An Introduction to Bluetooth Beacon Technology - Part I

copy 2014 Statler Consulting LLC

Statler Consultingwwwstatlerconsultingcombeacon-training

An Introduction to Bluetooth Beacon Technology Architecture Applications and Strategy

Now with added Apple Pay

2Statler Consulting stevestatler wwwstatlerconsultingcom

bull Currently minus wwwGtCcards minus Statler Consulting Carbon Offset Systems Beacon Training

bull Qualcomm - 7 Yearsminus Snr Director or Strategy and Solutions Mgmt ndash Qualcomm Retail Solutions minus Responsible for the divisionrsquos annual strategic planning processminus Working with retailers payments companies appliance manufactures hellip on designing solutions

with beacons hellipbull Previously

minus IBM Intel (PassEdge) Volantis (mobile software) Sequent SCO Logica BT Research Labsminus Training consulting sales marketing engineering strategy product management

Introductions ndash Steve Statler



Role hopes fears


bull Orientation amp Marketbull Core Concepts

minus Standardsminus The Operating Systemminus Signal and Placementminus Beaconsminus Hands-onminus Analytics

bull Networksbull Alternative Technologiesbull Applicationsbull Strategy

Structure


Stop me if needed


bull Building blocks for the experiencebull Workshop scopebull Digital to physical convergencebull Why Bluetooth Vs hellipbull Applicationsbull Visionbull Market maturitybull Addressable market

Orientation


A Simple BeaconNo connection one way communication


Amazing experiences from simple building blocks

httpwwwlegocomen-usmovie


Therersquos more to these bricks hellipArchitects need to understand their materials


Under the Hood + The User Experience


bull Disruptivebull Digital to Physical Convergence

Why Beacons


Digital Physical ConvergenceInput - Signal strength status and identity hellip no connection


httpwwwcontrol4comblog201403the-internet-of-things-and-the-connected-home

Digital Physical Convergence





Digital Physical ConvergenceOutput ndash The phone hellip and wearables


Digital Physical ConvergenceOutput - Wearable and fashionable


Digital Physical ConvergenceOutput - Wearable and fashionable - Beacon and Lively


Digital Physical ConvergenceAugmented Reality amp Virtual Reality


Digital Physical ConvergenceOutput ndash Vending Kiosks Displays


bull Momentumbull Balance between standards and

innovationbull VC Moneybull Unencumbered by Banks Telcosbull Low costbull Ubiquity hellip PhonesOSother devicesbull Flexibility

minus Distancesminus Background processing

Why Bluetooth BeaconsRather than RFID NFC VLC hellip


ApplicationsBlush ndash Enabling intuitive in store browsing ndash Hatch Labs Inc - Gimbal


bull Tag manager associates beacons with images URLs and text

bull Bubble browser promotes imagesinfo based on proximity

ApplicationsBubbles + Bubble Tag Manager by Kinwa - Estimote


eCommerce meets bricks and mortar

Vision


Indoor mapping++

Google maps to the rest room gate coffee machine

Vision


Next gen e911

Vision


Your environment adapts to you

Vision


In-app advertising that is location and context

aware

Vision


Maturity - CongratulationsYou are visionaries and early adopters

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here

Crossing the Chasmchasmgroupsquarespacecom

httpsmileamazoncomdp0060517123


Land Rush

Fast MovingRisk

Opportunity


Smartphone ownership in 2014

httpwwwpewinternetorgfact-sheetsmobile-technology-fact-sheet

Smartphone owners

Feature amp no phones

Pew Internet Project research from May 2013 found that 91 of US adult had a cell phone while 56 have a smartphone

74 of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location


bull gt 81 Gen Y 73 of Gen X used smartphones for shopping

bull 45 of shoppers use their mobile for mobile coupons representing a 7 percent increase from last year

Smartphone UsageShoppers use their Phones

The shopper survey was completed by 1371 respondents without knowledge of Motorola Solutionsrsquo sponsorshipGen Y shoppers represent people between the ages of 18 and 34Gen X shoppers represent people between the ages of 35 and 49

