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nr. 23 | 7. Juni 2018

gigaset verlagert produktion nach deutschland

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coming home15 Jahre nachdem die letzten Siemens-

laufen sind, will Gigaset im

Smartphones pro-

16 auch

T pfit für die neue CEBIT

m »Deutsche Messe« schon den Ausdau-

Schwung in die CEBIT-Woche

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s«

Köln zu Beginn des 20. Jahr-

tual Reality macht es möglich. Wir

anhand konkreter Beispiele, wie Managed

Services in der Praxis zum Erfolgsmodell werden

Projekte undLösungenin der Praxis

cMichaela Wurm | Fast 15 Jah

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uen. Denn bis jetzt wur-

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nd soll genauso kos-

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mitzunehmen. Die Messe-Highlights stellt CRN ab S

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nr. 29 | 19. Juli 2018

videoüberwach

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Chancefür

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Seite 16

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mehrwert durch zusammemarbeit

Im Projektgeschäft der Zukunft

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Value Added Distribution

Quelle: peshkova | Fotolia

Juni 2018»Case Studies«

2019PRINT ONLINE EVENTS

M E D I A G U I D E

2

nr. 23 | 7. Juni 2018

gigaset verlagert produktion nach deutschland

Smartphones arecoming homeMichaela Wurm | Fast 15 Jahre nachdem die leHandys in Deutschland vom Band gelaufen sind,ehemaligen Siemens-Werk in Bocholt die ersten Smduzieren. Der Marktführer bei DECT-Telefonen bauSmartphones – beziehungsweise er lässt bauen. Denden alle Geräte komplett montiert aus Asien bezogjetzt ändern. Gigaset startet mit einem Modell, degerät »GS 185«. Wenn der Pilot funktioniert, könntenDie Produktion dafür ist hoch automatisiert und stengünstig arbeiten wie asiatische Auftragsfertiger

augmented reality für systemhäuser

Realer Umsatz mit virtTechnikJona van Laak | Die Augmented-Reality-TechnoSystemhäuser viele Vorteile: AR ist ein dynamischehem Wachstumspotenzial und fordert als beratunschäftsfeld traditionelle Fachhandelsstärken. CRNSystemhaus Inosoft über Stolpersteine und ChancThema AR verknüpft sind. Denn neben technischedern auch infraen und Govern

Partnerp

partnerprogramme

Gemeinsam durchdie digitaleTransformation

im g

FujdeuStru

Quelle: alphaspirit | Fotolia

ISS

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Nr.23

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nr. 27 | 5. Juli 2018

durchstarten mit managed services

Services FirstAndreas Dumont | Systemhäuser müssen sich mit dem Vertrieb vonCloud-Services beschäftigen und Managed-Service-Konzepte entwi-ckeln, um möglichst plattformunabhängige Szenarien anbieten zukönnen. Häufig stellen Unternehmen erst bei der Entwicklung einer

gsdruckh Telekom-Chef Tim Höttgesht. Lachen konnte dann abern-Sung Choi. Nicht nur beimk, wie Telekom-Personalchef

scheint überwunden. Flash-r verfügbar. Allerdings bleibtespannt. Denn die Komponen-ndere bei Grafikkarten haltenck. Nach monatelangen Eng-auf vollen Lagern. Seite 14

in Deutschland

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Quelle: CRN

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nr. 29 | 19. Juli 2018

videoüberwachung und drohnenabwehr

Chance fürden ChannelDaniel Dubsky | Das Sicherheitsbedürfnis bei Bevölkerung und Un-ternehmen wächst – und damit auch die Nachfrage nach Videoüber-wachung. Der Markt, der bislang von Installateuren und Errichterndominiert wird, bietet Systemhäusern ein enormes Potenzial. Siekönnen nicht nur ihren Wissensvorsprung im Bereich IP-Netzwerkeausspielen, sondern auch mit Komplettlösungen aus Überwachungs-kameras, Speichersystemen und Displays punkten.

Durch intelligente Bildanalyse-Anwendungen entstehen zudemvöllig neue Geschäftsfelder, etwa in der Überwachung von Produk-tionsprozessen. Und im Bereich der Drohnenabwehr, der sehr starkauf Überwachungskameras setzt und in den nächsten Jahren nochstark wachsen dürfte. Seite 22 und 25

Huawei mischt den Markt aufStolz präsentierte Huawei auf der CEBIT das nahezu komplettePortfolio. Das weckt immer mehr das Interesse der Vertriebspart-ner, die freilich nicht offen über ihre Partnerschaft zu den Chi-nesen reden wollen. Warum? Vertriebs-Chef Jörg Karpinski zeigtsich im CRN-Gespräch als guter vorsichtiger Diplomat. Seite 10

zehn-milliarden-euro-umsatz angestrebt

»Unabhängigkeitserklärung«für Exclusive GroupPeter-August Schulte | Der spektakuläre Aufstieg des VADs Exclu-sive Group zum globalen Schwergewicht soll sich fortsetzen: Inner-halb der kommenden Jahren will die Gruppe einen Umsatz von zehnMilliarden Euro erreichen und zum weltweit größten Spezialistenfür Cybersecurity und Cloud aufsteigen. Eine »große Investitions-transaktion« sichert die Unabhängikeit der Firma. Seite 16

19 milliarden dollar geboten

Hochzeit der GigantenAndreas Dumont | Nachdem US-Präsident Trump die Übernahmedes Konkurrenten Qualcomm blockiert hat, will Broadcom den Soft-warespezialisten CA Technologies übernehmen. Der Kaufpreis sollbei 44,5 Dollar pro Aktie liegen, was sich auf 18,9 Milliarden Dollarsummiert. CA Technologies hat seine Wurzeln in Anwendungen fürMainframe-Rechner und konzentriert sich inzwischen stärker aufdas Cloud-Geschäft. Aktionäre und Aufsichtsbehörden müssen demDeal noch zustimmen, was sich durchaus als unüberwindbare Hür-de erweisen könnte. Seite 8

sommernachtsfest weka Fachmedien/crn

Branchentreffenin der Isarmetropole

Weltstadt mit Herz, 500 Gästemit noch größerem Herz: daspasste alles zusammen beimSommernachtsfest von WEKAFACHMEDIEN und CRN in Mün-chen. Die schönsten Bilder aufSeite 51 und noch viel mehrBilder unter go.crn.de/15.

nachfolgeregelung bei printvision

Die zweite Reihe aufbauenPeter Tischer | Das römische Reichkannte das Prinzip divide et impera,teilen und herrschen lebt indes in dermodernen Form einer Aktiengesell-schaft fort. Druckerspezialisten Print-vision AG beteiligt »Highperformer«und baut sie für die Führung des Unter-nehmens auf. Ein Modell, das ange-sichts des Fachkräftemangels Schulemachen könnte. Seite 11

ZK

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EXTRA

men dabei als Networking-Enabler eine Schlüsselpositionfür ITK-Channelgeschäfte ein



RAn

RA

Juni

»Case Studie

Eine Reise durch das Köln zu Beginn des 20. Jahr-hunderts – Virtual Reality macht es möglich. Wirzeigen anhand konkreter Beispiele, wie ManagedServices in der Praxis zum Erfolgsmodell werden

Projekte undLösungen

in der Praxis

2018

es

2018

s«

Februar 2016

Hersteller Extra

CRN Hersteller Award 2015: Händlerwählen die Top-Hersteller des ITK-Channels • Von Business Softwareüber Storage-Systeme bis zu Zubehör:Alle Sieger im Einzelcheck

Foto: dampoint | Fotolia

CRN-Leser kürenHersteller des Jahres

Up-to-date and tight investigatedfor your customers

The CRN special issues bring core topics ofthe ICT channel to your customers´ focus.

