Anal Agnal

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INTRODUCTION

In most business the retailers only help to achieve the

targets because, retailers selling the Product directly so they are

well known about the customers. Retailers interface between the

distributer and customers it is the retailer interaction with the

consumer that gives rise to a sale. So the quality of this interaction

is a key determinant of marketing success. It will determine the

extent to reach the effort and expenditure incurred by the firm on

promotion is translated into sales.

In most cases the individual retailer is a force to reckon with in the

given area. He Knows the customers needs; he is also in a position

to provide the require services. Naturally He is in a position to

influence the decisions of the customers he builds goodwill and

wins new customers for the firm. In fact, with his cooperation a

firm can get a continuous stream Of new customer at a

progressively lesser unit cost.

Retailers expect effective servicing from the firm. Prompt supply

of the product is one part of effective servicing today sales man

has looked upon as a necessity. He helps the products and

Manufactures by familiarizing their goods, distributing and

creation new demand.

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The retailer occupies a very important and specialized position.

He not only Under the dealers he assist of consumers and

manufacturer he acts as the chain of distribution Between the

manufacturer and the consumer for which purpose the retailer

maintains an Efficient and comprehensive organization.

RETAILERS SATISFACTION LEVELS:

Satisfaction in levels of persons felt state resulting from

campaigns a product Perceived performance in relational to the

persons expectations. Satisfaction is a function of the difference

between perceived performance and expectations. Companies

seeking to win Todays market must track their customers

expectations perceived company performance And Customers

satisfaction. While assisting the satisfaction level a company must

not conclude that it can get a Full picture of customer satisfaction

and dissatisfaction by simply running a complaint and Suggestion

system.

As sometimes customers may feel that their complaints are

minor or that they will be offered. The result is that the company

has needlessly lost customers. Therefore, companies instead of

using of complaints levels as measure of customer Satisfaction

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obtaining direct measures of customer satisfaction by conducting

periodic surveys would provide more appropriate measures.

Functions which the Retailer has to perform:

Help to achieve the sales targets. Provide adequate shelf space. Provide merchandising support Provide service to consumers. Make prompt payments. Maintain fair trade practices. Provide winning storage image. Assist in promoting the product, especially in pop

promotion.

SCOPE OF THE STUDY

This project is total attempt to study the retailer satisfactionto analyze. The tiruchirapalli city survey covers 50 retailers

basis of census sampling.

The study can be over looked in qualitative nature ratherthan quantitative,

Science it aims to know option, expectation and satisfactionof retailer toward.

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The company also maximum effort has been taken to see thefinal result to the work

While becomes a reliable one.

NEED FOR THE STUDY

The study is important in as much as the retailers, dealers or

the primary contact between manufactures and the consumers.

It is also to be noted that is retailers he no need to

PUSH the any one of the product and they are not worry about

the marketing performance. Dealers only giving proper

Awareness of the state of affairs at the dealers dealers expect

good outlets because its important for company to nature and

motivate them for a better performance.

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OBJECTIVE OF THE STUDY

To study the role of retailers is promoting is the sales ofchakra milk.

To analyze the relationship between the retailers and thedealers.

To analyze the retailers promotions schemes offered by thecompany

To know about the terms of settlement and mode of deliverybetween the company to dealers and dealers to retailers.

To analyse the relationship between retailers and chakramilk customer

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METHODOLOGY OF THE STUDY

Research Design

The research design is the frame work which provides

guidelines for the process descriptive research is focused in

this project works.

Sampling:

Sampling Area The survey was conducted in tiruchirapalli city

covering certain areas.

Sample size The sample size of study is 50 retailers.

Sampling technique:

The technique used was convenience sampling.

Data collection:

Primary data: A primary source of data for the purpose of

study has been collected from the retailer with the help of

structured questionnaire. For the collection of primary data,

structured questionnaire as used covering all aspects of the study.

It contains both open ended and close ended questions.

Secondary data: secondary data has been collected from

company.

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Tools for Analysis

Charts are mainly used to represent the collected data. MS excel

package was used

For the purpose of analysis.

Tools used are:

Percentage analysis Chi-square test Weighted average test

LIMITATION OF STUDY

The study is confined only to specific areas in towns(tiruchirapalli)

Few retailers not co-operative due considering theresearcher as official authority

The project time period is very short. Cost is also the major part to the project This study is valuable only for a limited period of time

because of rapid market changes.

This finding of the study is based on the informationprovided by the respondent.

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REVIEW OF LITERATURE

To distribute in small portions or at second hand; to tellagain or too many (what has been told or done); to report;

as, to retail slander.

The sale of commodities in small quantities or parcels; --opposed to wholesale; sometimes, the sale of commodities

at second hand.

To sell at second hand. Done at retail; engaged in retailing commodities; as a retail

trade; a retail grocer.

To sell in small quantities, as by the single yard, pound,gallon, etc.; to sell directly to the consumer; as, to retail cloth

or groceries.

The sale of goods individually or in small quantities toconsumers Compare

Steve Burt

Argues that for many retailers, competitive advantage in the

home market has been based upon the development of strong

store and corporate images as retailers strive to develop

themselves as brands in their own right. The construction of store

image, comprising both tangible and intangible dimensions,

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compounds problems of moving into international markets as

consumers in the host environment are less familiar with the

intangible dimensions of image, which have been built up over

time with exposure to the retail company. Retail companies

therefore need to fully understand the importance of image in

competitive positioning and the components of store image before

attempting to replicate this image and positioning overseas.

Explores these issues with reference to Marks & Spencer and the

companys entry into the Spanish market. A survey of customer

perceptions of a range of store image attributes in the UK and

Spain reveals differences and similarities in perceptions, which

must be managed if a standardised position is to be sought in the

host market.

Elizabeth Howard

Argues that for many retailers, competitive advantage in the

home market has been based upon the development of strong

store and corporate images as retailers strive to develop

themselves as brands in their own right. The construction of store

image, comprising both tangible and intangible dimensions,

compounds problems of moving into international markets as

consumers in the host environment are less familiar with the

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intangible dimensions of image, which have been built up over

time with exposure to the retail company. Retail companies

therefore need to fully understand the importance of image in

competitive positioning and the components of store image before

attempting to replicate this image and positioning overseas.

