An Introduction to Video Analytics

VIDEO ANALYTICSAN INTRODUCTION TO

Today in the United States, 89 million people

are going to watch 1.2 billion online videos.*

* According to comScore

2 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Video is going to conquer the web.

According to Cisco...

Globally, online video traffic will

account for more than half of all

consumer Internet traffic in 2016.— Tim Armstrong, CEO

of AOL

“Consumers are adopting video

very quickly... I think this industry is

about to explode.”

– Tim Armstrong, CEO of AOL


But with traditional analytics,

how do you know if a video is...

Holding your viewers'

attention?

Contributing to your

audience growth?

Driving visitors to your

other content?


The truth is, with traditional video analytics...


You can't.


Traditional video analytics services

usually fall into one of three camps:

EVENT

FOCUSED

PLAYER

FOCUSED

TECHNOLOGY

FOCUSED


Event-Focused Services

Because they're built to capture activity based on specific user actions, "event-

focused" services only provide very limited information. They might tell you that

a video started or finished playing, but they'll tell you nothing about what

happened in the time between.

? ? ? ? ? ? ? ? ? ? ? ? Starts Completes


Player-Focused Services

"Player-focused” services only measure the stuff that happens within the

confines of a video player. Because they have no access to data from outside

the player, they tend to operate in a vacuum. They're unable to understand the

impact video has on a page or across your site.


Technology-Focused Services

For "technology-focused" services—typically content delivery networks (CDNs)—

the emphasis is on the technical facets of delivering content. The analytics are

geared toward video quality and operating performance—think buffering events

and error conditions.

Buffering...


None give you the whole story.


They just aren't measuring up.


That's why we built the Chartbeat Publishing

Video Dashboard...

EVENT

FOCUSED

PLAYER

FOCUSED

TECHNOLOGY

FOCUSED

The Chartbeat

Publishing Video

Dashboard


To help you measure what's actually happening, on a

second-by-second basis, in real time. Know what content is

truly resonating with your audience.

Starts Completes


To help you build much-needed context around the

performance of your video content. Understand the impact

of a video on a page or across a website.


To give you the insights you need to make smart editorial

and audience development decisions. Because that's what

it's all about, isn't it?


The Chartbeat Publishing Video Dashboard can

help you find the answers to the questions

you've long been asking...


Was your video actually seen and watched?

Were viewers engaged?


How are your videos performing independently

and in aggregate?


How are your videos affecting your written

content, the rest of your website, and your

audience’s behavior?


The answers are waiting.


There's so much more the Chartbeat Publishing

Video Dashboard can do for you, too.


Engagement Score

One-to-one comparisons of all your videos using a single score created by our

team of data scientists.

1

32


Ad Drop-off

An impact assessment of your videos' pre-roll advertising, helping you to know if

ads are stopping viewers from getting to the meat of your content.


Video Tracking

Tracking for all your videos, regardless of where they've been embedded—on

your website or someone else’s.

The Chartbeat

Publishing Video

Dashboard


Top Articles Without Video

Opportunities to drive longer visitor engagement and grow your audience, by

pairing your best videos with your best stories.



The Chartbeat Publishing Video Dashboard is

the only video analytics platform designed

specifically for editorial teams.

The right information, in the right hands, at

exactly the right time.


That's what transforms businesses.

API Support Available


Press Play

Let's talk about how we can help you achieve

your goals for video content.646-218-9333 | [email protected] | chart.bt/video


An Introduction to Video Analytics

Business

Transcript of An Introduction to Video Analytics