Benefit for readers, high visibility for yoursolutions

Maximum exposure - 24/7 newsfrom ICT industry.

Up-to-the-minute ICT channel news

special issues online events & awards

Online ad formats at a glancewww.crn.de/media/showroom

Your media brand at ICT channel

3

Portrait /readers‘ profile

Portrait

Use CRN for your channel communication. Your advantages:

• a credible environment • high coverage • great benefit for your target groups

CRN supports the ICTchannel in their day-to-day business with all relevant information, either every two weeks print issue or 24/7 at www.crn.de. Are there delivery difficulties? Is my supplier able to comply with delivery dates? What about the manufacturers´ support quality? Who is among the best distributors? Those questions are examined professionally, critically and assertively.

“CRN targets decision makers in the ICT channel directly and offers a high-quality editorial environment!”In the past twelve months (Q4/2017 to Q3/2018) according to IVW the journal CRN had a total distribution of 1.25 M copies.

“CRN ranks among the most successful trade journals in Germany.”According to HORIZONT ranking “The 10 greatest trade journals according to gross turnover”, May 2018, CRN ranked among the Top10 of Germany´s trade journals. By the way…more than 4.000 trade journals are published in Germany.

“Across all types of media – crn.de informs its target groups 24/7!”According to IVW Online, the web service crn.de has got a high coverage with an average of nearly 300.000 visits and 635.000 page impressions per month (IVW-online 7/2017-6/2018). Thus, crn.de is perfect for your online communications.

“On top – tailor-made special issues”Additionally CRN covers the critical information requirements of the indirect channel with at least eight special publications per year: Solution Extra, VAD, buyers´ guides, Distribution Extra and more.

High target group affinity:People making purchase decisions in the ICT or CE channels or influencing their customers’ decisions consult CRN:

• IT and telecom retailers• System houses• VARs, ASPs, ISPs• Etailers• System and network integrators• CE retailers• Web agencies• OEMs/manufacturers• Assemblers• Distributors

Circulation audit:*

circulation breakdown:* copies per issue (Q3/2018) * does not refer to special publications

Print run: 29,850

Total cirulation: 29,331

è crn.de has 635.000 page impressions and300.000 visits per month(IVW-Online monthly average July 2017 to June 2018)

è Circulation of more than 1.25 M copies in the last 12 months (IVW Q4/2017 – Q3/2018)

The media brand for the ICT channel at a glance …

4

Issue Publication date

Ad closing date

Deadline for print material

Focus of the week CRN extras * CRN events & special issues Trade fair

Jan

uar

y

1 Jan 11, 2019 Dec 21, 2018 Dec 28,.2018 used IT CES Jan 8 – 12, 19

2 Jan 25, 2019 Jan 11, 2019 Jan 15, 2019 value added distribution server

Feb

ruar

y 3 Feb 08, 2019 Jan 25, 2019 Jan 29, 2019 displays notebooks & convertibles ISE Feb 5 – 8, 19

4 Feb 22, 2019 Feb 08, 2019 Feb 12, 2019 unified communication producers extra MWC Feb 25 – 28, 19

Mar

ch

5 Mar 06, 2019 Feb 22, 2019 Feb 26, 2019 printer datacenter

6 Mar 22, 2019 Mar 08, 2019 Mar 12, 2019 broadline distribution IT security

Ap

ril

7 Apr 05, 2019 Mar 22, 2019 Mar 26, 2019 smartphones & tablets case studies

8 Apr 18, 2019 Apr 04, 2019 Apr 08, 2019 healthcare digital signage conhIT Apr 17 – 19, 19

Topic schedule 2019

5

Topic schedule 2019


Ad closing date



May

9 May 03, 2019 Apr 16, 2019 Apr 18, 2019 industry 4.0 value Added Distribution

10 May 17, 2019 May 03, 2019 May 07, 2019 telecommunicationsolutions storage

11 May 31, 2019 May 16, 2019 May 20, 2019 networkingworkstations & mini PCs

Jun

e

12 Jun 14, 2019 May 29, 2019 Jun 03, 2019 digital workplace

13 Jun 28, 2019 Jun 13, 2019 Jun 17, 2019 security virtualisation &cloud

July

14 Jul 12, 2019 Jun 28, 2019 Jul 02, 2019 managed printing services video & conference technology

15 Jul 26, 2019 Jul 12, 2019 Jul 16, 2019 components channelguide partner programs

Aug

ust

16 Aug 09, 2019 Jul 26, 2019 Jul 30, 2019 IoT NAS solutions

17 Aug 23, 2019 Aug 08, 2019 Aug 12, 2019 digital transformation network solutions Gamescom Aug 20 – 24, 19

6 *Booking deadline CRN Extras approx. 1 week before ad closing date

Topic schedule 2019


Ad closing date



Sep

tem

ber 18 Sep 06, 2019 Aug 23, 2019 Aug 27, 2019 IFA smarthome IFA Sep 6 – 11,19

19 Sep 20, 2019 Sep 06, 2019 Sep 10, 2019 storage all ip

Oct

ob

er

20 Oct 04, 2019 Sep 19, 2019 Sep 23, 2019 big data/business intelligence security itsa Oct 8 – 10, 19

21 Oct 18, 2019 Oct 04, 2019 Oct 08, 2019 PC & notebooks managed services

22 Oct 31, 2019 Oct 17, 2019 Oct 21, 2019 telecommunications distribution

distribution extra

No

vem

ber 23 Nov 15, 2019 Oct 31, 2019 Nov 05, 2019 IT made in germany (business) displays

24 Nov 29, 2019 Nov 15, 2019 Nov 19, 2019 cloud offers from germany case studies

Dec

emb

er

25 Dec 13, 2019 Nov 29, 2019 Dec 03, 2019 mobility storage

7

Reasons why advertising in CRN pays off:

• CRN is the cross-media channel platform – print, online, events: Whether withthe thought leading weekly magazine, the tailor-made special issues, red-hotindustry news, entertainig films at CRN.tv or with unforgettable events, CRN issuccessfull at all channels for you and your customers.

• CRN supports successfully the highlights within the channel: CRN is the mediadriving force for exhibitors and visitors at CeBIT Planet Reseller and thelongtime premium partner of Deutsche Messe AG. CRN also accompaniesother industry events – individually and with high visibility.

• CRN gets about a lot in enterprises: Each copy of CRN is on average read by 3persons. *

• CRN offers high quality journalism for the channel: Quick, independent,ambitious and exclusive - credibility and benefit of the editorial content are themost important values of CRN.