Explores these issues with reference to Marks & Spencer and the

companys entry into the Spanish market. A survey of customer

perceptions of a range of store image attributes in the UK and

Spain reveals differences and similarities in perceptions, which

must be managed if a standardized position is to be sought in the

host market.

STEPHEN BROWN

Innovations in retailing are characterised by, first, a hostile

reaction from established organizations and, second, by a

distinctive pattern of evolution. This article presents an integrated

theory of retail change which is used to describe the development

of the retail warehouse, one of the most important and reviled

post-war innovations in UK retailing.

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Andrew PaddisonS, Volume: 35Issue: 22007

Reviews relevant academic literature and draws upon

contemporary policy-related material that details recent

innovation within the sector. A rural retail typology by location is

presented: retailing within market towns, village shops and stand-

alone retailing forms (farm shops and speciality rural retail

outlets).

Findings Since, the nature together with form of what

characterizes dynamic and innovative rural retailing differs by

location, the typology is based on the above schema. First, market

towns have used growth and differentiation opportunities as

strategic foci. Second, innovative village shops have applied

strategies that seek to counter their structural weaknesses,

harness the community and yield new revenue streams. Third, the

manner in which stand-alone retailing forms, such as farm shops

together with specialty rural retail outlets, have grown and

developed is reviewed.

Practical implications Reviewing dynamic forms of rural

retailing allows for a greater understanding of the operational
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needs for success. A lack of relevant research is cited together

with examples.

Originality/value Stereotyping rural retailing is erroneous

since marginalized enterprises are juxtaposed against more

innovative forms. Contrary to perceptions of rural decline, the

sector is multi-faceted with prospering sub-sectors. The paper

focuses on these more dynamic and innovative forms of rural

retailing. Much of the previous focus in this sector has been on

negative issues and decline. A synthesis of the key contributory

phenomena is presented.

Julie E. Francis Volume: 23Issue: 72009

Purpose Limited attention has been given to the stability of

the dimensions of quality across different types of internet

retailing. This study aims to identify four distinct categories of

internet retailing, develops a separate quality measurement scale

for each category, then compares the dimensions of quality that

emerged for each context.

Design/methodology/approach Four category-specific quality

measurement scales (or RECIPE scales) were developed, one for

each Fulfillment-Product type of internet retailing. The scales

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were administered to 1,262 internet shoppers, and then the data

were used to refine and assess the statistical properties of each

instrument. A cross-category review of the refined quality

dimensions was performed.

Findings All four categories of internet retailing involve

the quality dimensions of customer service and security. However,

the dimensions of quality associated with selecting, paying for and

obtaining products vary according to the type of product that is

purchased (goods versus services) and the fulfillment method

(offline versus electronic).

Research limitations/implications There are four category-

specific variations of internet retailing quality. This study provides

a framework for distinguishing and measuring each variation.

Practical implications The one-size-fits-all approach to

measuring and managing internet retailing quality is not

sufficient. Managers should develop quality management

strategies that cater to the purchase and fulfillment requirements

of customers in their type of internet retailing.

Originality/value This study delineates internet retailing

into four categories and presents a quality measurement scale for

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each category. This includes scales for three categories where

such instruments do not otherwise exist.

Jeremy Noad Volume: 36Issue: 122008

Purpose The purpose of this paper is to demonstrate how an

industrial retailer used a small-scale study to explore the

importance of retail atmospherics in non-consumer retailing and

made a considerable contribution to its success. It focuses on the

importance of interior and point of purchase retail atmospherics

as a sales tool in industrial retailing. It also explores the relevance

of previous research findings on atmospherics in business-to-

consumer (B2C) retail outlets to the business-to-business (B2B)

environment.

Design/methodology/approach The research was carried

out using a quantitative questionnaire method using closed

questions in a face-to-face interaction with respondents in the

case study company's best-performing B2B retail outlet.

Findings The findings indicate that atmospherics are

relevant to B2B retailing, although there are differences in the

levels of importance attached to various atmospheric elements.

Also, the level of importance of the elements varies with trade

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customers depending on whether they are participating in a

planned purchase, an alternative/substitute purchase (when the

planned purchase is not possible), or an impulse purchase.

Originality/value Consumer retailing atmospherics has

been subject to considerable examination and proved to be

influential in maximizing the potential sales of stores. However,

industrial (B2B) retailing has been generally overlooked by

academic studies. This study not only explores industrial retail

buying, but indicates that B2C findings are transferable to some

degree and may contribute to improved performance.

John Egan Volume: 28Issue: 82000

Retailing, at first sight, appears to be an industry suitable for

the exploitation of relational strategies. Despite this authors

disagree about whether Relationship Marketing strategies are

appropriate across the wide spectrum of retailing activities or

whether the benefits are limited to certain retail types. This paper

seeks to clarify whether a claim for universality can be made or, if

not, clarify those conditions which most strongly support, or

otherwise, the introduction of relational strategies

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Ulf Elg Volume: 41Issue: 5/62007

Purpose The main purpose is to provide an in-depth

understanding of market orientation in retailing and to identify

the specific activities that have to be understood and managed in

order for a retail firm to become market oriented.

Design/methodology/approach Qualitative studies of six

firms in Sweden, Italy and the UK were carried out, including in-

depth interviews with retail managers and manufacturers.

Findings Three market orientation processes on different

operational levels are identified, including critical activities that

support each process. Linkages between etail market orientation

and different background characteristics are also identified.

Zachary R. Hall Volume: 36Issue: 22008

Purpose Corporate social responsibility is becoming

increasingly important in the retailing industry, whereby retailers

are frequently criticized for socially irresponsible business

practices by mass media and consumer advocacy groups. The

purpose of this research is to find out which retail business

practices lead to perceptions of corporate social irresponsibility

(CSIR) from the customers' perspective and to develop a

measurement scale for this construct.
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Design/methodology/approach Using quantitative data from

a paper-based and an online survey, a higher-order, multi-group

confirmatory factor analysis was conducted.

Findings The research identifies 14 factors which represent

perceptions of CSIR in retailing. A measurement scale of this construct

is proposed and empirically validated. Demographic differences

among consumers' CSIR perceptions are revealed.

Research limitations/implications The scale remains to be

validated in varying cultural settings other than the USA.

Practical implications The findings provide retailers with a

detailed account of business practices that consumers regard as

socially irresponsible. The scale can be adopted by retailers in surveys

to measure consumers' perceptions.

