An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An...
Transcript of An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An...
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An introduction to Visual RetailingVisual merchandising software for the fashion industry
An introduction to Visual Retailing
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About Visual Retailing
• Founded in 1993• Founded in 1993
• Design and develop software specifically for the fashion
industry
• Simple concept – to use pictures, not words to make
communication clear and simple
• Help clients to increase their sales conversion ratios and• Help clients to increase their sales conversion ratios and
profits
• Easy to use software – ready to go straight out of the box
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About Visual Retailing
• Hundreds of clients worldwide• Hundreds of clients worldwide
– O’Neill, Lee, Macy’s, Dillards, Reebok, Columbia Sportswear
• Partners
– We don’t sell direct. Our software is distributed through a
global network of partners who can help clients get the
most from the softwaremost from the software
– Universities, colleges and schools use Visual Retailing
software to train the visual merchandisers of the future
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Overview
• From the comfort of their PC’s clients can:• From the comfort of their PC s, clients can:
– Build virtual stores of any space grade or size
– Design fully merchandised shopfloors
– Provide foolproof visual instructions to shopfloor staffp p
– Plan store openings
P d b k i i t– Produce range books in minutes
– View and present entire ranges
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What is Mockshop?
• Visual merchandising software• Visual merchandising software
• A virtual reality tool that lets clients
– build interactive 3D stores of any size
– design perfect shopfloor layouts by simply dragging
and dropping virtual fixtures, garments and graphics
– communicate final shopfloor layouts using
planogramsplanograms
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What is Mockshop?
• Planograms• Planograms
– provide a complete visual guide to every fixture in the
i t l tvirtual store
– show how shopfloors should be merchandised
– give foolproof instructions to shopfloor staff
– are generated automatically ‐ it’s quick and easy to
produce as many versions as required to cover every space
grade of store
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Why Mockshop?
G d i l h di i d i l• Good visual merchandising drive sales
– Foolproof visual instruction drives salesFoolproof visual instruction drives sales
– Perfect shopfloor execution drives sales
– Mockshop software drives sales
Almost as good as ha ing o r best is al merchandiser inAlmost as good as having your best visual merchandiser in
every store, every week!
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Store & space planning
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Fixture level planograms
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Merchandising planograms
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Automatic updating
Planograms update automatically h fi h di dwhen fixtures are merchandised
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Complete schedules
Automatically produces a full schedule of fixtures, graphics and merchandise complete with key quantities and ratios
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Built in fixture tool
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Benefits of Mockshop
M ff ti i l h di i• More effective visual merchandising
• Increased salesIncreased sales
• Improved communicationp
• Significant time savings
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Benefits of Mockshop
Si ifi t l b i• Significant labour savings
• Consistent brand identityConsistent brand identity
• Better buying strategiesy g g
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What is Sampleroom?
A i t ti i l d t b f h di• An interactive visual database of merchandise
• Lets clients:Lets clients:
– View and organise their entire ranges
– Analyse their ranges
– Produce storyboards and range books in minutes
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Pulling it all together
Insert the graphic that shows MMS, PDM and samples going into Sampleroomg p , p g g p
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Visual database
At the heart of Sampleroom is a visual database
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Range browser
Range Browser provides easy access to product data, graphics d iand mannequins
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Grid view
Grid View provides a familiar spreadsheet style interface for rapid data analysis, entry and maintenancerapid data analysis, entry and maintenance
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Image processing
Sampleroom’s imaging and importing tools automatically convert photos and CAD sketches into correctly scaled garment silhouettesphotos and CAD sketches into correctly scaled garment silhouettes
Abili h lAbility to change colours
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Data importing
Automatic importing
of product data
and images
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Filmroll
Rapid visualisation of productRapid visualisation of product ranges
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Storyboarding
Storyboards that yautomatically update
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Visual analysis
Visual slicing and dicing of the rangeg g g
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Visual reports
Range books & gdelivery schedules in minutes
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Benefits of Sampleroom
P f l i l d t b b i• Powerful, simple database browsing
• Visual analysis of the rangeVisual analysis of the range
• Clear storyboards to present the rangey p g
• Range books in minutes
• Automatic data importing and image processing
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Who’s using Visual Retailing software?
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Users & experiences
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VF Europe
“Mockshop stands out from the crowd with its state of the art technology ”state‐of‐the‐art technology.
Lucien Smet, CIO, VF Europe
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René Lezard
“Mockshop makes it quick and easy for us toMockshop makes it quick and easy for us to produce planograms with merchandise and store layouts that really drive sales This willstore layouts that really drive sales. This will
make the whole planning phase much faster and accelerate execution of our plans on theaccelerate execution of our plans on the
shopfloor.”
Jan Mangold, Retail Director, René Lezard
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O’Neill Europe
“We are now producing 40 planograms perWe are now producing 40 planograms per week instead of two! That’s a 2,000%
productivity gain ”productivity gain.
Frank van der Klaauw CEO O'Neill EuropeFrank van der Klaauw, CEO, O Neill Europe
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K & L Ruppert
“Mockshop enables us to use pictures ratherMockshop enables us to use pictures, rather than written instructions and product lists, to communicate clearly with all of our 57 storescommunicate clearly with all of our 57 stores.
This ensures that our original concept is implemented in a consistent manner”implemented in a consistent manner.
Jürgen Bleidiessel IT Project Manager K&L RuppertJürgen Bleidiessel, IT Project Manager ‐ K&L Ruppert
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Summary
• Visual merchandising software for the fashion industry• Visual merchandising software for the fashion industry
• Pictures rather than words – nothing lost in translation
• Easy to use by everyone
I l• Increases sales
• Increases profits
• Reduces costs