Boomer shoppers represent people between the ages of 50 and 64Pre-Boomer shoppers represent people older than age 65

httpnewsroommotorolasolutionscomPress-ReleasesRetailers-Technology-Investments-Leading-to-Better-In-Store-Experience-Shopper-Satisfaction-Up-23-4870aspxutm_medium=PublicRelations20amputm_source=Newsroomamputm_campaign=2014_Q2_mpactamputm_term=surveyamputm_


Smartphones are part of shoppingPhones more informative than shop assistants

Tradedoubler report httpwwwmobilecommercedailycomretailers-lose-32pc-of-shoppers-to-in-store-mobile-use-tradedoubler


OS Market Share

httpwwwcomscorecomInsightsData-MineSmartphone-Market-Led-by-Android-in-Software-iPhone-in-Hardware (April 2014)


OS Fragmentation

httpgigaomcom20131204fragmentation-lives-ios-7-now-on-74-of-iphones-while-kitkat-has-only-reached-1-of-android-devices 1242013


Smartphones Usage

Forrester Research httptechcrunchcom20130801despite-googles-gains-iphone-still-edges-out-android-devices-in-app-and-overall-smartphone-usage-says-forrester


Beacon System Framework

Standards

Bluetooth Chipsets

Beacon OEMs

Management Analytics

Campaign Management

Beacon Networks

Applications

Ad Networks

Handset Operating Systems


bull Standardsminus Bluetooth minus iBeacon

bull Signal strength and distancebull Chipset vendorsbull Beacon vendorsbull Operating systems bull Placementbull Frequency

Core Concepts


Standards Bluetooth 40


Lots of Bluetooth devices

hellip no hellip

httpwwwbluetoothcomPagesSIG-MembershipaspxWatch the full movie on httpswwwyoutubecomwatchv=DsgXsrxPmxs

bull 9 Billion Bluetooth enabled devices shipped by 2013bull Total Bluetooth 40 devices will grow to 29 billion per year by 2016

>


Ten of thousands of Bluetooth products48000+ Product models ndash20000 SIG Members

httpwwwbluetoothcomPagesProduct-Directoryaspx


bull Invented by telecom vendor Ericsson in 1994bull Named after medieval King of Denmark Harald

Bluetoothbull Nokia identified Bluetooth use-cases gaps 2001bull Nokia releases Wibree in October 2006bull Bluetooth SIG agreed to include Wibree in Bluetooth bull Bluetooth Smart formally adopted into the Bluetooth

v40 core specification in June 2010bull iPhone 4S first Bluetooth Smart Ready device

October 2011

History

httpwwwtelegraphcoukeducationeducationnews8915720Why-we-need-to-talk-about-historyhtml


bull Was IEEE 802151bull Now managed by Bluetooth Special Interest Groupbull 24 to 2485 GHzbull 40 channels bull Frequency-hopping spread spectrumbull 40 ndash Additional low energy protocol for rapid connection and simple

messages over same spectrumbull Dual mode chipsets and single mode chipsets

Bluetooth 40 Standard


Health care profilesbull HTP mdash Medical temperature measurement devicesbull GLP mdash Blood glucose monitorsbull BLP mdash Blood pressure measurementSports and fitness profilesbull HRP mdash Heart rate measurementbull CSCP mdashBicycle or exercise bike cadence and wheel speedbull RSCP mdash Running speed and cadence profilebull CPP mdash Cycling power profilebull LNP mdash Location and navigation profileProximity sensingbull FMP mdash Find Me Profile mdash allows one device to issue an alert on a second misplaced devicebull PXP mdash Proximity Profile mdash allows a proximity monitor to detect whether a proximity reporter is within a close rangeAlerts and time profilesbull The phone alert status profile and alert notification profile allow a client device to receive notifications such as incoming

call alerts from another devicebull The time profile allows current time and time zone information on a client device to be set from a server device such as