• CRN is a successful advertising medium: CRN is the only channel publicationranking among the Top 10 in HORIZONT-Ranking of the „greatest Germantrade journals according to gross turnover 2016“**

• CRN drives decisions: 98% of the CRN recipients are involved in decisionsconcerning the fields of ICT and electronics. 94% of the interviewed readersreacted concretely within the last twelve months due to ads and articles inCRN.*

* Recall and impact analysis 35/2017, concucted by IFAK Institut ** Source: HORIZONT-Ranking „The greatest German trade journals“, HORIZONT online, May 11, 2017

8

Readers` profile

Readers´ profile

got in contact with a wholesaler or a distributor

44%

got in contact with a manufacturer 39%

recommended the advertised product/ service to my customers 59%

recommended the advertised product/ service to a colleague 54%

visited the company´s website 76%

thought about new business fields 63%

at least one of the mentioned reactions 94%

General reactions to advertising/ articles …Question: Have you ever done one of the following actions in consequence of an ad or an article you have seen in CRN in the last 12 month? (Multiple answers possible)

Due to an ad or an article in the last 12 month in CRN I have ...

Purchase due to ads and articles in CRNQuestion: Have you ever purchased or ordered a product or a service due to an ad or an article in CRN within the last 12 months?

Wish for product adviceQuestion: How many customers ask for product advice? Question: The proportion of your customers who are buying

due to your recommendation? (Base: Customers who ask for product advice)

Source: Recall and impact analysis 04/2018, concucted by IFAK Institut

no, no reaction by now 18%

yes, more than once 31%

yes, once 13%

just informed for purchase preparation 38%

ICT retailer with store 24%

ICT retailer w/o store 48%

system house / software house 62%

System integrator 45%

telecommunications specialised trade 38%

mail order houses 13%

retail (department stores/hypermarkets) 12%

VAR (Value Added Reseller) 42%

Industrial sector of the companyQuestion: In which industrial sector is your company positioned? (Multiple answers possible)

1%

5%

17%

21%

54%

Average: 74%

2% 6%

16%

25%

51%

Average: 70%

0 %

1 - 25 %

26 - 50 %

51 - 75 %

76 - 100 %

9

1 person (only me) 34%

2 persons 20%

3 persons 21%

4 persons 9%

5 persons 7%

6-9 persons 6%

10 persons and more 3 %

Reader of an issueQuestion: How many people read your copy of the CRN?My copy of the CRN read ...

Market research

needs assessment 93%

„product description, definition of necessary properties“

89%

„Review, recommendation of manufacturers, products and brands“

89%

final product decision 85%

„Review, recommendation of the source of supply“

84%

„final selection of suppliers, source of supply“

83%

purchase authorization 80%

purchase, order 81%

Total decision-making 99%

Decision-making authorityQuestion: Which of the following processes are you involved in when in your IT, telecommunication and electronics decisions are made? (Multiple answers possible!)

average:3 persons

Recall and Impact Analysis (RIA)CRNs´ Recall and Impact Analysis reports how advertising affects customers. RIA answers important questions like “Do customers pay attention to my ad?“, “Which message remains top of mind with my customers?“ and „Is it possible to win new customers with my ad?“.

RIA is not just restricted to ad content and layout but also shows what decision makers think about your products and your company giving each survey participant a concise image analysis on top.

CRN asks - you receive substantiated answers and thereby important parameters concerning your target group and advertising effects:

• Acceptance, awareness and significance of the trade journal CRN withinthe target group

• Details concerning the target group• Concrete response and evaluation by the readers regarding the particular ad• Evaluation by the readers regarding the vendor, products and solutions

What you always wanted to know!? Determin your individual questions - CRN interrogates your specific interests within the Recall and Impact Analysis.

Events

10

Technologies, Solutions, Sales: These three stepsare indispensable for the market success of any ITCinnovation. At the CRN Channel Konferenz, acompact, one day event, experts from all threeareas present in detail and report on theirexperiences with user customers. Parallel lecturesand an Exhibition give the current growth topics inthe ITC channel extensive coverage.

While networking on the evening before andduring the entire CRN Channel Konferenz visitorscan make new contacts, find inspiration andpartners for new business undertakings orinnovative ITC solutions for higher revenues.

Before, during and after the event CRN will bereporting on the Channel Konferenz.

How you can benefit as a Partner of CRN

Channel Konferenz:

• High visibility throughout the whole

promotional period

• Speaker slots / Direct contact and promotion

opportunities during the event

• On-going awareness through Editorial

reporting

networking

exhibition

practice

Date:

May 02-03, 2019 Conference and Exhibitionin Dresden

On the evening: Get-Together und Networking

Sep 18-19, 2019 Conference and Exhibitionin Fürstenfeldbruck

On the evening: Get-Together und Networking

• Wide range of topics in two parallel lecture streams

• Main topics: Business Cloud, Managed Services, Security,Storage, Network Management, IoT, Big Data & Analytics

• Expert lectures by heads of System Houses: Puttingexperience into practice

• Expert lectures from manufacturers and distributors:Enablement for technologists and sales

• Exclusive target group of up to 100 participants (SystemHouses / IT Service Providers, MSPs /Hosters, SystemIntegrators, IT consultants,Value Added Distributors)

• Exhibition in the Forum

• Networking with guests and the CRN editorial team on theevening before and during the Channel Conference

• Comprehensive journalistic support in the CRN printmagazine and on crn.de

CRN Channel Konferenz »Cloud – Security – Storage«

11

Partner 2018CRN Channel Conference - Practice for system house managers

Within the walls of the Cistercian Abbey in Fürstenfeldbruck, current solutions

and trends from the ICT environment will form a unique contrast to the time-

honoured location in September.

The focus will be on practice, solutions and exciting insights into current

developments in the industry, true to the motto: „From and for system house

chefs“ - including a look beyond the horizon.

Events

12

May: ICT MEDIA SUMMIT May 9th 2019

Profile: The teams of the media brands CRN, funkschau and elektrobörse handel invite to ICT MEDIA SUMMIT, the meeting point of media decision makers in the ICT field. After an entertaining speech about new developments in B2B communications the participants come together for networking and fixing (new) contacts within the community.

Target group: marketing and media decision makers from enterprises and agencies

October: CRN Distribution Award October 16th 2019

Profile: CRN honors Germany´s elite of distributors with the desir-able award „CRN Excellent Distributor”.

Indicator for the election of the best distributors of the year are the results of CRN´s yearly market research „Channeltracks“.

Target group: managers and decision makers from distributors, the winners of the Distribution Awards

CRN events

13

CRN events

November: ICT-Spitzentreffen November 14th 2019Profile: The ICT-Spitzentreffen has established as valuable meeting point for man-agers from ICT industry. Germany´s top managers are gathering in an excellent environment. The ICT decision makers get new ideas and impetus for their business from high-class speakers, establish or deepen business contacts. Highlights of the event are the award shows for the channel manager and best manufacturers of the year in the ICT market.

Target group: Top managers from ICT industry, media partners

Establish as a partner in a sophisticated environment and profit from the exklusive conditions:

High visibility in a prominent environment: comprehensive integration in all advert-ising measures before and during the event: +++editorial pre and post report-ing+++high concentraton of decision makers on the spot+++exklusive contacts with ICT top manangement.

Subject to change

14

Onlineuser analysis

Online user analysisAll online ad formats at a glance at www.crn.de/media/showroom

CRN online - stimulation for the ICT channelWith 300.000 visits and 635.000 page impressions per monthly average (according to IVW-online 07/2017 – 06/2018) crn.de is a high-coverage web service for your online communication in the ICT channel. Background information, analysis, trends, opinions and management: crn.de is one of the premium online platforms for those who are seeking for competent and reliable information about the ICT and CE business. The CRN editorial team publishes 24/7 latest news about and for the ICT channel.

