An infographic is worth a thousand words
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A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PIC- TURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A ICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A EA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PIC- TURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A ICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS 4 Also known as data visualisation, information design, or information architecture, infographics can be used throughout your marketing, sales and other business materials. Whether online, or within a document, infographics are not only visually appealing, but also much more effective than just plain text or a raft of figures for getting your key messages across. History 1 Cave paintings Egyptian hieroglyphics William Playfair 30,000 BC 3,000 BC 1790 Invented the line graph, bar chart, pie chart and circle graph. Use images of animals and resources to communicate (e.g. horse and lion panel). Use abstract or figurative symbols, such as plants, geometric figures, body parts, and birds to stand for words, syllables or sounds. 2 Visual VERSUS text 90% of information transmitted to the brain is visual visuals are processed 60,000 x faster than text 10% 20% It takes no longer than 13 milliseconds for our minds to recognise an image people only remember 80% of what they hear of what they read of what they see & do graphics affect us cognitively & emotionally 70% of all your sensory receptors are in your eyes 40% of people respond better to visual info than to text Colour colour visuals increase willingness to read 3 80% colour visuals account for rejection or acceptance of an object 60% What are infographics used for? quickly communicate messages simplify large amounts data identify trends & patterns in data communicate insights quickly present complex data explain how things work 3 Book (x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) + (x+y) = 8(x+y1) (x+y) = 8(x+y 1) = 8Why should I include infographics in my brand awareness worldwide coverage viral capabilities increase SEO 5 expert understanding + + History of infographics Cavemen: The First Infographic Masters Historical development of the graphical representation of statistical data, H. Gray Funkhouser The Power of Visual Communication Human Anatomy & Physiology (7th Edition), Elaine N. Marieb and Katja Hoehn Syntactic Theory of Visual Communication. Paul Martin Lester, Ph.D. The Power Of Color, Morton Walker Human Brain Can Process Image Seen For Just 13 Milliseconds Brain Rules, Updated and Expanded, John Medina 9 Awesome Reasons to Use Infographics in your Content Marketing SOURCES www.julianmidwinter.com.au 02 9968 4168 [email protected] HOW CAN WE HELP YOU ? PLEASE GET IN TOUCH @ CONTENT MARKETING STRATEGY? A PICTURE SAILS THROUGH A SEA OF WORDS COPYRIGHT 2014 JULIAN MIDWINTER & ASSOCIATES PTY LTD
description
Using information graphics (infographics) in your marketing, sales and business documents makes them not only more visually appealing, but also more effective. People think in pictures, and 90% of the information that comes to the brain is received and processed visually. Infographics will attract the attention and maintain the focus of your readers.
Transcript of An infographic is worth a thousand words
A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE
SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE
SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PIC-TURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A
PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF
WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A
SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS
THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PIC-
TURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS
A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A SEA OF WORDS A PICTURE SAILS THROUGH A
SEA OF WORDS
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Also known as data visualisation, information design, or information architecture, infographics can be used throughout your marketing, sales and other business materials. Whether online, or within a document, infographics are not only visually appealing, but also much more effective than just plain text or a raft of figures for getting your key messages across.
History 1Cave paintings Egyptian hieroglyphics William Playfair
30,000 BC 3,000 BC 1790
Invented the line graph, bar chart, pie chart
and circle graph.
Use images of animals and resources to communicate (e.g. horse and lion panel).
Use abstract or figurative symbols, such as plants, geometric figures, body parts, and birds
to stand for words, syllables or sounds.
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Visual VERSUS
text90%of information
transmitted tothe brain is visual
visuals are processed
60,000 xfaster than text
10% 20%
It takes no longer than13 milliseconds for our minds
to recognise an image
people onlyremember
80%of what they
hearof what they
readof what theysee & do
graphics affect uscognitively & emotionally
70%of all your
sensory receptors are in your eyes
40%of people respondbetter to visualinfo than to text
Colour
colour visuals
increasewillingness to read 380%
colour visuals
account forrejection or acceptance of an object
60%
What are infographics used for?
quicklycommunicate
messages
simplifylarge
amounts data
identify trends & patterns
in data
communicateinsightsquickly
presentcomplex
data
explainhow things
work
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Book
(x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1)
= 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) =
82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) +
(x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82
(x1+y1) = 82 (x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) = 82
(x+y1) + (x1+y1) =
82
(x+y1) (x1+y1)
= 82
(x+y1) = 82
Why should I include infographics in my
brandawareness
worldwidecoverage
viralcapabilities
increase SEO 5expert
understanding
+
+
History of infographicsCavemen: The First Infographic MastersHistorical development of the graphical representation of statistical data, H. Gray FunkhouserThe Power of Visual CommunicationHuman Anatomy & Physiology (7th Edition), Elaine N. Marieb and Katja HoehnSyntactic Theory of Visual Communication. Paul Martin Lester, Ph.D.The Power Of Color, Morton WalkerHuman Brain Can Process Image Seen For Just 13 MillisecondsBrain Rules, Updated and Expanded, John Medina9 Awesome Reasons to Use Infographics in your Content Marketing
SOURCES
www.julianmidwinter.com.au 02 9968 4168 [email protected]
HOW CAN WE HELP YOU ? PLEASE GET IN TOUCH
@
CONTENT MARKETING STRATEGY?
A PICTURE SAILS THROUGH A SEA OF WORDS
COPYRIGHT 2014 JULIAN MIDWINTER & ASSOCIATES PTY LTD