between a wristwatch and a mobile phones network time

Bluetooth 40Profiles


Bluetooth SmartSmart Ready hubs talk to everything Bluetooth

Bluetooth 40 aka Bluetooth Low Energy (BLE) aka Bluetooth Smart

httpwwwbluetoothcom


Standards iBeacon


iBeacon Logo on signage at a venue obtain an iBeacon logo license

httpsdeveloperapplecomibeacon apply for a license to use the iBeacon logo

iBeacon


bull Set (or not) within beacon configuration utilities

bull First standardized by Open Software Foundation

bull UUIDs can be generated by using the uuidgen command line utility in OS X

Universally Unique IDentifier (UUID)Identifies the iBeacon maker or application


iBeacon Identification

Example D9B9EC1F-3925-43D0-80A9-1E39D4CEA95C Major 3 Minor 10


Spoofingminus Mapped UUIDs + Major Minor numbers can be replayedminus Scavenger hunts from your deskminus Offers and incentives misappropriated

Loss of opportunity for analytics

Loss of control of user experience

Loss of value creation

iBeacon is unsecured

httpssvpplycomitem1306210Creepy_Blank_Female_Mask__Scary


bull RSSI = Received Signal Strength Indicator

bull an abbreviation for the power ratio decibels (dB) of the measured power referenced to one milliwatt (mW)

bull 1 watt = 1000 mWbull 0 dBm corresponds to a power of 1

milliwatt

RSSIPower of the radio signal

-30dBm = Awesome-60dBm = Good-80dBm = Meh-90dBm = Bad


bull Not a linear relationship

bull Environment matters

Distance Vs RSSI

httpwwwntenorgarticles2014science-experiment-a-semi-technical-lowdown-on-working-with-ibeacons


bull Phone beacon OSs are all factors

bull Triangulation helps but doesnrsquot come out of the box

Distance Vs RSSI



bull Timing of TX v sample frequency hopping and environmental factors result in fluctuations

bull Smoothing averaging helpsminus Introduces delay

bull Background processing is less accurate

Distance v RSSISignal fluctuation

wwwntenorgarticles2014science-experiment-a-semi-technical-lowdown-on-working-with-ibeacons

Rolling average of 3 seconds


FrequencyHigher frequency is necessary to catch faster moving subjects


bull Configure Estimote beacons UUID Major Minor signal strength frequency

bull Turn iPhone into beacon

ApplicationsEstimote


Operating Systems


bull Support of Bluetooth Smart hardware with proximity profile

bull Support for wearablesbull Balance

minus Battery use with responsivenessminus RSSI fidelity with smoothingminus Privacy management with opportunityminus Scheduling and exhuming background and killed processes with

resourcesminus Notifications with user experience

Role of the Mobile OS


Ranging Immediate Near Far and Unknown



Immediate = 05m

Near = 2m

Far = 30m

Unknown


The Background is Important


iOS Notifications


iOS Notifications


bull Signal strengthbull Frequency of broadcastbull Battery sizebull Beacon efficiency

Battery LifeBeacon battery life - considerations

Phone battery life may suffer


bull Rotating MAC addressbull Indoor mapping wayfinding

minus httpsmapsconnectapplecom for venues interested in mapping

minus Floor locationbull Relevant apps on the lock screen based on

proximityminus Interaction within notifications

bull Opt-in for background location tracking

iOS 8Coming this Fall


bull filter on advertising packet attributes - service UUID and service data

bull duplicate in a battery efficient way the IOS capabilities of CLBeaconRegion

bull key attribute of IOSrsquos support for beacons bull efficiently scan in the background for beacons and show

a notification or trigger something in an app

Android supportComing in L - Lollipop ndash developer release


Support sinceiPhone 4S 2012 iOS 6

Android 42 Jelly Bean Mid 2013 Basic driver support

Version you really want

712 L release 45June 2014Efficient management of Bluetooth triggers

Mobile Operating System Support

Average phone replacement rate in the US ndash 2 years


Signal Propagation and Placement


PlacementTheft is an issue


Signal shapeTaming this thing can be harder than it looks


Signal Shape

Typical dipole shape of the

electromagnetic field from a

beacon


bull BLE at 24 GHz is subject to attenuationminus Walls doors waterpeople

bull Implicationsminus Variations in visibility and trigger points

bull Mitigation minus Site survey calibration placement power

Signal Absorption


Signal BounceUnexpected results can be avoided with care ndash closer triggers and site surveys


