AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING...
Transcript of AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING...
AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE
AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE.
In partnership with
OPSH IS ABOUT ENGAGEMENT.
150K Opsh.com page
impressions p/m
800KOpsh.com social
impressions p/m
8mins Spent across 7
pages per
session
AMBITIOUS career focused & entrepreneurial
SELF-EXPRESSIVE personal identity is hugely important to them
CYNICALdistrust corporations and traditional methods of advertising
AUTHENTIC align themselves with positive brands and “real” stories
INCLUSIVE focus to include peers in a “squad” rather than exclude
DIGITAL LIFE live their lives through digital experiences
THE ‘M’ WORD…
CORE BROWSER: 24-35
Masterclasses
& events on
her lifestyle
interests
Travel/
holidays: to
combat
stress,
The Opsh Browser
PROFESSIONAL RENTING / MORTGAGE
WEDDINGS NUTRITION & WELLBEING
TRAVEL EXPERIENCES
25 - 35
Works hard,
plays hard
Trying to get
on the
property
ladder
Engaged/
attends 5
wedding
events p/a
Focused on
nutrition,
fitness &
skincare
OUR CORE SHOPPER: 18 – 25 Y/O
earn more
than €35k
40%Total income
spent on Fashion
& Beauty
SPEND
40%
INCOMGENDER STATUS GEO DEVICE MEDIA
95%unmarried, no
children + no
mortgage
90%female
95%pre-kids
84%use 5x
devices
62%consume
tv +radio
60% urban
dwellers
40%Fashion
+beauty
The Opsh Shopper
A TRANSACTIONAL STATE OF MIND.
48% of our users return to Opsh every month
56% of our shoppers make a 2nd purchase
The Opsh basket:
● AOV 1st purchase: €50
● AOV 2nd purchase: €85
● No of products per basket: 4
Opsh.com
Opsh mail
Opsh Insta
Opsh FB
Opsh Twitter
Opsh Snapchat
Opsh Events
Opsh Friends
ADVERTISING WITH OPSH
• Opsh Magazine is the source
for all Opsh content, including
brands.
• Fully integrated into Opsh.com
Navigation bar.
• Branded content lives here
• Branded content hosted on
Opsh.com Homepage for 48
hours
Opsh Magazine
BRANDED CONTENT
CREATED
BY
Opsh EDITORIALSHARED ON
SOCIAL2,000GUARANTEED
VIEWSC
HOMEPAGEFOR 48HRS
DATA-CAPTURE
FORMATSText
Video
Competition
Galleries
# YASMail PERMISSION EMAIL
150,000OPT IN EMAILS
18 - 20% AVERAGE OPEN RATE
5 – 10%CTR ON OPENED EMAILS
FULLY BRANDED
EMAIL OPTION
SOCIAL CHANNELS
20K FANS
38KFOLLOWERS
Product Details Discount Price RateCard PriceCONTENT
Content PieceHP for 48hrs Shared on FB & Instagram €1,200 €1,500
CompetitionHP for 48hrs Shared on FB & Instagram, data capture included €1,000 €1,300
EMAILPermission Email Fully Branded, 180,000 subscribers €2,000 €3,000
SOCIALInstagram Post 38,000 Followers €700 €1,000
Facebook Post 20,000 Fans €400 €800
Instagram 24 Takeover 6 - 8 posts in 24 hours €2,000 €3,500
EVENTSSponsorship of Opsh event Own existing events by Opsh €4,000 €8,000
Bespoke Branded EventEvent ideation, creation, production + online activation €5,000 €10,000
SILVER1 x Content Piece1 x Facebook Post1 x Instagram Post
1 x Permission Email
Media Value:€5,300Discounted Cost: €2,500
BRONZE1 x Content Piece1 x Facebook Post1 x Instagram Post
Media Value:€2,300Discounted Cost: €1,200
GOLD1 x Content Piece1 x Facebook Post
1 x 24hr InstaTakeover1 x Permission Email
1 x Competition
Media Value: €9,300Discounted Cost: €5,000
OFF-THE-RACK PACKAGES