Originality/value The paper is first in providing a

conceptualization and measurement scale for CSIR which is of

increasing importance for both retailing theory and practice.

operationalizations of retail market orientation in order to measure

the degree of retail market orientation as well as its character with

regards to the emphasis a certain retailer puts on each of the

processes. Practical implications The identified three processes and

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the corresponding activities can assist retailer managers in developing

a more systematic market orientation approach.

Originality/value The paper is a first attempt to develop a

framework for market orientation in retailing based on the specific

nature of retail marketing and management. It also shows that the

quality and relevance of the market data in relation to the specific

strategic activity that it is expected to support should be given much

more consideration.

Research limitations/implications The qualitative, in-depth approach

using a limited number of respondents means that the results are not

generalizable. The findings can serve as a basis for future

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INDUSTRY PROFILE

Amul:

Amul has launched flavoured milk named Amul kool,

available in 200 ml disposable Glass bottles costs Rs.10/- and

comes in four flavours. They are badam, pista, kesar and rose Milk.

If you are thirsty or hungry try a bottle of flavoured milk to satisfy

your thirst instead of Soda or craving chocolates.

The flavoured milk contains the following vitamins and

minerals:

Calcium: help build and maintain strong bones. Also vital for

nerve function, muscle contraction, and blood clotting.

Protein: important for a number of bodily functions. Vital to

brain development and the growth of body tissues.

Vitamin B 12: Essential for the growth and health of the nervous

system, linked to normal activity of folic acid and is involved in

blood formation.

Vitamin D: Promotes the absorption of calcium and phosphorus,

and influences bone Mineralization, the strengthening of bones.

Potassium: Regulates the bodys fluid balance and blood pressure.

Also needed for muscle activity and contractions.

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Phosphorus: Help generate energy in the bodys cells and

influences bone mineralization, the Strengthening of bones.

Niacin: Keeps enzymes functioning normally and helps the body

process sugars and fatty acids, important for the development of

the nervous system.

Avin:

Avin has launched a new range of flavoured milk in madras

named n rich, sold in 200 ml disposable glass bottles cost Rs.

10/- and comes in five flavours. They are bad am, chocolate, pista,

kesar and rose milk, the bottled flavoured milk supplements avails

existing range of flavoured milk that is sold in tetra packs.

Heritage:

Heritage has launched flavoured milk named heritage

available in 250 ml disposable glass Bottles costs Rs.10/- and

comes in four flavours. They are bad am, pista, elachi, and vennila

Arokiya & sakthi: The launching of flavoured milk is under

research and development for arokiya and sakthi milk.Flavoured

milk of amul and heritage are available in trichy city.

Britannia:

Britannia launched a new range of flavour milk in Mumbai

and some markets in south, named zip-sip sold in 200 ml tetra

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packs cost Rs. 8.50/- and comes in four flavours. They are Choc,

mango, pineapple and strawberry.

It recently launched flavoured milk available in 200 ml disposable

glass bottles costs Rs.10/-The bottled flavoured milk supplements

its existing range of flavoured milk is sold in tetra packs.

Nestle India:

Nestle has flavoured milk names n milk available in 200

ml tetra pack cost Rs. 15/- it is Coming in two flavours like mango

and strawberry.

Coca-cola:

Coca- cola is set to shake up the $ 450 million

flavoured milk market, confirming it will launch its as yet

undisclosed brand by years end. The soft drinks giant is on a

global drive to diversify from its stronghold of carbonated

beverages to water, juices and dairy.

Flavoured Milk is a nutritious drink:

1. Many people know the calcium in milk helps to build strong

bones, but flavoured milk is loaded with eight other essential

vitamins and minerals needed.

2. Pasteurized milk: the term pasteurization is used in association

with milk & milk products means heating milk of different classed

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by a heat treatment and cooling to a suitable temperature before

distribution.

3. sterilized milk: the term sterilization when used in association

with milk, means heating continuously to temperature of 115

degree centigrade of 15 minutes or 145 degree centigrade for 3

seconds or equivalent approve temperature time combination to

ensure preservation at room temperature of a period of not less

than 15 days from the date of manufacture, sterilized Milk shall be

sold only in container in which the milk was sterilized.

4. Standardized milk: cow milk or buffalo milk or sheep milk or

goat milk or a combination of nay of this milk that has been

standardized to a fat and solids-no-fat percentage by the

adjustment of milk solids.

5. Flavoured milk: By whatever name this type of milk is called, it

may contain nuts, chocolate, coffee or any other edible flavour,

edible food colours and cane sugar. Flavoured milk shall be

mentioned on the label.

6. Recombined milk: this a homogenized product prepared from

milk fat, non fat milk solids and water. Recombined milk shall be

pasteurized.

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7. Mixed milk: Mixed milk is a combination of milk of cow, buffalo

sheep, goat or any other milk animal and may be a combination of

any of this milk.

8. Skimmed milk: It is the product made from milk from which

almost all the milk has been removed mechanically.

9. Toned milk: Toned milk is the product prepared by admixture

of cow or buffalo milk or both with fresh skimmed milk or by

admixture of cow or buffalo milk or both has been standardized to

fat and solid-non-fat percentage.

10. Double toned milk except that the standardised percentages

for fat and solid not fat are different.

About flavoured Milk:

It is a commonly held believed and scientifically proven too

that children need milk in their daily food intake to meet the

requirements of growing age. In a range of food items, milk

contains the highest content of calcium in addition to

micronutrients. Children and youth need large amount of calcium

for their growing bone structures and muscle tissues. Human

wants are unlimited and respective in nature. Business activities

aim at acquiring of wealth, converting it into desired forms and

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making the final product available for exchange for the

satisfaction of humans wants. These fall under industry,

commerce and trade. These three branches have one common

function, namely,

THE EXCHANGE FUNCTION.

This important and powerful function is termed as

MARKETING.

The starting point for the discipline of marketing lies in human

needs and wants. People need food, air, water, clothing and shelter

to survive. Beyond these, people have a strong desire for

recreation, education and other activities. They have strong

preferences for particular version of basic goods and services.

Marketing is nothing but selling products or services and it is

usually done by sales personnel.

Generally people believe that the objective of marketing is to

maximize the consumption of a firms products or services.