Signal ShapeCan be problematic depending on use-case


Signal shapeShielding Options

Trigger based on tap or Near-er

Additional shielding

Use the properties of the dispenser

People make great shields


+ bull Maximize coveragebull Minimize interferencebull Mitigate tampering - bull Lack of signal fidelitybull Cost of installation maintenance

ApplicationBeacon to confirm presence eg gas station canopy

Location LocationHeight has its advantages and disadvantages

20 foot ceiling

5 feet 5 feet

206 feet


bull Display an interface that highlights information about nearby beacons

bull Let the user choose the item that would be most relevant to them

Dealing with ambiguityWhen its not clear which beacon to act on

78Statler Consulting stevestatler wwwstatlerconsultingcomsignupskyeyeco


Beacons and Chips


bull Single Modeminus AMICCOMminus Cambridge Silicon Radiominus Nordic Semiconductorminus STMicroelectronicsminus Texas Instruments

bull Dual Modeminus Broadcom minus Qualcomm

Bluetooth Chipset VendorsBeacon vendors tend to use chipsets from third party vendors


iBeacon ArchitectureiBeacon with no cloud service


Non-iBeacon ArchitectureBeacon with cloud service

Beacon with cloud based resolution


Beacon ArchitectureCrowd sourcing find my hellip



Non-iBeaconUsing Hubs for find my


Hub


Criteria for beacon vendor selection

IMDb The Maltese Falcon (1941)httpwwwimdbcomrgem_sharetitle_webtitlett0033870ref=ext_shr_eml_tt

bull Power Battery bull Antenna design power

frequency controlsbull Embedded softwarebull Management toolsbull Packaging optionsbull Value added services and

softwarebull Ecosystem openness and

adoption of proprietary APIsbull Network strategybull Corporate viability bull Reliabilitybull Relationship with OS vendorsbull Support bull Responsivenessbull Costs and revenue


Beacon vendorsA small subset of the beacons available

PayPal

Apple

Gimbal EstimoteShopKick

Swirl ByteLight Radius Networks


Beacon Vendors

Dolphin Ultrasonic Stick-n-Find Sonic Notify Tile

inMarket Kontakt GPShoper GeLo


bull WiFi and Bluetooth SMARTbull Modes iBeacon battery save or Mpact modebull Presence Zone and Position using Wi-Fi and Bluetooth

Smart to pinpoint the exact location of customer devices in relation to the merchandise they are looking atminus Bluetooth Smart beacons which transmit radio signals to

smart phonestablets can operate in various modes including Applersquos iBeaconreg

minus Applereg iOS and Androidreg client software development kits (SDK) for integration into loyalty applications for shopper smart phonestablets

minus An installation application and cloud-based server software with floor plan views shopper traffic flow insight with analytics and Bluetooth Smart beacon management capabilities

Beacons - Motorola SolutionsMPact


Locationminus Development and support ndash Poland BD deployment - New York and Bay Area local executive in San

DiegoPricing

minus $99 developer pack of 3 beacons sticker beacons pack of 10 - volume pricing availablePros

minus Agile first mover ndash First to 20000 developer milestoneminus Elegant industrial design and user interfaceminus Started with open iOS only iBeacon SDK now offer proprietary API with many additional features

minus Private access accelerometer temperatureminus Work with multiple ad networks

Consminus Have lagged in terms of back-end and network featuresminus Quality issues

Customers minus Virgin Airlines Air New Zealand Air France Harrods Google Los Angeles Tesco MampS hellip

Beacon VendorsEstimote


Locationminus La Jolla

Pricing minus Free developer pack of 3 beacons ndash S10s $5 S20s $10-$20

Prosminus Broad context features ndash Interest Sensing GPS WiFi + BLEminus Built with the network in mind conditional access public network deployed in NYCminus Robust hardware multiple antenna hubs + big battery S20minus Work with multiple ad networks

Consminus High overhead thus aggressive revenue goals difficult to do business with

at timeminus S20s hard to getminus Designed by engineers for engineers Late on Android support