News, videos, useful downloads and topic specials complete the CRN online platform. Users find daily news about ICT manufacturers, distribution, retailers, IT services, specialized and online trade on crn.de.

How would you describe your business activity?

cloud business 79%unified collaboration & communication (UCC) 81%

digital signage 49%

healthcare 53%

security 94%

server & storage 89%

telecommunikation 86%

printers 79%

M2M communications 33%

energy 56%

smart home 43%

lighting 37%

building security 39%

online trading 52%

value added distribution 61%

others 3%

(multiple answers possible)

system house / VAR / ICT specialised trade without a retail shop 49%

ICT specialised trade with a retail shop 24%

OEM / manufacturer 8%

wholesalers / distributors 8%

mail order company / etail 7%

IT consulting / IT training 7%

CE / electrical specialised trade 5%

retail 5%

others 1%


Source: crn.de-user structure analysis 2013; Net Case number: 986

Which ICT topics are interesting or critical for your business?

15

45%

68%

71%

61%

65%

Online user analysis

How much do you participate in investment decisions in your company?

purchase permission and budget approval

final decision where to purchase (Location, supplier, service provider)

final decision what is to be purchased (product, manufacturer, services)

advicing where to purchase (Location, supplier, service provider)

advicing what is to be purchased (product, manufacturer, services)

Source: crn.de Analysis of recipients database 2013, base of respondents: 986


How often do you use CRN online?

daily 59%

weekly 27%

several times a month 10%

once per month 3%

sporadically 1%

16

Onlinead formats and prices

• Dimensions: 728 x 90 px• Max. file size: 60 KB• Media format: HTML, GIF,

JPG, SWF• Expanding: 728 x 270 px,

extending downwards


JPG, SWF



extending leftwards



extending leftwards

Billboard RectangleLeaderboard

Skyscraper

• Dimensions: 728 x 90 /120 x 600 or 160 x 600 px

• Max. file size: 60 KB• Media format: HTML, GIF,

JPG, SWF

• Dimensions: 728 x 90 / 300 x 600 px• Max. file size: 60 KB• Media format: HTML, GIF, JPG, SWF

• Dimensions: 120 x 600 / 960 x 90 /120 x 600 px

• Max. file size: 60 KB• Media format: HTML, GIF, JPG,

SWF


JPG, SWF

Wallpaper XXL Wallpaper

Fireplace Banner Half Page Ad

online – classic ad formats | examples

• Dimensions: 320 x 250 px

• Max. file size:200 KB





Mobile Banner NEW!

17

All online ad formats at a glance at www.crn.de/media/showroom

format prices in Euro size in pixel run of site (ROS) home/categories

Banderole Ad 210 CPT 220 CPT 770 x 250

Billboard 255 CPT 265 CPT 960 x 250

Fireplace 255 CPT 265 CPT 160 x 600 / 960 x 90 / 160 x 600

Flash Layer 210 CPT 220 CPT 400 x 400

Fullsize Banner 85 CPT 85 CPT * 468 x 60

Half Page Ad 210 CPT 220 CPT 300 x 600

Interstitial 210 CPT 220 CPT 640 x 480

Leaderboard 115 CPT 125 CPT 728 x 90

Leaderboard Expandable 125 CPT 135 CPT 728 x 90 expandable up to 728 x 270

Rectangle/MPU 195 CPT 205 CPT 336 x 280

Rectangle Expandable 205 CPT 215 CPT 336 x 280 expandable up to 630 x 280

Skyscraper 160 CPT 170 CPT 120 x 600 / 160 x 600

Skyscraper Expandable 170 CPT 180 CPT standard formats expandable up to

300 x 600

Text Ad 130 CPT 140 CPT max. 400 characters text

Wallpaper 225 CPT 235 CPT 728 x 90 / 160 x 600

XXL-Wallpaper 245 CPT 255 CPT 728 x 90 / 300 x 600

* not bookable for »Homepage« without engagement for prize quotation (prediction)

Technical details

• Weekly banner change available without extra charge• Banner series supported• Sound activated only after specific user operation• Requires exit button for all layer formats• All standard file formats• Rich media at no extra charge• Frequency capping supported• Booking units: homepage, categories, ROS

Technical specifications and examples of online advertising media: www.crn.de/media/showroom

Online discounts: Per campaign starting from Euros...

5,000 = 5 % discount 10,000 = 10 % discount 15,000 = 15 % discount 20,000 = 20 % discount

Contact:

Disposition:

Stefan Buchner Phone +49 89 25556-1481 E-Mail: [email protected]

Consulting & booking Marc Adelberg Sales Director Phone +49 89 25556-1572 [email protected]

Teresa Manuri Phone: +49 89 25556-1482 E-Mail: [email protected]

online rates

Delivery contact for online advertising media: [email protected]

deadline: not later than 3 days before campaign start

18

Onlinead formatsand rates

Ad formatsAll online ad formats at a glanceat www.crn.de/media/showroom

Gain your customers´ attention and place your adverts directly on all pagesof crn.de. Achieve more than 1 million views in four weeks.

The CRN readers‘ board is placed at the right column of the homepagejust between the newsletter subscription form and theeditor´s hint. Its placement next to the editorial content guarantees highawareness.

Through a mouse-over effect, your customer sees a pop-up with yourinformation which links directly to your own website or defined URL.

Profit from the CRN readers‘ board for your crossmedia campaign!

For instance, place your print ad without additional effort online and reachyour customers directly with the CRN newsletter.

€ 1,900.- per month(no discounts)

Via Daily Newsletter CRN distributes your logo for the duration of onemonth to ca. 9,500 CRN newsletter recipients per transmission.

Share specific know-how with your customers andactively involve your customers and prospects in thislive presentation. Your audience can ask questionsvia live chat. Emphasize the advantages of yourcompany´s products and competence in a dynamicand interactive presentation.

CRN offer

• 1/1 page ad incl. shortlink to register page• Delivery of online and newsletter advertising media for promotion• Stand-alone-e-mails to about 5,000 recipients in your topical environment• design/layout of all advertising media (online, print, e-mail shot)

CRN services:

• Technical implementation and hosting of the register website incl. agenda• Briefing and guidance to speaker• Moderation of the webinar• Embedding of surveys during the webinar• Download opportunity of e.g. whitepapers or presentations at the end of the webinar• Statistical evaluation (registration, participation, survey)• Provision of the webinar (direct link)• Provision of the adjusted leads

Total price for your exclusive presentation: € 8,900.-(no discounts)

• Show competence(solutions, products, „hot“ topics)

• Save money(time, travel expenses, rent of locations)

• Address your target group directly andwithout waste coverage

• Easily as pie – broadcast simply fromyour working place

CRN readers´ boardWebinars at CRN online

19

Interview advertorialsMicrosites Stand-Alone-E-Mail

Ad formatsAll online ad formats at a glanceat www.crn.de/media/showroom

CRN TV shows your product from its best side. In collabora-tion with the CRN editorial team and our video team wewill produce a professional product clip for you in the „CRNTV Format“.

