An Animated Primer on Contemporary Rhetorical Theory With Accompanying Notes.
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Transcript of An Animated Primer on Contemporary Rhetorical Theory With Accompanying Notes.
An Animated Primer on Contemporary Rhetorical Theory
With Accompanying Notes
NeoAristotelianism
Rhetoric as Persuasive Rhetoric as Constitutive
Argumentation
Epistemic Move
Narrative Paradigm
Public SphereMove
Identity and Subjectivity Move
PowerMove
Dramatism Ideological Criticism
Social Movements
Rhet
oric
al
Reso
urce
sPr
oduc
esTh
eory
Tool
s
Public Moral Argument
Stories
Myths
Cultural Memory
Public Values
Evaluative Criteria (fidelity, coherence,
good reasons)
Convincingness
Models
Universal Audience
Claims of Fact and Logic
Warrants
Dialectic
Equipment for Living
Accounts & Motives
Substances of Identification
The Pentad
Tropes, Frames, Dramatistic Cycle and other techniques to change perspective
Order / Classes / Hierarchy
Rhetoric as Epistemic
Autonomy/Control
Ideographs
Synchronic CritiqueDiachronic Critique
1
2
3
4 5
6
7
8
Oratorical Technique
Canons (invention, arrangement, style, memory, delivery)
Appeals (logos, pathos,
ethos)
Forms (enthymeme)
Decentering of the Speaker
Contingency of time, place, and relationships
Participatory and Constructivist
9
New Knowledge
Knowledge Claims
Truth Claims
Social Knowledge
Fields
Inquiry
A
B
O
GF
IH
ED
C
Any narrative form … in its necessary progression from one episode to the next is like the stages from A to I along the arc. But as regards the principle of internal consistency, any point along the arc is as though generated from center O. And the various steps from A to I can be considered as radiating from generative principle O, regardless of their particular position along the arc of the narrative sequence.
Kenneth Burke, “Dramatistic Form—And: Tracking Down Implications,” Tulane Drama Review 10, no. 4 (Summer 1966), 59-60.
Figure: Howard Nemerov, “Everything, Preferably All at Once: Coming to Terms with Kenneth Burke.” In Landmark Essays on Kenneth Burke, edited by Barry Brummett, 63-70. Davis, CA: Hermagoras Press, 1993.
Geo-stories can be constructed and compared in the same manner as any narrative account
Dis
pers
ive
Inte
grat
ive
Analytical Synthetic
Formism
Mechanism
Contextualism
Organicism
Essential or universal forms (of action and experience) are instantiated in particular situations.
Particulars are related to each other because they exemplify the same form.
Analytic process: Look for correspondence across contexts or situations.
Discovery: Occurs through comparison and selection of exemplars. Identify elements or patterns that will appear regardless of context, and how experience is shaped.
Accounts (what has happened in the past, is happening in the present, will happen in the future).
Accounts have quality (scope, change, coherence; an intuitive sense of something) and texture (strands, entry into and through context, connections, thick description).
Analytic process: Look for causality. Discovery: Occurs through process of
interpretation; judges whether interpretation leads to an appropriate response (pragmatism).
The machine is mechanism’s root metaphor. Particulars are related by laws (motion,
momentum, gravity, balance, primacy), which can extend to laws of human behavior (Maslow, prospect theory, balance theory).
Analytic process: Experimental method. Break things into their parts, and those parts into parts, then reassemble in new ways according to an alternative law.
Discovery: Whether and to what extent predictions correspond to observations.
Fragments of experience and their contradictory implications.
Analytic process: Look for contradictions and place them in productive tension. Resolved through process of thesis, antithesis, and synthesis.
Discovery: The resulting synthesis changes how fragments are interpreted or understood.
Ways of Knowing
Derived from World Hypotheses: A Study in Evidence, by Stephen C. Pepper. Berkeley: University of California Press, 1970 (original copyright 1942)