However, the objective of marketing is to maximize customer

satisfaction. The response is consistently favourable or

unfavourable manner with respect to a given object. One of the

ways of survival, according to Philip Kolder, is exchange. An

organization creates and offers products / services that attract

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buyers and satisfy their needs in exchange for value. Therefore, an

organization has to identify customer needs and offer the needed

products / services to them. Marketing has its origin in the

premise that man is a bundle of wants and he always makes

efforts to satisfy his needs Marketing consists of that effort,

which effect transfers in ownership of goods and care for their

physical distribution. It is a process by which products are made

available to the ultimate consumers from their point of origin.

It consists of all those activities which are meant to ensure

the flow of goods and services from the producer to the consumer.

To use economic terminology, marketing covers those activities,

which relate to the creation of time, place and possession utilities.

This means in the first place, the goods have to be made available

at the time when they are needed, thus creating time utility for

them.

Secondly, the goods may be needed at a place located at a

great distance from the place of their origin. Thirdly, goods may be

lying in a saleable state with the producer or their agents while

some other person needs them.

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In the modern marketing, The Purpose of business is to create a

customer, Marketing is a function of business concerned with the

creation of a customer. This means that marketing is the essence

of all business. Creation of a customer means the identification of

the consumer needs and organizing the business to meet these

needs.

According to the modern concept of marketing, a firm

makes a conscious and organized Effort to find out what the

members of the community need and how it can provide the

Maximum measure of satisfaction to them.

Brand preference:

Marketer says that branding is the art and corner stone of

marketing. Branding is a major issue in the product strategy and

developing a branded product requires a great deal of long term

investments especially for advertising promotion and packaging.

A brand name is a name, term sign, symbol or design or a

combination lf them intended to identify the goods or services of

one seller or group of seller and to differentiate them from those

of competitors.

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ADVANTAGES OF BRANDING:

The brand name makes it easier for the seller to processorders and track down Problems.

The sellers brand name and trademark provides legalprovision of unique product features.

Branding gives the seller the opportunity to attract a loyaland profitable set of customers brand loyalty gives sellers some

protection from competitors.

Branding helps the seller to segment markets. Strong brands help to build the corporate image and makesit cashier to launch new brand and gain acceptance by distributors

to customers.

Meaning:

Attributes : A brand brings to mind certain attributes. Benefits : It must be translated in to functional andemotional Benefits. The attributed durable could be translated

into functional benefits. The attribute expensive translated into

the emotional benefits.

Value : The brand says something about producers value

Culture : The brand represents certain culture.

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Personality : The brand projects certain personality of anindividual.

User : The brand suggests the kind of consumerswho buys or uses the product.

BRAND STRATERGY PROCESS:

There are five strategies to create, manage or enhance a genuine

brand.

Think like a brand. Make a brand promise. Communicate the optimum brand message. Live the brand. Leverage the brand.

The process of brand strategy doctrine consists of 5 steps

The process of a brand assessment. Developing the brand promise. Creating the brand blueprint. Brand collateralization. Enhancing the brand advantage.A brand assessment is an objective analysis of a brands

image and perception by conducting customer research, market

research and reviewing and lending the competitive trends in

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business environment and marketing strategy .A brand promise is

the essence.

Resource when experiencing a brands product and services

a brands value proposition i.e. How an organization i.e. how an

organization wants the customer to feel the brand blue print

explains the building blocks of the brands, namely graphic

representation by line, brand story and brand messages.

A brand in short is an identified of the seller or the maker.

Brand names consist of words, letters and numbers that can be

vocalized; a brand mark is the visual representation of the brand

like a symbol. Design distinctive colouring or lettering.

Characteristics of a good brand:

A good brand name should possess as many of the following

characteristics as follows.

It should be distinctive : The market is filled with overworked name and over used symbol and hence a brand has to be

distinctive.

It should be suggestive : A well chosen name orsymbol should suggestive of quality. Or may be associated with

superiority or a great personality.

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It should be appropriate : Many productssurrounded by a certain mystic in the minds of customers.

It should be easy to remember: it should be easy toread pronounce and spell.

It should be adaptable : To new products, video on asa good brand name for TV but when it is extended refrigerators

and washing machines, some of the sales are lost.

It should be registrable : under the Indian laws oftrademarks and copy rights.

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About milk:

Milk is a wonderful gift of god, it is without doubt one of the

most universally used, with great versatility, a health product,

whose importance cannot be emphasized enough. Milk is an

opaque white liquid produced in the mammary glands of lactating

female animals and humans; it is the sole nourishment for infants

in their first few weeks, whether the baby is of a human mother or

an animal. Milk of some mammals like the cow, goat, buffalo, etc.

are consumed universally, and used as a food by humans. Though

milk products like cheese, butter, buttermilk, cream, sour cream,

paneer, etc. are invariably used in limitless dishes, it is milk that is

most required daily by the human body-fit. Milk consumed first

thing in the morning, after brushing, in its pasteurized from, is

like a tonic for the body. Maximum calcium is absorbed from this

milk, and not the rest, after other intake, drunk during the rest of

the day. It is best to start the day with a big glass of milk

drunk with zest, and it will take care of the rest.

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Milk is a different type they are:

1. Boiled milk: milk that has been brought to boil.2. Need recognition: the first stage of the buyer decisionprocess in which the consumer recognizes the need.

3. Information search: The stage of the buyer decision processin which the consumer is aroused to search for more information;

the consumer may simply have heightened attention or may go

into active information search.

4. Evaluation of alternatives: the stage of the buyer decisionprocess in which the consumer actually buys the product.

5. Post- purchase behaviour: the stage of the buyer decisionprocess in which consumers take further action after purchase

based their satisfaction or dissatisfaction

For flavoured milk, the factor influences the consumers are

product itself, advertising, price strategies, distribution network

and suggestion from others.

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COMPANY PROFILE

The company that provides the good & tasty health

drink The chakra milk is TULYA FOOD PRODUCTS LTD. The

company was started on May 04, 2004.by Thiru Balasubramaniam

at Naranamangalam near perambalur, trichy-perambalur NH. The

Company has 120 employees, both technical as well as non

technical.

