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Published By Universal Multidisciplinary Research Institute Pvt Ltd
151 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
AN ECONOMIC ANALYSIS OF SHAWL INDUSTRY IN KASHMIR VALLEY
Shazia Hamid
Research Scholar Department of Economics
Department of Economics University of Kashmir India
Abstract
The present study is designed to explore in detail the cost structure and returns of Shawl industry of Handicraft sector in district Srinagar which is the major producer of handicraft goods in Kashmir Valley The main focus of the study is whether the industry can help to raise the income levels of people associated with it and offer more employment opportunities to the people of the State The results of the study reveal that Gross returns per rupee of investment in shawl industry on an average accounts to Rs 247 The study further reveals that Net returns per rupee of investment are high accounting to Rs 147 which implies that every one rupee of investment fetches a profit of one and a half rupee Besides the study also throws some light on socio-economic profile of the handloom unit owners
Key words Handicrafts Shawl industry Cost and Return Analysis profitability Gross
Margin Benefit-Cost Ratio
1 Introduction
Kashmir is famous for its beautiful and delicate art and craft from times immemorial The
agility of local artisans coupled with their artistic imagination reflected through a wide range
of products has delighted people world over for centuries Handicraft sector continues to
remain an important sector for socio-economic development of the people of state This is
because of the absence of necessary infrastructure required for large scale industrialization
Because of these facts this industry has received a priority for its development right from the
fifth five year plan Moreover this is a type of sector which requires less investment on
infrastructure and raw-material skilled as well as unskilled labors are also locally available
Kashmiri handicrafts industry has witnessed a phenomenal growth over the past decades and
now occupies a place of prominence in the state as well as Indian economy in terms of its
massive potential for employment generation and exports As per the official estimates
handicraft sector provides employment to about 378 lakh workers engaged in different types
Published By Universal Multidisciplinary Research Institute Pvt Ltd
152 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
of handicraft activities From the production point of view this sector occupies a prominent
place in the industrial scene of the state The handicraft production has gone up to an amount
of Rs 165030 crores at the end of the year 2012-13 The handicraft sector of Jammu and
Kashmir is important from the export point of view as well During 2012-13 handicraft goods
worth Rs 108080 crore were exported1
The range of crafts of Jammu and Kashmir is so vast which includes carpets shawls paper-
machie wood carving willow-work namdhas kandkari copper ware and lots more Shawl
making is one of the most important cottage industries of Kashmir valley Shawl
manufacturing is said to be as old as ldquoThe Hills of Kashmirrdquo2 Word Shawl has been derived
from Indo-Persian word ldquoShalrdquo which meant fine woven woolen fabric used as a drape
Statistics reveal that at present there are about 20000 artisans engaged in the industry turning
out shawls worth Rs 1500 crores annually3 The significance of handicraft sector should not
be judged only by its income generating capacity employment potential and contribution to
exports but its importance for promotion of tourism and maintenance of ecological balance of
the state It is therefore necessary to determine the profitability and viability of shawl making
industry of handicraft sector with the aim of evolving strategies for development of this
sector
2 Objectives of the Study
1 To carry out socio-economic analysis of handloom unit holders
2 To assess the viability of Shawl making units
3 To ascertain that shawl making units are economically profitable enterprises
3 Review of Related Literature
Dirk Hansohm and Karl Wohlmuth4 (1985) in their combined study aimed to identify the
handicraft sector and the investments made in this sector which are less risky and expected to
bear profits more quickly as well as constraints faced by this sector Ted Barber and Dr M
1 Digest of Statistics 2012-2013 Directorate of Economics and Statistics JampK p 67 2 Bakshi RS ldquoHistory of Economic Development in Kashmirrdquo Gulshan publishers 2002 3 Digest of Statistics 2012-2013 Directorate of Economics and Statistics JampK p 66 4 Dirk Hansohm and karl mohlmuth (1985) ldquoPromotion of Rural handicrafts as a means of structural adjustment in Sudan with special reference to Darfur region
Published By Universal Multidisciplinary Research Institute Pvt Ltd
153 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Soundarapandian5 (2002) reveal in his study that handloom sector continues to remain a
dominant industrial segment of the country inspite of using traditional methods of production
The study further reveals that the protection policies of government have led the weavers to
become dependent entrepreneurs Marina Krivoshlykova6 (2006) conducting an extensive
study on analysis of the global market for handicrafts and the key trends that affect producers
in developing countries and offers recommendations for handicraft sector Emokaro C O et
al (2010) in their combined study have shown that catfish farming is not only profitable but
equally viable in Kogi sate of Nigeria The study reveals that the said trade fetches average
annual gross revenue of $5723 and an average net profit margin of $ 2576 with a net profit
margin of 5146 Sunita Sharma7 (2010) in her study studied ldquoRole of handicraft industry
in the production employment and export promotion The author further says that the state
leans heavily towards the small-scale sector However the small scale industry has shown a
continuous growth in number from 2203 in 1973-74 to 49426 in 2006-07 Also that
handicraft industry occupies important place in the economy of JampK state
4 Data and Research Methodology
Data was obtained from both primary and secondary sources for the present study The main
sources of secondary data are Books and Journals official records of various departments
The primary data was gathered through a field study in district Srinagar by administering a
well designed questionnaire For this purpose stratified random sampling technique has been
brought into operation As per the official records (2008-09) of the Directorate of Handloom
Development there are 3663 handloom units scattered over the entire range of district
Srinagar So two areas with maximum concentration and two areas with minimum
concentration have been purposively chosen in handloom sector This way total number of
Handloom units came to 1299 out of which a 10 random sample from each area
constituting 130 handloom units have finally been chosen for the study All unit holders were
interviewed personally by present investigator at their respective work places
