AN EYE ON THE INDUSTRY SINCE 1970 - The Retail Observer...Add .25” beyond document for bleed ads...

PUBLISHED FOR INDEPENDENT RETAILERS AND RENT-TO-OWNSellers of Major Appliances, Consumer Electronics, Home Furnishings, Kitchen & Bath

AN EYE ON THE INDUSTRY S INCE 1970

2020MEDIA

KIT

More Than a News Publication• Build Your Brand! Reach more than 32,300 subscribers in North America and

worldwide with a potential of over of 140,000 readerships.

• Create Synergy! Join other manufacturers, distributors and trade partners in

one of the industry’s leading trade resources

• Boost Sales! Gain market exposure for your company’s products and services

• Increase Industry Presence! Involvement with over 35 National and International tradeshows

including on-site distribution of over 30,000 copies and media sponsorships including show web banners, attendee e-blasts and special featured areas.

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Reaching Today’s Retailer

www.retailobserver.com

The market is constantly changing and so are the faces of the independent retailer. They want fresh, exciting, new ideas and concepts that will give them the edge over their competition. Our more than 32,000 subscribers represent businesses, small to large, across North America and worldwide, representing an excess of $55 billion in retail sales.

Supported Associations and Groups We proudly support the following trade associations and buying groups throughout North America whose news and information greatly contribute to the quality of The Retail Observer and the education of our readers.

“Diversification is more than adding a new product line or category. It is constantly evolving

and changing your business to exceed the demands of the market. Remaining fluid in all

things; how you layout and merchandise your showroom floor, to the training program

you implement for your employees, even the marketing strategy you choose will position

your business as one that stands out from the rest because it offers something different and

meaningful to the customer. The look, feel and culture you create will define your niche in

the marketplace. With an eye on the industry, The Retail Observer strives to provide our

readers with a creative and diversified view of retail business; through educational articles

written by industry experts, manufacturer and product highlights, industry news and first

hand reviews from cutting edge trade events, you can count on us to deliver.”

Eliana Barriga,Publisher

The Retail Observer is distributed monthly to more than 32,000 subscribers throughout North America and worldwide.18,600+..............Paper subscribers with ...........................approx. 5.7 pass along = ...........................potential 106k+ readers6,500+................Digital subscribers7,200+................LinkedIn members and ...........................social media followersAverage website Views:approx. 30,000+ monthly

The Retail Observer can help you get in frontof this powerhouse segment to develop new business and grow your market share in 2020.

Map is a zip coderepresentation.

THE RETAIL

Driving Connections for Business The Retail Observer has been recognized as an industry leader and innovator in providing educational information to independent retailers across the globe. Our industry experts speak out – on retail views, customer service, industry trends, corporate culture, team training, and business practices. From highlighting book reviews and industry news and tradeshow events to buying groups and more, our independent retailers have been trusting in us to keep “An Eye on the Industry” since 1970.

Remodelers, builders & contractors; decorative hardware & plumbing companies with retail outlets

Kitchen & bath stores, designers, NKBA members

Consumer electronics only stores

Stores that carry appliances and/or consumer electronics & furnishings, rent-to-own stores

Cabinets and countertop retailers

Manufacturers, distributors, rep firms

Appliance only stores

Consumer electronics

Plumbing product news

Contributing writers

Association events, trade organizations and business practices

Major appliance news

Feature articles on retailers, manufacturers and distributor news

Editorial DiversityRetail Readership Diversity

17%

5%

35%8%

5%

26%

4%

12%

36%

21%14%

14%3%

“Digital“ and “connectivity“ are going to be important words that drive the market this

year. The digital age is upon us and with it comes a new age of customers with different

demands. Retailers will need to do more than sell the right product mix to remain

competitive. Understanding who their customers are and what drives them will be the

most beneficial. The Retail Observer has been a powerful platform for manufacturers

and retailers to come together and explore, learn and divulge their strategies and

ideas on buying and selling the newest technology and most innovative products on

the market and how to plan for what’s coming in the future.”