There are four divisions in TULYA FOOD PRODUCT LTD

1. Administration

2. Plant staff (production)

3. Procurement and

4. Marketing

The company covering the following areas for distribution of their

product

1) Trichy2) Perambalur3) Virudhachalam4) Chidambaram5) Cuddalore

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6) Nagercoil7) Madurai8) kumbakonam9) thirunelveli

THE AUTHORIZED SHARE CAPITAL

The authorized share capital of the company is Rs.75,

00,000 (Rupees seventy five Lakes only) Divided in to 7, 50,000

(seven lakes and fifty thousand only) Equity shares into Rs.10/-

(Rupees ten) each with power to increase or reduce the capital

whenever the Circumstances Warrant. The shares forming the

capital (original, increased or reduced) of the Company may be

sub-divided or consolidated or divided into such classes with or

without Voting rights, Privileges or conditions attached thereto

and be held upon such terms as may Be Prescribed By the articles

of association and regulations of the time being.

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BOARD OF DIRECTERS:

R. BALAKRISHNAN (MANAGING DIRECTER)

S. RAJA GOPAL (DIRECTER)

S.K, BHASKARAN (DIRECTER)

R. RAVICHANDRAN (DIRECTER)

1. The name of the company is TULYA FOOD PRODUCTS PRIVATE

LIMITED

2. The registered office of the company shall be situated in the

state of Tamilnadu

3. THE OBJECTS FOR WHICH THE COMPANY IS ESTABLISHED

ARE:

THE MAIN OBJECTS TO BE PURSUED BY THE COMPANY ON

ITS IN CORPORATION ARE:

1) To carry on in India or elsewhere the business to manufacture

produce,Process,convert,commercialise,arrange,procure,extract,c

ool,boil,collect,raise,pack,repack,Manipulate, manage, organize,

market, prepare, supply, import, export, buy, sell, wholesale, And

resale by organizing or establishing own or leased parlours,

hotels, motels, or through Such organizations owned or taken on

lease by other persons, distribute, store and to act as Agents,

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brokers, consultants, consignors, collaborators or otherwise to

deal in all type of milk, Buffalo milk, she goat milk and its

derivatives, products, by-products, residues, hot & cold

Milk, flavoured milk, condensed milk and melted foods, sweets,

chocolates, confectioneries and other dairy products and to keep,

nurse, breed, raise or otherwise to deal in all sorts of Poultry

animals & livestocks.

2) To carry on in India or elsewhere the business to

manufacture, produce process, convert commercialized, arrange,

procure, extract, cool, boil, collect, raise, pack, repack, grade,

manipulate, manage, organize, market, prepare, supply, import,

export, buy, sell, wholesale, and resale by organizing or

establishing own or leased parlours, hotels, motels or through

such organization owned or taken on lease by other persons,

distribute, store, and to act as agents, brokers, consultants,

consignors, collaborators or otherwise to deal in all

Type, descriptions, tastes, uses and packs of consumer food items,

their by products, Ingredients, derivatives, residues, including

foods and vegetables, packaged foods, powders, Pastes, mineral

water, liquid drinks, beverage, juices, jams, jelly, squashes pickles,

sausages, Concentrates, extracts, essences, flavours, syrups,

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sarbaths, flavoured drinks, health and diet Drinks, extruded foods,

frozen foods, dehydrated foods, fast foods, biscuits, breads, cakes,

Pastries, confectionery, sweets, toffees, breakfast foods, protein

foods, deistic products,

Strained baby foods, instant natural, artificial, synthetic of a

character similar or analogous to the foregoing or connected

therewith.

THE OBJECTS INCIDENTIALORANCILLARY TO THE

ATTAINMENT OF THE MAIN OBJECTS ARE:

1.To establish, develop, buy, lease, hire, licence, use, operate,

maintain computer Hardware, softwares, and computer

peripherals, impart training to employees and outsiders For the

purpose of achieving the main objects of the company.

2. To establish, organize, run, charter, conduct, contract, develop,

handle, own , operate, and to do business as transporting, goods,

articles or things of the company and Others on all routes and

lines on national and international levels subject to the laws in

force Through all sorts of carriers like, trucks, lorries, trawlers,

dumpers, coaches, tankers, tractors, Haulers, jeeps, trailers, motor

taxis, whether propelled by petrol, diesel, electricity, steam, oil or

any other form of power.

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3) To from. Constitute, promote, subsidize, and assist or aid

in forming, constituting, promoting, subsidizing, organizing, and

assisting or aiding any company or companies, syndicates,

corporations or partnerships to carry on or engage in any

business or transaction which this company is authorized to carry

on or to be engaged in any business undertaking.

4) To purchase or import, take on lease or in exchanges, hire

or otherwise acquire any Moveable or immovable property and

any rights or privileges which the company may think Necessary

or convincement for the purpose of its business and in particular

any land, Buildings, easements, machinery, plant and stock-in-

trade.

5) subject to the provisions of the act, to amalgamate with

or buy off any other Company or companies with objects similar

to those of this company, or any of them which May seem directly

or indirectly calculated to be benefit this company.

6) To buy off or absorb all or take on lease any part of the

business or the property and liabilities of any company or

association or firm or person doing business of a nature Similar to

those of this company or to work on commission in one or more of

them;

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7) To pay for any business, property or right acquired to be

acquired by the company On outright basis or on lease basis and

generally to satisfy any obligation of the company By the issues or

transfer of shares of this or any other company credited as fully or

partly paid Up or of debentures or other securities of this or any

other company.

8) To pay for any rights or property acquired by the

company and to remunerate any Person or company whether by

cash payment or by the allotment of shares, debentures or other

securities of the company credited as paid up in full or in part or

otherwise.

9) To pay out of the funds of the company all expenses

which the company may lawfully pay with respects to the

incorporation of the company.

10) To draw, make accept, endorse, discount, execute issue,

pledge or mortgagee, transfer, Assign, sell or negotiate cheques,

draft, bills of exchange, promissory notes, bill of landing Warrants,

debentures, hum dies, railway receipts and other negotiable or

transferable Instruments and other mercantile documents of

every kind and description.

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11) To improve, manage, develop, exchange, lease,

mortgage, enfranchise, dispose of, run To account or otherwise

deal with all or any part of the undertaking of the company or all

or Any of the properties, assets, rights or interest for shares,

debentures, or securities of any other Company of a similar nature

either in part or in whole.