Services:

• Shooting of a 2-3 minutes long video

• Postproduction and editing

• Placement of the video in the CRN media library and theCRN YouTube Channel

• Full rights of use for the client for further use

• Raffle of the presented product

Price: € 3,900.-

Extra Services:

• Own article and introduction on crn.de

• Posts on the CRN Social Media channels

• One week presence or application in the CRN DailyNewsletter

Price: € 5,900.-

Stand-alone-emails toqua- lified specialised tradecon- tacts offer you a fast and

(cost-) efficient instrument,which has a longlastingimpact on your targetgroup.

A ready-made infrastructure and the extensive CRN data basedelivers you an excellent opportunity to position youradvertising message to your target group at ICT channel.

Services:• Statistical evaluation (e.g. reporting of the open rate,

of the particular links etc.)• Dispatch to your prequalified target groups

Price: € 4,500.-Basic price: € 1,000.-Per 1,000 recipients € 190.-Based on the CRN qualifiying form you have the opportunityof precise selection of your target group.

Online advertorial are appropriate to adress com-plex topics to specialised trade over a long period.

Services:

• Complete production of the advertorial afterdelivering of text and images

• Positioning within the editorial section on crn.de

• High visibility by accompanying media

• Leaderboard and skyscraper included

Price: from € 5,000.-(depending on advertising package)

20

Onlinenewsletter

Newsletter advertising

Advertisement in the CRNDaily Newsletter (details onpage 22) only weekly(5 newsletter per week).

Newsletter advertisingThe weekly CRN newsletter provides your customers with information –quickly, up-to-date and targeted. The newsletter is the perfect advertisingmedium for product presentations and event notes.See the following pages for our newsletter advertising formats.SSeeee tthhee ffoolllloowwiinngg ppaaggeess ffoorr oouurr nneewwsslleetttteerr aaddvveerrttiissiinngg ffoorrmmaattss..

Readers´ board

More information on page 18

Premium placement

Special placement for various adformats below the top story on thefirst position.

Example 1:Banner format 510 x 200 pixel

Example 2:Text ad max. 500 characters

(max. 3 text ads per newsletter,max. 3 links per text ad)

Company logo (150 x 50 pixel) andproduct picture (150 x 150 Pixel)

File size: max. 60 KB

File format: PNG, GIF*, JPEG

Skyscraper

Large ad format at the right edgeof the newsletter – perfect forbranding campaigns.

120 x 60 px, max. 60 KB

File format: PNG, GIF*, JPEG, HTML*

Leaderboard

Placement above the website in thedirect visual range of the users

728 x 90 px, max. 60 KB

File format: PNG, GIF*, JPEG, HTML*

2

9

1

4

21

* Please note format limitations:

GIF only without animationHTML: Reporting only afterconsulting your contact personImportant: Deliver URL with link

Rectangle

Above-average awareness due tointegration within the editorialenvironment.

336 x 280 px, max. 60 KB

File format: PNG, GIF*, JPG, HTML*

Banner placement

Select the ad format that highlightsyour content perfectly

All online ad formats at a glanceat www.crn.de/media/showroom

5 7

3 6 8

22

Onlinenewsletter

Online newsletterAll online ad formats at a glanceat www.crn.de/media/showroom

The free-of-charge CRN newsletters bring the latest industry and economy news directly to theICT decision makers. Up-to-date. Tightly investigated. Right in the heart of it: your sales message!We will be happy to advice you.

CRN Daily Newsletter(daily Monday to Friday a.m. and p.m.)approx. 9,500 rescipients* per transmission(accumulated weekly ca. 47,500 recipients)Latest daily news and background informa-tion for specialised trade, ICT manufacturers,distributors and online traders.Each advertising medium per week: € 3,900.-

CRN newsflashapprox. 9,900 recipients*Latest top news, which thrill the ICT industry: theCRN editorial departement reports instantly in caseof important incidents – free of charge from the CRNbusiness portal.Each advertising medium per transmission: € 1,900.-

Latest industry news by online subscription

23

Online newsletterAll online ad formats at a glance at www.crn.de/media/showroom

CRN products & solutions Xtra (on Tuesdays)approx. 9,200 recipients*Presenting the up-to-date products from the seg-ments hardware, software and telecommunica-tions. You won´t miss a highlight anymore.Each advertising medium per transmission: € 850.-

CRN chillout(on Fridays)approx. 12,000 recipients*The perfect newsletter for a good start into the weekend: latest movie and music tips, amazing stories from online world, image galleries, video clips and further more.Each advertising medium per transmission: € 950.-

CRN security Xtra(on Wednesdays)approx. 8,400 recipients*This newsletter delivers every week the latest developments at IT security industry. Learn more about new products, technologies and back-ground information about strategies as well as security manufacturers´ partner programs.Each advertising medium per transmission: € 750.-

CRN networks & storage Xtra(on Thursday)approx. 8,400 recipients*The weekly CRN networks & storage Xtra newsletter offer the latest news and trends of this business segment. New technologies and products and manufacturers´ partner programs as well as detailed background information.Each advertising medium per transmission: € 850.-

ContactMarc AdelbergSales DirectorPhone +49 89 [email protected]

*status September 2016

24

Suppliers‘compass

Keyword selection:

softwaresecurityTC

Keyword booking(context sensitive advertising)(only with a premium listing)Only premium suppliers have the opportunity to book keywords.Editorial articles containing your company name or bookedkeyword will feature your company logo as well as a link to yourpremium entry, which is shown at the infobox.(36,000 impressions per year).

Price per keyword: € 990.- no discounts

booking period (min. 12 month)

Suppliers´ compassAll online formats at a glanceat www.crn.de/media/showroom

One keyword for free server & clientsnetworksstorage

printerdisplayscloud

Present your company within the crn.desuppliers´ compass!Your premium entry is a massive contributionto higher visibility – customers and prospectswill find you easier! Use the multipleopportunities at crn.de:from a comprehensive company profileincluding images and videos right upto presentations of the latest events orexhibitons.

Your premium entry includes:• company profile• contact details• Product portfolio• max. 5 images• max. 5 videos• whitepaper• events• listing of the editorial articles / clippings• ranking incl. logo within product search

Topping the list - it´s up to you!Each product search concerning your company pushes yourcompany as premium supplier inclusive logo to the top ofthe listing

Price: € 1,990.-/yearno discounts

25

Video portal

The presentation of your company, products and solutions on the CRN video portalpays off. Highlight your competence and capabilities – moving images and spokenmessages create great response. On request we link your videos to your productdescriptions on your company´s homepage.

Advertising package video:

• Position within the CRN Daily Newsletter of CRN in the right column among „newvideos“ for the run-time of one week incl. link to your video in the portal.

• Special promotion in the CRN video newsletter (publication once a month) incl.editorial teaser and link to your video in the portal.

• Price: € 1,490.-

Technical note: The video has to be provided as original file

ContactMarc AdelbergSales DirectorPhone +49 89 [email protected]

26

Special adformats

Formats on request. Additional special ad formats possible.Please contact your CRN media expert for further information.

