#206B, St. 12BT, Sangkat Boeung Tompun,

Khan Meanchey, Phnom Penh, Cambodia

Tel : English (+885) 17 444 010

Cambodian (+855) 70 444 010

Email : goelplus@gmail.com

Facebook :www.facebook.com/goelplus

Website: www.goelcommunity.org

AN INTRODUTION TO

GOEL COMMUNITY

Contents

CommunityOverview

FoundationBackground

BusinessModel

Market Access

Vision

2

01 About Goel Community

02 Our Mission

03 Our Philosophy

04 Timeline

05 Organization Chart

CommunityOverview

FoundationBackground

BusinessModel

Market Access

Vision

Contents

3

ABOUT GOEL COMMUNITY01 Goel Community

What is Goel?

Social

Enterprise

Family

&

Community

Hand

Weaving

&

Natural

Dyeing

4

Name: Goel Community

Business: Handmade products from hand weaving and natural dyeing

Founder: Han Jungmin

Establishment: June 6, 2016

ProductsRange:

Fabric: cotton, silk, linen and mixScarves: cotton, silk, linen and mixChildren: dolls, new born baby set, dolls, kid’s wear, shirts, pants, blousesBags: Smock bags, tote bags, clutch bags, pouchWomen: dresses, blouses, pants, shirtsMen: shirts, pantsHome décor & bedding set: cushion covers,pillow covers, blanketsAccessories: bags, phone covers, shoes, etc.

Goel Community is a community development organization

established in Cambodia in 2006. With the mission of providing

economic opportunities the poor provincial villages in

Cambodia. Goel Community started its first mission by

reviving natural dye and weaving skills to young and sincere

Cambodians from Takeo province.

Goel is the participle of the Hebrew word gal’al (to deliver, to

redeem). Aside from its common usage, it is the technical term

applied to a person who, as the nearest relatives of another, is

placed under certain obligations to him.

Production Capacity

Regular Fabric: 7,000 meters / month

Scarves: 3,500 pieces / month

Items: Varies on each items

Our Mission02

5

“To enhance, enrich and empower the lives of marginalized producers and artisans.”

Enhance – Alleviate from poverty life towards better living

conditions.

Enrich – Access to education (training) and sharing of

relevant information for continuous learning.

Empower – Challenging and bargaining for a fairer

business/trade model.

Marginalized Producers/Artisans

Creating sustainable business and job opportunities to this

marginalized group as a cooperative enterprise and encouraging

participation and harmony through community building.

Suppliers

Prioritizing to buy from environmentally friendly suppliers and to

build strong business relationship as Fair Trade partners.

Staff

Equipping and training staff timely thus enable them to handle

new challenges and changes in their work. Their lives can be

improved physically, spiritually and emotionally through gainful

employment with Goel Community.

Customers/Partners

Providing quality and unique natural woven fabric products to

customers/partners and concurrently creating awareness of their

support for these marginalized groups.

Environment

Protecting the environment through responsible manufacturing

processes and purchasing of environmentally friendly raw

materials wherever possible.

OUR PHILOSOPHY03

Sustainable Management

“ ”Sustainability

Social

Value Relationship

Environment

Ethical

6

Goel Community encourages the revival of the traditional

processes of producing naturally grown and dyed materials as

well as woven fabrics. We are one of the few organizations

dealing only with natural dyes.

We are committed to provide economic opportunities for 120

weaving families in Cambodia. Since its establishment in 2006,

our organization has provided jobs to farmers in poor provincial

villages in the country, helped them learn craft production and

improve the livelihoods of their families.

TIMELINE04

2006

2007

2009 2011

2014

- Takeo workshops established

- Angkor International Handcraft Fair (-2013)

- Phnom Penh showroom established

- Vietnam International Home Décor,

Gift and Homewares Fair (-2013)

- Sep: Paris MAISON & OBJET Exhibition

- Sep: Seoul International Handmade Fair

- Nov: Tokyo, Japan Exhibition

7

- Mar: Sharing first natural dyed yarns to home based weavers

- Feb: Natural dyeing course

- Jun: Goel Community established

2016

- WFTO’s member application process

- Jan: Angkor International Handcraft Fair

- Jun: Seoul International Handmade Fair

Takeo

Natural Dyeing

Home Based

Weaving

Supply

Hand WeavingPhnom Penh

Fabric

Tailoring and

Design

Sale

Showroom

ORGANIZATION CHART05Goel Community is based in two locations. ThePhnom Penh office is also included a showroom andworkshop. There are also a warehouse to keep thenatural dyed fabric and a sewing place for makingclothes and other accessories. Goel Community alsohas a workshop in an area of Takeo province which is60 minutes away from Phnom Penh. There, we dothe yarns dyeing process with natural materials inCambodia and give the dyed yarns to the people ofthe village to weave with their handlooms.

8

CommunityOverview

FoundationBackground

BusinessModel

Market Access

Impact

01 Community Problems

02 Solutions

Contents

9

COMMUNITY PROBLEMS01

Low IncomeChemical Dye

Pollution

Damaging of

Traditional

Weaving

Industry

Unfair Labor

10

The lack of water resources anddestruction of water reservoirover decades of civil wars makes90% of the rice fields becultivated only once a year. Thismeans most of the farmers wereunemployed for at least eightmonth a year.