12) To borrow or raise moneys or loans, obtain guarantees

from banks, financial institutions, mutual funds for the purpose of

the company, to raise moneys by bonds, debentures, promissory

notes, bills of exchange, bundies or other negotiable or

transferable instruments or by taking credit or opening current

accounts, cash credit accounts, and or such other accounts with

any individual or firm or with any banks, to raise foreign currency

loans, by mortgage or otherwise or by selling, or receiving

advances on the sales, of any property of the company and to

purchase, redeem or pay off any such securities upon such terms

as the directors may deem expedient, subject to the provisions of

the companies Act, 1956 and directions of RBI.

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13) Subject to the provisions of the Act to invest or

otherwise deal with the moneys of the Company not immediately

required, in such manner as may be determined by the managing

Director or by the board of directors from time to time in the

interest of the company.

14) To insure any of the properties, undertakings,

contracts, risk or obligations of the Company in any manner

whatsoever.

15) To establish and maintain offices, and the agencies, and

to appoint representatives or Correspondents in any place for the

conduct of the business.

16) To apply for, promote and obtain any act of parliament,

charter, privilege, concession, license or authorization of any

government, states or municipality, provisional order or license of

any authority for enabling the company to carry any other of its

objects into effect or for extending any at the powers of the

company or for effecting any modifications of the constitutions of

the company or for any other purpose which may seem calculated

directly or indirectly or indirectly to promote the interest of the

company.

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17) To employ experts to investigate and examine into the

condition, prospects, value, Character and circumstances of

business concerns and undertakings and generally of any Assets,

properly or rights in which the company is interested.

18) Subjects to the provisions of the Act, to distribute

among the members in specie any of The property of the company

or any proceeds of the sale or disposal of any property of the

Company in the event of winding up but so that no distribution

amounting to a reduction of capital be made expect with the

sanction (if any) for the time being required by law.

19) To establish and support or aid in the

establishment of associations, institution, funds, trusts and any

other advances for benefit of the employees or ex-employees of

the company and their dependents and to grant pensions and

allowances and to contribute towards the premium of insurance

payable on any lives of such employee

20) To establish any depreciation fund, reserve, reserve fund,

sinking fund, insurance fund or Any special or other fund whether

for repayment or redemption of preference shares, Redemption of

debentures or debenture stock for dividends, for equalizing

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dividends, for Repairing, improving, extending, and maintaining

property of the company.

21) To open and operate any type of bank accounts with one

or more banks and obtain credit facilities with or without

securities for its business.

22) To train or pay for the training in India or abroad of any

of companys employees or officers or any candidate in the

interest of or furtherance of the companys objects.

23) To establish research and development centres for the

business of the company.

24) Subjects to the provisions of the Act to invest the

surplus funds, acquire, hold, and deal in Shares, stocks,

debentures, debenture stock, bonds, negotiable instruments,

obligations and Securities issued or guaranteed by any company,

constituted or carrying on business in India Or elsewhere, and

debentures, debentures, debentures-stock bonds, obligations, and

securities Issued or guaranteed by any government, sovereign-

ruler commissioners, blackbody authority, supreme municipal,

local or otherwise whether in India or abroad.

25) To engage, employ maintain and dismiss technical

advicers, experts, engineers, Technicians, agents, managers,

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superintendents, assistants, clerks, coolies, and other servants

And labourers, and to remunerate any such persons or individuals

at such rate as shall be Thought fit and to grant pensions or

gratuities to any persons or individual and generally to Provide

for the welfare of all the employees.

26) To furnish and provide deposits and guarantee any

funds required in relation to any tender or application for any

contract, concession, decree, enactment, property or privilege or

in relation to the carrying out of any contract, concession, decree

or enactments.

27) To pay satisfy or compromise, claims made against the

company which it may be Necessary or seem expedient to pay,

satisfy or compromise.

28) To purchase, charter, hire, or otherwise acquire vehicles

for any of the business of the Company.

29) To receive money on deposit with or without

allowances or interest there on for the Purpose of financing the

business of the company within the permissible limits.

30) To join and participate in any chamber of commerce or

commercial institution or bodiesAs member or associate member

and to pay all subscriptions and other amounts for such purpose.

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31) To advertise, demonstrate, exhibit, broadcast at any

place or place or in whatsoever manner found expedient, all or

any of the products and goods of the company and to give away or

distribute things, presents or other articles for the purpose of

popularizing or advancing the interest of the company, in any way

that may be thought advisable including the posting of bills in

relation there to and the issue of the books, pamphlets and price

lists and conduction of competitions and giving prizes, therefore.

32) To apply for, obtain, renew and manage any recognition

in India or abroad in any establishments, chamber of commerce,

institutions, private, public and government bodies, and

government departments for the purpose of standardization of

quality, know-how, formula, export, import, quota, rights and

other benefits.

33) To secure and enter into collaboration agreements with

any persons, firms, company, government bodies or departments

in India or abroad, for the purpose of selling or acquiring technical

know-how, capital goods, financial assistance, training and

developments.

34) To arrange, establish, encourage, promote, manage and

organize marketing operations insignia and / or abroad for sale of

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the products and by- products whether manufactured by the

company or not and for the purpose either to establish its own

shops, retail counters, franchise, depots, showrooms, distributors,

stockists, declarer agents, C & F Agents, representatives whole

sellers, retailers and dealers on such terms and conditions as the

company may deem fit from time to time.

35) To apply for purchase or otherwise acquire and protect,

prolong and renew trade names, designs, secret process, patent

rights, Brevets d invention, licenses, protections and

Concessions, which may appear likely to be advantageous or

useful to the company and to spend money in experimenting,

testing and improving or seeking to improve any patents,

Inventions or rights, which the company may acquire or propose

to acquire or develop.

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ANALYSIS OF RETAILERS SATISFACTION ON CHAKRA

MILK PRODUCTION

All the collected data is analyzed with help do talks graphs

analysis of the data is done and the interface are drawn, according

to the objectives and then suggestion are given according to the

findings under respective chapter. The representations of the

analysis area made according to the objective and.

Table 4.1

CLASSIFICATION ON THE BASIS OF GENDER

Retailers No of retailers Percentage

No of Male 35 70

No of Female 15 30

Total 50 100

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Chart 4.1

CLASSIFICATION ON THE BASIS OF GENDER

INTERPRETATION:

The above chart shows classification of gender.

The majority of retailers 70% are belongs to the male and

remaining 30% are belongs to the female.