Price: € 29,200.-

Size: cover flapcover sidew 115 mm x h 238 mm,insidew 115 mm x h 297 mmPrice: € 21,800.-

Belly wrap

Center flap

Advertorial

1/1 page:4,000 characters (without blanks)+ 1 images + optional 1 logoPrice: € 14,600.-

Price: € 20,790.-

Special ad formats

Cover flap

27

wenn es darum geht, ernsthafteProjekte bei Business-Kundendurchzuführen, und nur hierwird das Geld verdient«, mahntJörg Reimann, Director Storageund 3D bei UFP an. Das Geschäftmit 3D sei eine eigene und neueWelt. Reseller sollten sich des-halb an Partner wenden, die nurHersteller im Angebot haben, beidenen ausreichend Marge mög-lich ist. Liegt diese unter 20 Pro-zent, ist ein Plusgeschäft mitBeratungs- und Serviceleistungenfast unmöglich. Seite 22

Während selbst Tour-de-France-Profis auf Fahrradteile aus dem3D-Drucker vertrauen, geht dasGeschäft oft noch am IT-Channelvorbei. Reseller müssen investie-ren und Kompetenzen aufbauen,um hier partizipieren zu können.

Peter TischerWar 3D-Druck vor wenigen Jah-ren noch Zukunftstechnologie,ist die additive Fertigung längstin der Industrie zum Standard-verfahren geworden. Währenddie Stückzahlen und vor allemder mit 3D-Druckern generierteUmsatz allerdings zulegen, gehtdas Geschäft meist am IT-Fach-handel vorbei. Zwar haben vieleReseller und IT-Dienstleister 3D-Drucker in ihr Portfolio aufge-

Ohne Invest geht nichts

IT-Handel hinkt bei3D-Druck hinterher

Pädagogik statt Technik

CRN Channel-Champions 2017

Wählen Sie die bestenChannel-Manager!Auch in diesem Jahr suchen wir wieder die CRN Channel-Champions: Dabei bestimmendie CRN-Leser durch ihre Stimmabgabe, wer zu den Top-Managern des deutschenITK-Channels gehört. Zum Start stellen wir Ihnen die Kandidaten des Software- unddes Drucker-Channels vor.

CRN-Spezial

Abstimmen undgewinnen ____________ 34welchen Bedingungen dann Gel-

der f ließen, ist unklar.

Daniel DubskyAnfang des Jahres hatte Bundes-bildungsministerin Johanna

Mit fünf Milliarden Euro will der Bund die Digitalisierung vonSchulen fördern. Doch ist das überhaupt sinnvoll? Studien zeigen,dass es vor allem auf gute Lehrer und nicht die technische Ausstat-

tung ankommt.

HP-Chef Jan Riecherim Interview

Wachstum ingesättigtenMärkten(mw) Seit der Trennnng vonSchwesterfirma HPE hat sich HPnicht nur als eigenständiges Un-

Menschen gemacht. Deshalb hatauch gerade diese Auszeichnung,mit der CRN die Fachkompetenz,das Engagement und den »gutenDraht« zu den Vertriebspartnernehrt, für viele Channel-Profis ei-nen besonders hohen Stellenwert.

Ermittelt werden die Top-Ma-nager in insgesamt zehn Katego-rien: Drucker, PCs/Server, Securi-ty, Komponenten und Zubehör,Distribution, Software, Monitore/Beamer, Storage, Netzwerke undTelekommunikation. Die Kandi-daten stellen wir Ihnen auf unse-rer Webseite und in unserer Wo-chenausgabe vor. In dieser Aus-gabe starten wir mit denKandidaten aus den KategorienSoftware und Drucker. Ab SeiteSeite 28

Bereits über 60 Vertriebsprofishaben über die vergangenen vierJahre auf Basis der CRN-Leser-Abstimmung die begehrten CRNChannel-Campion-Awards ein-sammeln können. CRN hat auchdiesmal eine Kandidaten-Voraus-wahl getroffen, in der sich glei-chermaßen erfahrene Ver-triebsprofis wie auch Newcomerfinden, die erst seit Kurzem fürFurore im ITK-Channel-Businesssorgen.

Das Interesse an unserer Leser-umfrage seitens der CRN-Leserwie auch schließlich die Freudeder Kategoriengewinner belegt:Die besten Channel-Geschäftewerden auch im Zeitalter vonCloud Computing oder Internetof Things immer noch zwischen

Peter-August SchulteCRN will es wieder wissen: Wersind Ihrer Meinung nach die Top-Manager des deutschen IT-Chan-nels? In insgesamt zehn Katego-rien können CRN-Leser ihre Fa-voriten wählen – nämlich durcheine einfache Online-Stimmenab-gabe unter go.crn.de/11.

Foto: CRN

Thema der Woche: 3D-Drucker

Anzeige

www.bluechip.de/veranstaltungen

14.09.2017 | Berlinbluechip Certified Engineer Training

14./15.09.2017 | MeuselwitzMicrosoft Licensing Professional Training

bluechip Certified Engineer Training

Microsoft Licensing Professional Training

Jetzt registrieren

Neue Schulungen!Weitere Infos finden Sie auf der Rückflappe.

Investitionen gefordert – Seite 22

Foto: mari1408 I Fotolia

Nr. 32 | 10. August 2017

CRN Channel-Champions 2017

Wählen Sie die bestenChannel-Manager!Auch in diesem Jahr suchen wir wieder die CRN Channel-Champions: Dabei bestimmendie CRN-Leser durch ihre Stimmabgabe, wer zu den Top-Managern des deutschenITK-Channels gehört. Zum Start stellen wir Ihnen die Kandidaten des Software- unddes Drucker-Channels vor.

Menschen gemacht. Deshalb hatauch gerade diese Auszeichnung,mit der CRN die Fachkompetenz,das Engagement und den »gutenDraht« zu den Vertriebspartnern

Bereits über 60 Vertriebsprofishaben über die vergangenen vierJahre auf Basis der CRN-Leser-Abstimmung die begehrten CRNChannel-Campion-Awards ein-

Peter-August SchulteCRN will es wieder wissen: Wersind Ihrer Meinung nach die Top-Manager des deutschen IT-Chan-nels? In insgesamt zehn Katego-rien können CRN-Leser ihre Fa-

Thema der Woche: 3D-Drucker

Anzeige

www.bluechip.de/veranstaltungen

14.09.2017 | Berlinbluechip Certified Engineer Training

14./15.09.2017 | MeuselwitzMicrosoft Licensing Professional Training

bluechip Certified Engineer Training

Microsoft Licensing Professional Training

Jetzt registrieren

Neue Schulungen!Weitere Infos finden Sie auf der Rückflappe.

Investitionen gefordert – Seite 22

Foto: mari1408 I Fotolia

Nr. 32 | 10. August 2017

Cover page ad plus cover insidepage. This ad format offers you an

exclusive and large-sized positioningon the interior and exterior side of the

CRN cover. The CRN with 230 x 297mm effects high awareness.Width 230 mm (plus 5 mm bleed left

and right) x height 297 mm (plus 5 mmbleed at the bottom)

Price: € 36,500.-

Barndoor ad

Cover page ad

Absolutely prominent positioning. Your advertisingmessage catches the readers´eyes!

