An early warning system for brands
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Transcript of An early warning system for brands
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Contagious / An early warning system for brandsPaul Kemp-Robertson /
Co-founder / Contagious
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• Text to go in here
Meerkatting Humans are two-screen animals now
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"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,"
Mark Donovan / ComScore
Senior VP of mobile /
US tablet market has reached a critical mass One in four smartphone owners also using a tablet / ComScore
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31% of US internet users now use a tablet
- up from 12% last year
- 74 million tablet users
- 64% read news
- 31% spend more time reading now (Source: Pew)
US tablet market has reached a critical mass Multi-platform content consumers
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Mobile video share grew 39%
71% of tablet users watch long-form videos that are ten minutes or longer
Immersion > Snacking
Source: Ooyala’s “Global Video Index”
Share of tablet video viewing grew 90% in the past six months
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A Clockwork Orange / Contextual Content Random House + PopLeaf / iPad Edition
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Simplicity is King / Action-reaction The Fantastic Flying Books of Mr. Morris Lessmore
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Band Aid / Magic Vision / 30% x 7 opens Child-friendly Tech / Digital Parenting / Three Parent Families
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Coke Polar Bowl /Digital Engagement / 60% of 100m SB audience using two-screens
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The Augmented Content Trend /Amplifying the social conversation
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32,000 people RSVP'd on Facebook - 15 times the goal
12.5% increase in usage of the @CocaCola Twitter handle during the bears’ control
Over 9 million users tuned into the live stream
Average session time of 28 minutes
Coke Polar Bowl / Results“Tying all the screens together” / Allison Lewis / Coke CMO
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Chevy / Game-Time AppHijacking the Super Bowl
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Chevy / Game-Time AppIncentives to engage /
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Chevy / Game-Time AppReal-time quizzes
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Chevy / Game-Time AppPersonalised codes / Win the cars in the ads
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Chevy / Game-Time AppSocial buzz / Amplified reach
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Chevy / Game-Time AppBetter than Madonna
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Chevy / Game-Time AppThe oxygen of buzz / Extending the reach and life of the campaign
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96% of tablet owners have read a printed magazine in the past year.
68% of tablet have read newspapers or magazines on a tablet that they had not previously read in print. Source: PPA
Tablets reinvigorate printComplementing not cannibalising
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GQ Live / An Industry FirstSeptember Edition / Augmented Reality Ads & Cover
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The Tablet Generation47 apps per day / Hacking Android in five months