Male

70%

Female

30%

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Table 4.2

CLASSFICATION ON THE BASIS OF AGE GROUP

Age group No of retailers Percentage%

a) Below 30 2 4

b) 31-35 6 12

c) 36-40 13 26

d) 41-45 20 40

e) 56 and above 9 18

Total 50 100

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Chart 4.2

CLASSFICATION ON THE BASIS OF AGE GROUP

INTERPRETATION:

The above chart shows 40% of respondents are under the

age group 41- 45, 4% of respondents are under the age

group below 30.

0

5

10

15

20

25

30

35

40

below 30 31-35 36-40 41-45 56 and

above

no of respondents

percentage

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Table 4.3

DISTRIBUTION OF OUTLET

Types of outlets No of outlets Percentage %

Super market 0 0

Milk booth 0 0

Grocery store 28 56

General store 8 16

Departmental store 14 28

TOTAL 50 100

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Chart 4.3

DISTRIBUTION OF OUTLET

INTERPRETATION:

The above chart shows chakra milk to choose

the outlets 56% outlets belongs to the Grocery stores and 28%

out lets belongs to the general stores and 28% are departmental

stores .supermarket and milk booth not provided milk in this

outlet.

0

10

20

30

40

50

60

super

market

milk

booth

grocery

store

general

store

Departme

ntal storeNo of outlets 0 0 28 8 14

Percentage 0 0 56 16 28

No of outlets

Percentage

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Table 4.4

RETAILERS DOING BUSINESS

Years No of retailers Percentage %

1-2 years 15 30

3-5 years 27 54

6 years &above 8 16

TOTAL 50 100

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Chart 4.4

RETAILERS DOING BUSINESS

INTERPRETATION:

The above chart shows 30% of retailers are doing business

1-2 years and 54% of retailers are doing business 3-5 years and

16% of retailers are doing business 6 years and above.

1-2 YEARS 3-5 YEARS 6 years and ablve

No of retailers 15 27 8

percentage 30 54 16

0

10

20

30

40

50

60

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Table 4.5

RETAILERS OPINION ABOUT CHAKRA MILK

Opinion No of retailers Percentage %

EXCELLENT 8 16

GOOD 30 60

SATISFACTORY 12 24

50 100

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Chart 4.5

RETAILERS OPINION ABOUT CHAKRA MILK

INTERPRETATION:

The above chart shows 60% of retailers accepted chakra

milk is good, and 24% of retailers accepted chakra milk is satisfied

and remaining 16% of retailers accepted chakra milk is excellent.

EXCELLENT

16%

GOOD

60%

SATISFACTORY

24%

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Table 4.6

AVAILABILITY OF BRAND

Available brand No of retailers Percentage%

Avin 22 44

Arokya 13 26

Vijay 7 14

Komatha 8 16

Total 50 100

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Chart 4.6

AVAILABILITY OF BRAND

0

5

10

15

20

25

30

35

40

45

Avin Arokya vijay Komatha

No of retailers

Percentage

INTERPRETATION:

The above chart shows 44% of retailers having Avin brand

and 26% of retailers having Arokya milk and 14% of retailers

having Vijay milk brand and 16% of retailers having komatha

milk.

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Table 4.7

AVAILABILITY OF CHAKRA MILK


REGULARLY 27 54

SOMETIMES IRREGULAR 18 36

IRREGULAR 5 10

TOTAL 50 100

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Chart 4.7

AVAILABILITY OF CHAKRA MILK

INTERPRETATION:

The above chart shows 54% retailers accepted chakra milk is

arrived regularly and 36% Retailers accepted sometimes

irregular and remaining 10% of retailers agreed irregular.

REGULARLY SOMETIMES IRREGULAR IRREGULAR

PERCENTAGE 54 36 10

NO OF RETAILERS 27 18 5

0

10

20

30

40

50

60

70

80

90

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Table 4.8

TYPE OF CUSTOMER BUYS CHAKRA MILK


Upper class 8 16

Middle class 30 60

Lower class 12 24

50 100

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Table 4.9

RETAILERS OPINION ABOUT THE PRICE


High 8 16

Medium 32 64

Low 10 20

50 100

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Chart 4.9

RETAILERS OBINION ABOUT THE PRICE

INTERPRETATION:

The above chart shows opinions about the price. 64% of retailers

agree this price is medium and 20% of retailers agree its low

price. And remaining 16% of retailers agree high price.

High

16%

Medium

64%

Low

20%

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Table 4.10

LEVELS OF INCOME CONTRIBUTION RETAILERS

OVERALL TURNOVER

Contribution of

income

No of retailers Percentage

%

Less than 10% 30 60

11-20% 12 24

21-30% 8 16

100 % 0 0

TOTAL 50 100

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Chart 4.10

LEVELS OF INCOME CONTRIBUTION RETAILERS

OVERALL TURNOVER

INTERPRETATION:

The above chart shows income contribution of retailer

in overall turnover 60% retailers earn less than 10% and 24% of

retailers earn 11-20% and 16% of retailers to earn 21-30%

30

12

8

0

60

24

16

0

Less than 10 % 11-20 % 21-30 % 100%

No of retailers percentage

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Table 4.11

EXPECTING PROMOTION FROM COMPANY

Types of

promotion

No of retailers Percentage %

RETAILER OFFER 31 62

CUSTOMER OFFER 7 14

PRICE REDUCTION 12 24

TOTAL 50 100

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Chart 4.11

EXPECTING PROMOTION FROM COMPANY

INTERPRETATION:

The above chart shows expecting promotion of retailers

from company.62% of retailers expecting retailer offer, and 14%

of retailer expecting customer offer, and 24% retailers expecting

price reduction.

NO OF RETAILERS

PERCENTAGE0

10

20

30

40

50

60

70

RETAILER

OFFER CUSTOMER

OFFER PRICE

REDUCTION

NO OF RETAILERS

PERCENTAGE

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Table 4.12

COMPETITIVE BRAND FOR CHAKRA MILK

Competitive brand No of retailers Percentage %

AVIN 31 62

VIJAY 7 14

AROKYA 10 20

KOMATHA 2 4

TOTAL 50 100

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Chart 4.12

COMPETITIVE BRAND FOR CHAKRA MILK

INTERPRETATION:

The above chart shows competitive brands for chakra

milk.62% of retailers agree Avin is competitive for chakra milk.