Moe Lastfogel, Director of Sales and Marketing


THE RETAIL

Many Ways to Get ExposureIndependent retailers are a dominating force in the sales of Major Appliances, Consumer Electronics, Home Furnishings and Kitchen & Bath products. Our publication facilitates partnerships between manufacturers, distributors and trade partners. We are committed to implementing the most advanced web, social and print media solutions to effectively promote diverse marketing strategies across multiple product categories. The Retail Observer can help you get in front of this powerhouse segment to develop new business and grow your market share in 2020.

More OptionsContact us to create a customized package that will help you achieve your marketing goals.For sales support or questions call 702.208.9504 or 408.667.6067 or e-mail: [email protected]

Print Media Opportunities


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2020 MEDIA KIT

*Contract based on 6 or more insertions in a 12 month period. Premium position 20% up-charge for back, inside back, and inside front covers.**Includes cover photo and caption, 5 page editorial photo feature,full page ad and social media package

AD SIZE OPEN RATE (1X) CONTRACT RATE*

6 page cover feature, including ad 33,450** 29,500** 4 page spread 18,300 13,750 2 page spread 9,500 7,200 2 page advertorial feature including social media 10,300 7,700 Editorial page across from Full Page Ad 3,500 3,000 Full page 5,995 4,500 1/2 page V or H 3,620 2,600

1/4 page 1,975 1,450

Ultimate Package Pricing

PACKAGE + ADDED VALUE PRODUCTS ( 6X ) ( 12X )

• Full page product ad — contract rate $27,000 $54,000 • Maufacturer's Notes editorial page next to ad (6x contract: 2 issues/ 12x contract: 4 issues) $6,000 $12,000 • Product Highlight Package — 4 times each (6x and 12x) (What’s Hot and Luxury Lifestyle Elements) $3,800 $3,800 • E-blast 1,600 1,600

Added Value Contract rate $38,400 $71,400 Minus the Ultimate Package discount –$3,840 –$10,710

Ultimate Package rate $34,560 $60,690 (available thru 11-30-2019)

AD SIZE—WIDTH X HEIGHT IN INCHES TRIM LIVE BLEED2 page spread .............................................. 16.5 x 10.625 .................. 15.5 x 9.625 ...................17 x 11.125Full-page bleed ............................................. 8.25 x 10.625 .................. 7.25 x 9.625 ...................8.75 x 11.1251/2 page horzontal, non-bleed ..................... 7.25 x 4.75 ...................... 7.25 x 4.75 .....................n/a1/2 page vertical, non-bleed ......................... 3.5 x 9.2 .......................... 3.5 x 9.2 .........................n/a1/4 page ..................................................... 3.5 x 4.5 .......................... 3.5 x 4.5 .........................n/a

CREATING AND SUBMITTING YOUR AD

• The trim is the final cut page size. Place text and important images (headshots, products, etc.) .5” from trim edge (preferred), or a minimum of. 375” (this is the live area.) Add .25” beyond trim for bleed ads (background images should extend out into bleed area.)

• Please note: always include a jpg proof of your ad for reference in addition to the high res pdf. This will ensure that we are able to check that the placed ad will print as intended.

• Please send all Ad and Editorial materials to: [email protected]

Ad Specifications

AD LAYOUT ................Full page ads are printed with a full bleed FILE TYPES ...........Press-ready high resolution PDF MEDIA/DELIVERY ........Email: ads less than 10Mb. Large files less than 100 Mb may be sent via www.hightail.com

The Retail Observer • 2764 N. Green Valley Pkwy., Suite 508 • Henderson, NV 89014 • www.retailobserver.com • 702.208.9500


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2020 MEDIA KIT

About Bleeds, Crops and Crop OffsetAdd .25” beyond document for bleed ads (background images should extend out into bleed area,) and crop marks need a .25” offset.Please add crop marks to all ads, including non-bleed ads and ads with white backgrounds. Please refer to pdf export specs below.

INCORRECT: .125” Crop marks extend into bleed area, and may be

visible in final print.

CORRECT: .25” Notice that the crop marks are farther apart & do not extend into the bleed area.

