Amul
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Transcript of Amul
AmulTHE TASTE OF INDIA
Rakesh Iyer 16
Srinivas Mittapelli 29
Nitesh Patil 38
Members
About Formation of Amul
Key People in Amul
Introduction
Bread SpreadsAmul Butter, Amul Lite, Delicious Table Margarine (Or Butter substitute)
Milk Drinks Amul Kool Milk shake, Amul Kool, Amul Kool Café, Kool Koko, Nutramul
Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk, Amul Kool Flavoured Tetra Pack, Amul Masti Spiced Buttermilk, Amul Lasee, Amul Kool Thandai
Powder MilkAmul Spray Infant milk Food, Amul Instant Full Cream Milk Powder, Sagar Skimmed Milk Powder, Sagar tea Coffee whitener
Products
Fresh MilkAmul Fresh Milk, Amul Gold Milk, Amul Taaza Double toned Milk, Amul lite slim and trimmed milk, Amul Fresh Cream, Amul Shakti Toned Milk, Amul Calci+, Amul butter Milk
CheeseAmul Pasteurised Processed Cheese, Amul cheese Spread, Amul Emmental Cheese, Amul Pizza Mozzarella Cheese, Gouda Cheese
For CookingAmul Sagar Pure Ghee, Cooking Butter, Amul Malai Paneer, Utterly Delicious Pizza, Mithai Mate, Masti Dahi, Pro – Biotic Dahi,
DessertsAmul Ice Creams, Amul Shrikhand, Amul Mithaee Gulab Jamuns, Gulab Chocolates, Amul Basundi, Amul Yogi Yoghurt
Health Drink
Nutramul, Amul Shakti Health Food Drink
What is Market Segmentation?
Market Segmentation
Young
Children
Urban Family
Interest
Segmentation Of Milk Drinks
What is targeting?
Target Market
Targeting Of Milk Drinks
Define The Segments
Define the Targets
Target audience
description
List the benefits of the
product
Amul has targeted their milk products to various segments of the market.
Products Like Nutramul Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk are targeted for the Kids aged 4-16 specially school going.
Products such as Amul Kool Milk shake, Amul Kool, Amul Kool Café, Kool Koko, Nutramul Energy Drink, are mainly targeted for the College going young people.
Where as products such as Amul Masti Spiced Buttermilk, Amul Lasee, Amul Kool Thandai are targeted in specific season.
What is Market Positioning?
Market Positioning
Amul Milk has positioned it self as a helthy substitute for the Soft Drink (Carbonated Drinks).
Ready to serve Milk Products (Amul Kool) Position in the beverages market with the
introduction of milk shake. Brings goodness of Coca (Chocolate and
Coffee) all the year around. Different packaging is meant to attract
generation Y.
Market Positioning Of Amul Milk Products
The Taste Of India
Value
Thank You