for the YMCA or Health Club

ToolkitAToolkit

Table of ContentsIntroduction 3

The Science 4

Grow Your Business 6�Aquatic Personal Training & Boot Camps 8�Walking, Running & Triathlon Training 9�Pain Free Weight Loss 10�Pre and Post Surgery Rehab & Conditioning 11� Long Term Arthritis, Pain & Joint Health 12

Financial Return 13

Marketing Opportunities 16

Introduction:Is your aquatics program underutilized and dominated with a “seniors or swim team only”mentality? With one critical move, you can encourage your members to rethink howworkouts are done in the pool and change the way your pool is utilized. Take a tip from thepros—professional sports teams and collegiate athletes are training with HydroWorx!Your YMCA or Fitness facility should too!

HydroWorx products present many opportunities to provide superior aquaticprogramming for your YMCA or Fitness club. By adding a HydroWorx X80 underwatertreadmill & jet machine to your facility’s pool, you are offering a pain-free environment formembers of all populations and all fitness levels.

Rethink how the pool in your facility is used. With an integrated jet for resistance and deeptissue massage, underwater video for gait analysis, underwater treadmill for gait training &balance enhancement and water depth adjustment to accommodate varying member’sheights; the X80 can be a great enhancement to your current aquatics programs. You’renot going to believe the intense workout you can achieve, or what the properties of waterthat can do for you.

How is it different than land?

� While walking or running on the underwater treadmill, it’s virtually pain free. Yourreduced body weight eases the pressure on your joints so you can move freely.

� The hydrostatic pressure of water naturally decreases inflammation and increasescirculation, never leaving you with muscle soreness after an intense workout.

� Individuals burn more calories. The extra resistance of water provides up to 200 timesmore resistance than land. Add the X80 resistance jet to your workout to furtherincrease the intensity.

� Workout hard without the fear of injury or even re-injury.

� Our deep tissue massage allows you to ease sore muscles and manipulate scar tissueat the end of a long or intense workout.

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The Science

The Science:There have been several research studiesconducted that have proven theeffectiveness of HydroWorx aquatictraining for exercise, weight loss andrehabilitation.

Doctors W. Matthews Silvers and DennisDolny conducted several conclusivehydrotherapy research experiments at theUniversity of Idaho. In the first study, it wasfound that HydroWorx products can createa metabolic and cardiovascularenvironment as stressful as traditionalland-based treadmills but with reducedjoint stress—a hallmark feature of aquatictherapy.

In follow-up studies, positive results werealso verified with factors such as maximaloxygen consumption, heart rate,ventilation, blood lactate, leg stride rate andlength, and perception of effort. Each studyconfirmed the effectiveness and equivalentresponses with aquatic fitness vs. land-based treadmills.

For weight loss, led by Dr. Stephen Crouse,a team of Texas A&M scientists conductedtwo important experiments comparingland-based treadmill exercise toHydroWorx exercise. The studies werecompleted with 32 overweight adults overa three month period. Each participant inthe study was over 40 years of age.

The study showed that:

� HydroWorx pool exercise burns morecalories per minute than land treadmillexercise when walking or jogging at 4mph or above (jets at 50% or above).

� Those subjects using the HydroWorxpool gained more lean muscle massthan those using the land treadmill (jetsat 50% or above).

� Subjects lost a higher body fatpercentage using the HydroWorx poolthan they did using the land treadmill(jets at 50% or above).

� 4 out of 5 subjects preferred exercisingin the HydroWorx pool rather than onthe land treadmill.

The study results significantly proved thatthe overall health and fitness of theparticipants utilizing HydroWorx productswas improved without the joint trauma and“wear and tear” that one normallyexperiences working out on land.

In addition to obtaining the samecardiovascular benefits, burning morecalories and gaining leaner muscle mass onthe underwater treadmill, 4 out of 5research participants preferred exercisingon the HydroWorx than on a land treadmill!

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What would a real member say? RandolphYMCA Member for three years, Delores,says “Coming here and trying this [X80underwater] treadmill, I absolutely adoredit. I felt that there was less impact on mybody and I was able to go faster than I’veever gone in my life. I have a feeling we’regoing to have to take numbers in orderto get onto the equipment!”