SAMPLE CROP OFFSET

Ad Material Deadlines

Nov. 15, 2019Dec. 13, 2019Jan. 17, 2020Feb. 14, 2020Mar. 13, 2020Apr. 10, 2020

May 15, 2020Jun. 12, 2020Jul. 17, 2020Aug. 14, 2020 Sept. 11, 2020Oct. 16, 2020

Nov. 28, 2019Dec. 26, 2019Jan. 30, 2020Feb. 27, 2020Mar. 25, 2020Apr. 30, 2020

May 28, 2020Jun. 25, 2020Jul. 30, 2020Aug. 27, 2020Sept. 24, 2020Oct. 29, 2020

JULAUG SEPTOCTNOVDEC

JANFEBMARAPRMAY JUN

ISSUE SPACE CLOSE MATERIALS CLOSE ISSUE SPACE CLOSE MATERIALS CLOSE


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HOME Top Banner 960x300 2 $1,500 What’s Happening 350x350 1 $1,000 Partner Spotlight Editorial 1 $2,000 NEWS Top Banner 1st 960x200 1 $1,000 Top Banner 960x200 5 $800 Side Banner 350x350 2 $800 PARTNERS MAIN

Top Banner 1st 960x200 1 $800 Top Banner 960x200 4 $600

MANUFACTURERS


TRADE ASSOCIATIONS


DISTRIBUTORS


BUYING GROUPS

Top Banner 1st 960x200 1 $800 Top Banner 960x200 4 $600 EVENTS Top Banner 1st 960x200 1 $800 Top Banner 960x200 4 $600 Show Side Banner 350 width 12 $300 NEWSLETTER Top Banner 960x200 3 $800 Bottom Banner 960x200 1 $500 Side Banner 125x200 1 $200

Website Banner Opportunities PAGE PLACEMENT SIZE QTY AVAILABLE PER MO. COST

2020 MEDIA KIT

Call 1-800-393-0509 [I]��§] [�s�ea=r =ch� _ __ JJ�] THE �E_!_A,!l_ HOME MAGAZINE NEWS PARTNERS BLOG EVENTS ooserver-::-RIBE

AN EYE ON THE INDUSTRY SINCE 1970

LIFESTYLE TRENDS THE LATEST IN LUXURY DESIGN

Current Issue

o Inside This Issue o Article Archiveso Subscribe Today!

Moe's Musings IT'S TIME TO GET YOUR SHOW ON Welcome to August and the buying group summer shows. This month features three of the major groups we partner with: APRO and TRIB Group, Nationwide and BrandSource. These groups will be having their buy fairs and educational meetings and they're all presenting exciting programs for their members. Read More

Writers' Corner o OUT-LEARN YOUR

COMPETITION

Main Feature

o THE EVOLUTION OF LIFESTYLETAKES CENTER STAGE AT HD EXPO 2019

o PLESS ER'S APPLIANCESCELEBRATES 100 SUCCESSFUL YEARS

Read Features

Industry News

o GRAFF SHOWCASES NEWPRODUCT LINE-UP AT THEARCHITECTURAL DIGESTDESIGN SHOW 2019

o SONOMA FORGE'S WHEREVERFAUCETS MARRY VINTAGE,ARTISAN STYLE WITHVERSA Tl LITY

• • • • •

Meet the ultimate laundry room.

I Learn more I

THE FIRST MICRO-WAVE EASY WAVE OPEN MICROWAVE DRAWER

Slmplywave and the Microwave Drawer"•' glides open.

DESIGNED FOR YOUR DREAM KITCHEN Stnp)/ Bottor l.Nlng COIJEVGT US AND

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T R A D E S H O W S

S H O W R O O M S P O T L I G H T

S E R V I C E N E W S

C U S T O M E R S E R V I C E

P R O D U C T S P O T L I G H T

L AT E S T &G R E AT E S T

W R I T E R S

T R E N D S

RETAILOBSERVER.COM

YOUR ONLINE RESOURCE FOR INDEPENDENT RETAILERSD R I V I N G C O N N E C T I O N S F O R B U S I N E S S

Y O U R S O U R C E F O R I N D U S T R Y N E W S , T R A D E S H O W E V E N T S , B U Y I N G G R O U P S , R E TA I L V I E W S , T R E N D S A N D M U C H M O R E . . .

J U S T A M O U S E - C L I C K A W AY !


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2020 MEDIA KIT

* Bonus issues to be distributed at these shows and events.

