An Introduction to Britvic

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Candidate Interview Pack

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Transcript of An Introduction to Britvic

Page 1: An Introduction to Britvic

Candidate

Interview

Pack

Page 2: An Introduction to Britvic

Content

• About us

• Our History

• Our Management Team

• Our Brand Portfolio

• Interesting Brand Facts

• Britvic Locations

• Working For Us

• What To Expect At Your Interview

Page 3: An Introduction to Britvic

About Us

With great brands such as juicy drench, Robinsons, Tango, Pepsi, Mountain Dew Energy,

Gatorade, Lipton Ice Tea and of course the Britvic mixers and juices brand, Britvic Soft Drinks is

one of the two leading soft drinks businesses in Great Britain. Dedicated to creating and building

brands that delight consumers, the company also has a strong track record of innovation, and

successful product developments, such as J2O and Fruit Shoot, have helped Britvic become the

largest supplier of branded still soft drinks, while remaining the number two supplier of branded

carbonates.

Some more facts about our operation:

• Turnover in 2011 was nearly £1.25BN

• Number 1 in stills and licensed on-premise

• Number 2 in take-home grocery and carbonates

• 1.7 billion litres are sold each year

• In 2009, Pepsi overtook Coca-Cola to become the best-selling cola in the on-premise channel

• Britvic has more soft drinks brands in its portfolio than any other UK manufacturer

• We have more than 2000 employees around Great Britain and Ireland, based at our main

offices in Hemel Hempstead and Solihull, six factories in the UK and at our two factories in

Ireland. We also have approximately 500 employees in France, across four production sites

We are proud to be developing a culture that makes Britvic a great company to work for.

We promote excellence and initiative, and encourage our people to be passionate about our

brands and their roles.

All in all, it makes for an exciting and inspiring mix - just like our soft drinks.

Page 4: An Introduction to Britvic

Our History

The roots of the Britvic brand can be traced back to a Chelmsford chemist who started producing

flavoured mineral waters in the mid-nineteenth century. The Britvic Group was established in 1986

when Bass (now Intercontinental Hotels Group), Whitbread and Allied Breweries (now Pernod)

merged their respective soft drinks businesses to form Britannia Soft Drinks Limited, of which

Britvic is now the parent company.

Britvic was originally established to act as the soft drinks supplier to the pub estates of these three

shareholders. However, through the development of supply arrangements with customers other

than the shareholders, Britvic ceased to be reliant on its shareholders’ supply contracts and was

able to establish itself as a market-leading soft drinks supplier in its own right.

Key events and milestones in the development of Britvic’s brands include:

1986 Britannia Soft Drinks and Canada Dry Rawlings merge with Britvic to form Britvic Soft

Drinks. Brands include R Whites.

1987 Acquisition of the Tango brand from Beechams. Entry into an exclusive 20-year bottling

arrangement for Pepsi and 7UP in Great Britain.

1995 Acquisition of the Robinsons brand from Reckitt & Colman. Total soft drinks volume

produced by the Group first exceeds 1 billion litres.

1998 Launch of J2O in the licensed on-trade.

2000 Acquisition of Orchid Drinks (bringing the Ame , Purdey’s and Aqua Libra brands into the

portfolio). Launch of Fruit Shoot.

2002 Acquisition of the Red Devil brand.

2005 Total soft drinks volume supplied by the Group over 1.4 billion litres Britvic Soft Drinks

becomes a PLC.

2007 Acquisition of C&C’s whole soft drink business, which includes Ballygowan Water and

MiWadi. Introduction of Aseptic line in Rugby allowing pure juice production without

preservatives.

2008-9 PepsiCo awards Britvic multiple agreements in Great Britain; Gatorade - 7 years, SoBe V

Water – 15 years, and Lipton Ice Tea – 4 years.

2010 Acquisition of Fruite Entreprises, a French fruit juice company, with brands such as

Teisseire, Pressade and Moulin de Valdonne. Fruite is Number 1 and Number 2 in syrup

brands and has 17% value share of the French pure juice market.

Page 5: An Introduction to Britvic

Our Management Team

The Board of Britvic PLC comprises the following: the non-executive Chairman, three independent

non-executive Directors, one non-executive Director representing PepsiCo and two Executive

Directors.

Britvic’s Executive Committee comprises in addition to the Executive Directors: Sales Director,

Supply Chain Director, Strategy Director and the Human Resources Director.

Simon Litherland

Appointed to the role of Chief Executive in February 2013 and is

responsible for the day-to-day running of the business. Prior to that he

performed in the newly-created role of Managing Director, GB, from

September 2011,bringing with him valuable experience he obtained

from Diageo, where he was the Managing Director of the GB business.

During his time at Diageo, Simon was responsible for an extensive

portfolio of brands including Guinness, Smirnoff, Johnnie Walker and

Baileys. Prior to this, Simon was the Managing Director in South Africa

which led to his appointment as Managing Director of Brandhouse, a

joint venture involving Diageo, Heineken and Namibia Breweries.

