An SEO Primer for Companies That Want to be Found
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Transcript of An SEO Primer for Companies That Want to be Found
© 2009 William Mills Agency
An SEO Primer (For Companies That Want To Be Found)
© 2009 William Mills Agency
Is finding your company on the Web like looking for a needle in a haystack?
© 2009 William Mills Agency
Marketing was easier when all you had to worry about was…
…making sure your buyers could find you in the yellow pages
© 2009 William Mills Agency
But the Internet changed the rules
65% of B2B purchasers use search engines in their awareness phase
© 2009 William Mills Agency
Organic Search Engine Optimization (SEO)
B2B purchasers are 10 TIMES more likely…
…to click on an organic search result…
than a paid advertisement…
© 2009 William Mills Agency
But if you don’t make the Top 10…
…your chances of being noticed are slim.
© 2009 William Mills Agency
Follow these steps…
…to raise your search engine rankings
© 2009 William Mills Agency
1.Research Keywords
Understand and prioritize…
…the exact words and phrases…
…buyers use to find your products
© 2009 William Mills Agency
2. Ensure Your Site Can Be Read
Eliminate technical errors on your web site…
… so search engine spiders and bots can read it.
© 2009 William Mills Agency
3. Organize Your Site
Add page titles…
…descriptions…
..and keywords..
…to organize your site for
search engines.
© 2009 William Mills Agency
4. Create Content That Rules
Fancy graphics, flash and video are great…
…but page copy is king.
© 2009 William Mills Agency
5. Implement a Linking Strategy
Hyperlink keywords in press releases to page-specific content.
© 2009 William Mills Agency
6. Launch A Social Media Campaign
Social media sites influence page rankings.
Launch social media campaigns with embedded keywords.
© 2009 William Mills Agency
7. Create Sitemaps
Submit sitemaps to search engines.
Register your site in online directories.
© 2009 William Mills Agency
Implementing an SEO plan will help your company stand out
© 2009 William Mills Agency
When it all comes together…
it’s a beautiful thing…
© 2009 William Mills Agency
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