5 Soundarapandian M (2002) ldquoGrowth and Prospects of Handloom Sector in Indiardquo Lal Publications New Delhi 6 Ted Barber and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol-I P 23 7 Sunita Sharma (2010) ldquoRole of handicraft industry in production employment and export promotion A case study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Published By Universal Multidisciplinary Research Institute Pvt Ltd
154 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
To workout the profitability of Shawl making units in Handicraft industry following
analytical tools have been used
GR= Q times P NP = GRndash TC
TC = TFC + TVC NPM = x 100
WhereGR = Gross RevenueQ = Quantity of Output P = Price per Unit of Output
NP = Net Profit TPC = Total Cost TFC = Total Fixed Cost TVC = Total Variable Cost
GM = Gross Margin and TR = Total Revenue
5 Results and Discussions
Present study has been discussed under the following two headings
i) Socio-economic profile
ii) Economic Analysis
51 Socio-Economic Profile of Shawl making (Handloom) Unit Owners
511 Age of Unit Owners
Age is an important socio economic factor There is a positive relation between young age
and efficiency in production Young people are more energetic to adopt new ideas and
innovations easily and quickly which in turn leads to high productivity Figure below shows
age profile of Unit Owners in the study area
Figure 1 Age of Unit Owners
It is evident from the above pie chart that majority of the Unit Owners fall in the working age
group of 18-60 ie about 85 percent followed by 15 per cent of Unit Owners who lie in the
age group of more than 60 years and no unit holder was found in the age group of below 18
0
85
15
Age in yearsBelow 18 18-60 60 and above
Published By Universal Multidisciplinary Research Institute Pvt Ltd
155 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
512 Education of Handloom Unit Owners
Education is the most powerful weapon which you can use to change the world (Nelson
Mandela) It is a tool that provides individuals with better understanding and capabilities of
laying productive units which leads to social and economic development Fig 2 shows the
level of education of the Unit Owners
Figure 2 Level of Education of Unit Owners
It is clear from the above diagram that out of the total Unit Owners surveyed about 8 per cent
of Unit Owners are illiterate 26 per cent have received elementary education 42 per cent
have attained education up to the secondary level 16 per cent of Unit Owners are educated up
to higher secondary level and 8 per cent Unit Owners fall in the category of higher levels of
education The study reveals that more than 50 per cent of the Unit Owners are well educated
which shows that Handicraft industry has an immense potential to generate employment for
educated people
513 Nature of Ownership
Ownership pattern is an important factor that determines the growth and development of
small units Different types of ownership of Unit Owners in the study area are presented in the
fig 3 below
8
26
42
168 0
EducationIlliterate Elementary
Secondary Higher secondary
Graduate Post Graduate
Published By Universal Multidisciplinary Research Institute Pvt Ltd
156 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Figure 3 Type of Ownership of Unit Owners
The fig above shows that about 85 percent of the enterprise owners are sole proprietors while
as 15 percent of enterprises have partnership No enterprise was reported operating on
leasehold arrangement
514 Financial Sources
Finance is the life blood of any economic activity Finance plays an important role for the
growth and development of any type of industry The following pie diagram gives
information regarding the sources of finance of the sample Unit Owners
Figure 4 Sources of Finance
The above diagram reveals that a huge percentage of respondents ie 59 per cent have their
own capital about 36 per cent of the Unit Owners take assistance from the banks while as
only a small percentage of Unit Owners figuring 4 per cent borrow (from their relatives and
friends) without any interest
515 Establishment of the Units
85
150
OwnershipSingle Joint Leased
37
59
4
Financebanks own capital others
Published By Universal Multidisciplinary Research Institute Pvt Ltd
157 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the establishment of the units is concerned information from the Unit Owners was
collected through a questionnaire regarding for how long they are involved in the business
The response provided by the respondents is given below
Figure 5 Experience of Unit Owners
As seen in fig 5 majority of the Unit Owners ie 39 per cent (51 units) were involved in the
business between 10 to 20 years followed by 33 per cent (44 units) of the Unit Owners who
have been in the business from less than 10 years and rest 26 per cent of Unit Owners have an
experience of handling the business for more than 20 years (35 units) This shows that from
last twenty years this sector has been able to attract more individuals to set up their own
Handloom units
52 Economic Analysis
The study is designed to make an analysis of the cost structure and return to investment of the
Shawl industry
521 Cost Structure
The input costs as already mentioned are categorized as fixed and variable costs The fixed
costs include machinery land and building insurance charges depreciation etc while as
variable costs include human labor raw material energy charges (power and fuel) repair and
maintenance charges etc The analysis of the data for the empirical estimation of the above
mentioned variables has been done in the context with the level of investment For this
Less than 10
Between 10-20
20 and above
4451
35
0
Time of Establishment Years
Frequency
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
152 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
of handicraft activities From the production point of view this sector occupies a prominent
place in the industrial scene of the state The handicraft production has gone up to an amount
of Rs 165030 crores at the end of the year 2012-13 The handicraft sector of Jammu and
Kashmir is important from the export point of view as well During 2012-13 handicraft goods
worth Rs 108080 crore were exported1
The range of crafts of Jammu and Kashmir is so vast which includes carpets shawls paper-
machie wood carving willow-work namdhas kandkari copper ware and lots more Shawl
making is one of the most important cottage industries of Kashmir valley Shawl
manufacturing is said to be as old as ldquoThe Hills of Kashmirrdquo2 Word Shawl has been derived
from Indo-Persian word ldquoShalrdquo which meant fine woven woolen fabric used as a drape
Statistics reveal that at present there are about 20000 artisans engaged in the industry turning
out shawls worth Rs 1500 crores annually3 The significance of handicraft sector should not
be judged only by its income generating capacity employment potential and contribution to
exports but its importance for promotion of tourism and maintenance of ecological balance of
the state It is therefore necessary to determine the profitability and viability of shawl making
industry of handicraft sector with the aim of evolving strategies for development of this