Most of the weavers deal withchemical dye materials which areharmful to both environmentand human life. Chemical stainingwhile the sewage is not properlybuilt and are causing seriouspollution.

Due to the long civil war andthe Khmer Rouge regime,hand weaving almost lost itsexistence. Moreover, thesystem of home based textileindustry in villages were notvery much appropriate formost of the weaving families.

Many weavers do not receive afair payment for their sweat. Thevalue of weaving has beendevalued. Most of the weaversare tenant weavers that most ofthe profit goes to few richfamilies.

SOLUTIONS02

Job Creation

Introduction

of Natural

Dye

Reconstruction of

Traditional Loom &

Weaving Manner

Fair Trade

11

Create job opportunities for thevillagers so that besides farmingthey have another job in naturaldyeing and hand weavingindustry enabling them to earnenough living for their families.

Instead of chemical dye whichis harmful to the environment,we only deal with natural dye.Even though we use naturaldye, we also built a dyed waterdrainage system for bringingafter-use dyed water to a safeplace.

Reconstruct and developtraditional hand weavingloom to meet the needs ofmodern market. Moreover,we built a center thatweavers can work and makegood friends with each other.

Fair Trade is happened whenproducer get a fair payment.Women who join our program cansecure themselves a stable incometo support their families.

CommunityOverview

FoundationBackground

BusinessModel

Market Access

Impact

01 Value Proposition

02 Business Process

Contents

12

VALUE PROPOSITION01

Recovery“ ”Natural Dyeing

Weaving Loom

Community Service

Fair Trade

Nature

Recovery

Self-

Supportable

Community

Labor Value

Recovery

Heritage

Restoration

13

Goel Community works with natural elements. Wehope to live together in harmony with naturethrough natural dyeing.

Goel Community is working to revive thetraditional hand weaving skills. We dream to see arestoration of the disappeared heritages ofCambodia due to the civil war. Goel is acommunity that began with Cambodian younggeneration to assist the poor villages in thecountry. We dream of a community that isresponsible and self-supportable.

Goel Community supplies natural dyed yarn tohome based weavers and pays a fair price for theirlabor. We dream of a restoration of labor valuethrough fair trade.

BUSINESS PROCESS02

14

1

2 3 4

5 6

Production of Natural Dyes

Yarn Preparation

Dyeing Process

Hand Weaving

Design and Tailoring

Product Sales

Natural Dyeing

Job Creation

Fair Trade

CommunityOverview

FoundationBackground

BusinessModel

Market Access

Impact

01 Enter to Global Market

02 Business Benefits

Contents

15

ENTER TO GLOBAL MARKET01

16

What makes Goel Community stand out in the globalmarket?

1. Not Artificial But Natural

2. Revive Traditional Skills & Introduce to Modern World

3. Met the Suitable & Mature Buyer (Fair Trade)

4. Social Value

5. Uniqueness

6. Good Design & Suitable Item Development

17

Restoration of the traditional loom weaving industry

Solving poverty by creating jobs for the community

Natural dyes and hand weaving

Traditional and culture reconstruction; inspire the pride of Cambodia

Indigenous regional development and

sustainable rural community development

BUSINESS BENEFITS02

CommunityOverview

FoundationBackground

BusinessModel

Market Access

Impact

Contents

18

01 Our Impact

OUR IMPACT01Change

The World“ ”

19

By the end of 2006, after months of research and resting and an

increase in the number of students, Goel could share its first

naturally dyed yarn to weave with seven families in Bati district.

By 2008, Goel could hire fourteen paid staffs. In February 2012,

we built a village center, which is role as a workshop for

training, producing natural dye and weaving process, on our

purchased 3000 meters square land in Takeo province.

Currently, we have more than thirty members and we share our

life by providing naturally dyed yarn, on a monthly basis, to

some 89 families.

Since its founding, the Goel Community has been providing a

platform for the jobless and the poor in the villages to earn a

living. We are committed to provide economic opportunities for

120 weaving families in Cambodia. Furthermore, we have been

witnessing tremendous changes within the families. Fathers of

weaving families stopped drinking and would work, holding the

wheel during the spinning process, in order to help support the

family, consequently leading to the disappearance of husband-

wife arguments. In addition to parents being able to support

their children's education, many other positive changes have

been taking place within the families.

20

Yourparticipation will help

further our ancient future…

As we seek to provide stability for the poor provincial

families in Cambodia, your participation will help

further our project. Therefore, by purchasing Goel

natural dyed and handwoven products, you will

contribute to our project becoming self-sustainable

and towards helping the weaving families earn a living.

In essence, it will enable the people to recognize the

integrity of self-support.

#206B, St. 12BT, Sangkat Boeung Tompun,

Khan Meanchey, Phnom Penh, Cambodia

Tel : English (+885) 17 444 010

Cambodian (+855) 70 444 010

Email : goelplus@gmail.com

Facebook :www.facebook.com/goelplus

Website: www.goelcommunity.org