What’s Coming Up —Editorial Calendar 2020

MONTH DATE DUE BONUS ISSUE COPIES* FEATURE HIGHLIGHTS

JANUARY

APRIL

JULY

OCTOBER

FEBRUARY

MAY

AUGUST

NOVEMBER

MARCH

JUNE

SEPTEMBER

DECEMBER

Pool Spa and Patio Show Issue

BrandSource, Architectural Digest, The Inspired Home Show Issue

CES, LivingKitchen, ASTI, TISE and KBIS Issue

Smart Kitchen Summit and WestEdge

Nationwide Show Issue

National Hardware Show, PCBC, HD EXPO and AIA Issue

BrandSource, APRO/TRIB and Nationwide Buy Fair Show Issue

CE WEEK Issue

IFA, CEDIA, and Spoga Issue

• NKBA Design Awards Baths

• NKBA Design Awards Kitchens• What’s Hot! - Product Highlight

• Connected Appliances

• KBIS • Las Vegas Market • Luxury Lifestyle Elements

• National Hardware Show • What’s Hot! - Product Highlight

• Las Vegas Market

• Architectural Digest• What’s Hot! - Product Highlight

• Hospitality Design Expo • Luxury Lifestyle Elements

• IFA • CEDIA • What’s Hot! - Product Highlight

• The Inspired Home Show • Luxury Lifestyle Elements

• PCBC • Gold Nugget Awards

• WestEdge• Luxury Lifestyle Elements

MONTHLY FEATURES Industry News / Association News / Buying Group News / Featured Writers / Book Review

Nov. 15, ‘19

Dec. 6, ‘19

Jan. 17, ‘20

Feb. 14, ‘20

Mar.13, ‘20

Apr.17, ‘20

May 15, ‘20

Jun.12, ‘20

Jul. 17, ‘20

Aug. 14, ‘20

Sept. 11, ‘20

Oct. 16, ‘20

Article word count: minimum—675 , maximum—700 (allow 100-150 words for each photo) Email your article to: [email protected] and [email protected]


THE RETAIL

Special Features: PRODUCT HIGHLIGHT

*See page 8 for materials due dates

RETAILOBSERVER.COM AUGUST 201940

Lifestyle Trends The Latest in Luxury DesignLIFESTYLE TRENDS THE LATEST IN LUXURY DESIGN

36” PRO-STYLE GAS RANGE The heart of the kitchen has been, and always will be, the source of fi re. Forza’s radically designed 36” Pro-Style Gas Range features the proprietary MassimoBlu™ Double Broiler, Infi nito™ Grate System and the industry’s widest oven cavity. Combining design, functionality and performance, Forza ranges have dramatically sculpted lines and come in six color options. Built to master any culinary undertaking, this is a brave new world of kitchenalia, born and bred with a decidedly Italian accent.

www.forzacucina.com

FORZA

RETAILOBSERVER.COM AUGUST 201940

CM7750 COFFEESELECT COFFEE MAKER Miele CM7750 CoffeeSelect offers several useful features unique to Miele and includes its exclusive CoffeeSelect function, making it possible to select from three different bean types at the touch of a button. Miele also allows for 10 programmable user profi les, allowing each user to create their perfect drink by specifying the amount of coffee, water, milk, milk froth, and water temperature. With the CM7750, it’s easy to brew your favorite cup from anywhere using your smart phone.

www.mieleusa.com

MIELE

9.4 CU. FT. DOUBLE WALL OVEN Food needs to stay fresh on its own terms, so we gave our 36-inch Built-in French Door Refrigerator the gift of precise temperatures thanks to a 5-mode convertible drawer. Select from fi ve temperature zones: chilled wine, fridge deli, meats and seafood, cold drinks, or drop the temperature down to make it a freezer. We’re also dedicated to purposeful design with features like Lift and Go™ Bins and Drawers, offering one of the industry’s most versatile interiors.

www. signaturewitchensuite.com

SIGNATURE KITCHEN SUITE

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The Latest in Luxury DesignTHE LATEST IN LUXURY DESIGN