Doug Frost

Appointed Human Resources Director in November 2004 and is

responsible for the Group’s IT and human resources, including talent

management, organisational capability, compensation and benefits.

Doug Frost had previously worked for Alliance Unichem and for Mars

for 15 years with positions in manufacturing, sales and human

resources.

Alan Beaney

Appointed Strategy Director in December 2004 and is responsible for

Group strategy. Alan Beaney joined the Group as Director of Business

Development in 1996 and has since held various positions within the

Intercontinental Hotels Group, including Senior Vice President Global

Strategy and Marketing for IHG. Alan Beaney returned to Britvic in

2002 as the Managing Director of Britvic International Limited and at

the same time was responsible for Group strategy.

Page 6: An Introduction to Britvic

John Gibney

Appointed Finance Director in 1999 and is responsible for Finance,

Legal, Estates, Risk Management and Business Transformation. Prior

to joining Britvic, John Gibney was Senior Corporate Finance and

Planning Manager for Bass PLC, and prior to that role, Finance

Director and subsequently Deputy Managing Director of Gala Clubs.

Martin Rose

Appointed as Supply Chain Director in 2003 and is responsible for the

end-to-end supply chain, including logistics, technical development,

purchasing and production. Martin Rose joined Canada Dry Rawlings

in 1984 as a graduate sales trainee and has worked for the Group in

respect of sales, operations, distribution and logistics.

Simon Stewart

Joined Britvic Soft Drinks from EMAP, where he was Chief Marketing

Officer. He began his marketing career with the Coca-Cola Company in

Australia and over eight years, operated across brand management,

strategic development, based in Sydney and Atlanta and finally

Marketing Services for the South Pacific region. Simon then moved to

Diageo where he ultimately became Vice President Marketing for the

Smirnoff brand.

In 2001, Simon joined Allied Domecq as Senior Vice President

Marketing, leading the Global Marketing group and subsequently was

appointed Chief Marketing Officer for Allied Domecq Spirits & Wine.

Our Management Team

Page 7: An Introduction to Britvic

The soft drinks market is broken down into two core sectors: stills and carbonates. These are then

further broken down into sub-categories:

• Stills are made up of the following sub-categories: pure juice, juice drinks, plain water, squash,

dairy, smoothies, water plus, sports drinks and cold hot drinks – and you can see that we are

well represented in these areas.

• Carbonates are comprised of cola, lemonade, fruit carbonates, non-fruit carbonates,

glucose/stimulant and traditional mixers and again we are well represented.

We split our brands into core brands and seed brands. Core brands are our key profit generators

and seed brands are younger brands, which we know have potential, but require a slightly

different approach.

Our Brand Portfolio

Page 8: An Introduction to Britvic

Interesting Brand Facts

Robinsons

• Robinsons is the Number 1 squash brand in the UK worth £185m, selling over 215m litres in 2005, in a category worth £377 million

• There are 15 million glasses drunk every day

• Robinsons is present in more UK households than SKY TV

• 50% of shoppers bought Robinsons last year

• It is the most trusted and highest quality squash brand and in the Top 10 most preferred FMCG brands

• The Robinsons sponsorship of Wimbledon is the second longest running sports sponsorship in the world

• Robinsons squash consumption tends to peak around mealtime, with around 75 per cent of consumption either with the main or a light meal

• Robinson’s Squash was originally called Robinson’s Smash

Fruit Shoot

• Fruit Shoot is the No 1 kids FMCG brand worth £100M, which is more than Rowntrees Fruit Gums (£68m), Coco Pops (£64m) and Dairylea (£44m)

• There are 15 million glasses drunk every day

• Fruit Shoot is found in more households in the UK than any other kids brand

• A bottle of Fruit Shoot is enjoyed every 15 seconds

• 82% of kids will choose Fruit Shoot over any other drink

J2O

• J2O is the number 1 packaged drink in on-premise; bigger than Budweiser, Becks and Magners

• 7 bottles of J2O are sold every second in pubs and bars around the UK

• J2O is worth £313m – which is twice the size of Kit Kat (the largest selling chocolate bar in the UK)

• 85% of 18-55 year olds had heard of J2O when prompted

Page 9: An Introduction to Britvic

Interesting Brand Facts

juicy drench

• juicy drench is available in three contemporary flavours: Orange & Passionfruit, Cranberry & Raspberry and Blackcurrant & Apple. juicy drench contains no artificial flavours, colours or sweeteners.

• Since launch in 2009, juicy drench spring water has been the most successful drink to launch in the impulse channel, posting 16% growth in 2011.

• Fans of juicy drench become honorary members of the Faculty of Advanced Soaking!