sector
2 Objectives of the Study
1 To carry out socio-economic analysis of handloom unit holders
2 To assess the viability of Shawl making units
3 To ascertain that shawl making units are economically profitable enterprises
3 Review of Related Literature
Dirk Hansohm and Karl Wohlmuth4 (1985) in their combined study aimed to identify the
handicraft sector and the investments made in this sector which are less risky and expected to
bear profits more quickly as well as constraints faced by this sector Ted Barber and Dr M
1 Digest of Statistics 2012-2013 Directorate of Economics and Statistics JampK p 67 2 Bakshi RS ldquoHistory of Economic Development in Kashmirrdquo Gulshan publishers 2002 3 Digest of Statistics 2012-2013 Directorate of Economics and Statistics JampK p 66 4 Dirk Hansohm and karl mohlmuth (1985) ldquoPromotion of Rural handicrafts as a means of structural adjustment in Sudan with special reference to Darfur region
Published By Universal Multidisciplinary Research Institute Pvt Ltd
153 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Soundarapandian5 (2002) reveal in his study that handloom sector continues to remain a
dominant industrial segment of the country inspite of using traditional methods of production
The study further reveals that the protection policies of government have led the weavers to
become dependent entrepreneurs Marina Krivoshlykova6 (2006) conducting an extensive
study on analysis of the global market for handicrafts and the key trends that affect producers
in developing countries and offers recommendations for handicraft sector Emokaro C O et
al (2010) in their combined study have shown that catfish farming is not only profitable but
equally viable in Kogi sate of Nigeria The study reveals that the said trade fetches average
annual gross revenue of $5723 and an average net profit margin of $ 2576 with a net profit
margin of 5146 Sunita Sharma7 (2010) in her study studied ldquoRole of handicraft industry
in the production employment and export promotion The author further says that the state
leans heavily towards the small-scale sector However the small scale industry has shown a
continuous growth in number from 2203 in 1973-74 to 49426 in 2006-07 Also that
handicraft industry occupies important place in the economy of JampK state
4 Data and Research Methodology
Data was obtained from both primary and secondary sources for the present study The main
sources of secondary data are Books and Journals official records of various departments
The primary data was gathered through a field study in district Srinagar by administering a
well designed questionnaire For this purpose stratified random sampling technique has been
brought into operation As per the official records (2008-09) of the Directorate of Handloom
Development there are 3663 handloom units scattered over the entire range of district
Srinagar So two areas with maximum concentration and two areas with minimum
concentration have been purposively chosen in handloom sector This way total number of
Handloom units came to 1299 out of which a 10 random sample from each area
constituting 130 handloom units have finally been chosen for the study All unit holders were
interviewed personally by present investigator at their respective work places
5 Soundarapandian M (2002) ldquoGrowth and Prospects of Handloom Sector in Indiardquo Lal Publications New Delhi 6 Ted Barber and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol-I P 23 7 Sunita Sharma (2010) ldquoRole of handicraft industry in production employment and export promotion A case study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Published By Universal Multidisciplinary Research Institute Pvt Ltd
154 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
To workout the profitability of Shawl making units in Handicraft industry following
analytical tools have been used
GR= Q times P NP = GRndash TC
TC = TFC + TVC NPM = x 100
WhereGR = Gross RevenueQ = Quantity of Output P = Price per Unit of Output
NP = Net Profit TPC = Total Cost TFC = Total Fixed Cost TVC = Total Variable Cost
GM = Gross Margin and TR = Total Revenue
5 Results and Discussions
Present study has been discussed under the following two headings
i) Socio-economic profile
ii) Economic Analysis
51 Socio-Economic Profile of Shawl making (Handloom) Unit Owners
511 Age of Unit Owners
Age is an important socio economic factor There is a positive relation between young age
and efficiency in production Young people are more energetic to adopt new ideas and
innovations easily and quickly which in turn leads to high productivity Figure below shows
age profile of Unit Owners in the study area
Figure 1 Age of Unit Owners
It is evident from the above pie chart that majority of the Unit Owners fall in the working age
group of 18-60 ie about 85 percent followed by 15 per cent of Unit Owners who lie in the
age group of more than 60 years and no unit holder was found in the age group of below 18
0
85
15
Age in yearsBelow 18 18-60 60 and above
Published By Universal Multidisciplinary Research Institute Pvt Ltd
155 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
512 Education of Handloom Unit Owners
Education is the most powerful weapon which you can use to change the world (Nelson
Mandela) It is a tool that provides individuals with better understanding and capabilities of
laying productive units which leads to social and economic development Fig 2 shows the
level of education of the Unit Owners
Figure 2 Level of Education of Unit Owners
It is clear from the above diagram that out of the total Unit Owners surveyed about 8 per cent
of Unit Owners are illiterate 26 per cent have received elementary education 42 per cent
have attained education up to the secondary level 16 per cent of Unit Owners are educated up
to higher secondary level and 8 per cent Unit Owners fall in the category of higher levels of
education The study reveals that more than 50 per cent of the Unit Owners are well educated
which shows that Handicraft industry has an immense potential to generate employment for
educated people
513 Nature of Ownership
Ownership pattern is an important factor that determines the growth and development of
small units Different types of ownership of Unit Owners in the study area are presented in the
fig 3 below
8
26
42
168 0
EducationIlliterate Elementary
Secondary Higher secondary
Graduate Post Graduate
Published By Universal Multidisciplinary Research Institute Pvt Ltd
156 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Figure 3 Type of Ownership of Unit Owners
The fig above shows that about 85 percent of the enterprise owners are sole proprietors while
as 15 percent of enterprises have partnership No enterprise was reported operating on
leasehold arrangement
514 Financial Sources
Finance is the life blood of any economic activity Finance plays an important role for the
growth and development of any type of industry The following pie diagram gives
information regarding the sources of finance of the sample Unit Owners
Figure 4 Sources of Finance
The above diagram reveals that a huge percentage of respondents ie 59 per cent have their
