An Online & Social Media Training Curriculum to Facilitate Bench-to-Bedside Information Transfer
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Transcript of An Online & Social Media Training Curriculum to Facilitate Bench-to-Bedside Information Transfer
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An Online & Social Media
An Online & Social Media
Training Curriculum to
Training Curriculum to
Facilitate Bench-to-Bedside
Facilitate Bench-to-Bedside
Information Transfer
Information Transfer
P. F. Anderson; Jane Blumenthal; Daniel Bruell*; Merle Rosenzweig; Marisa
Conte; Jean Song
University of Michigan Health Sciences Libraries, Ann Arbor, Michigan, USA.
* University of Michigan School of Dentistry, Ann Arbor, Michigan, USA.
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Background
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Web 2.0
““Web 2.0” is an umbrella term that is used to Web 2.0” is an umbrella term that is used to refer to a new era of Web-enabled applications refer to a new era of Web-enabled applications that are built around user-generated or user-that are built around user-generated or user-manipulated content, such as wikis, blogs, manipulated content, such as wikis, blogs, podcasts, and social networking sites.podcasts, and social networking sites.
From: Pew Internet and American Life: Web 2.0. From: Pew Internet and American Life: Web 2.0. <http://www.pewinternet.org/topics/Web-<http://www.pewinternet.org/topics/Web-20.aspx> 20.aspx>
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Translational Research
Translation from validated Translation from validated research to clinical application - research to clinical application - Bench to Bedside Bench to Bedside
Translation across discipline and Translation across discipline and research community boundariesresearch community boundaries
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“The Michigan Institute of Clinical and Health Research creates partnerships among the relevant units of the University, the NIH, external industry partners, and the community.”
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Barriers to Adoption
perceived lack of utility;perceived lack of utility;
intellectual property control;intellectual property control;
identity and image control. identity and image control.
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““[S]cientists are laughably [S]cientists are laughably
anachronistic in their approach to anachronistic in their approach to
information.“ information.“ – Patil C, Siegel V. Drinking from the firehose of Patil C, Siegel V. Drinking from the firehose of
scientific publishing. Dis Models Mech. 2009 Mar-scientific publishing. Dis Models Mech. 2009 Mar-Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Available from URL: Available from URL: <http://www.pubmedcentral.nih.gov/articlerende<http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2650186> r.fcgi?artid=2650186>
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““[R]esearchers grow ever [R]esearchers grow ever more dependent on the Web;more dependent on the Web;• but they have no coherent agenda for exploring but they have no coherent agenda for exploring
the emerging trends on the Web, nor are they fully the emerging trends on the Web, nor are they fully engaged with the emerging Web research engaged with the emerging Web research community to more specifically focus on providing community to more specifically focus on providing for scientists’ needs.”for scientists’ needs.”– Berners-Lee T, Hall W, Hendler J, Shadbolt N, Berners-Lee T, Hall W, Hendler J, Shadbolt N,
Weitzner DJ. Creating a Science of the Web, Weitzner DJ. Creating a Science of the Web, Science August 2006 313(11):769-771. Available from Science August 2006 313(11):769-771. Available from URL: URL: <http://www.sciencemag.org/cgi/content/abstract/31<http://www.sciencemag.org/cgi/content/abstract/313/5788/769> 3/5788/769>
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What Do Scientists Do?
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The Top Two Topics
WikisWikis Virtual Virtual Worlds & Worlds & Second Second LifeLife
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““[I]f we scientists fail to [I]f we scientists fail to adapt,adapt,• and to efficiently use the tools that have and to efficiently use the tools that have
become available, what will it mean for the become available, what will it mean for the future of science communication?” future of science communication?” – Patil C, Siegel V. Drinking from the firehose of Patil C, Siegel V. Drinking from the firehose of
scientific publishing. Dis Models Mech. 2009 Mar-scientific publishing. Dis Models Mech. 2009 Mar-Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Available from URL: Available from URL: <http://www.pubmedcentral.nih.gov/articlerende<http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2650186> r.fcgi?artid=2650186>
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Planning
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Why the library?
• Institutional ContextInstitutional Context
• Institutional TrendsInstitutional Trends
• Existing Partnerships Existing Partnerships
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Goal
Support Support research collaborations and research collaborations and
Facilitate bench-to-bedside Facilitate bench-to-bedside information transfer information transfer
Through building awareness and Through building awareness and skills with online tools and social skills with online tools and social media media
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Methodology
• Literature reviews and reviews of Literature reviews and reviews of community discussions & online media community discussions & online media
• Strategic intelligence from research and Strategic intelligence from research and informatics librarians informatics librarians
• Focus groupsFocus groups• Interviews with local opinion leaders in Interviews with local opinion leaders in
research and social mediaresearch and social media
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Focus Groups
Most used educational Most used educational technologiestechnologies
Wikis , Google DocsWikis , Google Docs
FacebookFacebook
EmailEmail
PowerPointPowerPoint
Video, YouTube Video, YouTube
Phones (Mobile)Phones (Mobile)
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Barriers to Adoption
perceived lack of utility;perceived lack of utility;
intellectual property control;intellectual property control;
identity and image control. identity and image control.