And 14% of retailers accept Vijay is competitive brand for chakra

milk, 20% of retailers accepted Arokya is competitive brand for

chakra milk and 4% of retailers accept komatha is competitive

brand for chakra milk.

0

10

20

30

40

50

60

70

AVINVIJAY

AROKYAKOMATHA

NO OF RETAILERS

PERCENTAGE

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Table 4.13

COMPLAINTS ABOUT CHAKRA MILK

Opinion No of retailers Percentage

%

YES 8 16

NO 42 84

TOTAL 50 100

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Chart 4.13

COMPLAINTS ABOUT CHAKRA MILK

INTERPRETATION:

The above chart shows complaint about chakra milk. 16% of

retailers receiving complaints from customer. And 84% of

retailers did not receiving complaints from customers.

YES

16%

NO

84%

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Table 4.14

RETAILER SATISFACTION

Opinion No of retailers Percentage

%

YES 42 84

NO 8 16

TOTAL 50 100

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Chart 4.14

RETAILER SATISFACTION

INTERPRETATION:

The above chart shows satisfied with chakra milk. 84% of retailers

satisfied with chakra milk and remaining 16% of retailers not

satisfied with chakra milk.

0

10

20

30

40

50

60

70

80

90

YES

NO

AxisTitle

YES NO

NO OF RETAILERS 42 8

PERCENTAGE 84 16

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FINDINGS

70% of retailers are male and the remaining 30% ofretailers are female

40 % of retailers are under the age group 41-45, 4% ofrespondents are under the age group below 30.

56% grocery store, 16% general store, 28% departmentalstores are outlets of chakra milk production

30% of retailers doing business 1-2 years and 54% ofretailers doing business 3-5 years and 16 % of retailers doing

business 6 years and above

60% of retailers told the opinion about chakra milk aregood, and 24% of retailers satisfied with chakra milk and 16% of

retailers agree with excellent.

Avin is availability in 44% of outlet, arokya is availability in26% of outlet, and Vijay is availability of 14% of outlet, komatha is

availability in 16% of outlet.

Chakra milk is 54% regularly availability in outlet, 36%retailers accepted sometimes irregular, and 10% retailer accepted

irregular.

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60% of Middle class customer buys chakra milk, and 24% oflower class customer and 16% of upper class customer buys

chakra milk.

64% retailers accepted price is medium and 20% ofretailers accepted price is low and 16% of retailers accepted price

is high.

60% of retailers overall turnover is less than 10%, and 24%of retailers overall turnover is 11-20%, and 16% of retailers

overall turnover is 21-30%.

62% of retailers expecting retailer offer, and 14% of retailerexpecting customer offer, and 24% of retailer expecting price

reduction.

Avin is competitor for all milk production the 62% ofretailers agreed this opinion

84% of retailers did not receive any complaint about chakramilk. And 16% of retailers dealing problem of chakra milk.

Totally 84% of retailers satisfied, and 16% of retailers UNsatisfied with chakra milk.

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SUGGESTIONS

The company should think about marketing performance.The company should concentrate more on advertising its

product and the media would both retailers and researches

suggest newspaper and magazines and wall Paintings.

Retailers must be co-operative this company. If company ready to provide offers for retailer they are

willing to work hard.

Some retailers accepted irregular of product availability. Reduce the price of chakra milk. The company should collect the information about the

marketing activities from the retailers.

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CONCLUTION

At the end of the research there are many prominent

includes that come into existence. From the analysis I get a clear

and precise view about the performance of retailers. This study is

help to understand retailers to customer communication, offers of

retailers, and how they are achieving marketing targets, what are

the business techniques they are handling in business.

The company can take some special steps to full fill the

needs of the retailers and improve the retailers performance. To

give some offers for retailers they are ready to give worth full

marketing activities. If the retailers developed the product will

spread all area.

I hope CHAKRA MILK PRODUCTION. Has to reach extensively to a

large area of the city as to expand and improve sales and to

achieve greater market potential the study finally concluded that

the management concentrated on retailers.

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BIBLIOGRAPHY

Research methodology : KOTHARI.C.R,New Delhi

Published by:

wishwaparakashan,2000.

Marketing management : PHILIP KOTLER

The millennium edition

new delhi

published by : prentice hall

of india pvt.Ltd.2001.

Marketing research : BERI G.C,TATA M.C GRAW

Hill, 3rd Edition, 1996.

Service marketing : Valarie A. Zeithml&mary jo

bitner

Web sites

[email protected] www.answer.com wikipedia.com
mailto:[email protected]:[email protected]://www.answer.com/http://www.answer.com/http://www.answer.com/mailto:[email protected]

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A STUDY ON RETAILERS SATISFACTION IN CHAKRMILK

PRODUCTION AT TRICHIRAPPALLI

Name:

Age:

a) Below 30 b) 31-35 c) 36-40

d) 41-45 e) 56 and above

Qualification:

Shop name:

Place:

1. Type of outlet

a) Super market b) milk booth c) Grocery store

d) General store e) Departmental store

2. How long have you been doing business?

a) 1-2 years b) 3-5 years

c) 6 years and above

3. What is your opinion about chakra milk?

a) Excellent b) Good c) satisfactory

4. What are the other brands available in your outlet?

a) Avin b) Arokya c) Vijay

d) Komatha e) others

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5. What is your opinion about the availability of chakra milk?

a) Regularly b) Sometimes irregular c) Irregular

6. Give valid reason for purchasing of chakra milk

a) Price b) Availability c) Brand image

7. What type of customer buys chakra milk?

a) Upper class b) Middle class c) Lower class

8. What is your opinion about the price?

a) High b) Medium c) low

9. How many litres of chakra milk are you selling per day? ---------

10. What are the income contribution levels of chakra milk to your

overall Turnover?

a) Less than 10% b) 11-20% c) 21-30% d) 100%

11. What kind of promotions are you expecting from the

company?

a) Retailer offer b) customer offer

c) price Reduction

Please specify

1) kind of Retailer offer-------------------------------

2) Kind of customer offer--------------

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12. Which is the competitive brand for chakra milk?

a) Avin b) Vijay c) Arokya

d) Komatha e) others specify---------------------------------

13. Have you met any complaints regarding chakra Milk?

a) Yes b) No

14. What are the difficulties you are facing in market competition?

------------------

15. Are you satisfied with chakra milk

I) yes ii) No

Anal Agnal

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