own capital about 36 per cent of the Unit Owners take assistance from the banks while as
only a small percentage of Unit Owners figuring 4 per cent borrow (from their relatives and
friends) without any interest
515 Establishment of the Units
85
150
OwnershipSingle Joint Leased
37
59
4
Financebanks own capital others
Published By Universal Multidisciplinary Research Institute Pvt Ltd
157 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the establishment of the units is concerned information from the Unit Owners was
collected through a questionnaire regarding for how long they are involved in the business
The response provided by the respondents is given below
Figure 5 Experience of Unit Owners
As seen in fig 5 majority of the Unit Owners ie 39 per cent (51 units) were involved in the
business between 10 to 20 years followed by 33 per cent (44 units) of the Unit Owners who
have been in the business from less than 10 years and rest 26 per cent of Unit Owners have an
experience of handling the business for more than 20 years (35 units) This shows that from
last twenty years this sector has been able to attract more individuals to set up their own
Handloom units
52 Economic Analysis
The study is designed to make an analysis of the cost structure and return to investment of the
Shawl industry
521 Cost Structure
The input costs as already mentioned are categorized as fixed and variable costs The fixed
costs include machinery land and building insurance charges depreciation etc while as
variable costs include human labor raw material energy charges (power and fuel) repair and
maintenance charges etc The analysis of the data for the empirical estimation of the above
mentioned variables has been done in the context with the level of investment For this
Less than 10
Between 10-20
20 and above
4451
35
0
Time of Establishment Years
Frequency
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
153 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Soundarapandian5 (2002) reveal in his study that handloom sector continues to remain a
dominant industrial segment of the country inspite of using traditional methods of production
The study further reveals that the protection policies of government have led the weavers to
become dependent entrepreneurs Marina Krivoshlykova6 (2006) conducting an extensive
study on analysis of the global market for handicrafts and the key trends that affect producers
in developing countries and offers recommendations for handicraft sector Emokaro C O et
al (2010) in their combined study have shown that catfish farming is not only profitable but
equally viable in Kogi sate of Nigeria The study reveals that the said trade fetches average
annual gross revenue of $5723 and an average net profit margin of $ 2576 with a net profit
margin of 5146 Sunita Sharma7 (2010) in her study studied ldquoRole of handicraft industry
in the production employment and export promotion The author further says that the state
leans heavily towards the small-scale sector However the small scale industry has shown a
continuous growth in number from 2203 in 1973-74 to 49426 in 2006-07 Also that
handicraft industry occupies important place in the economy of JampK state
4 Data and Research Methodology
Data was obtained from both primary and secondary sources for the present study The main
sources of secondary data are Books and Journals official records of various departments
The primary data was gathered through a field study in district Srinagar by administering a
well designed questionnaire For this purpose stratified random sampling technique has been
brought into operation As per the official records (2008-09) of the Directorate of Handloom
Development there are 3663 handloom units scattered over the entire range of district
Srinagar So two areas with maximum concentration and two areas with minimum
concentration have been purposively chosen in handloom sector This way total number of
Handloom units came to 1299 out of which a 10 random sample from each area
constituting 130 handloom units have finally been chosen for the study All unit holders were
interviewed personally by present investigator at their respective work places
5 Soundarapandian M (2002) ldquoGrowth and Prospects of Handloom Sector in Indiardquo Lal Publications New Delhi 6 Ted Barber and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol-I P 23 7 Sunita Sharma (2010) ldquoRole of handicraft industry in production employment and export promotion A case study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Published By Universal Multidisciplinary Research Institute Pvt Ltd
154 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
To workout the profitability of Shawl making units in Handicraft industry following
analytical tools have been used
GR= Q times P NP = GRndash TC
TC = TFC + TVC NPM = x 100
WhereGR = Gross RevenueQ = Quantity of Output P = Price per Unit of Output
NP = Net Profit TPC = Total Cost TFC = Total Fixed Cost TVC = Total Variable Cost
GM = Gross Margin and TR = Total Revenue
5 Results and Discussions
Present study has been discussed under the following two headings
i) Socio-economic profile
ii) Economic Analysis
51 Socio-Economic Profile of Shawl making (Handloom) Unit Owners
511 Age of Unit Owners
Age is an important socio economic factor There is a positive relation between young age
and efficiency in production Young people are more energetic to adopt new ideas and
innovations easily and quickly which in turn leads to high productivity Figure below shows
age profile of Unit Owners in the study area
Figure 1 Age of Unit Owners
It is evident from the above pie chart that majority of the Unit Owners fall in the working age
group of 18-60 ie about 85 percent followed by 15 per cent of Unit Owners who lie in the
age group of more than 60 years and no unit holder was found in the age group of below 18
0
85
15
Age in yearsBelow 18 18-60 60 and above
Published By Universal Multidisciplinary Research Institute Pvt Ltd
155 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
512 Education of Handloom Unit Owners
Education is the most powerful weapon which you can use to change the world (Nelson
Mandela) It is a tool that provides individuals with better understanding and capabilities of
laying productive units which leads to social and economic development Fig 2 shows the
level of education of the Unit Owners
Figure 2 Level of Education of Unit Owners
It is clear from the above diagram that out of the total Unit Owners surveyed about 8 per cent
of Unit Owners are illiterate 26 per cent have received elementary education 42 per cent
have attained education up to the secondary level 16 per cent of Unit Owners are educated up
to higher secondary level and 8 per cent Unit Owners fall in the category of higher levels of
education The study reveals that more than 50 per cent of the Unit Owners are well educated
which shows that Handicraft industry has an immense potential to generate employment for
educated people
513 Nature of Ownership
Ownership pattern is an important factor that determines the growth and development of
small units Different types of ownership of Unit Owners in the study area are presented in the
fig 3 below
8
26
42
168 0