GrowYour Business

Offer a new amenity in your YMCA or health club that everyone can use! The healingproperties of water and the versatility of the HydroWorx products allows you tosuccessfully serve members ranging from elite athletes, runners & triathletes to membersstruggling with obesity and weight loss or even those in need of rehabilitation. Thefollowing section will help you realize the most common services you can provide with theX80 underwater treadmill:

� Aquatic Personal Training & Boot Camps

� Running, Walking & Triathlon Training

� Pain Free Weight Loss

� Pre and Post Surgery Rehab & Conditioning

� Long Term Arthritis, Chronic Pain & Joint Health

Please use the “Fitness Toolkit” DVD to gain a complete understandingof HydroWorx Products and the potential uses to enhance your facility’saquatics program.

“When you’re on the [land] treadmill, I always feel like my knees hurt. And once you’re

on the underwater treadmill, you tighten your core and it becomes easy. I see it really

becoming huge… there’s nothing like this in our area.” Melissa, Randolph YMCA member

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Aquatic Personal Training & Boot CampsTreat your members to a low impact but incredibly challenging aquatic underwatertreadmill personal training or boot camp session. You can push participants to the limitswithout the pain and joint or muscular stiffness and soreness you experience on land.Here’s how to do it!

� Use the integrated resistance jets, underwater treadmill and water weights to pushyour gravity-free members to their limit... but without soreness.

� Alone or with a friend or two, guide members through a weightless boot camp orinterval workout against the treadmill and jets.

� Finish the session with an amazing deep tissue massage that will leave membersrefreshed like never before.

Grow Your Business

Walking, Running & Triathlon TrainingAthletes can now take their walking, marathon, triathlon or other specific sport training toa whole new impact level. Here’s how the X80 underwater treadmill can help you:

� Encourage members to utilize the underwater treadmill to increase their weeklymileage. Alberto Salazar and Oregon Project runners like Mo Farah and Galen Rupp do30% of their weekly mileage on HydroWorx units.

� In addition to the underwater treadmill, add underwater bikes near the swimming spaceto create a training space with everything a triathlete needs to train all in the pool!

� Encourage intense interval sessions or Tabata training against the resistance jets andon the high speed treadmill (up to 9 mph) for performance and VO2 Max training.

� Members can end each session with a soothing deep tissue massage to aid in yourrecovery from water or land workouts.

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Pain Free Weight LossHydroWorx’s water treadmill and jet systems have beenproven to be very effective for weight loss. Here’s why it“worx” for your members:

� Studies show you burn more calories in the waterexercising than on land but without the damage toyour joints.

� Water’s resistance will put on attractive lean muscle thatwill help you burn fat at rest--- land treadmills don’t!

� In chest deep water you are only 20% of your bodyweight and this helps you move and exercise pain free.

� At the end of a weight loss session, members can usethe water massage as a fun reward… it’s amazing andfeels great!

Grow Your Business

Pre and Post Surgery Rehab & ConditioningBefore or after any type of knee, ankle, spine or shoulder surgery, the weightlessness andpain free nature of exercise on the HydroWorx X80 can be incredibly helpful to anindividual’s pre or post surgery fitness, strength and mobility. Here’s how:

� Early exercise on the underwater treadmill will enhance your mobility and decreasestiffness—pain free!

� Studies show the underwater treadmill and jets will add lean muscle tissue so you’ll bestronger before or after surgery.

� Water massage with the powerful jets will help reduce joint or post-surgical swellingand increase joint flexibility.

� Stretching in the water using the X80 support bars will significantly enhance yourflexibility and balance.

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Long Term Arthritis, Pain & Joint HealthRelaxation and low impact movement are two of the key elements in controlling any kindof chronic pain. It’s important to keep joints and muscles moving but without addingundue stress. Here’s how utilizing an underwater treadmill and jet can help to make thishappen:

� Exercise sessions will be at chest depth where you’ll only be 20% of your body weight.

� The warm water, gentle jet massage and smooth treadmill create the ultimate painfree joint movement environment.

� The therapeutic water massage system will help reduce joint swelling and massageaway troublesome daily pain.

Grow Your Business

Financial Return

"I've been in the fitness industry for over 30 years. This is the first piece of equipment

that I have ever seen elicit such passion among the membership. Men, women, every

age, and every fitness level just love these treadmills. Our biggest challenge is in not

being able to increase the number of hours in a day! We purchased three X80s initially

and in only three short months of operation are considering a fourth.

More men are using the pool than ever before. More non-swimmer/"land" athletes are

using the pool than ever before. Aquatic personal training and rehab has increased 58%

from this time last year. And we are currently entertaining several new medically based

partnerships." Kathy Fisher, Aquatics Director, Randolph YMCA

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Financial Return

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Financial ReturnIt’s easy to see the value in adding HydroWorx products to your YMCA or Health Club.Adding an amenity like this to your club is a great way to increase club memberships,increase personal training and rehab appointments, as well as, increased medicalpartnerships.

