An Introduction to Utility Marketing for Dietitians
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Utility Marketing: the reason why you should blog… Delivered by Andy Bargery & Bernie Mitchell BDA London Branch November 2013 Meeting
description
This presentation was delivered at the British Dietetics Association event in London during November 2013.
Transcript of An Introduction to Utility Marketing for Dietitians
Utility Marketing: the reason why you should blog…
Delivered by Andy Bargery & Bernie MitchellBDA London BranchNovember 2013 Meeting
What on earth is this all about?
In the next 15 minutes you are going to learn about:
1. Being known for something2. Becoming a utility3. How to commit and focus
Being Known for Something
Being Known for One Thing
Becoming a Utility
Understanding your audience
Write some stuff; put it on your website; people will come. Simples!
“How long did it take to make that brochure?”
Build Traffic. Build Interest.
Where are you?
“Everyone is connected, connect your business to
everyone”
Mitch JoelAuthor, Six Pixels of Separation
Relationships are key
No Quick Fix
Tell your story.AND repurpose that story
Tell me 10 things about your business.
How one man blogged
his way from broke to
$10 million
“Out of sight is out of mind and out of mind is out of money honey”
Mae West
EMAIL MARKETIN
GDon’t Sell
It is all about intent.
"sign up here so that I can email you when I need something, ask you to buy something or maybe even send you a desperate invite two days before a big event that I need people to attend in which is about me and not you and I hope something good will happen “
Last bit…….