Price: € 6,200.-

Cover page marker

A „marker“ ad fixed at thecover page leads directly to

your ad in the interior part ofCRN

Price: € 15,100.-plus ad price

Special ad formats

Format: 170 mm x 170 mmPrice: € 14,600.-

Cover postcard

discounts provided

28

Ad prices /ad formats

Ad prices

Volume discount – full-page formats

3 pages or more 5%6 pages or more 10%9 pages or more 15%12 pages or more 18%15 pages or more 20%18 pages or more 22%26 pages or more 25%36 pages or more 30%48 pages or more 35%

Frequency discount – part of the page formats

3 ads or more 3%6 ads or more 5%9 ads or more 10%12 ads or more 15%18 ads or more 18%26 ads or more 20%36 ads or more 22%48 ads or more 25%72 ads or more 30%96 ads or more 35%

Prices for loose inserts up to 25 g, tip-on postcards

loose inserts (price per 1,000/issue) € 310.-

Format basic price

within editorial part1/1 page € 14,6002/3 page € 9,800A5 (junior page) € 8,5001/2 page € 7,4001/3 page € 4,9001/4 page € 3,7001/6 page € 2,5001/8 page € 1,9003/5 page € 9,700

Format basic price

within reseller market1/1 page tab € 3,600

Cover pages: C2 / C3 / C4 each € 19,000 Flap € 21,800

SampleBefore the order acceptance for loose / bound inserts and tip-on postcards we need a sample, if necessary with specification of size and weight.

The sample deadline is the ad closing date for product ads (see schedule).

Additional chargesWe charge an additional fee of 10% of the basic rate for requested and confirmed posi-tions.

Delivery address for loose and bound inserts:L. N. SchaffrathKeyword CRN / issue …Marktweg 42-50D-47608 GeldernDiscounts on the basic price for ads

within 12 months

29

Double page spread across gutter width x height

460 x 297 mm u

1 1/2 pages across gutter width x height

345 x 297 mm u310 x 260 mm

1 1/2 pages across gutterwidth x height

460 x 143 mm u414 x 130 mm

1/1 page width x height

230 x 297 mm u195 x 260 mm

1/2 page horizontal width x height

230 x 143 mm u195 x 130 mm

2/3 page horizontalwidth x height

230 x 198 mm u195 x 176 mm

1/3 page horizontal width x height

230 x 99 mm u195 x 86 mm

u trim size: 5mmcolumn widt: 48 mm

1/2 page vertical width x height

112 x 297 mm u95 x 260 mm

2/3 page vertical width x height 150 x 297 mm u

127 x 260 mm

1/3 page verticalwidth x height

72 x 297 mm u61 x 260 mm

1/4 pagewidth x height

112 x 143 mm u95 x 130 mm

1/4 page horizontalwidth x height

230 x 74 mm u195 x 65 mm

1/4 page verticalwidth x height 53 x 297 mm u

45 x 260 mm

junior page width x height

166 x 205 mm u145 x 190 mm

1/8 page width x height 118 x 71 mm u

95 x 65 mm

1/8 page horizontalwidth x height 230 x 37 mm u 195 x 33 mm

1/6 page horizontalwidth x height 230 x 50 mm u

195 x 44 mm

1/8 page verticalwidth x height

53 x 143 mm u45 x 130 mm

1/6 page verticalwidth x height 72 x 143 mm u61 x 130 mm

Ad formats

30

M a i 2 0 1 8

EXTRA

Mehrwert durch ZusaMMeMarbeit

Im Projektgeschäft der Zukunft ist Zusammenarbeit der ent-scheidende Trumpf. Die VADs

nehmen dabei als Networking-Enabler eine Schlüsselposition für ITK-Channelgeschäfte ein



J u l i 2 0 1 8

EXTRA

Storage-Markt

Wie Flash, hyperkonvergente Infrastrukturen und die Cloud den Storage-Markt verändern

SpeicherSpezialiSten iM interview

Experten von Bluechip, DexxIT und Samsung über Chancen im Speicher-Business

Storage

Quelle: Evgen3d | Fotolia

CRN special issues & Extras

CRN Extra

Specials integrated within the main issues highlight your core subject. The CRN editorial team introduces the reader to the special subject, you intensify the topic with your expertise. The combination of interview, ad and/or success story creates your effective appearance with strong awareness and high credibility.

Your advantages:

• Present yourself as an expert for your coresubject

• Substantial scope for your content andindividual creative design

• Customer-focused information• High credibiliy due to editorial character of

your content and comprehensive editorialsupervision of the entire special

• Concentrated awareness, less wastage,high coverage

Issue CRN Extras Publication date Ad closing date Deadline for print material

2 server Jan 25, 2019 Dec 21, 2018 Jan 15, 20193 notebooks & convertibles Feb 08, 2019 Jan 11, 2019 Jan 29, 20195 datacenter Mar 08, 2019 Feb 12, 2019 Feb 27, 20196 IT security Mar 22, 2019 Feb 26, 2019 Mar 12, 20198 digital signage Apr 18, 2019 Mar 26, 2019 Apr 08, 20199 value added distribution May 03, 2019 Apr 04, 2019 Apr 18, 2019

11 workstations & mini PCs May 31, 2019 May 07, 2019 May 20, 201912 digital workplace Jun 14, 2019 May 16, 2019 Jun 03, 201913 virtualisation & cloud Jun 28, 2019 May 29, 2019 Jun 17, 201914 video & conference technology Jul 12, 2019 Jun 13, 2019 Jul 02, 201916 NAS solutions Aug 09, 2019 Jul 12, 2019 Jul 30, 201917 networks solutions Aug 23, 2019 Jul 26, 2019 Aug 11, 201918 smarthome Sep 06, 2019 Aug 08, 2019 Aug 27, 201919 all IP Sep 20, 2019 Aug 28, 2019 Sep 10, 201921 managed services Oct 18, 2019 Sep 19, 2019 Oct 08, 201923 (business) displays Nov 15, 2019 Oct 17, 2019 Nov 05, 201925 storage Dec 13, 2019 Nov 15, 2019 Dec 03, 2019

31

CRN Extra

* arranged and adressed via e-mail by CRN editorial team.** to be delivered or ordered at CRN editorial team. Costs for arrangement

by CRN on request.

1/1 page interview (4-5 questions)*1/1 page ad1/1 page success story**

9,900.- € net, net

Exclusive assignment on request

1/1 page interview (4-5 questions)*1/1 page ad or 1/1 page success story**

7,900.- € net, net

Exclusive assignment on request

Package 1

Package 2

Interview Advertorial Ad

Special option: Your CRN Extra as

customised reproduction on 6

sides. Perfect for distribution as

image brochure at exhibitions,

roadshows and events.

Price for 2,000 copies: € 900.-

Interview Advertorial (p. 1), success story (p. 2), ad (p. 3)

32

Juni 2018

»Case Studies«

Eine Reise durch das Köln zu Beginn des 20. Jahr- hunderts – Virtual Reality macht es möglich. Wir zeigen anhand konkreter Beispiele, wie Managed Services in der Praxis zum Erfolgsmodell werden

Projekte und Lösungen

in der Praxis

CRN special issues & Extras

Publication dateAd closing

dateDeadline for

print material

May 17, 2019 (in issue 10/19) May 06, 2019 May 07, 2019


dateDeadline for

print material

Apr 05, 2019 (in issue 7/19) Mar 25, 2019 Mar 26, 2019

Nov 29, 2019 (in issue 24/19) Nov 18, 2019 Nov 19, 2019


dateDeadline for

print material

Oct 31, 2019 (in issue 22/19) Oct 18, 2019 Oct 21, 2019


dateDeadline for

print material

Jul 26, 2019 (in issue 15/19) Jul 15, 2019 Jul 16, 2019


dateDeadline for

print material

Feb 22, 2019 (in issue 4/19) Feb 11, 2019 Feb 12, 2019

Hersteller ExtraHigh product quality, good brand reputation: Manufacturers, which want to convince their sales partners, need both. In the special issue »Hersteller Extra« CRN presents the results of the readership election of 10 product categories. CRN showcases all winners and their strength in channel sales.