By integrating an X80 underwater treadmill & jet, you will be gaining a competitiveadvantage not utilized at other YMCAs or fitness clubs near you. A large percentage of thepopulation does not work out because it is painful or they are afraid of becoming injured.Once potential members hear you have a way to exercise in a pain free environmentwithout the fear of injury or the promise of muscle soreness the next day, they will belining up to try it!

When you consider that an X80 underwater treadmill can be leased for $399/ month,you can quickly see that if your average membership cost is $50/month, you would onlyneed to obtain and retain 8 new members (total!) to pay for this addition to your facility.

In addition to increasing memberships, other facilities have seen great participation andfinancial success by offering small group training or personal training boot camps on theX80 underwater treadmills. One-on-one or in a group setting, members typically love theworkout they get in the water but desire the attention and structure of a program.

At a YMCA, customers typically pay $40- 45/session for personal training or $10-15/person for a small group aquatic boot camp of 5 people. In a fitness club settingindividuals pay $75/ session for personal training and $20-25/session for small grouptraining. Through successful marketing to your members, the opportunities are limitless!

In addition to performance and weight loss, HydroWorx products are utilized worldwidefor rehabilitation and sports medicine. By renting your pool and X80 underwatertreadmills to physical therapy clinics in the area, you can obtain new medical partnershipsand simultaneously expose your facility to new members as they progress toward fitnessor wellness after their rehabilitation. Be sure to also build relationships with doctors inyour area to educate them on your new offerings for increased referral traffic to your door.

MarketingOpportunities

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Marketing OpportunitiesYour investment will be a sought after addition to your YMCA or Health Club andhighlighting the product in your marketing efforts will demonstrate passion for yourmembers’ wellbeing.

Below is a timeline of marketing and marketing samples to help you successfully informyour staff, members and surrounding community members of the new, state-of-the-artservices you offer. This marketing plan was utilized by Randolph YMCA and saw hugesuccess in member adoption, as well as, awareness with non-members and local medicaloffices. Timelines are based on the date you unveil your new X80 underwater treadmills toyour members.

� Two months before: Begin training your staff and Board on the new product you willbe offering and how it will be used. *sample PowerPoint available.

� One month before: Place two education pods with video in strategic locationsthroughout your YMCA or fitness club. These should be located in high traffic areaswhere your targeted members will typically pass through. We also suggest that youmove the education pods frequently to keep them visible within the facility and boostexposure.

� One month before: X80 Underwater Treadmills are delivered.

� One month before (ongoing): Announce the arrival of the X80 underwatertreadmill(s) on your website and in email. Be sure to promote the programming you’llnow have available that involves the new products.

� Three weeks before: Begin training your aquatics staff on how to use the X80(s).

� Two to three weeks before (ongoing): Offer VIP and a select group of personalinvitees a preview of the product to create buzz. These are hand-selected individualsshould be influencers within your YMCA/fitness club or community. Considermembers of your board, fitness enthusiasts within your facility that others look up to,medical professionals, triathletes or others you know that will be excited and spreadthe word. *sample postcard invitation available.

� Two weeks before (ongoing): Send press release to local media announcing the newproduct and programs available. *sample press release available.

� Launch date: Officially open the new treadmills and services to your fitness community.Offer a sign-up sheet with time slots of 20 minute increments for each unit.

Marketing Opportunities

� Launch date to present: Place Billboards in surrounding area announcing new aquaticsofferings.

� Launch date to present: Use cable advertisements to spike membership or eventattendance. Call to action like “Stop in for a free session on the underwater treadmill”

� Two to three months after opening: Host a one day Open House event. We have seengreat success when the Open House event is centered around two or three boot campsessions held throughout the day. Participants should be hand selected based on theaudience you are targeting. HydroWorx can work with you to also secure anappearance from a sports medicine professional from a notable sports team in yourarea. This typically helps to draw interest and helps to validate use of the sameproducts by professional and collegiate athletes. Be sure to utilize local media contactsto obtain additional exposure and media coverage of the event. *Samples available:boot camp video, boot camp photos, press release and email invitation.

� Ongoing: Continue to educate facility members, VIP and medical staff in thecommunity on the benefits of aquatic training.

� NOW: Consult with an industry professional who has successfully integrated threeX80 underwater treadmills into her YMCA for experienced support.

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1420 Stoneridge Drive | Suite C | Middletown, PA 17057800.753.9633 Phone | 717.902.1923 Office | 717.902.1933 Fax | www.hydroworx.com