Amy Winehouse Target audience research

Demographics

What is interesting about the demographics for Amy Winehouse is the fact that her fan base/ people who listen to her music are of a elder age even though she is a young

woman. This can be because of many factors including the genre of music that she performs

Lifestyle

Similarly to the demographics, the lifestyle of the typical target audience for AmyWinehouse is those that an elder person/female might have.

Personality

Brands

It is evident from looking at the brands that the typical target audience would be coming fromA well off(middle class) background. This is because they are interested In brands such as Marks and Spencers and Mac which are seen as high end shops.

Entertainment

According to the YouGov Profiler, the typical audience member of Amy Winehouse listens to artists of a similar sound/ genre.

Media