An Introduction toBBC Future Media &Market Engagement

BBC Online refers to all BBC created content delivered over IP – from BBC News websites, to blogs, to mobile sites, to Childrens' Games, to Connected Red Button services accessed via IPTV. It also refers to Traditional Red Button, which is complementary programming delivered by broadcast.

It is a virtual division spanning the BBC, with all parts of the BBC responsible for making their content av silable on BBC Online – from the News journalists populating BBC News Online, to the TV and Radio programmes that are watched via TV and Radio iPlayer.

BBC Future Media, which manages a large part of BBC Online, sits within the Strategy & Digital division and is responsible for all of the BBC’s digital media services.

It caters for audiences who want to access and interact with BBC programmes and services through the internet. By bringing technology and design teams together to work in partnership with the BBC’s editorial teams, it creates products like BBC iWonder guides and mobile apps for Sport and Weather.

What are BBC Online and Future Media?

Future Media is made up of 12 business areas:

Organisation

The Future Media Group Board is responsible for making key strategic decisions that shape and lead the success of Future Media. The board is comprises up to 16 general managers, controllers, chief officers and directors from across Future Media. It meets monthly and is chaired by Ralph Rivera, the Director of BBC Future Media. Ralph joined the BBC from Major League Gaming in New York, where he was responsible for product development for the largest professional video game league in the world.

Marketing & Audiences

Homepage & myBBC

Radio & Music Product Group

Interactive Technical Advice &

Contracts Unit (ITACU)

User Experience

& Design (UX&D)

TV ProductGroup

Platform

Business Operations

Sport & Children’s

Product Group

Research & Development

(R&D)

Distribution & Business

Development

News Product Group

Foundation(OTG)

Communications

Finance

Strategy

Legal & Business Affairs

HR

Leadership

In addition to these departments, Future Media (FM) is also supported by:

BBC Strategy: Where Next?

In October 2013 BBC Director-General Tony Hall outlined a new vision for the BBC over the next 10 years, including the five priorities for BBC Future Media, listed below. For more information visit www.bbc.co.uk/wherenext

iPlayer – To develop and run the BBC’s primary digital entertainment service, making it the best in the world.

myBBC – To develop and run the capability to drive deeper and more personal relationships with audiences.

Innovation at scale – To champion technical creativity within products and outside business as usual, in collaboration with the online media industry – and run Connected Studio on behalf of the entire BBC.

The BBC, Online – To develop and run an integrated service for the whole BBC, greater than the sum of its parts – and built on a broadcast-quality platform fit for the BBC’s global ambitions. Continuous Delivery – To deploy software early and often, automating processes and using the cloud's flexibility to build great products.

Market Engagement: Who are we?

The Market Engagement team sits within the Business Development department of BBC Future Media.

The team comprises:• Richard Smith Head of Market Engagement • Michelle Rogers Business Manager, External Supply• Jake Bailey Market Engagement Executive• Maureen Gore Interim Procurement Manager

Providing the necessary links between BBC teams and the independent digital media industry, Market Engagement supports

the development of great working relationships and ensures fair and transparent commissioning processes. The team has a wide network of relationships and business contacts across industries, putting it in a good position to match commissioner needs with supplier capabilities.

Market Engagement: Remit

Digital FrameworksBBC Future Media operates three digital framework agreements, managed by Market Engagement. Suppliers ac-cepted onto these frameworks (or ‘rosters’) are of varying sizes and with wide-ranging skills and experience in digital testing, digital design and digital services. These frameworks are opened up to new suppliers periodically, with opportunities to join posted on the BBC Procurement Portal, BravoSolution. Find out more about the current rosters at www.bbc.co.uk/supplying

On-boarding new suppliersMarket Engagement provides an initial contact point for suppliers working with BBC for the first time, walking them through registration and induction pro-cesses, setting up details for payment and other tasks to ensure the develop-ment of efficient working relationships.

Industry Engagement EventsMarket Engagement organises two BBC Online Industry Briefings per year. These events are attended by approximately 250 partners, suppliers and BBC staff and feature a range of presentations and discussions on a variety of relevant themes, delivered by teams from across the BBC and invited guest speakers.

These briefing events give suppliers the opportunity to meet with commission-ers; learn about the strategic direction of various departments and products across the BBC; and to network with one another.

Market Engagement also organises or attends a number of regional events each year, meeting with existing and prospective digital suppliers to discuss opportunities and potential improve-ments to the commissioning process.

feedback from external advisors; to facilitate internal discussions and to use findings to inform BBC Online strategy and direction.

Online Advisory GroupThe OAG has an independent member-ship in the main with an independent Chair. This group discusses key themes relating to the business, provides direct market input to strategy and advises the senior BBC Future Media team through-out the year.

External Supply Steering GroupThe ESSG meets monthly and focuses on the BBC's relationship with the external market both from a business and an engagement perspective. The membership of this group is internal and it is chaired by the Head of Market Engagement.

Online Leadership GroupThe OLG is the board that sets the overall strategy and governance of BBC Online. This group meets monthly and is chaired by Ralph Rivera, the Director of Future Media.

External Supply QuotaThe BBC has a formal commitment to work with the industry, operating on an external spend quota set by the BBC Trust, where at least 25% of eligible activity is to be spent with independent suppliers. Market Engagement works with key members of the product and finance teams to report on progress and ensure this quota is met.

Support for CommissionersIn order to source the most creative, innovative solutions at the best possible value for money, the BBC is committed to fair and transparent procurement processes, agreed with the BBC Trust. Market Engagement advises commis-sioners on best practise when engaging external suppliers, helping to ensure that projects are delivered on time, within budgets and with clear reporting and audit trails. It also helps the BBC to meet its obligations under the EU public procurement rules.

Strategy and DirectionMarket Engagement operates a regular calendar of meetings designed to gain

06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15

Quota minimum 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0%

External Spend Quota % 29.6% 31.0% 26.0% 25.7% 26.9% 29.5% 27.5% 30.4% 29.0%

External Spend (£m) 17.3 22.3 19.4 19.8 19.5 19.7 20.9 19.5 20.3

Eligible External Base (£m) 58.5 72.1 74.8 77.1 72.6 66.9 75.9 64.2 80

Quota minimumExternal Spend Quota %

Market EngagementDigitalSuppliersEngagement@bbc.co.uk

Market EngagementBBC Future Media

BC5 D6, Broadcast CentreMedia Village, White City

London W12 7TP