An Introduction to IMRB (Indian Marketing Research Bureau)
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AN INTRODUCTION TO BY SASTRA UNIVERSIRTY
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Transcript of An Introduction to IMRB (Indian Marketing Research Bureau)
AN INTRODUCTION TO
BY SASTRA UNIVERSIRTY
Introduction
IMRB International is a marketing research University of the Indian market research. One of the top 20 Market Research
companies. IMRB was Set up in 1970. IMRB International is a part of WPP which is
formed by Sir Martin Sorrell in 1985. WPP is a £8.68 billion; revenue company with
138,000 employees in 2400 offices across 107 countries.
IMRB Stands for
India’s first TV rating system
India’s first Radio Audience Measurement system
India’s first IT and Internet studies endorsed by industry associations
India’s first and largest Household Panel
Instrumental in setting up of Market Research Society of India (MRSI) in 1988
Creation of Social Economic Classification (SEC) system by Ashutosh Sinha of MSG, and used by all MR companies in India
IMRB’s Footprint :Own offices in 19 cities covering Seven Countries
Locations in India
Group
IMRB International is a division of Hindustan Thompson Associates (HTA) in India.
IMRB is a member of the Kantar Group, one of the world largest research, information, insight and consultancy network and part of the WPP Group.
Specialisation
Consumer markets, Industrial marketing, Business to business marketing, Social marketing and rural marketing. Supports 40 of the top 50 brands in the
country.
Services (1/2)
Advertising and Promotion research
B2B and Industrial research
Brand research
Channel and retail research
Corporate and Employee research
Services (2/2)
Customer satisfaction research
Mystery Shopper Insights (MSI)
Pricing research
Product and Packaging research
Strategic market research
Strengths
Clients
BAT Group, Bharti Group, Cadbury, Ford Group, Indian Airlines, Intel, ITC Group, Nestle, Pepsi Group, Reckitt Benckiser, Research International, TVS Motors, Unilever Group, VST and so on.
Achievements
IMRB won several prestigious awards. Amongst them the most noteworthy being the MR Agency of the year from 2005-2009.
IMRB presented cutting edge research for several years at international forums including ESOMAR and won awards for our efforts.
IMRB have also been awarded the WPP’s Atticus award jointly with JWT.
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