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Cycle of Learning
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Implementation
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Phase One: Gateway Tools• Google Docs (April 15)Google Docs (April 15)• Skype (April 22)Skype (April 22)• Online Scheduling Tools (May 13)Online Scheduling Tools (May 13)• Online Citation Management: Online Citation Management:
Mendeley (June 17)Mendeley (June 17)• Online Presentation Tools for Researchers: Online Presentation Tools for Researchers:
Slideshare & Zoho Show (July 17)Slideshare & Zoho Show (July 17)• Zotero 2.0 (July 22)Zotero 2.0 (July 22)
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Phase Two: Bridge Tools
• Advanced Google DocsAdvanced Google Docs• Blogs Blogs • Bookmarking & sharing (Connotea, 2collab)Bookmarking & sharing (Connotea, 2collab)• Brainstorming / mindmappingBrainstorming / mindmapping• Data visualization (ManyEyes)Data visualization (ManyEyes)• Online private chat, Video chatOnline private chat, Video chat• Media sharing for research results (blogs, Flickr, Media sharing for research results (blogs, Flickr,
YouTube, Slideshare, open access journals, YouTube, Slideshare, open access journals, prepress archives) prepress archives)
• Online project management (Smartsheet, Huddle) Online project management (Smartsheet, Huddle) • SurveysSurveys• Wikis (eg. WikiPathways, EcoliWiki)Wikis (eg. WikiPathways, EcoliWiki)
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Phase Three: Mastery Tools• Data collection and crowdsourcing Data collection and crowdsourcing • Data sharing and open notebook scienceData sharing and open notebook science• Marketing (SciVee) Marketing (SciVee) • Science task tools (MyExperiment, LabMeeting) Science task tools (MyExperiment, LabMeeting) • Screencasting tools (Jing, Screencast) Screencasting tools (Jing, Screencast) • Semantic & microformat science applications (GoPubMed) Semantic & microformat science applications (GoPubMed) • Social networking (LinkedIn, Academia.edu, HUBzero, Social networking (LinkedIn, Academia.edu, HUBzero,
ScholarZ, ResearchGate) ScholarZ, ResearchGate) • Twitter and microblogging tools (TrialX search for clinical Twitter and microblogging tools (TrialX search for clinical
trials, Qwitter tobacco cessation, Plurkshops) trials, Qwitter tobacco cessation, Plurkshops) • Virtual worlds and online collaboration spaces (Second Virtual worlds and online collaboration spaces (Second
Life, ExitReality, Wonderland) Life, ExitReality, Wonderland)
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Spreading the Word
SlideshareSlideshare
iTunesUiTunesU
Open.MichiganOpen.Michigan
Repeat sessions in more face-to-face venues Repeat sessions in more face-to-face venues on campus & in Second Lifeon campus & in Second Life
Screencast and webinarsScreencast and webinars
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Building the Audience
Google DocsGoogle Docs
In person = ~10In person = ~10
Slideshare: Slideshare: ~600 views, 4 faves~600 views, 4 faves
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Building the Audience
MendeleyMendeley
In person = ~10In person = ~10
Slideshare: Slideshare: >700 views, 5 faves>700 views, 5 faves
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Building the Audience
DoodleDoodle
In person = ~10In person = ~10
Slideshare: Slideshare: >650 views, 2 faves>650 views, 2 faves
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Building the Audience
Slideshare & Zoho Show:Slideshare & Zoho Show:
In person = ~10In person = ~10
Slideshare: Slideshare: 400 views, 4 faves400 views, 4 faves
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Virtual Audiences
In person audiences to date total <100In person audiences to date total <100
Virtual audience totals … Virtual audience totals … >2500>2500
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Signs of Success
Invitation to partner on future research and Invitation to partner on future research and articles on social media use and barriers to articles on social media use and barriers to use among UMMS facultyuse among UMMS faculty
Campus committee (Communicator’s Forum)Campus committee (Communicator’s Forum)
Requests to teach workshops on enterprise Requests to teach workshops on enterprise social media best practicessocial media best practices
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Future Directions
More, More, MoreMore, More, More
New AudiencesNew Audiences
Further PartnershipsFurther Partnerships
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Contact
Jane Blumenthal:Jane Blumenthal:
Patricia AndersonPatricia Anderson
Our Slideshare account:Our Slideshare account:
http://www.slideshare.net/umhealthscienceslibraries/