An introduction of web 2.0 at the TU Delft (2008)

dr. R. van Wendel de Joode

Delft28-11-2008

Internet communities

About web 2.0, crowdsourcing, brand communities & health 2.0

2© Twynstra Gudde 28-11-2008


Web 2.0



Crowdsourcing



Today’s program,…

– Today I will present you a litle of my excitement and amazement.

– We’ll make a journey along a number of websites,

– These websites are new

– … and mobilize the knowledge and skills of users, competitors and other people…

– in new and innovative ways.



…this means…

– We have four websites that we are going to visit on our journey.

– Other then that we do not have a program, but

– … we do have a set of rules:

1. We vote with our feet

2. I will only organize the start

3. We are obliged to listen carefully to the input from others



two central questions

1. Why does it work?

– Why are people and organizations motivated to contribute?

– Does it result in quality and how can we monitor quality?

– How do people collaborate?

– Why does this way of organizing result in so much creativity?

2. How can a company make use of these communities and of the people who are a part of the community?



Examples



VOORBEELD

VOORBEELD

dr. R. van Wendel de Joode

Delft28-11-2008



All rights reserved. No part of this presentation may be reproduced or published in any form or by any means without the prior written permission of Twynstra Gudde.

dr. R. van Wendel de [email protected]

www.twynstragudde.nl

An introduction of web 2.0 at the TU Delft (2008)

Business

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