Special issues

Distribution Extra Yearly published guideline for purchase of products and services from distributors.

Case Studies Storage and Security

Partner programsThe CRN special issue parter programs is the perfect ICT channel guide for system houses and specialised traders – including an overview of sales supporting measures by manufacturers and distributors.

33

Special issues

Publication date Ad closing date Deadline for print material

Hersteller Extra Feb 22, 2019 (in issue 4/19) Feb 11, 2019 Feb 12, 2019

Case Studies Apr 05, 2019 (in issue 7/19) Mar 25, 2019 Mar 26, 2019

Storage May 17, 2019 (in issue 10/19) May 06, 2019 May 07, 2019

Partner programs Jul 26, 2019 (in issue 15/19) Jul 15, 2019 Jul 16, 2019

Security Oct 04, 2019 (in issue 20/19) Sep 20, 2019 Sep 23, 2019

Distribution Extra Oct 31, 2019 (in issue 22/19) Oct 18, 2019 Oct 21, 2019

Case Studies Nov 29, 2019 (in issue 24/19) Nov 18, 2019 Nov 19, 2019

Prices:

Hersteller Extra Storage, Security Distribution Extra

2/1 Seite 5,900 € 1/1 Seite 3,900 €

8,700 € 8,700 €

2 pages company portrait or 1 page company portrait respectively ad

magazine format: W 210 mm x H 297 mm (A4) + 5 mm bleed all sides


magazine format: W 210 x H 297 mm (A4) + 5 mm bleed all sides

Case Studies Channelguide partner programs

6,900 € 5,900 €

magazine format: W 210 x H 297 mm (A4) + 5 mm bleed all sides

2 pages partner program / company portrait according to your specifications


34

Techn. data / terms and conditions

Print – technical data

Printing technique / completionPrinting technique:Cover: sheetfed offset Content: role offset Paper: upgraded newsprint paper Processing: saddle stitching Format: 230 x 297 mm

add 5mm per trimmed edge for bleed sizeType area: 193 x 258 mm

Place all picture elements (including logos, QR codes) 4 mm from the outer edge. Files preferably as unseparated individual pages in PDF format V1.3 or V1.4. Exact specifications can be obtained from the following contact persons:Teresa Manuri, Disposition, Phone +49 89 25556-1482, Fax +49 89 25556-1690, [email protected] Stefan Buchner, Disposition, Phone +49 89 25556-1481, Fax +49 89 25556-1690, [email protected]

File names should be given as in the example:customer name_crn_issue (e.g.: Mustermann_crn_1_19)

Proof: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci. icc” for offset printing.

Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for offset printing, unless we may not print your ad. The appropriate profiles may be downloaded at www.eci.org.

Small tonal value deviations are respectively within the tolerance range of the web offset printing. Black tone surfaces are to be underlined with 40% raster in cyan.

FTP access: on request

Loose inserts, bound inserts, tip-on ads, CDsLoose inserts: Minimum size: 105 mm x 148 mm Maximum size: 10 mm less in height and width than the carrier product Minimum weight: minimum 150 gsm for single leaf (max. weight on request)Maximum weight: on request Positionierung: best possible Loose inserts must be delivered as trimmed and folded end products and be suitable for machine processing. Insertion options: all copies, or for specific zip-code areasBound inserts: Minimum size: 105 mm x 148 mm Maximum size: carrier-product format trimmed pages must have an additional 5 mm on each border to be cut off.

minimum weight: 100 gsm for 4-page-productsPlacement only between the different sections.Bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing.

Tip-ons:

Folded products must be closed towards the gutter and be suitable for machine processing. Positioning options are available on request. Insertion options: all copies, or for specific zip-code areas.

CDs:Positioning on request.

Delivery date and delivery address for loose inserts, bound inserts and tip-on ads:Please ask your contact person.

L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for CRN issue xy/2019“

Terms of payment: 2% discount for advance payment within 8 days after date of invoice or net payment within 21 days of invoicing

Bank details: HypoVereinsbank, MünchenBank code: 700 202 70Account No.: 35 704 981IBAN: DE37 7002 0270 0035 7049 81SWIFT (BIC): HYVEDEMMXXX

35

1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.

2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them.

3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.

4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advert-

ising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing.

6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.

7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement.

8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online advertising for technical or other comprehensible reasons.

9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will termin-ate insertion of the online advertising immediately after receipt of the cancellation.

10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs:- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;- 50% of the net value of the order for cancellation within one week of the commencement of insertion;- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online advertising. The price of online advertising already inserted will also be billed.Cancellation terms print: Cancellation is possible free of charge until the ad closing date.

11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest.

12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain.

13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of the publisher, punctually for the print copy deadline.

14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners.

15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color

are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances.

17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client.

18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to

do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion.

20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material.

21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.

22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action).

23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (red-hibitory action).

24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced.

25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.

26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions.

27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origin-ation of such claims, that is unless they are founded on claims of deliberate negligence.

28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.

29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for

advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.

31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to the actual quantity.

32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.

33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement.

34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that are not collected during this time are destroyed.

35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.

36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.

37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to this clause.

38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now considered inoperative.

39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual residence in the Federal Republic of Germany.

40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.

General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2018)

ContactAll online formats at a glance at www.crn.de/media/showroom

Richard-Reitzner-Allee 2 – 85540 Haar – Phone +49 89 25556-1577 – Fax +49 89 25556-1596

Marc AdelbergSales DirectorPhone +49 89 [email protected]

Matthäus HosePublishing DirectorPhone +49 89 [email protected]

Lars BubeEditorPhone +49 89 [email protected]

Martin FrybaEditor-in-chiefPhone +49 89 [email protected]

Malina ColomboInternational Account ManagerPhone +49 89 [email protected]

Peter-August SchulteAssociate Editor-in-chiefPhone +49 89 [email protected]

Andrea FellmethManaging EditorPhone +49 89 [email protected]

Gina GießmannAccount ManagerPhone +49 89 [email protected]

Marc SchneiderDistribution ManagerPhone +49 89 25556-1509Fax +49 89 [email protected]

Dr. Michaela WurmChief ReporterPhone +49 89 [email protected]

Ulrike GarletEditorPhone +49 89 [email protected]

Teresa ManuriDispositionPhone +49 89 25556-1482 [email protected]

Thomas EbertMarketing/Event DirectorPhone +49 89 [email protected]

Natascha SchönemannAssistantPhone +49 89 [email protected]

Stefan Buchner DispositionPhone +49 89 25556-1481 Fax +49 89 [email protected]

Media

Editorial office

Publishing house

Fore more information visit

www.crn.de/media

Ute BeyerOffice ManagerPhone +49 89 [email protected]

Daniel DubskyEditorPhone +49 89 [email protected]

Melanie GreierDistribution Digital & PrintPhone +49 89 [email protected]

Tina SchneiderMarketingPhone +49 89 [email protected]

Katrin ScheinigProject Manager EventsPhone +49 89 [email protected]

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