EducationIlliterate Elementary
Secondary Higher secondary
Graduate Post Graduate
Published By Universal Multidisciplinary Research Institute Pvt Ltd
156 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Figure 3 Type of Ownership of Unit Owners
The fig above shows that about 85 percent of the enterprise owners are sole proprietors while
as 15 percent of enterprises have partnership No enterprise was reported operating on
leasehold arrangement
514 Financial Sources
Finance is the life blood of any economic activity Finance plays an important role for the
growth and development of any type of industry The following pie diagram gives
information regarding the sources of finance of the sample Unit Owners
Figure 4 Sources of Finance
The above diagram reveals that a huge percentage of respondents ie 59 per cent have their
own capital about 36 per cent of the Unit Owners take assistance from the banks while as
only a small percentage of Unit Owners figuring 4 per cent borrow (from their relatives and
friends) without any interest
515 Establishment of the Units
85
150
OwnershipSingle Joint Leased
37
59
4
Financebanks own capital others
Published By Universal Multidisciplinary Research Institute Pvt Ltd
157 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the establishment of the units is concerned information from the Unit Owners was
collected through a questionnaire regarding for how long they are involved in the business
The response provided by the respondents is given below
Figure 5 Experience of Unit Owners
As seen in fig 5 majority of the Unit Owners ie 39 per cent (51 units) were involved in the
business between 10 to 20 years followed by 33 per cent (44 units) of the Unit Owners who
have been in the business from less than 10 years and rest 26 per cent of Unit Owners have an
experience of handling the business for more than 20 years (35 units) This shows that from
last twenty years this sector has been able to attract more individuals to set up their own
Handloom units
52 Economic Analysis
The study is designed to make an analysis of the cost structure and return to investment of the
Shawl industry
521 Cost Structure
The input costs as already mentioned are categorized as fixed and variable costs The fixed
costs include machinery land and building insurance charges depreciation etc while as
variable costs include human labor raw material energy charges (power and fuel) repair and
maintenance charges etc The analysis of the data for the empirical estimation of the above
mentioned variables has been done in the context with the level of investment For this
Less than 10
Between 10-20
20 and above
4451
35
0
Time of Establishment Years
Frequency
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
154 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
To workout the profitability of Shawl making units in Handicraft industry following
analytical tools have been used
GR= Q times P NP = GRndash TC
TC = TFC + TVC NPM = x 100
WhereGR = Gross RevenueQ = Quantity of Output P = Price per Unit of Output
NP = Net Profit TPC = Total Cost TFC = Total Fixed Cost TVC = Total Variable Cost
GM = Gross Margin and TR = Total Revenue
5 Results and Discussions
Present study has been discussed under the following two headings
i) Socio-economic profile
ii) Economic Analysis
51 Socio-Economic Profile of Shawl making (Handloom) Unit Owners
511 Age of Unit Owners
Age is an important socio economic factor There is a positive relation between young age
and efficiency in production Young people are more energetic to adopt new ideas and
innovations easily and quickly which in turn leads to high productivity Figure below shows
age profile of Unit Owners in the study area
Figure 1 Age of Unit Owners
It is evident from the above pie chart that majority of the Unit Owners fall in the working age
group of 18-60 ie about 85 percent followed by 15 per cent of Unit Owners who lie in the
age group of more than 60 years and no unit holder was found in the age group of below 18
0
85
15
Age in yearsBelow 18 18-60 60 and above
Published By Universal Multidisciplinary Research Institute Pvt Ltd
155 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
512 Education of Handloom Unit Owners
Education is the most powerful weapon which you can use to change the world (Nelson
Mandela) It is a tool that provides individuals with better understanding and capabilities of
laying productive units which leads to social and economic development Fig 2 shows the
level of education of the Unit Owners
Figure 2 Level of Education of Unit Owners
It is clear from the above diagram that out of the total Unit Owners surveyed about 8 per cent
of Unit Owners are illiterate 26 per cent have received elementary education 42 per cent
have attained education up to the secondary level 16 per cent of Unit Owners are educated up
to higher secondary level and 8 per cent Unit Owners fall in the category of higher levels of
education The study reveals that more than 50 per cent of the Unit Owners are well educated
which shows that Handicraft industry has an immense potential to generate employment for
educated people
513 Nature of Ownership
Ownership pattern is an important factor that determines the growth and development of
small units Different types of ownership of Unit Owners in the study area are presented in the
fig 3 below
8
26
42
168 0
EducationIlliterate Elementary
Secondary Higher secondary
Graduate Post Graduate
Published By Universal Multidisciplinary Research Institute Pvt Ltd
156 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Figure 3 Type of Ownership of Unit Owners
The fig above shows that about 85 percent of the enterprise owners are sole proprietors while
as 15 percent of enterprises have partnership No enterprise was reported operating on
leasehold arrangement
514 Financial Sources
Finance is the life blood of any economic activity Finance plays an important role for the
growth and development of any type of industry The following pie diagram gives
information regarding the sources of finance of the sample Unit Owners
Figure 4 Sources of Finance
The above diagram reveals that a huge percentage of respondents ie 59 per cent have their
own capital about 36 per cent of the Unit Owners take assistance from the banks while as
only a small percentage of Unit Owners figuring 4 per cent borrow (from their relatives and
friends) without any interest
515 Establishment of the Units
85
150
OwnershipSingle Joint Leased
37
59
4
Financebanks own capital others
Published By Universal Multidisciplinary Research Institute Pvt Ltd
157 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the establishment of the units is concerned information from the Unit Owners was
collected through a questionnaire regarding for how long they are involved in the business
The response provided by the respondents is given below
Figure 5 Experience of Unit Owners
As seen in fig 5 majority of the Unit Owners ie 39 per cent (51 units) were involved in the
business between 10 to 20 years followed by 33 per cent (44 units) of the Unit Owners who
have been in the business from less than 10 years and rest 26 per cent of Unit Owners have an