Customers minus Apple MLB NFL NHL Sea World SD Conference Center Staples Ctr

DHHS SXSW Tribeca Film Festival LACMA NY Metro London City Airport

Beacon VendorsGimbal (ex-Qualcomm)


bull Detect beaconsbull Update beacon software and

configuration

Gimbal Beacon ManagerGimbal Inc


bull Register your Beaconminus Go to wwwgimbalcom - Developerminus Register as a developerminus Open your beaconminus Go to Proximityminus Click on Register beacon at a Gimbal Beacon

bull Experiment with minus Measure the signal strength and temperature in My Beacons on

the appminus Make the signal Red Amber and Green

Gimbal Beacon ManagerExercise


Donrsquot Forget the Back-end



Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt

Configuration Management

Advertising

Brokering

Conditional Access


bull Inventory type and locationbull Battery monitoringbull Software version trackingbull Software update pushesbull Changing parameters signal strength frequencybull Healthbull Approach

minus Crowd sourcing monitoringminus Over The Air Updates Vs Physical Vs WiFi Hubminus Lack of integration with other management tools eg SNMP MIB

Beacon ManagementLogical


bull Deploymentminus Battery devices mitigate union issuesminus USBPLC powered devices becoming more

common

bull Maintenanceminus Consider physical maintenance battery

replacementminus Be skeptical about battery lifetime claimsminus Some beacons considered disposable minus Rapid evolution of hardware ndash Expense

rather than capitalize

Beacon ManagementPhysical


AnalyticsiBeacon ndash The ldquoanalytics tool almost completely devoid of hellip analyticsrdquo

ldquoWherersquos the beefrdquo


Bluetooth BeaconsDigital Cookies in the Physical World

Gimbalrsquos vision of Analytics




bull Computer vision is very effective at tracking movements in stores

bull But it doesnrsquot distinguish between staff and employees

bull Giving a beacon to employees and using hubs to triangulate can make the movement data more useful

Removing Employees from Machine Vision AnalyticsEnriching data

httpwwwbusinessinsidercomhow-retailers-track-shoppers-in-heat-maps-2014-1httpswwwprismskylabscom


Type Description ExampleBeacon Dashboard High level activity monitoring Gimbal Dashboard QlickViewCampaign management tools Urban AirshipRetail Analytics Multi-technology ndash Vision BLE

WiFiRetailNext BrickTrends Scopix Prism Skylabs

Specialist Beacon Analytics Works with third party hardware

Lighthouse Phunware

Ad network analytics Dashborads that show advertising metrics

iAD Adwords

General Purpose Analytics OLAP data warehouse data mining tools

SAS SAPBusiness Objects MicroStrategy EMC Oracle IBM (Cognos SPSS)

Types of Analytics CompaniesSpecialist tool providers


Data ware housingEnsure you have a strategy for mining the data

FactsApp registrations

Active usersMessages sent

Messages openedApp opens

VisitsDwell timeConversion

TimeYears

PlaceLocation name

BeaconGeofence

Hierarchy of placesHierarchy of organizations

Proximity to the above

PeopleSegmentationDemographics





Structure

Intermission

An Introduction to Bluetooth Beacon Technology Architecture


Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon


Therersquos more to these bricks hellip


Why Beacons


Digital Physical Convergence (2)







Why Bluetooth Beacons

Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)

Maturity - Congratulations

Land Rush


Smartphone Usage

Smartphones are part of shopping

OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards


Ten of thousands of Bluetooth products

History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon

Universally Unique IDentifier (UUID)



RSSI

Distance Vs RSSI

Distance Vs RSSI (2)

Distance v RSSI

Frequency

Applications (3)

Operating Systems



Ranging Immediate Near Far and Unknown (2)


iOS Notifications

iOS Notifications (2)

Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location

Dealing with ambiguity

Slide 78

Beacons and Chips

Bluetooth Chipset Vendors

iBeacon Architecture

Non-iBeacon Architecture

Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors

Beacons - Motorola Solutions

Beacon Vendors (2)

Beacon Vendors (3)

Gimbal Beacon Manager

Gimbal Beacon Manager (2)


