An introduction. We started as a group of three friends, with one idea the idea Make life a little...
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Transcript of An introduction. We started as a group of three friends, with one idea the idea Make life a little...
We started as a group of three friends, with one idea
the idea
Make life a little bit better and a little bit easier
background
Source: Annual accounts , innocent 2007 budgetNotes: PJs 2005 revenue based on 2004 revenues and sales from AC Nielsen Scantrack
innocent
PJs
Launching in 1999, we are now the UK’s leading smoothie brand
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60
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1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
CompanyRevenue
£ M
one thought
Being sustainable has been important right from the beginning
Create a business we can be proud of
We have a clear strategy that will help us achieve this goal
Made from socially and
environmentally conscious ingredients
In market leading
sustainable packaging
Produce100% healthy, 100% natural
drinks
Produced by a green powered, carbon efficient
business
Sharing some of the wealth created with people who deserve it
sustainability strategy
Made from socially and
environmentally conscious ingredients
In market leading
sustainable packaging
Produce 100% healthy, 100% natural drinks
Produced by a green powered, carbon efficient
business
Sharing some of wealth created
with people who deserve it
sustainability strategy
We strive to buy our fruit from farms that go the extra mile in terms of
looking after their workers and the environment
giving something back
And to give something back we support charitable projectsin the countries where we source our fruit
In the UK an increasing proportion of consumersare prepared to pay more for ethical products,
45%
53%
0%
10%
20%
30%
40%
50%
60%
2000 2005
Percent of consumers
agreeing
Source: nVision ResearchBase: 1000 adults 16+, UK
paying more for ethics
spreading the word
So we make sure we tell our drinkers
All our bananas come from Rainforest Alliance certified plantations. The Rainforest
Alliance champions farm workers’ rights and promotes positive growing practices that benefit ecosystems and encourage biodiversity. We love them.