experience of handling the business for more than 20 years (35 units) This shows that from
last twenty years this sector has been able to attract more individuals to set up their own
Handloom units
52 Economic Analysis
The study is designed to make an analysis of the cost structure and return to investment of the
Shawl industry
521 Cost Structure
The input costs as already mentioned are categorized as fixed and variable costs The fixed
costs include machinery land and building insurance charges depreciation etc while as
variable costs include human labor raw material energy charges (power and fuel) repair and
maintenance charges etc The analysis of the data for the empirical estimation of the above
mentioned variables has been done in the context with the level of investment For this
Less than 10
Between 10-20
20 and above
4451
35
0
Time of Establishment Years
Frequency
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
155 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
512 Education of Handloom Unit Owners
Education is the most powerful weapon which you can use to change the world (Nelson
Mandela) It is a tool that provides individuals with better understanding and capabilities of
laying productive units which leads to social and economic development Fig 2 shows the
level of education of the Unit Owners
Figure 2 Level of Education of Unit Owners
It is clear from the above diagram that out of the total Unit Owners surveyed about 8 per cent
of Unit Owners are illiterate 26 per cent have received elementary education 42 per cent
have attained education up to the secondary level 16 per cent of Unit Owners are educated up
to higher secondary level and 8 per cent Unit Owners fall in the category of higher levels of
education The study reveals that more than 50 per cent of the Unit Owners are well educated
which shows that Handicraft industry has an immense potential to generate employment for
educated people
513 Nature of Ownership
Ownership pattern is an important factor that determines the growth and development of
small units Different types of ownership of Unit Owners in the study area are presented in the
fig 3 below
8
26
42
168 0
EducationIlliterate Elementary
Secondary Higher secondary
Graduate Post Graduate
Published By Universal Multidisciplinary Research Institute Pvt Ltd
156 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Figure 3 Type of Ownership of Unit Owners
The fig above shows that about 85 percent of the enterprise owners are sole proprietors while
as 15 percent of enterprises have partnership No enterprise was reported operating on
leasehold arrangement
514 Financial Sources
Finance is the life blood of any economic activity Finance plays an important role for the
growth and development of any type of industry The following pie diagram gives
information regarding the sources of finance of the sample Unit Owners
Figure 4 Sources of Finance
The above diagram reveals that a huge percentage of respondents ie 59 per cent have their
own capital about 36 per cent of the Unit Owners take assistance from the banks while as
only a small percentage of Unit Owners figuring 4 per cent borrow (from their relatives and
friends) without any interest
515 Establishment of the Units
85
150
OwnershipSingle Joint Leased
37
59
4
Financebanks own capital others
Published By Universal Multidisciplinary Research Institute Pvt Ltd
157 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the establishment of the units is concerned information from the Unit Owners was
collected through a questionnaire regarding for how long they are involved in the business
The response provided by the respondents is given below
Figure 5 Experience of Unit Owners
As seen in fig 5 majority of the Unit Owners ie 39 per cent (51 units) were involved in the
business between 10 to 20 years followed by 33 per cent (44 units) of the Unit Owners who
have been in the business from less than 10 years and rest 26 per cent of Unit Owners have an
experience of handling the business for more than 20 years (35 units) This shows that from
last twenty years this sector has been able to attract more individuals to set up their own
Handloom units
52 Economic Analysis
The study is designed to make an analysis of the cost structure and return to investment of the
Shawl industry
521 Cost Structure
The input costs as already mentioned are categorized as fixed and variable costs The fixed
costs include machinery land and building insurance charges depreciation etc while as
variable costs include human labor raw material energy charges (power and fuel) repair and
maintenance charges etc The analysis of the data for the empirical estimation of the above
mentioned variables has been done in the context with the level of investment For this
Less than 10
Between 10-20
20 and above
4451
35
0
Time of Establishment Years
Frequency
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
156 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Figure 3 Type of Ownership of Unit Owners
The fig above shows that about 85 percent of the enterprise owners are sole proprietors while
as 15 percent of enterprises have partnership No enterprise was reported operating on
leasehold arrangement
514 Financial Sources
Finance is the life blood of any economic activity Finance plays an important role for the
growth and development of any type of industry The following pie diagram gives
information regarding the sources of finance of the sample Unit Owners
Figure 4 Sources of Finance
The above diagram reveals that a huge percentage of respondents ie 59 per cent have their
own capital about 36 per cent of the Unit Owners take assistance from the banks while as
only a small percentage of Unit Owners figuring 4 per cent borrow (from their relatives and
friends) without any interest
515 Establishment of the Units
85
150
OwnershipSingle Joint Leased
37
59
4
Financebanks own capital others
Published By Universal Multidisciplinary Research Institute Pvt Ltd
157 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the establishment of the units is concerned information from the Unit Owners was
collected through a questionnaire regarding for how long they are involved in the business
The response provided by the respondents is given below
Figure 5 Experience of Unit Owners
As seen in fig 5 majority of the Unit Owners ie 39 per cent (51 units) were involved in the
business between 10 to 20 years followed by 33 per cent (44 units) of the Unit Owners who
have been in the business from less than 10 years and rest 26 per cent of Unit Owners have an
experience of handling the business for more than 20 years (35 units) This shows that from
last twenty years this sector has been able to attract more individuals to set up their own
Handloom units
52 Economic Analysis
The study is designed to make an analysis of the cost structure and return to investment of the
Shawl industry
521 Cost Structure
The input costs as already mentioned are categorized as fixed and variable costs The fixed
costs include machinery land and building insurance charges depreciation etc while as
variable costs include human labor raw material energy charges (power and fuel) repair and
