An Interactive Marketing Experience
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TM An Interactive Marketing Experience
description
TM. An Interactive Marketing Experience. Our Mission. Drive our client’s business by leveraging both brand equity and promotional messages to support their marketing plans and building sales. 33 Million Square Feet Signs!. “Largest Form of Advertising In The World”. What is a Sky Billboard™. - PowerPoint PPT Presentation
Transcript of An Interactive Marketing Experience
TM
An Interactive Marketing Experience
Our Mission• Drive our client’s business by
leveraging both brand equity and promotional messages to support their marketing plans and building sales.
“Largest Form of Advertising In The World”
33 Million Square Feet Signs!
What is a Sky Billboard™• Sky Billboard™: A message
reminiscent of dot matrix printing produced by our five aircraft at approximately 10,000 feet or 3,048 meters altitude.
• Each character stands approximately 1,250 feet or 381 meters from top to bottom.
• Each character takes about 4 seconds to produce.
• A single twenty character sky billboard™ can span up to 5 miles or 8 kilometers across the sky yet be easily read by your target audience.
• We can skytype in English, Spanish, German, French, Italian, and some dialects of Japanese and Chinese.
Banners, Blimps & Skytyping -Nothing Compares to Skytyping
in Size or Reach
Sky Billboard™ Coverage
15 Milesor24
Kilometers
Area Calculation: 30 degree area of circle is (30/360)*pi*(r)^2 = (30/360)*3.1415*(15)^2 = 58.9 sq. milesArea of rectangle = 15*5 = 75 sq. milesTotal Area = 58.9+58.9+75 = 192.8 sq. miles
Total Area = 192.8 sq. Miles
or499.87 sq. kilometers
Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
Impact Map – Los Angeles
Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
Impact Map – New York
Skytyping is Cost Effective and Efficient
Example Market; New York, NY• Market population/density per square mile = 24,408 (2000 census)• Square miles covered by one skytyped message = 193• Potential viewer impressions per skytyped message = 4,710,744• Number of skytyped messages displayed = 10• Total potential viewer impressions = 47,107,440• Outdoor ad viewership factor = 65%• Net viewer impressions = 30,619,836• Divided by 1,000 = 30,619• Total cost of skytyping campaign = $15,000.00 (half the cost of one spot
during network news)• CPM = $0.51
Skytyping Compares
Favorably to Traditional
Media CostsDepending on the
targets specified,Spot TV in NY will
exceed a CPM of $30/m
Local radio about $5/m
Why Skytyping?• Reach mass audiences• Appeals to all demographics• Skytyping is a one-of-a-kind aerial medium • Interactive marketing experience – great recall, great
retention• Variable copy – not static (can even be programmed on the
fly!)• Access to premium events, and access to where no other
advertising can be displayed• Generates collateral media
Strategic Uses of SkyTYPING
• Brand launches, brand awareness• Corporate identity – have your own skytyping squadron• Call to action/increase “dot.com” hits• SMS SkyTexting – creating instant ROI and lead generation• Guerilla marketing• Use skytyping to create unique television commercials• Static displays• Air shows• Events or geographic locations where advertising is not
easily available
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Total Sponsorship Available
For International and National Skytyping campaigns or Airshow Sponsorships, Please Call: 1-888-SKYTYPE.
™
West Coast SkytypersSkytypers, Inc.
10650 San Sicily Street Las Vegas Nevada 89141
Tel: 1-888-SKYTYPEFax: 866-479-2582
Email: [email protected]
CEO/Squadron Commander Greg Stinis – [email protected]
PRESIDENTStephen Stinis – [email protected]
East Coast Skytypers SNJ-2 Corporation
c/o Atlantic Aviation Route 109, Republic Airport
Farmingdale, New York 11735Tel: 1-888-SKYTYPEFax: 631-350-1583
Email: [email protected]
Flight LeaderLarry Arken – [email protected]
