AN EVENT YOU DON’T WANT TO MISS IN SWITZERLAND, THE …€¦ · dem, Mona Chollet, Mémona...

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AN EVENT YOU DON’T WANT TO MISS IN SWITZERLAND, THE BEST OF AFRICAN TRENDS AND CREATIVITY TAKES OVER GENEVA ACROSS TWO DAYS THIS SPRING, IN AN EXCLUSIVE LOCATION For its 3 rd edition, Afrodyssée (ex-L’Afrique C’est Chic), comes back stronger and bigger in order to bring forward the best of African trends & creativity in the fields of fashion, design & craftsmanship. ex-L’Afrique c’est Chic

Transcript of AN EVENT YOU DON’T WANT TO MISS IN SWITZERLAND, THE …€¦ · dem, Mona Chollet, Mémona...

Page 1: AN EVENT YOU DON’T WANT TO MISS IN SWITZERLAND, THE …€¦ · dem, Mona Chollet, Mémona Hintermann Aféjée within its program. To sum it up : Afrodyssée combines high quality,

AN EVENT YOU DON’T WANT TO MISS IN SWITZERLAND, THE BEST OF AFRICAN TRENDS AND CREATIVITY TAKES OVER GENEVA ACROSS TWO DAYS THIS SPRING, IN AN EXCLUSIVE LOCATION

For its 3rd edition, Afrodyssée (ex-L’Afrique C’est Chic), comes back stronger and bigger in order to bring forward the best of African trends & creativity in the fields of fashion, design & craftsmanship.

ex-L’Afrique c’est Chic

Page 2: AN EVENT YOU DON’T WANT TO MISS IN SWITZERLAND, THE …€¦ · dem, Mona Chollet, Mémona Hintermann Aféjée within its program. To sum it up : Afrodyssée combines high quality,

Afrodyssée (ex-L’Afrique C’est Chic) is the not-to- be-missed spring event for people passionate about African creativity in fashion, design or crafts- manship. This 3rd edition will be a mix of vegetal and urban, this is why the event will take place in the exclusive location of Parc Barton (Rue de Lausanne 132, 1211 Geneva) with a unique sce-nography brought to life in collaboration with our partner Constructions Tubulaires Tech SA as well as our other partners the Graduate Institute and Lebara, on April 28th and 29th 2017.

It features a selection of the current players in African trends which include prominent, internatio- nal top designers from Africa and Europe. The event is considered as one of the 5 most influential events showcasing African creativity in Europe.

With its Grand Marché coming back and enrolling more than 40 renown and upcoming designers (Studio One Eighty Nine , De La Sébure, Naked Ape Style, I Am Isigo, Diwa, Dreadyy Lockseuse, Tisserand Dakar, Glam Ethnik and many more), this experience is proven to be a shopping paradise, offering exclusive items, amongst them some unique ones as well as other more modest but always being audacious and with high quality standards.

Afrodyssée’s motto is to position itself as a prime event to discover emerging talents, in collabora-tion with two powerful and international talent scouts and designers, Amah Ayivi (Le Marché Noir, Le Comptoir Général, Paris) and Fodé Sylla (Touba, London). They have been recruited to cherry pick exclusive collections presented at the Salon Trendy, an area dedicated to emerging talents.

Event highlight : the Fashion Show which will hap-pen every night at 2 0h 30, presenting a selection of key clothes, jewelry and accessories available at the Grand Marché and Salon Trendy.

Afrodyssée goes beyond those fields, offering its audience a cultural deep dive and artistic discovery, an exhibit with two African artists (Medhi Sefrioui, Momar Seck), film projection, African gastronomy with Chef Safiou Sirou for our VIPs guests as well as Palmarin restaurant for the public, a forum for debates and conferences with prestigious guests such as Rokhaya Diallo, Nassira El Moad-dem, Mona Chollet, Mémona Hintermann Aféjée within its program. To sum it up : Afrodyssée combines high quality, disruptiveness, creativity, shapes generosity, orig-inal materials, beautiful colors, innovative ideas, all those elements combined to bring to life a rich and relevant event, meeting the need of our very discerning and highly-selective audience.

TICKETING

Event Ticketing on www.fnac.ch · www.fnac.com · www.fnac.be

Fashion Show Ticketing on [email protected]

CONTACT FOR MEDIA

Valérie Helfer + 41 78 664 85 18 · [email protected]

For more informationwww.afrodyssee.ch

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SALON TRENDY

01. Studio One Eighty Nine* · Women Clothes · Ghana > www.studiooneeightynine.com

02. I Am Isigo · Women Clothes · Nigeria > www.iamisigoonline.com

03. Naked Ape Style* · Men Clothes · South Africa > www.nakedapestyle.co.za

04. De La Sébure* · Men Clothes · France/Burkina > www.delasebure.com

05. Amah Ayivi* · Women & Men Clothes · France/Togo > www.marchenoir.co

06. Bazara’Pagne* · Women & Men Clothes · France/Togo > www.bazarapagne.com

07. Maison Château Rouge* · Streetwear · France > www.maison-chateaurouge.com

08. Kenneth Ize* · Men Clothes · Nigeria > www.instagram.com/kennethize

09. Ré Lagos* · Women Clothes · Nigeria > www.instagram.com/re.lagos

10. Oumar Dicko* · Women Clothes · Belgique/Mali > www.facebook.com/profile.php?id=100004278785095

Line-Up Designers

GRAND MARCHÉ

01. Diwa · Clothes & Accessories · France

02. Dreadyy Lockseuse · Clothes & Accessories · France

03. Ebene & Chic · Jewelry · France

04. Eaucapi · Beauty Treatments · Switzerland

05. Kwadusa* · Kids Clothe · Danemark

06. MisWude · Accessories · Senegal/France

07. Ownbrown · Lingerie · Switzerland

08. WaxupAfrica · Clothes & Accessories · Switzerland

09. Mahungo · Baobab Juiceb · Switzerland

10. Jacquie Bijoux · Jewelry · Togo

11. Tiss’ame* · Women Clothes · France

12. Glam Ethnik · Women Clothes · Guadeloupe/France

13. Yhebe Design* · Women Clothes · Ivoty Coast

14. Harika · Jewelry · Touareg/Niger

15. Inaden Design · Accessories · Ethiopia/France

16. Dear Katiopae · Accessories · Switzerland

17. Secret Samples* · Streetwear · Danemark

18. Tisserand Dakar · Interior Design · Senegal

19. Sarayaa Fashion* · Women Clothes · Senegal

20. B’lingo · Fitwear · Portugal

21. Mokacioccolatah* · Women & Men Clothes · Tunisia

22. Maison Fame · Women & Men Clothes · Switzerland

23. Walls of Benin · Men Clothes · Benin

24. African Cloths · Wax & Bogolan · Ghana/Ivory Coast

25. Maïwax · Sunglasses · France

Total 30 designers5 designers to confirm

* Designers present at the Fashion Show

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Photo MEHDI SEFRIOUI · Graphisme PATRICIA ARMADA

Rue de Lausanne 132 · 1202 Genève · Suisse

Grand Marché de Créateurs · Défilés Expositions · Débats · Workshops

afrodyssee · www.afrodyssee.ch

28 - 29AVRIL 2017

ex-L’Afrique c’est Chic