maintenance charges etc The analysis of the data for the empirical estimation of the above
mentioned variables has been done in the context with the level of investment For this
Less than 10
Between 10-20
20 and above
4451
35
0
Time of Establishment Years
Frequency
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
157 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the establishment of the units is concerned information from the Unit Owners was
collected through a questionnaire regarding for how long they are involved in the business
The response provided by the respondents is given below
Figure 5 Experience of Unit Owners
As seen in fig 5 majority of the Unit Owners ie 39 per cent (51 units) were involved in the
business between 10 to 20 years followed by 33 per cent (44 units) of the Unit Owners who
have been in the business from less than 10 years and rest 26 per cent of Unit Owners have an
experience of handling the business for more than 20 years (35 units) This shows that from
last twenty years this sector has been able to attract more individuals to set up their own
Handloom units
52 Economic Analysis
The study is designed to make an analysis of the cost structure and return to investment of the
Shawl industry
521 Cost Structure
The input costs as already mentioned are categorized as fixed and variable costs The fixed
costs include machinery land and building insurance charges depreciation etc while as
variable costs include human labor raw material energy charges (power and fuel) repair and
maintenance charges etc The analysis of the data for the empirical estimation of the above
mentioned variables has been done in the context with the level of investment For this
Less than 10
Between 10-20
20 and above
4451
35
0
Time of Establishment Years
Frequency
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
158 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
purpose the industrial units have been categorized into three classes as units with an
investment of below Rs 40 lacs between Rs 40 and Rs 90 lacs and above Rs 90 lacs
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
159 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 1 Aggregation of Category Wise Cost Structure per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs
Salary to
managerial
staff
Rental
value
Capital Insurance Other
costs
Total Fixed
Cost
Raw
material
Labor cost Energy
Cost
Repair and
maintenance
Other
costs
Total
Variable
Cost
Cost Per
Shawl (Rs)
Below 40 50 2742 1714 362 314 144 5278 219828 3949 265 125 1177 225344 230622
40-90 56 2400 1607 364 279 110 4760 192500 4628 254 116 1250 198748 203506
90 amp above 24 1371 1000 226 164 058 2819 157738 6171 213 115 1190 161863 164682
Average 130 2171 1440 317 252 104 4286 190022 4916 244 119 1206 195318 199603
Source field survey Interest Payments Peeco Dying poly cover etc
To find an estimate of the total cost of Shawl production through Handloom units both the fixed costs as well as the variable costs have been clubbed
together in the table above From table 1 it is evident that with the increase in the size of the investment total cost component per shawl decreases
The cost of manufacturing per shawl is found to be highest for small size Unit Owners accounting for an amount of Rs 230622 followed by medium
size Unit Owners accounting for an amount of Rs 203506 and lowest for large size Unit Owners ie Rs 164682 The inference drawn from the above
analysis is that increasing returns to scale is seen to exist in the Handloom Units involved in the manufacture of shawls
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
160 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
Table 2 Category Wise Cost Composition per Shawl (Rs)
Investment
Level (lacs)
Frequency Fixed Costs Variable Costs Total Cost per Shawl
(Rs)
Salary to managerial staff
Rental value
Capital Insurance Other Costs
Total Fixed Cost
Raw material Labor cost
Energy Charges
Repair and Maintenance
Other cost Total Variable Cost
Below 40 50 2742
(119)
5195
1714
(074)
3247
362
(016)
685
314
(014)
595
144
(006)
273
5278
(229)
100
219828
(953)
9755
3949
(171)
175
265
(012)
012
125
(005)
006
1177
(051)
052
225344
(9771)
100
230622
(100)
-
40-90 56 2400
(118)
5042
1607
(071)
3376
364
(018)
765
279
(014)
586
110
(005)
231
4760
(234)
100
192500
(9459)
9685
4628
(227)
233
254
(012)
013
116
(006)
006
1250
(061)
063
198748
(9766)
100
203506
(100)
-
90 and above 24 1371
(083)
4863
1000
(061)
3547
226
(014)
802
164
(010)
582
058
(004)
206
2819
(171)
100
157738
(9578)
9745
6171
(375)
381
213
(013)
013
115
(007)
007
1190
(072)
074
161863
(9829)
100
164682
(100)
-
Average 130 2171
(109)
5065
1440
(072)
3360
317
(016)
740
252
(013)
588
104
(005)
243
4286
(215)
100
190022
(9519)
9729
4916
(246)
251
244
(012)
012
119
(006)
006
1206
(060)
062
195318
(9785)
100
199603
(100)
-
Source field survey
Interest Payments Peeco Dying poly cover etc
Figures in Parentheses indicate percentage share out of total cost
Figures in curly Parentheses indicate percentage share out of fixed costvariable cost respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
161 South -Asian Journal of Multidisciplinary Studies ISSN2349-7858 Volume 2 Issue 4 (SJIF2246)
As far as the cost structure of Handloom units is concerned raw material is the
most expensive item in the production process of Handloom units On an
average raw material constitutes about 95 percent of the total cost Also it can
be seen that as a proportion of variable cost it still constitutes the highest level
of cost component constituting about 97 percent on an average
Human labor cost component appears only next to the cost of raw
material constituting about 251 percent of the total cost on an average This
cost component is found to be high for large investment Unit Owners followed
by medium investment Unit Owners and lowest for small size investment
holders ie 375 percent 227 percent and 171 percent respectively of the total
cost Also on an average for all the three categories it constitutes about 3
percent of the total variable cost
Annual salary cost component is the third major input used in the
Handloom units accounting for 109 percent for all the three units on an
average
Rental value of land is the fourth major component accounting for 072
percent of the total cost on an average As a component of fixed cost rental
value of land is seen to attain second position
Other costs (including expenditure on peeco dying and packaging) is
another major input next to rental value of land As a proportion of the variable
cost this cost component is seen to constitute 062 percent of the total variable
cost on an average
Energy cost component insurance cost component and repair and
maintenance cost components per shawl constitutes a minor proportion of the
total cost accounting for 0 12 percent 013 percent and 006 percent on an
average respectively However these costs are seen to attain similar positions
as a proportion of variable and fixed costs respectively
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
522 OutputReturns
Table 3 Category Wise Calculation of Gross and Net Returns of Handloom Units (Rs)
Investment (lacs)
Frequency
Annual Production of shawls (lac Nos)
Total Gross Returns