9.4 CU. FT. DOUBLE WALL OVEN Our premium built-in wall ovens seamlessly blend style and innovation –making it easy to design a sophisticated space that's supremely functional. Bake with ease thanks to our True Convection oven as our convection technology distributes continual precise heat so food is delicious on the inside and crisp on the outside. With EasyClean® we deliver the fastest oven-cleaning feature yet. In 10 quick minutes your oven can be sparkling clean, without strong chemical fumes or high heat

www. lgbuilder.com

LG BUILDER

COMMERCIAL QUALITY WASHER AND DRYER Speed Queen delivers a commercial quality washer and dryer with modern technology while taking great care to provide a thorough, effi cient wash with a capacity large enough to handle king-sized comforters. Built to do 25 years worth of laundry and boasting an industry-leading 5 year warranty, these machines are more than just hardworking appliances – they are family heirlooms.

www.speedqueen.com

SPEED QUEEN

PRESRV™ BLACK STAINLESS-STEEL BEVERAGE COOLER

The Zephyr Presrv™ Black Stainless-Steel Beverage Cooler combines modern design with sophisticated cooling. The cooler dips down to a frigid 34 degrees Fahrenheit, the ideal temperature for storing beer, soda, and other beverages that taste best at their frostiest. Featuring one full-extension wood rack and two slide-out gray glass shelves, the Presrv Black Stainless Beverage Cooler ensures cold drinks are always on hand.

www. zephyronline.com

ZEPHYR

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• $ 8 0 0 P E R S U B M I S S I O N ( $ 2 , 6 0 0 F O R 4 X )• P L A C E M E N T I N A P R I L , J U N E , A U G U S T A N D / O R D E C E M B E R 2 0 2 0 I S S U E S *• I N C L U D E S A 7 5 W O R D P R O D U C T D E S C R I P T I O N , U R L , & L I F E S T Y L E P H O T O

LIFESTYLE LU X U R Y

L I F E S T Y L E

E L E M E N TS

RETAILOBSERVER.COM MAY 2019 48

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1 Streamline hoods model 10d7 hood / www.streamlinehoods.com 2 Smeg CMSU4303x BI coffee machine / www.smegusa.com 3 Thermador 48” Pro Grand® commercial depth dual fuel steam range / www.thermador.com 4 Miele CM7750 counter top

smart coffee machine / www.mieleusa.com 5 Beko 36” French door / www.bekoappliances.com 6 Bosch 800 series 30” gas on glass cooktop with Flameselect / www.bosch-home.com/us 7 lg Signature smart wi-fi enabled washer/dryer combo / www.lgbuilder.com

C O N S U M E R P R O D U C T [ N E W S ]

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SMOKING HOT!

LATEST GREATEST IN NEW PRODUCTS

&

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MAY 2019 RETAILOBSERVER.COM 49

8 Vinotemp 15” and 24” outdoor dual-zone wine & beverage coolers / www.vinotemp.com 9 Signature Kitchen 36” gas pro range with 4 burners and griddle / www.signaturekitchensuite.com 10 Forza 36” pro-style gas range in stainless steel / www.forzacucina.com 11 Sub-zero Pro 36” www.subzero-wolf.com 12 Gaggenau 36” CX492 induction cooktop / www.gaggenau.com 13 Bertazzoni 48”

heritage range / www.us.bertazzoni.com 14 Thor Kitchens elite series 36” induction cooktop / thorkitchen.com

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• $ 3 5 0 P E R S U B M I S S I O N ( $ 1 , 2 0 0 F O R 4 X ) • P L A C E M E N T I N M A R C H , M AY, J U LY A N D / O R N O V E M B E R 2 0 2 0 I S S U E S *• I N C L U D E S P R O D U C T D E S C R I P T I O N , S I L H O U E T T E P H O T O & U R L

W H AT ’ SH O T !

2020 MEDIA KIT

S P E C IAL $3,8 00 ALL I N CLU S IVE PAC KAG E

2764 N. Green Valley Pkwy., Suite 508 • Henderson, NV 89014 - 2121 702.208.9504 — www.retailobserver.com • [email protected] — 408.667.6067

Our Mission

• To be recognized as an industry leader and innovator in providing educational information to the Independent Retailers across the globe

• To be a leading media resource within the industry to facilitate partnerships between manufacturers, distributors and trade partners

• To commit to implementing the most advanced web, social and print media solutions to effectively promote diverse marketing strategies across multiple product categories

AN EYE ON THE INDUSTRY S INCE 1970

THE RETAIL

AN EYE ON THE INDUSTRY SINCE 1970 - The Retail Observer...Add .25” beyond document for bleed ads...

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