Gatorade

• Gatorade is the original sports drink and was designed specifically for athletes at the University of Florida in 1965

• Gatorade is a $5bn brand globally

• The name Gatorade is derived from the university football team called The Gators

• Gatorade is designed to rehydrate, replenish and refuel athletes during and after exercise

• The product is continually researched at the Gatorade Sports Science Institute (GSSI) in Illinois where top athletes from all over the world go to find out how they can best stay hydrated in order to maintain their advantage

• Official drink to Guinness Rugby Premiership, Scotland Rugby, UK Iron man, London Triathlon and Chelsea FC

Pepsi

• Pepsi has 750,000 new consumers since last year and is the biggest growing soft drink in the UK and is the Number 1 cola in Licensed channel

• The original name for Pepsi Cola was Brads Drink

• As a teenager Elvis Presley worked as a Pepsi bottler in Tupelo

• In 1996 Pepsi painted a Concorde Jet blue to launch their blue can in Europe

• Pepsi was consumed in space for the first time in 1985

• Pepsi is sold in more than 170 countries

• Pepsi was the first consumer product to have:

• A slogan

• A jingle – the “Nickel Nickel Song”

• A comic strip in a newspaper – 1939 “Pepsi and Pete” man, London Triathlon and Chelsea FC

Page 10: An Introduction to Britvic

Britvic Locations

UK

France

International

Page 11: An Introduction to Britvic

Working For Us

Working for Britvic means working as part of a team – a team of diverse, forward thinking

professionals constantly striving to deliver beyond expectations. We hold ourselves to the highest

standard of professional excellence and integrity. We like to stretch ourselves to bring fresh

perspectives that challenge conventional thoughts and solutions. We’re about working together

and drawing on our collective knowledge and experience to bring world class thinking to our

business.

We have a strong commitment to our people

Developing our people is central to our aims. As well as formal performance and development

reviews, employees have access to training programmes and academies to suit their needs, e-

learning applications and a resource library to cater for all learning styles. As part of the

performance review process, every employee has a personal development plan and is regularly

encouraged to stretch their potential. We are committed to creating an environment where

individuals are treated with dignity and respect. In fact, we are so dedicated to making Britvic a

‘Great Place to Work’ in many different ways that we have made it one of our top six business

priorities, or ‘Strategic Pillars’.

We understand the importance of work life balance

We have introduced working practices that empower people to flexibly organise their working lives

around the demands of time, location and personal needs. We also offer enhanced maternity,

paternity and adoption packages, and extended unpaid leave. In short, our aim is to provide the

support that means, where possible, our employees achieve a suitable work life balance.

We value and reward high achievers

At Britvic, we have a company-wide total reward approach offering core elements for all with

flexibility and choice around benefits. We realise that providing you with a flexible reward package

is important to you. That's why our reward structure gives you the freedom to choose your own

benefits. Britvic offers competitive base salaries, personal and corporate bonuses, incentives and

share schemes. Reward is based on the demonstration of desired behaviours and competencies

which focus on stretching goals and reward upon their achievement.

In our benefits package, we offer an attractive pension scheme, life assurance, competitive rates

of annual leave with the option to buy or sell days to suit. We also offer private healthcare, for

eligible employees and, if your job requires the use of one, a company vehicle. Under the flexible

benefits scheme, employees also have the opportunity of joining the dental and health care plans,

undergoing health screening with Nuffield Hospitals and purchasing childcare vouchers. These

attractive packages are part of the My Choice scheme and help employees tailor their benefits to

their own specific requirements.

Page 12: An Introduction to Britvic

What To Expect At Your Interview

Your interview will be behaviourally based - we will be looking for evidence of when you have

displayed the attributes and behaviours in line with the Britvic DNA, our core set our

competencies. The DNA is a set of 6 behaviours that we look to see in all of our people, whether

existing or new to our business. In order to prepare for an interview with Britvic Soft Drinks, think

of examples of when you have demonstrated skills and behaviours relating to areas similar to the

entire DNA - what was the outcome? What did you learn?

Please see an illustration of our DNA below.

Page 13: An Introduction to Britvic

You may also be asked to discuss your work history including your current or most recent role. If you are

asked to do this, try and keep it concise and to the point. Think about what the objective of your role is/was

and some of the key achievements you delivered. It may also be useful to demonstrate how your

achievements helped to deliver your companies’ corporate goals.

Think about how you would answer some of the following questions:

• Why did you choose your specific career path?

• What kind of challenges are you seeking from your next role?

• What is your technical experience?

• Why would you like to work for our company?

• What interests you about our brands?

• What have you learned from some of the jobs you have held?

• Which job did you enjoy the most and why?

• What are your major strengths and weaknesses?

Questions for the Interviewer

There is always the opportunity to ask questions at the end of your interview. Remember the interview is a

two way process - you need to ask anything that will help you decide if Britvic is the place for you.

After the Interview

Being interviewed is often challenging and you should expect to feel fairly stretched by the end of the

interview, particularly if there have been multiple exercises such as a presentation or ability tests. If you

have any queries or concerns after the event do not hesitate to contact the Recruitment Team 01442

284305

Reasonable Adjustments

Please let us know if there are any special arrangements you need for your interview and/or assessment.

We will try to provide access, equipment or other practical support to ensure that if you have a disability

you can compete on equal terms with non-disabled people.

Find out more

Our website contains more information about working for Britvic, together with our approach to corporate

responsibility in the market place, environment, supply chain, workplace and community. Please visit

www.britvic.co.uk

What To Expect At Your Interview