|7
Kmriea`f. Ljkerlamn. Ca`m`m|. _elur|j| Dukm`j| e Xrjbuj
J gjfj |e beu ek bew xerjbj|. |e`bj }ue lmbm uk bene| ljrre|xj`beu m uk k|
bj m`j uk. `j }umn m e}uaxe ese }ue jkmr bela|e| J| bja| xrakearj| ke|e|
$gm`earj e ceserearj! ljrre|xj`bermk mj| xerjbj| be e|e. j`be m| e}uaxe|
|akunmrmk j gjfj Xm||mbj| j| bja| ke|e| be e|e. j gjfj cja wermbj e rea`alambj j
xerjbj $be gm`earj m mfj|j! xmrm m ljkxeaj remn
M| bela|e| jkmbm| ek lmbm k| sarumn e`sjnsermk j| |efua`e| m|xelj|+ldmse7
m! Xrjxmfm`bm e xrjkjj
J| smnjre| fm|j| ljk xrjkje| be lerj xrjbuj akxmlmk akebammke`e m|
se`bm| bj| ke|kj|. e. xrjbuw eceaj| xj|aasj| }ue xerkm`elek xjr sraj| ke|e|.
xja| j| lj`|ukabjre| sjnsea| |j a`cnue`lambj| xenj| xrej| omatj| E`rem`j. m
xrjkjj be uk xrjbuj `j a`cnue`lam m se`bm bj jurj
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=8
o! Xe|}ua|m e be|e`sjnsake`j
J| a`se|ake`j| ljk j mxerceajmke`j ou|lmk m kendjram bm }umnabmbe emxmr`lam bj| xrjbuj| M||ak ljkj `m| xrjkje|. j rejr`j bj| a`se|ake`j| g
|j |e`abj| `j ke|kj k| ek }ue |j akxneke`mbm|. lj`ubj e|e nakj ferm
uk akxmlj kmajr ek renmj mj xrakearj
l! ]um`abmbe m |er xrjbuwabm be lmbm xrjbuj
J katm |er xrjbuwabj beerka`mbj xenm Barejram be Xrjbuj ek berake`j bm
bekm`bm bj kerlmbj e ba|xj`aoanabmbe be e|j}ue J sjnuke ek }ue |er oekxnm`egmbj. xja| j lu|j be e|jlmfek xmrm lmbm xrjbuj mlmombj }ue xerkm`ele
be uk k| xmrm j jurj. be _" ?88.88 $buwe`j| rema|! Ek lj`rmxmrabm. |e m
jrbek be xrjbuj ke`jr bj }ue m bekm`bm bj kerlmbj. xerbe+|e se`bm|.
beatm`bj be muke`mr |eu cmurmke`j Mnk ba||j. m akmfek bm kmrlm `j
kerlmbj xerm`e j lj`|ukabjr calm sun`ersen
b! Xrej| be se`bm
J| xrej| be se`bm |j beerka`mbj| xenm| ekxre|m|. xja| lmbm ukm xjbe
km`axun+nj be mljrbj ljk j| jogeasj| e|rmfalj| mbjmbj| @j e`m`j. `j|
nakj| r| ke|e| bj xerjbj. seracalju+|e }ue m| j|lanme| `j| xrej| cjrmk
xe}ue`m| e`re ukm ekxre|m e jurm
e! @kerj| be ekxrefmbj|
A`alamnke`e m| ekxre|m xj||uek
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==
\e xmrm m xrjbuj. cjrek `ele||raj| kma| rmomndmbjre| bj }ue j| lj`rmmbj|.
ene| cmrj djrm| etrm| mj lu|j be ukm sew e keam bm djrm `jrkmn. }ue
ljrre|xj`be m _" 1.88 $`jse rema|! Lj`ubj. lmbm ekxrefmbj xjbe rmomndmr
|jke`e
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=?
Jurm jxj xmrm etxm`bar m lmxmlabmbe a`|mnmbm mkxnamr m xrxram coralm. xmrm
m`j. `ele||raj a`se|ar _" 5888.88 $la`lj kan rema|! xmrm lmbm u`abmbe
mbalaj`mn xrela|j xnm`egmr e|m mj. xja| mj a`se|ar `m mkxnamj ek uk k|. m
lmxmlabmbe a`|mnmbm | |er muke`mbm `j k| |efua`e Mnk bj lu|j u`araj
xmrm mkxnamj xrela|j mkok cmwer j rea`se|ake`j be _"
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