Donrsquot Forget the Back-end (2)

Beacon Management

Beacon Management (2)

Analytics

Slide 99


Gimbalrsquos vision of Analytics (2)


Removing Employees from Machine Vision Analytics

Types of Analytics Companies

Data ware housing

Structure (2)

Slide 107


bull Currently minus wwwGtCcards minus Statler Consulting Carbon Offset Systems Beacon Training

bull Qualcomm - 7 Yearsminus Snr Director or Strategy and Solutions Mgmt ndash Qualcomm Retail Solutions minus Responsible for the divisionrsquos annual strategic planning processminus Working with retailers payments companies appliance manufactures hellip on designing solutions

with beacons hellipbull Previously

minus IBM Intel (PassEdge) Volantis (mobile software) Sequent SCO Logica BT Research Labsminus Training consulting sales marketing engineering strategy product management




Role hopes fears





Structure


Stop me if needed



Orientation












Why Beacons
































Vision


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107



Role hopes fears





Structure


Stop me if needed



Orientation












Why Beacons
































Vision


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107





Structure


Stop me if needed



Orientation












Why Beacons
































Vision


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


Stop me if needed



Orientation












Why Beacons
































Vision


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107



Orientation












Why Beacons
































Vision


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107












Why Beacons
































Vision


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107
































Vision


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


Indoor mapping++


Vision


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


Next gen e911

Vision



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107



Vision



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107



aware

Vision



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107



Innovators

Early Adopters

Early Majority

Late Majority

Laggards

You are here




Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


Land Rush

Fast MovingRisk

Opportunity




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107




Smartphone owners















OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107












OS Market Share



OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


OS Fragmentation



Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


Smartphones Usage




Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107



Standards

Bluetooth Chipsets

Beacon OEMs


Campaign Management

Beacon Networks

Applications

Ad Networks





Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107




Core Concepts





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107





hellip no hellip



>








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107








October 2011

History














httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107













httpwwwbluetoothcom


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


Standards iBeacon




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107




iBeacon




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107




















milliwatt






Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107




Distance Vs RSSI





Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107




Distance Vs RSSI
















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107















Operating Systems











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107











Immediate = 05m

Near = 2m

Far = 30m

Unknown




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107




iOS Notifications


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


iOS Notifications
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107
































Signal Shape



beacon





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107





Signal Absorption















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107















20 foot ceiling

5 feet 5 feet

206 feet







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107







Beacons and Chips
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107
















Hub










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107










PayPal

Apple




Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107


Beacon Vendors












DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107










DiegoPricing


















configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107












configuration











Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107










Security

Inventory Location

Management

Battery Manageme

nt

Analytics

Metadata Manageme

nt


Advertising

Brokering

Conditional Access







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107







common























Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107



















Lighthouse Phunware


iAD Adwords










TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107







TimeYears

PlaceLocation name

BeaconGeofence








Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107





Structure

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107

Intermission



Slide 3

Role hopes fears

Structure

Stop me if needed

Orientation

A Simple Beacon




Why Beacons










Applications

Applications (2)

Vision

Vision (2)

Vision (3)

Vision (4)

Vision (5)


Land Rush


Smartphone Usage


OS Market Share

OS Fragmentation

Smartphones Usage


Core Concepts

Standards



History


Bluetooth 40

Bluetooth Smart

Standards (2)

iBeacon




RSSI

Distance Vs RSSI


Distance v RSSI

Frequency

Applications (3)

Operating Systems





iOS Notifications


Battery Life

iOS 8

Android support



Placement

Signal shape

Signal Shape

Signal Absorption

Signal Bounce

Signal Shape (2)

Signal shape (2)

Location Location


Slide 78

Beacons and Chips




Beacon Architecture

Non-iBeacon


Beacon vendors

Slide 87

Beacon Vendors


Beacon Vendors (2)

Beacon Vendors (3)





Beacon Management


Analytics

Slide 99






Data ware housing

Structure (2)

Slide 107

An Introduction to Bluetooth Beacon Technology - Part I

Technology

Transcript of An Introduction to Bluetooth Beacon Technology - Part I