( Q x Price )
Total Annual cost
Net Returns (TGR-TC)
Average Cost
(per shawl)
Average Net Returns per Shawl (price-Average cost per
shawl)
1 2 3 4 = 3xPrice 5 6=4-5 7 8
Below 40 50 175 758272 401738 356537 230622 202678
40 ndash 90 56 224 970592 455866 514726 203506 229794
90 amp above 24 168 727944 212459 515485 164682 268618
All the three 130 567 24568108 1070063 1386748 199603 233696
Source field survey Q= quantity of shawls TGR= Total gross returns and TC= total cost
The prices of three categories of shawls is Rs 5312 Rs 4408 and Rs 3280 The average price was calculated by taking average of the three categories which amounts to Rs 4333 per shawl
Calculated by adding total fixed cost and total variable cost (table 1) refer to table 1
Table 3 gives us a clear picture of returns that are received from all the three categories of Handloom Units Returns are received by any firm against
the money invested It is evident from the table above that average cost per shawl decreases with the increase in the level of the investment It is
highest in case of small investment Unit Owners and lowest in case of large investment Unit Owners The above analysis shows that Handloom units
are subject to increasing returns to scale
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 4 Gross Returns per Rupee of Investment
Total fixed Investment (Rs
lacs)
Total cost
Gross returns Gross returns
per rupee of
investment
1 2 3 4=3divide2
Below 40 401738 758272 188
40 ndash 90 455866 970592 212
90 amp above 212459 727944 342
All the three 1070063 2456808 247
Source field survey
In terms of returns per rupee of investment the gross returns vary between Rs 188 to Rs 342 among
three categories which on average is calculated as Rs 247 for all the three categories Gross returns per
rupee of investment is lowest in case of the small investment Unit Owners ie below Rs 40 lacs
accounting for Rs 188 followed by medium investment Unit Owners with an investment between Rs 40-
90 accounting for Rs 212 and is highest in case of large investment Unit Owners with an investment
above Rs 90 lacs accounting for Rs 342
Table 5 Net Returns per Rupee of Investment
Total fixed
Investment
(Rs lacs)
Total cost
Gross returns
Net returns
Net returns per
rupee of
investment
1 2 3 4=3-2 5=4divide2
Below 40 401738 758272 356537 088
40-90 455866 970592 514726 112
90 amp above 212459 727944 515485 242
All the three 1070063 2456808 1386748 147
Source field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
As evident from the table above it is seen that Net returns increase with the increase in the level of
investment from small sized Handloom units to large size Handloom units Net returns per rupee of
investment vary between Rs 088 to Rs 242 among all the three categories of Handloom units with an
average value accounting to Rs 147 Net returns per rupee of investment are high which implies that
shawl industry is a highly profitable business Every one rupee of investment fetches a profit of one and a
half rupee
53 Concluding Remarks
The findings of the study reveal that shawl industry of handicraft sector is highly profitable enterprise
Net returns per rupee of investment at an average account to Rs 147 which implies that every single
rupee of investment fetches a profit of one and a half rupee An important fact that is deduced from the
study is that due to the saturation of employment opportunities in governmenttraditional and
non-governmental sectors the need is to flourish handicraft sector which is not only employment oriented
but highly profitable Besides this sector not only provides employment opportunities to the educated as
well as uneducated people but also enables them to enhance their standard of living It is therefore
important to sustain this industry and create awareness for appreciation of the value of our tradition
among the future generations
References
Ahmad B (2004) ldquoAn Economic Study of JampK Staterdquo City Book Centre Budshah Chowk Srinagar
Ahmed N (1987) ldquoProblems and Management of Small Scale and Cottage Industriesrdquo Deep
publications
Ahmed P ldquoEconomy and Society of Kashmirrdquo Oriental publishing house 2007
Bamzi KNP ldquoSocio-Economic History of Kashmir (1846-1947)rdquo Gulshan books 1987
Barekh R K (2005) Importance and Potentiality of Small-Scale Industries in Nagaland Concept
Publication House New Delhi
Beyer John (1972) An Economic Framework for Project Analysis in India Ford Foundation New
Delhi
Emokaro C O et al (2010) ldquoProfitability and Viability of Cat Fish Farming in Kogi State Nigeriardquo
Research Journal of Agrcultural and Biological Sciences 6 (3) 215-219
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Mishra SN and Beyer John (1976) ldquoCost Benefit Analysis- A Case Study of Ratnagiri Fisheries
Projectrdquo Hindustan Publishing Corporation New Delhi
Darakshan (2011) ldquoA study of Handicraft Industry in JampK ldquo A journal of advances in management IT
and social sciences Vol 1 issue 4 pp 64-70
Hamid S and Haq I (2014) ldquoCost and Return Analysis of Handicraft Sector in JampK State Indiardquo Vol 1
Issue 1 p 22-27 Sai Om Publications
Hansohm D and Karl S M (1985) ldquoPromotion of Rural Handicrafts as a Means of Structural
Adjustment in Sudan with special reference to Darfur region
Mahendra et al (2008) ldquoEconomics of Handloom Weaving A field study of Andhra Pradeshrdquo EPW Vol
X LII No 21 May 24-30 pp43-51
Soundrapandian M (2002) Liberalisation in Small Scale Industries- Needs and Issues Third Concept
Vol No 25
Sunita S (2010) ldquoRole of handicraft industry in production employment and export promotion A case
study of Jammu and Kashmir staterdquo Kashmir journal of Social Sciences Vol 4 2010 pp4361
Ted B and Marina Krivoshlykona (2006) ldquoGlobal market Assessment for Handicraftsrdquo Vol I P 23
WEBLIOGRAPHY
http wwwgooglecom
http wwwecostatjknicin
http wwwjkhandicraftscoorporationnicin
http wwwjkslbccomgoiSchemes
http wwwgeositescomhtml
http wwwministryoftextilesgovin
http wwwjkindustriescommercenicin
http wwwepworgin
http wwwwikipediaorgvikihandicraftsjk
http wwwjkslbccom
http wwwjandkplanningcomhandicrafts
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Appendix Tables
Table 1A Age Profile of the Unit Owners
Source Field survey
Table 1B Education Level of the Unit Owners
Education level Frequency Percentage
Illiterate 10 769
Elementary 34 2615
Secondary 54 4153
Higher secondary 21 1615
Graduate 11 846
Post Graduate Nil 000
Total 130 100
Source Field survey
Table 1C Nature of Ownership of the Unit Owners
Proprietorship Frequency Percentage
Single 110 8461
Joint 20 1538
Leased 0 000
Total 130 100
Source Field survey
Age (years) Number of Unit Owners Percentage
Below 18 0 00
18-60 110 846
60 and above 20 154
Total 130 100
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey
Published By Universal Multidisciplinary Research Institute Pvt Ltd
Table 1D Financial Source of the Respondents
Source Frequency Percentage
Banks 48 3692
Own Capital 77 5923
Others 05 384
Total 130 100
Source Field survey
Table 1E Time of Establishment of Units
Years Frequency Percentage
Less than 10 44 3384
Between 10-20 51 3923
20 and above 35 2692
Total 130 100
Source Field survey